Jordan Anthony Process Book

3m education strategy
In order to effectively educate and relay knowledge
to the UBC community, the “3M”campaign must
implement an education strategy.
Transparency- if the UBC community knew where
their discarded waste ended up they would be more
mindful of their sorting and recycling behaviour.
Categorical confusion was noticed to be a frequent
issue - use of anti-contamination stickers
Cutlery was highly incorrectly sorted because users
group their waste into a bag or container then dispose
of it altogether
Education should target HOW to recycle as a priority
and why less
Education should address the misconception of
difficulty and inconvenience.
Misinterpretation of difficulty of a service usually
occurs at the initialization phase. Melt Collective
should employ a demo event to not only promote
the campaign but to relay the ease of use. experiencing
the service can change attitudes towards
behaviour.
topics to include
• Where are recycle stations
• Proper recycling behaviour spread awareness of
highly sorted items so special attention is given to
that. benefits of recycling
• Information on the distinction of hard and soft
plastic.
The issue of users not having time to pay attention
to learning materials according to studies are
frequent. In order to address the 3M campaign will
position learning material of the melt collective and
plastic recycling behaviour in areas where users are
more likely to
pay attention
• Table toppers
• At the point of sale
• At the multi-stream recycling stations
( when users utilise the multi-stream waste stations
most users are in a hurry and not much
attention is given to any prompts, therefore,
prompts would have to be attention-grabbing
and easy to follow.)
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