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CLASS 8 UPDATE<br />
A couple of<br />
CLASS 8-RELATED<br />
news items to note:<br />
ROLLING STRONG GIVES ITS HEALTH AND FITNESS APP A MAKEOVER,<br />
BEEFS UP ITS FRIENDLY FEATURES<br />
In just about every ad for every diet or exercise<br />
program or product, they show a before-andafter<br />
comparison to illustrate the remarkable<br />
improvements the product provides.<br />
Rolling Strong, didn’t have that option at its<br />
disposal over the past few weeks as it has slowly<br />
unveiled a new version of its driver wellness app on<br />
iOS and Android.<br />
Nonetheless, just prior to the launch of the<br />
redesigned app, Rolling Strong President<br />
Steve Kane and members of his staff were<br />
at The Great American Trucking Show,<br />
giving off the same sense of excitement as<br />
one of those people in an “after” photo who<br />
has lost 100 pounds and is proudly holding<br />
out the waistband of their old pants.<br />
“The new version of the app is awesome,<br />
Kane said. “It’s very trucker-friendly.”<br />
When Rolling Strong originally released its<br />
wellness app in summer 2017, it was widely<br />
praised as a single-source tool for drivers<br />
to not only monitor and track their health<br />
and nutrition but to access assistance and<br />
resources to help them with diet, exercise<br />
and other aspects of health.<br />
But that, Kane said, was really more of a<br />
soft launch.<br />
“We focused on the technology we wanted<br />
to have in place that would make it do all the<br />
things that we wanted it to do,” he said. In the 16<br />
months since its debut, they have been gathering<br />
feedback from drivers in order to fine-tune the app.<br />
“I was a driver for many years, and this is<br />
something we built really to absolutely cater toward<br />
the driver,” Kane said.<br />
The app’s driver-centric sensibility is apparent as<br />
soon as you open the app. The screens are designed<br />
with “gauges” and diamond-plate steel backgrounds<br />
to simulate a dashboard.<br />
They also wanted to keep the app user-friendly.<br />
“We wanted people to be able to get to anything in<br />
the app within two clicks,” Kane said.<br />
For those who are not familiar with the app, he<br />
said, drivers should think of it as a tool. It’s really the<br />
Rolling Strong program they are signing up for. The<br />
app is designed to tailor that program to each user’s<br />
goals and preferences.<br />
“Just because we have an app out there doesn’t<br />
mean every driver’s going to want to start doing<br />
jumping jacks and eating tofu,” Kane said.<br />
When a driver signs up, the first thing they will be<br />
asked to do is to fill in their biometric information.<br />
This can be obtained through the service network<br />
Rolling Strong has with retailers including Walmart,<br />
Kroger, Publix, CVS Pharmacy and at thousands of<br />
higi health stations nationwide.<br />
8 I Job Opportunities