Issue 568

(Search
Engine Optimization, SEO,
SEO
Fairfax 9
160
Fairfax
SEO
SEO
Facing Challenge
Our readers would notice that you could not find the
last issue of Sameway in our distribution points on two
weekends before. Some readers called our office on the
following Monday checking whether we had stopped
publishing or not. No, we still publish but only because
our printer had faulty machine on that week, we had
delayed the distribution of Sameway. We apologize for
the inconvenience here. We shall try our best in future to
ensure the publishing of Sameway on time. The queries in
our readers is reasonable as many had noted that less and
less Chinese publications are found in the community and
those still survive, become thinner and thinner and less
and less copies are printed. Fortunately Sameway is not.
In the past 4 years, Search Engine Optimization, SEO has
changed how large corporate advertise. Mainstream business
use SEO to find out clients who are interested in their
products and services and send out advertisement directly
to them. The traditional media market is disturbed.
The recent amalgamation of media giant Fairfax and Nine,
ended the 160 years history of Fairfax media in serving
Australia. Clearly the lack of motivation for Fairfax management
to continue their service throws great doubt on
the destiny of their regional publications around Australia.
For Chinese publications, the coming of WeChat which
changed the way how people buy or sell things. The
influx of tremendous volume of WeChat messages had
prompted people to think whether printed media can still
exist?
Yes, SEO or WeChat really are technological breakthrough.
However scholars have noted that they could not totally
replace the role of media. They are only able to deliver
messages to those who are interested in their products.
They simply cannot reach to new markets. They are selling
tools for connecting existing clients rather than marketing
tools.
The use of SEO and WeChat also affect the privacy concern
of the public. The society is responding by limiting
their use and held them accountable. The influx of flooding
messages through social media has led to dominance
of false news and unbelievable messages. This has caused
great nuisance among public and lower their advertising
capacities.
Yes, printed media will face great challenges. However I
believe that quality magazine can still survive. After market
adjustment with low quality products no longer exist,
there should a greater development possibility for quality
products.
Sameway will try our best and we hope you can support
us in this fight.
ISSUE 568
CONTENTS
15-18
7, 23-26
30-31
32-33
35-38
48-50
54-55
Disclaimers
The views and opinions of authors expressed in
Sameway Magazine do not necessarily state or
reflect those of the publisher. While we do our
best to make sure the information is accurate,
Sameway Magazine does not accept any legal
responsibility for errors or omissions. Sameway
Magazine disclaims all warranties, expressed
or implied, and it will not be responsible for
any direct, indirect, incidental, consequential
loss of business profits or special damages.
We encourage readers to verify the accuracy of
information or seek independent advice before
relying upon it.
Published by: Creative Every Day Advertising Director: Christy Guo
Publisher/Chief Editor: Raymond Chow Design Director: Bella Leung
Deputy Publisher: Jun Guo Designer: Cisy Chan
Editor: Ding Wang IT & Website: Patrick Wu
Yolanda Liu
Vinola Chan 0411 881 635 Terence Cheung 0430 583 109
Portia Wong 0434 208 163 Sam LI 0412 606 469
Vanessa Xiong 0413 769 736
03 9888 7199
ISSUE NUMBER PUBLICATION DATE SUBMISSION DEADLINE
569 31.08.2018 29.08.2018
570 14.09.2018 12.09.2018
571 28.09.2018 26.09.2018
572 12.10.2018 10.10.2018
573 26.10.2018 24.10.2018
Dominic Cheng 0412 440 863
ChinaTown Promotions & PR
Raymond Chow Publisher
Advertising Department
Editorial Department
Address: 67 Mahoneys Road, Forest Hill VIC 3131, Australia
Tel: 03 9888 7199
Fax: 03 9888 7299 03 9888 7433
Mob: 0426 236 896
Email: info@sameway.com.au
: Creative Every Day
:
: :
: :
Sam Yu 0433 837 083
Jun Guo 0411 168 726
Deputy Publisher
Audited
14,475
as at March 31, 2014
The circulation records of this
publication have been submitted
for independent audit with the
Circulations Audit Board
Distributed in
Melbourne, Sydney,
Brisbane & Adelaide
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Re-use of any of Sameway Magazine's editorial
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is strictly prohibited.
SAMEWAY ISSUE 568 P. 6 17.8.2018