HT0918
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EDITOR’S PAGE<br />
DOLLAR DYNAMICS<br />
Canada’s low dollar typically bodes<br />
well for our economy. But as challenges<br />
continue to mount and trade wars escalate,<br />
it’s clear myriad factors come into play in<br />
keeping our economy and industries vibrant<br />
(see Hospitality Market Report, p. 18).<br />
In recent years, the impact of business<br />
travel on the hotel industry has grown<br />
significantly, fuelling job creation, increased<br />
tax revenue and increased sales for hotels.<br />
Now, according to a recent report by<br />
the Global Business Travel Association<br />
(GBTA) called the Economic Impact of<br />
Canadian Business Travel, we learn that for every dollar spent on business<br />
travel or meeting operations, $1.12 is returned to the national GDP.<br />
There’s a wealth of interesting stats gleaned from the report. Firstly, the<br />
number of business trips taken in Canada closely mirrors the population of<br />
Canada itself — 35.1 million journeys in 2016 alone. That’s a 5.7-per-cent<br />
increase from the previous year. With nine out of 10 of those trips taken<br />
domestically, travel has clearly become part of our everyday lives. On<br />
average, Canadians spend $839 per trip, with the total economic impact of<br />
the average business trip pegged at $939 per traveller, which goes back into<br />
the Canadian economy.<br />
The report also shows total expenditures in Canada in 2016 were $35.8<br />
billion, for an overall economic impact of $40.1 billion (domestic travel,<br />
inbound international travel and meetings operations are all part of that<br />
figure). Of the 31.8 million domestic jaunts, most travellers (almost 15 per<br />
cent) came from the professional, scientific and technical industries.<br />
Not surprisingly, U.S. travellers comprise the largest share (70 per cent)<br />
of international inbound-business volume. Almost $4 billion in goods and<br />
services — or 14 per cent of total business travel for the year — was spent by<br />
international travellers. In the five years prior to 2016, there has been a solid<br />
spike in the number of travellers from Asia and Latin America. And, with<br />
recent trade strife between the U.S. and Canada, it’s expected international<br />
growth will continue.<br />
The study also shows nearly two-thirds of travel activity occurs in Ontario<br />
and Quebec, with the top-five business traveller destinations — Toronto,<br />
Montreal, Edmonton, Ottawa and Vancouver — accounting for more<br />
than a third of travel volume and almost half of countrywide spending.<br />
Meetings and conventions constitute 37 per cent of overall travel, which<br />
indirectly impacts transportation, accommodations and food. Conventions<br />
bring with them added economic benefits as money is spent on venues,<br />
audio visual, registration fees and other tangential industries. This type of<br />
travel surpassed $6 billion in operations expenditures in 2016, growing 14<br />
per cent from the year prior.<br />
FOLLOW US:<br />
ROSANNA CAIRA<br />
Editor and Publisher<br />
rcaira@kostuchmedia.com<br />
ADVISORY BOARD<br />
David McMillan, AXIS HOSPITALITY INTERNATIONAL;<br />
Bill Stone, CBRE HOTELS; David Larone, CBRE HOTELS;<br />
Anthony Cohen, CRESCENT HOTELS — GLOBAL EDGE INVEST-<br />
MENTS; Charles Suddaby, CUSHMAN & WAKEFIELD LTD. —<br />
HOSPITALITY & GAMING GROUP; Christiane Germain, GROUPE<br />
GERMAIN HOSPITALITE; Michael Haywood, THE HAYWOOD<br />
GROUP; Lyle Hall; Ryan Murray, THE PILLAR + POST HOTEL;<br />
Geoffrey Allan, PROJECT CAPITAL MANAGEMENT HOTELS;<br />
Stephen Renard, RENARD INTERNATIONAL HOSPITAL-<br />
ITY & SEARCH CONSULTANTS; Anne Larcade, SEQUEL HOTELS<br />
& RESORTS<br />
ROSANNA CAIRA |<br />
AMY BOSTOCK |<br />
DANIELLE SCHALK |<br />
JORDAN MAXWELL |<br />
DEREK RAE |<br />
COURTNEY JENKINS |<br />
JHANELLE PORTER |<br />
CHERYLL SAN JUAN |<br />
MARIA FAMA VIECILI |<br />
ELENA OSINA |<br />
WENDY GILCHRIST |<br />
DANIELA PRICOIU |<br />
CIRCULATION |<br />
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2 SEPTEMBER 2018 HOTELIER hoteliermagazine.com<br />
PHOTOGRAPHY BY NICK WONG, LOCATION PROVIDED BY VIA CIBO