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EDITOR’S PAGE<br />

DOLLAR DYNAMICS<br />

Canada’s low dollar typically bodes<br />

well for our economy. But as challenges<br />

continue to mount and trade wars escalate,<br />

it’s clear myriad factors come into play in<br />

keeping our economy and industries vibrant<br />

(see Hospitality Market Report, p. 18).<br />

In recent years, the impact of business<br />

travel on the hotel industry has grown<br />

significantly, fuelling job creation, increased<br />

tax revenue and increased sales for hotels.<br />

Now, according to a recent report by<br />

the Global Business Travel Association<br />

(GBTA) called the Economic Impact of<br />

Canadian Business Travel, we learn that for every dollar spent on business<br />

travel or meeting operations, $1.12 is returned to the national GDP.<br />

There’s a wealth of interesting stats gleaned from the report. Firstly, the<br />

number of business trips taken in Canada closely mirrors the population of<br />

Canada itself — 35.1 million journeys in 2016 alone. That’s a 5.7-per-cent<br />

increase from the previous year. With nine out of 10 of those trips taken<br />

domestically, travel has clearly become part of our everyday lives. On<br />

average, Canadians spend $839 per trip, with the total economic impact of<br />

the average business trip pegged at $939 per traveller, which goes back into<br />

the Canadian economy.<br />

The report also shows total expenditures in Canada in 2016 were $35.8<br />

billion, for an overall economic impact of $40.1 billion (domestic travel,<br />

inbound international travel and meetings operations are all part of that<br />

figure). Of the 31.8 million domestic jaunts, most travellers (almost 15 per<br />

cent) came from the professional, scientific and technical industries.<br />

Not surprisingly, U.S. travellers comprise the largest share (70 per cent)<br />

of international inbound-business volume. Almost $4 billion in goods and<br />

services — or 14 per cent of total business travel for the year — was spent by<br />

international travellers. In the five years prior to 2016, there has been a solid<br />

spike in the number of travellers from Asia and Latin America. And, with<br />

recent trade strife between the U.S. and Canada, it’s expected international<br />

growth will continue.<br />

The study also shows nearly two-thirds of travel activity occurs in Ontario<br />

and Quebec, with the top-five business traveller destinations — Toronto,<br />

Montreal, Edmonton, Ottawa and Vancouver — accounting for more<br />

than a third of travel volume and almost half of countrywide spending.<br />

Meetings and conventions constitute 37 per cent of overall travel, which<br />

indirectly impacts transportation, accommodations and food. Conventions<br />

bring with them added economic benefits as money is spent on venues,<br />

audio visual, registration fees and other tangential industries. This type of<br />

travel surpassed $6 billion in operations expenditures in 2016, growing 14<br />

per cent from the year prior.<br />

FOLLOW US:<br />

ROSANNA CAIRA<br />

Editor and Publisher<br />

rcaira@kostuchmedia.com<br />

ADVISORY BOARD<br />

David McMillan, AXIS HOSPITALITY INTERNATIONAL;<br />

Bill Stone, CBRE HOTELS; David Larone, CBRE HOTELS;<br />

Anthony Cohen, CRESCENT HOTELS — GLOBAL EDGE INVEST-<br />

MENTS; Charles Suddaby, CUSHMAN & WAKEFIELD LTD. —<br />

HOSPITALITY & GAMING GROUP; Christiane Germain, GROUPE<br />

GERMAIN HOSPITALITE; Michael Haywood, THE HAYWOOD<br />

GROUP; Lyle Hall; Ryan Murray, THE PILLAR + POST HOTEL;<br />

Geoffrey Allan, PROJECT CAPITAL MANAGEMENT HOTELS;<br />

Stephen Renard, RENARD INTERNATIONAL HOSPITAL-<br />

ITY & SEARCH CONSULTANTS; Anne Larcade, SEQUEL HOTELS<br />

& RESORTS<br />

ROSANNA CAIRA |<br />

AMY BOSTOCK |<br />

DANIELLE SCHALK |<br />

JORDAN MAXWELL |<br />

DEREK RAE |<br />

COURTNEY JENKINS |<br />

JHANELLE PORTER |<br />

CHERYLL SAN JUAN |<br />

MARIA FAMA VIECILI |<br />

ELENA OSINA |<br />

WENDY GILCHRIST |<br />

DANIELA PRICOIU |<br />

CIRCULATION |<br />

EDITOR & PUBLISHER<br />

rcaira@kostuchmedia.com<br />

MANAGING EDITOR<br />

abostock@kostuchmedia.com<br />

ASSOCIATE EDITOR<br />

dschalk@kostuchmedia.com<br />

SPECIAL PROJECTS EDITOR<br />

jmaxwell@kostuchmedia.com<br />

MULTIMEDIA MANAGER<br />

drae@kostuchmedia.com<br />

DESIGN<br />

cjenkins@kostuchmedia.com<br />

SOCIAL MEDIA/EVENTS<br />

CO-ORDINATOR<br />

jporter@kostuchmedia.com<br />

ACCOUNT MANAGER<br />

csanjuan@kostuchmedia.com<br />

ACCOUNT MANAGER<br />

mviecili@kostuchmedia.com<br />

ACCOUNT MANAGER<br />

eosina@kostuchmedia.com<br />

SENIOR ACCOUNT MANAGER<br />

wgilchrist@kostuchmedia.com<br />

CONTROLLER<br />

dpricoiu@kostuchmedia.com<br />

PUBLICATION PARTNERS<br />

kml@publicationpartners.com<br />

(905) 509-3511<br />

HOTELIER is published eight times a year by Kostuch<br />

Media Ltd., 23 Lesmill Rd., Suite 404, Toronto, Ont., M3B 3P6,<br />

(416) 447-0888, Fax (416) 447-5333. All rights reserved.<br />

Subscription rates: Canada: $25 per year, single issue $4,<br />

U.S.A.: $30 per year; all other countries $40 per year. Canadian<br />

Publication Mail Product Sales Agreement #40063470.<br />

Member of Canadian Circulations Audit Board, the American<br />

Business Media and Magazines Canada. We acknowledge the<br />

financial support of the Government of Canada through the<br />

Canadian Periodical Fund for our publishing activities. Printed in<br />

Canada on recycled stock.<br />

Return mail to: Kostuch Media Ltd., 23 Lesmill Rd., Suite 404,<br />

Toronto, Ont., M3B 3P6. Member of CCAB, a Division of BPA International.<br />

We acknowledge the financial support of the Government<br />

of Canada, through the Canadian Periodical Fund (CPF)<br />

of the Department of Canadian Heritage.<br />

For daily news and announcements: @hoteliermag on Twitter Hotelier magazine on Facebook and @hoteliermag on Instagram<br />

2 SEPTEMBER 2018 HOTELIER hoteliermagazine.com<br />

PHOTOGRAPHY BY NICK WONG, LOCATION PROVIDED BY VIA CIBO

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