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CLASS 8 UPDATE<br />

A couple of<br />

CLASS 8-RELATED<br />

news items to note:<br />

ROLLING STRONG GIVES ITS HEALTH AND FITNESS APP A MAKEOVER,<br />

BEEFS UP ITS FRIENDLY FEATURES<br />

In just about every ad for every diet or exercise<br />

program or product, they show a before-andafter<br />

comparison to illustrate the remarkable<br />

improvements the product provides.<br />

Rolling Strong, didn’t have that option at its<br />

disposal over the past few weeks as it has slowly<br />

unveiled a new version of its driver wellness app on<br />

iOS and Android.<br />

Nonetheless, just prior to the launch of the<br />

redesigned app, Rolling Strong President<br />

Steve Kane and members of his staff were<br />

at The Great American Trucking Show,<br />

giving off the same sense of excitement as<br />

one of those people in an “after” photo who<br />

has lost 100 pounds and is proudly holding<br />

out the waistband of their old pants.<br />

“The new version of the app is awesome,<br />

Kane said. “It’s very trucker-friendly.”<br />

When Rolling Strong originally released its<br />

wellness app in summer 2017, it was widely<br />

praised as a single-source tool for drivers<br />

to not only monitor and track their health<br />

and nutrition but to access assistance and<br />

resources to help them with diet, exercise<br />

and other aspects of health.<br />

But that, Kane said, was really more of a<br />

soft launch.<br />

“We focused on the technology we wanted<br />

to have in place that would make it do all the<br />

things that we wanted it to do,” he said. In the 16<br />

months since its debut, they have been gathering<br />

feedback from drivers in order to fine-tune the app.<br />

“I was a driver for many years, and this is<br />

something we built really to absolutely cater toward<br />

the driver,” Kane said.<br />

The app’s driver-centric sensibility is apparent as<br />

soon as you open the app. The screens are designed<br />

with “gauges” and diamond-plate steel backgrounds<br />

to simulate a dashboard.<br />

They also wanted to keep the app user-friendly.<br />

“We wanted people to be able to get to anything in<br />

the app within two clicks,” Kane said.<br />

For those who are not familiar with the app, he<br />

said, drivers should think of it as a tool. It’s really the<br />

Rolling Strong program they are signing up for. The<br />

app is designed to tailor that program to each user’s<br />

goals and preferences.<br />

“Just because we have an app out there doesn’t<br />

mean every driver’s going to want to start doing<br />

jumping jacks and eating tofu,” Kane said.<br />

When a driver signs up, the first thing they will be<br />

asked to do is to fill in their biometric information.<br />

This can be obtained through the service network<br />

Rolling Strong has with retailers including Walmart,<br />

Kroger, Publix, CVS Pharmacy and at thousands of<br />

higi health stations nationwide.<br />

8 I Job Opportunities

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