2018 INF/INA Conference & Annual Meeting

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2018 Iowa Nurses Foundation / Iowa Nurses Association Conference and Annual Meeting STRATEGIC PLAN 2016-2018 Desired Impacts INA exists to create an environment where: • All nurses see themselves as competent, confident leaders. • Our nursing community engages in efforts to improve the well-being of nurses. • Our nursing community works together to advance the profession and quality healthcare in Iowa’s legislative environment. • Decision-makers recognize the essential voice of nursing in their healthcare debates and discussions. • Our nursing expertise is integrated to healthcare design and transformation. 3 ADVANCE THE POWER OF NURSES FOCUS Activate Grassroots • Increase awareness of INA investments in advocacy and the legislative agenda • Improve the understanding and involvement on the issues impacting the practice of nursing • Clarify communication that INA advocates for the whole profession External Visibility • Develop and expand connections with other state and government agencies • Educate, monitor and influence the Legislature and agencies. • Identify emerging trends and concerns 4 REJUVENATE BRAND IDENTITY FOCUS 5 STRENGTHEN PARTNERSHIPS FOCUS Articulate the Value of INA • Evaluate the organization mission • Develop mission, value and impact statements • Develop key strategic message bullet points around the value of membership • Collect and utilize testimonials around members’ stories Enhance Communications • Develop a communications plan that encompasses all types of communications (email, print, social media, website, etc.) • Create a calendar of different items throughout the year that can be reported to the membership • Create dynamic collateral marketing materials to better position the association Specialty Nurse Organizations • Engage with specialty nursing organizations to enhance nursing synergy in Iowa • Develop process to optimize specialties to maximize nursing as a profession Form Alliances • Develop Community Partners • Promote a healthier Iowa • Focus on collaborative care 16
2018 Iowa Nurses Foundation / Iowa Nurses Association Conference and Annual Meeting Report of the INA President Jann E. Ricklefs, PhD, RN, CNE The American Nurses Association has declared that 2018 is the year for nurses to focus on advocacy. Janet Haebler and Matthew Fitting, leaders within the organization toward action and change, define advocacy as “leveraging ones’ position to support, protect, or speak out for the rights and interests of others.” This definition speaks to the belief that I hold as the President of the Iowa Nurses Association (INA) in leading the Board, staff, and members as we continue to work toward advocating for all Iowa nurses in practice and through legislative policy. Jann Ricklefs, PhD, RN, CNE Since we met last year at the 2017 annual conference, I have been busy representing our organization through various activities. Our INA Board meetings include not only conducting the usual business of our association but looking for innovative ideas to support membership and public policy. At the state level I participated in activities that included advocating for nurses and patient care by working with state health care leaders in committee work and keeping informed on key healthcare initiatives. There are many health care challenges in our state that offer nurses opportunities for advocacy and it is vital that nurses are involved. Last December Tobi Moore and I joined other state association leaders at the ANA Leadership Summit held in Alexandria, Virginia. The day and a half agenda included building and refining leadership skills, discussing best practices for nonprofit organizations, and networking activities with peers. I also had the opportunity to contribute toward the development of a strategic plan for ANA for 2017- 2020. In February I participated with nurses and student nurses in INA’s Lobby Day. The day was filled with discussing public policy that impact the health of Iowans and promoting full practice for nurses at all levels of practice and specialty. Meeting with our state legislators was enlightening and I was impressed to hear how knowledgeable they were on issues impacting nursing and patient care. If you have not attended Lobby Day I strongly encourage you to do so. In June, along with our President Elect Lisa Caffery, Public Policy Chair Carol Chesterman, Executive Director Tobi Moore and I attended the 2018 Membership Assembly in Washington D.C. Day one focused on legislative advocacy as we met with our legislators or their representatives and discussed potential legislation impacting safe staffing for nurses, nursing workforce development, gun violence, and addiction treatment. The next two days were spent attending candidate forums for positions on the ANA Board of Directors and voting in the elections. We also had the opportunity during the two days to participate in dialogue forums that covered secondary opioid exposure concerns for nurses, the ANA presidential endorsement process, and the ANA position statement on Euthanasia, Assisted Suicide, and Aid in Dying. What an exciting and motivational three days! I am honored and privileged to serve as your state president and look forward to the coming year. There are always highlights and challenges and INA has a great staff and Board that are very capable of continuing our mission, “To connect, advocate, and support for nurses and healthcare in Iowa.” 17
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2018 INF/INA Conference & Annual Meeting

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