Jordan Anthony Process Book

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ubc sustainability and sort-it-out campaign analysis Food Scraps: Cooked food waste Raw fruit, vegetables & grains Bones & egg shells Dairy products Paper towels & napkins Compostable* paper plates Compostable* food containers Non-synthetics tea bags Plain, uncoated wood chopsticks Keep Out: Plastic bags & plastic containers** Biodegradable plastic bags All plastic cutlery & plastic chopsticks Diapers Dog waste Recyclable Containers (clean/empty only): Plastic #1-7 containers Glass bottles & jars Metal cans Milk cartons Recyclable plastic bottles Recyclable cups & cutlery Juice boxes Tetrapak containers Non-paint aerosol cans (empty, no toxic residues) Keep Out: Food & Liquids Plastic bags & styrofoam Dishes, glassware or ceramics Windows or mirrors Unstamped plastics Paper (clean only): Newspapers & magazines Envelopes Computer paper Paper cup sleeves Cereal boxes Telephone books Sticky notes Soft cover books Keep Out: Milk cartons Paper cups Used paper plates Pizza boxes Soiled paper Garbage: Plastic bags Styrofoam Plastic wrap Candy bar wrappers Chip bags Non-recyclable cutlery Waxed paper Aluminum foil Keep Out: Anything compostable or recyclable ** Food containers must be certified compostable, fibre based. ** Certified compostable plastic products are not acceptable in the Food Scraps bin. Fig 6 Sort-It-Out Sorting Guide 20
issues with identity The Sort it out guide (fig 6) is not designed effectively. when taking into consideration the context in which this guide would be read- which is at the moment of recycling, This guide does not allow for quick and easy comprehension. when in the act of recycling time and convenience is an important factor as stated earlier. this guide does not compensate for this. The sort it out infographic (fig 4) is a good way of educating users on the importance and purpose of the campaign but the design of this campaign is not inviting to readers. It is too heavily saturated with colour which overbears on the legibility of the document. The use of Emily mascot (fig 3) is a creative platform to connect with the student body but studies into the effectiveness of the use of the Emily character states that it has had an adverse effect. (Ho et al.) study on the awareness of 3 sustainability campaign including Sort-It-Out, Ripple Effect and Emily stated that most students assessed, was unfamiliar with the Ripple effect and Emily campaign. The study also stated that participants thought that these campaigns belonged to other AMS campaigns not belonging to the sustainabilty department. It was also stated in the study that the Emily Campaign was also regarded as “creepy” The Sort-It-Out FAQ (fig 5) sheet is an essential element for the sustainability campaign as it provides pertinent and summarises information to concerns and questions users will have. however, it could be improved by introducing more hierarchy of information, meaning questions or concerns which have been expressed more frequently can have a higher visual hierarchy. 21
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Jordan Anthony Process Book

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