Jordan Anthony Process Book

• Floor vinyl which guides the user to the proper
waste stream before they reach. Floor graphics are
a great way of catching attention, as people are
always instinctively scanning the ground as they
walk (Yellow Dog Blog). Floor graphics are most
effective when they are linking orguiding the user
to an item that is at eye level, and in this case,
the floor graphics will lead to the recycling bins
(Jessup) . They are effectively used in retail advertising,
as they catch the eye of consumers and
influence their decision making. (Theses, School,
and Zandecki)
• Ka-ching- sound prompt when depositing plastic
waste. ( Reward of recycling)
• The 3M campaign could also implement a sorting
guide specific to the geographical location on
campus, respective to the restaurants or stores
found in that general area.
(For example, in the village, there is a bubble tea
store, a McDonald’s and the basement consisting
of multiple restaurants that share the same type
of material.)
If waste streams represented these takeaway materials
from the respective restaurants at the right
waste stream users would understand easier and
quicker which waste stream their discard items
belongs. Which would improve sorting behaviour
and ultimately improve diversion rates.
ka-ching
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