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OWNING THE WHEEL<br />
BY LYNDON FINNEY<br />
TRUCK SALES KEEP ROLLING IN AS INDUSTRY<br />
SCRAMBLES TO KEEP UP WITH SURGING ECONOMY<br />
In 1967, Sonny and Cher recorded “The Beat<br />
Goes On.” It began with the lines, “The beat<br />
goes on, the beat goes on; drums keep pounding<br />
a rhythm to the brain.”<br />
Suffice to say that with respect to new Class 8<br />
trucks, sales keep going on and so do the orders,<br />
which keep pounding the “brains” of computers<br />
at OEMs.<br />
U.S. Class 8 retails sales in August totaled<br />
24,443 (the best month since June 2015), an improvement<br />
of almost 16 percent month-overmonth<br />
and 38 percent year-over-year, according<br />
to ACT Research.<br />
Year-to-date, sales are 157,682 and, a whopping<br />
233 percent improvement compared to the<br />
first eight months of 2017.<br />
ACT said tractor sales in August totaled the<br />
best month since June 2015. Month-over-month<br />
that was just short of a 20 percent improvement;<br />
year-over-year it was a 51 percent gain and sales<br />
on a year-to-date basis have been, 115,676 which<br />
is up 257 percent compared to last year.<br />
The sales boom is not unprecedented, said<br />
Kenny Vieth, president and senior analyst at ACT.<br />
“When you get a freight transition in the market,<br />
say 2003 to 2004 or 2013 to 2014 or going<br />
back even farther from 1997 to 1998, you get that<br />
inflection in freight. The truckers all want to truck<br />
at the same time and you get those crazy comparisons<br />
for a while,” Veith told The Trucker.<br />
As for orders, ACT reported that the industry<br />
booked 53,100 units in August. FTR reported<br />
52,400 units were booked, surpassing last month’s<br />
total by 300 orders.<br />
And just how is the truck order report going to<br />
impact the ability to build these vehicles?<br />
“I suppose that is the challenge we’ve been<br />
talking about for several months, Vieth said.<br />
“Fleets and independent contractors are ordering<br />
a lot more trucks than the industry has the<br />
ability to produce and it takes time to ramp up<br />
production.<br />
“If I look at the period 2011 to 2017, the average<br />
year on a North American basis was like<br />
265,000 units per year. In the last three months on<br />
a seasonally adjusted basis North American Class<br />
8 orders have been placed at almost a 700,000<br />
annual rate. Even if I go back to 2006, which is<br />
the best year of all times, the industry still only<br />
managed to build 376,000 units. So we are seeing<br />
orders almost double the best year in history<br />
right now and if I look at the past 12 months and<br />
as opposed to seasonally adjusted and annualizing,<br />
Class 8 orders are at 425,000 over the last 12<br />
months. So truckers are making money, the new<br />
trucks have a lot of features like fuel economy that<br />
are highly-desirable right now.”<br />
Vieth said the industry was in all-time record<br />
territory for Class 8 backlogs, adding that in the<br />
face of the current demand, the OEM industry’s<br />
ramp-up has been a little bit slower than would<br />
normally be seen.<br />
“Part of that is really reflected in the same kind<br />
of problems the trucking industry is having and<br />
that’s the ability to find employees,” Vieth said.<br />
“You think of all the parts that go on a truck and<br />
all the suppliers that have to ramp up at the same<br />
time and now we find ourselves in this situation:<br />
With sub 4 percent unemployment you can’t snap<br />
your fingers and find a bunch of readily available<br />
employees.”<br />
In August, Vieth said the Class 8 backlog was<br />
280,700 units and “it wouldn’t surprise me if it<br />
doesn’t happen in September or maybe by October,<br />
that we are going to see that backlog up over<br />
300,000 units.”<br />
At August’s production rate, it would take 210<br />
days to build out the backlog, Vieth said, noting<br />
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