Day 1 Edition - 2018 Edition
The 2018 Preview edition of IFA International, the official daily of the IFA Berlin show.
The 2018 Preview edition of IFA International, the official daily of the IFA Berlin show.
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ADVERTORIAL<br />
John Taylor<br />
AMD CMO<br />
Resurgent,<br />
Disruptive & Accelerating:<br />
How AMD is Changing the Game<br />
AMD continues to drive the dynamics of the gaming hardware market, delivering<br />
a next-gen CPU & GPU portfolio with an unprecedented combination of premium<br />
performance and unbeatable value. In this article, AMD CMO, John Taylor, shares<br />
his take on the strategy and vision which has driven the company back to the peak<br />
of the industry.<br />
There’s never been a better time to be a gamer. On all platforms, games are getting better,<br />
faster, more fun and looking ever more incredible. Beyond that, participation and viewership<br />
for eSports continues to surge and bring in new fans and viewers. It’s why games - which<br />
exist at the nexus of technology, storytelling, and art, elicit such a passionate response, and<br />
ongoing fascination for players of all ages, from all walks of life.<br />
At AMD, we’re passionate too - about games, and the high-performance computing products<br />
we create to power them. It’s our job to make fast hardware. Fast hardware that can be<br />
optimised to work beautifully with software and take every single aspect of immersive gaming<br />
to heights you’ve never seen before.<br />
Our strategy for doing this is straightforward. Our goal with AMD Ryzen processors is to<br />
offer gamers the best CPU at every price point; our goal with Radeon graphics is to offer<br />
gamers the best graphics card at every price point - with the software and AMD FreeSync 1<br />
gaming display support ecosystem to match. This is good for gamers, and good for our<br />
channel partners.<br />
There are four key elements to delivering this strategy: The next generation of CPU and GPU<br />
product leadership, driving innovation across the entire gaming ecosystem, working with<br />
our partners to create mobile solutions for a mobile world, and a product roadmap that puts<br />
performance & consumer choice first.<br />
1<br />
Requires a monitor and AMD Radeon graphics, both with FreeSync support. Seewww.amd.com/freesync<br />
for complete details. Confirm capability with your system manufacturer before purchase. GD-127
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