Jordan Anthony Process Book

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ubc sustainability and sort-it-out campaign analysis Fig 2 Ripple effect visual device The ripple effect is a core visual device for UBC sustainability, intended to help communicate our story in a simple, creative and inspiring way. The term ripple effect was coined by educational theorist Jacob Kounin: “One small change can create a ripple effect that leads to greater changes with profound impact.” In our sustainability efforts at UBC, one small change can create a ripple that leads to greater changes on campus, in our local community and, ultimately, around the world. It speaks to a convergence of ideas and conceptual integration. Food Scraps: Cooked food waste Raw fruit, vegetables & grains Bones & egg shells Dairy products Paper towels & napkins Compostable* paper plates Compostable* food containers Non-synthetics tea bags Plain, uncoated wood chopsticks Keep Out: Plastic bags & plastic containers** Biodegradable plastic bags All plastic cutlery & plastic chopsticks Diapers Dog waste ** Food containers must be certified compostable, fibre based. ** Certified compostable plastic products are not acceptable in the Food Scraps bin. Recyclable Containers (clean/empty only): Plastic #1-7 containers Glass bottles & jars Metal cans Milk cartons Recyclable plastic bottles Recyclable cups & cutlery Juice boxes Tetrapak containers Non-paint aerosol cans (empty, no toxic residues) Keep Out: Food & Liquids Plastic bags & styrofoam Dishes, glassware or ceramics Windows or mirrors Unstamped plastics Paper (clean only): Newspapers & magazines Envelopes Computer paper Paper cup sleeves Cereal boxes Telephone books Sticky notes Soft cover books Keep Out: Milk cartons Paper cups Used paper plates Pizza boxes Soiled paper Garbage: Plastic bags Styrofoam Plastic wrap Candy bar wrappers Chip bags Non-recyclable cutlery Waxed paper Aluminum foil Keep Out: Anything compostable or recyclable The visual concept of the ripple creates a fluid expression across diverse media in graphic, photographic and video form, immediate Sort it out ly identifying the content as sustainability-related. The graphic representation of the ripple effect depicts the intersection of three sustainability perspectives: economic, environmental and social. The ripples carry static animation, with the larger set of rings being the first drop and the smallest being the most recent. Fig 3 Use of Emily mascot in campaign material 18
DID YOU KNOW Most of UBC’s garbage can be recycled? TOWARDS ZERO WASTE Composting and recycling at UBC: Right now, we’re only recycling LESS THAN 50% Our goal is to reach 60% BY 2016 & 80% BY 2020 GARBAGE WE SENT TO LANDFILL IN 2013: 3000 TONNES OR 19 BLUE WHALES NUMBER OF YEARS TO DECOMPOSE IN THE LANDFILL: PAPER 5 20 200 500 1,000,000 NEVER FOAM AMOUNT OF RECYCLABLE MATERIAL IN UBC’S GARBAGE: FOOD SCRAPS AND COMPOST 48% PAPER PLASTICS METAL AND GLASS 17.5% 11% 7.5% Garbage in landfills creates a higher risk of soil, water and air pollution. It also creates the greenhouse gas methane, which is 20 times worse than CO . UBC is aspiring to be a “Zero Waste” campus where all unwanted products and materials will be treated as resources that can be used again. To reduce environmental impacts, greenhouse gas emissions and garbage disposal costs we can all do our part. Please take an extra second and Sort it Out. and create a green, zero waste campus: USE RECYCLING STATIONS TO SORT YOUR FOOD SCRAPS AND RECYCLABLES INTO THE PROPER BINS. FOOD SCRAPS RECYCLABLE CONTAINERS Fig 4 Sort-It-Out Infographic PAPER GARBAGE To reduce our environmental footprint and reuse our resources, UBC is replacing garbage cans with multi-bin recycling stations. sustain.ubc.ca/sortitout Keep plastics out of green bins. Plastics of any kind including regular and compostable plastic bags and plastic food containers, must not be put in food scraps bins. sustain.ubc.ca/sortitout Did you know most of UBC’s garbage can be recycled? You can recycle everyday waste materials—like food scraps, paper and food or drink containers—at recycling stations. Please refer to the Sorting Guide at the end of this document for specific information on what goes into which bin. You can also find more information on the Sort it Out webpage. recycling stations. Frequently Asked Questions Q: What can be recycled and composted? mixed paper. Refer to the Sorting Guide at the end of this FAQ for more information. Q: What can’t be recycled? A: Materials that are not recyclable must go into the garbage. These include: Styrofoam, plastic bags, potato chip bags and unmarked plastic containers. Materials such as batteries and electronics can be recycled elsewhere, but not at recycling stations. A good resource for recycling options is the comprehensive Sorting Guide. Q: Where are the recycling facilities at UBC? A: There are over 700 recycling stations located in buildings across campus. Recycling carts are generally located in student housing recycling rooms, with recycling stations found in dining halls and food service outlets across campus. Q: How much garbage does UBC divert from the landfill? A: As of 2014, we were able to divert about half of all operational waste (not including construction waste) away from the landfill. However, with proper separation (putting the right materials in the right bins), most of your garbage can be diverted from the landfill using UBC’s recycling stations. Fig 5 Sort-It-Out FAQ 19
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