Day 1 Edition - 2018 Edition
The 2018 Preview edition of IFA International, the official daily of the IFA Berlin show.
The 2018 Preview edition of IFA International, the official daily of the IFA Berlin show.
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NEWS<br />
Siemens sets out connectivity agenda<br />
Siemens is presenting three “world-class innovations” in the areas of cooking, home<br />
laundry and coffee machines at IFA<br />
Speaking at the company's IFA press conference,<br />
Roland Hagenbucher, CEO Siemens Home<br />
Appliances Germany, provided an overview of the<br />
status of connectivity in and around the home.<br />
Siemens Home Appliances<br />
is pursuing a clear objective<br />
with its range of connected<br />
products and services.<br />
The brand aims to create<br />
the infrastructure for a<br />
seamless life, a lifestyle in<br />
which everything runs like<br />
clockwork thanks to smart<br />
technology, digitalisation<br />
and design.<br />
Mr Hagenbucher said that<br />
Siemens has come another<br />
important step closer to<br />
this vision in <strong>2018</strong> thanks<br />
to the expansion of the<br />
connectivity-enabled<br />
appliance portfolio and<br />
numerous new cooperative<br />
ventures.<br />
“We are currently the<br />
only full-range provider<br />
of connected home<br />
appliances, and we have<br />
by far the largest partner<br />
ecosystem on the market,”<br />
he said.<br />
At IFA, Mr Hagenbucher<br />
said Siemens will illustrate<br />
the possibilities offered by<br />
cooperation with external<br />
partners and service<br />
providers, using a number<br />
of use cases.<br />
He added that the majority<br />
of all connected Siemens<br />
home appliances can<br />
already interact today with<br />
smart loudspeakers like<br />
Amazon Alexa or order<br />
replenishment supplies via<br />
online delivery services,<br />
such as dishwasher tabs via<br />
finish365. An innovation<br />
is the refrigerator that<br />
uses a camera to identify<br />
fresh foodstuffs. Ovens<br />
and cooktops have access<br />
to continually new recipe<br />
inspirations, for example,<br />
via the partner Kitchen<br />
Stories.<br />
Mr Hagenbucher identified<br />
three megatrends<br />
as urbanisation,<br />
individualisation and<br />
digitalisation. He added<br />
that sales of connected<br />
household appliances were<br />
up 81% in 2017 and he said<br />
the popularity of connected<br />
appliances is encouraging<br />
Siemens as a trendsetter<br />
and brand of the future.<br />
Introducing the company's<br />
new cook top, he said the<br />
new freeInduction Plus<br />
adapts automatically to the<br />
chef’s needs: Up to six pots<br />
and pans of every size and<br />
shape can be positioned<br />
and moved around freely<br />
on the cooktop. A 6.2-inch<br />
full-touch TFT display and<br />
activeLight – sleek blue<br />
light bars – help ensure an<br />
intuitive user experience.<br />
Mr Hagenbucher added:<br />
“I am convinced that<br />
the product will be the<br />
highlight – the talk of the<br />
town. Cooking will enter a<br />
new level, and with more<br />
flexibility, the cooktop<br />
perfectly adapts.<br />
“The key to the technology<br />
lies beneath the ceramic<br />
surface: 56 oval microinductors<br />
that automatically<br />
detect the position and<br />
shape of the cookware. The<br />
inductors are only active<br />
when their power is actually<br />
needed, thus making<br />
freeInduction Plus the most<br />
adaptable cooktop ever to<br />
be launched by Siemens<br />
Home Appliances.”<br />
In home laundry, the iQ500<br />
washer-dryer from Siemens<br />
is the first appliance of its<br />
kind to be connected and<br />
also features i-Dos precision<br />
dosing. The product<br />
features a 10kg washing<br />
function and a 6kg dryer.<br />
Mr Hagenbucher said: “The<br />
iQ500 washer-dryer is the<br />
brand’s response to the<br />
rising demand for largecapacity<br />
washer-dryers. At<br />
the same time, the smart<br />
appliance helps to keep<br />
the everyday routine under<br />
control in today’s hectic<br />
world.”<br />
In coffee machines, Siemens<br />
said the latest model in the<br />
EQ series offers consumers a<br />
wide range of international<br />
specialty coffees and milk<br />
specialties at the touch of<br />
a button or conveniently<br />
via the app, which can be<br />
adjusted to individual tastes<br />
thanks to the baristaMode<br />
Hall 1.1<br />
Stand 101<br />
ADVERTORIAL<br />
IDG ANNOUNCES IFA PRODUCT TECHNICAL<br />
INNOVATION AWARD WINNERS<br />
Organisers of this year’s IFA<br />
Product Technical Innovation<br />
Award have announced that 23<br />
international enterprise prizes<br />
have been awarded. Hosted<br />
by International Data Group<br />
(IDG) and German Industry &<br />
Commerce Co., Ltd, there were<br />
28 awards in the IFA Product<br />
Technical Innovation Award,<br />
which included four innovation<br />
awards. Part of awarded Chinese<br />
enterprises are listed as follows:<br />
Date Compagny Booth Time<br />
31 August TCL HALL 21b/102 12:30pm - 12:45pm<br />
31 August CHANGHONG HALL 25/207 1:30pm - 1:45pm<br />
31 August HAIER HALL 3.1/102 2:30pm - 2:45pm<br />
31 August MIDEA HALL 5.1/101 3:30pm - 3:45pm<br />
1 September BOE, Letv, TUYA, PUPPY Between HALL 5.2 & 6.2 11:30am - 11:45am<br />
1 September SKYWORTH / Metz HALL 6.2/201 12:15pm - 12:30pm<br />
1 September HISENSE HALL 6.2/202 12:45pm - 1:00pm<br />
www.ifa-international.org<br />
IFA International • Friday 31 st August <strong>2018</strong><br />
17
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