rosewater ranch

Elizabeth Peterson
Comprehensive Program Plan
Table of Contents
Mission Statement ............................................................................................. 4
Rosewater Values ............................................................................................... 4
Rosewater Vision ................................................................................................ 5
Organizing Authority ......................................................................................... 5
Organizational Chart of the Executive Directors ............................................. 6
Job Descriptions ................................................................................................ 7
Venues .............................................................................................................. 10
Strategic Programming Directions ................................................................. 14
Market Segments ............................................................................................. 15
Target Market and Participant Input .............................................................. 16
Competition ..................................................................................................... 17
Program Goals and Development .................................................................. 18
Extended Program Development .................................................................. 21
Framing ............................................................................................................. 23
Program Plan of Wilson/Hope Wedding ....................................................... 26
Special Arrangements ..................................................................................... 28
Inclusion Plan .................................................................................................... 29
Equipment, Supplies, and Materials .............................................................. 29
Promotion ......................................................................................................... 31
Budget .............................................................................................................. 32
Registration ...................................................................................................... 33
Staff Orientation ............................................................................................... 33
Management Plan ............................................................................................ 35
Cancellation ...................................................................................................... 37
Set up ................................................................................................................ 39
Risk Management ............................................................................................ 40
Event Timeline .................................................................................................. 41
Wrap Up ............................................................................................................ 43
Evaluation ......................................................................................................... 43
Survey ................................................................................................................ 44
Future Recommendation ................................................................................ 45
Exhibit A – Maps .............................................................................................. 46
References ........................................................................................................ 48
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