Sales Manual TX 2018

1 

How to make $100,000 

in your first year. 

2018 

1

2 

Hello and Welcome to the team, 

I am glad that you have made the jump to start excelling your career with our company. I am sure that 

you have asked all the good questions in finding out if this will be a good fit and if you can make money 

here. Well, that is the reason you would be reading this letter. The bottomline is that the skies the limit 

and the next steps are for you to take to pave your path. 

We will do our best to get you up to speed as quickly as possible, but it is like the old saying, you can 

lead a horse to the watering hole but you cannot make it drink. So, we will teach you everything that 

you need to know about our company, our products, and how to sell our products. It is up to you to put 

100% of your efforts in learning what we teach and to take the initiative to go beyond our expectations. 

You can either walk or run, the individuals that walk through the process do not succeed but those who 

take the ball and run do! Your goal should always be to make no less than $100,000 a year, if you do not 

have that goal in your mindset, you should reach deeper! This is a two step process sale, your first initial 

conversation will be to qualify the lead, and the second is to deliver a great presentation. Anyone can 

come in and dial, get lucky and find a lead, but to find someone that is excited and has the money ready 

to invest, that is your goal. Once you can TRULY qualify properly, you have set yourself up for a great 

next call to present, close, and make money! 

We are here to all work cohesively as a team so we can all be successful together. The company is here 

to give you all the support neccesary for you to pave your road of success. I am always here if you want 

to reach out for help. I wish you the best this coming year and I hope you make that $100,000! 

Sincerely, 

Michael McGinnis 

CEO / President 

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Table of Contents 

Employee and Company Information ................................................. 4 

Addresses and Contact Information 

Agreements and Commission ............................................................. 6 

Contractor Agreement 

Filing for an FBN 

Resources .......................................................................................... 21 

Websites for Research 

8-Step Verification Process 

Appointment Qualifying Guidelines 

Training Plan for New Agents 

Zoho Training Schedule 

Sales Tools ........................................................................................ 29 

Intro Pitch – Various intros 

Rebuttals 

Turtle Ops Information 

Client Info ......................................................................................... 37 

Steps for a Subscriber to get Processed 

Weekly Hot Leads Organizer 

List of Approved Auto-Traded Brokerage Firms 

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4 

Employee and Company Information 

Addresses and Contact Information ........... pg.5 

4

FFR Trading - Texas 

Physical Address 

2245 Texas Drive, Suite 300 

Sugar Land, TX 77478 

Contact Phone Numbers 

Main Direct Line: 800-883-0524 

FFR Trading – San Diego 

Physical Address 

3137 Tiger Run Court, Suite 105 Carlsbad, CA 92010 

Contact Phone Numbers 

Main Direct Line: 800-883-0524 

Administration: 832-404-2420 

HR/Accounting: 760-893-8893 

Marketing: 832-404-2422 

Sales: 832-404-2415 

5

Agreements and Commission 

Contractor Agreement ........... pg.7 

Filing for FBN…………….…..pg.17 

6

INDEPENDENT CONTRACTOR AGREEMENT 

This Independent Contractor Agreement (“Agreement”) is made effective as of the date set 

forth below and by and between Farnsfield Research, Inc, a Corporation., located at 2245 Texas 

Drive, Suite 300, Sugarland, TX 77478 (hereinafter referred to as “FF”) and the entity and/or 

individual whose name and address are set forth below on the signature page (8) in this Agreement 

(hereinafter referred to as “Independent Contractor”). 

AGREEMENT 

SECTION ONE – MARKETING THE FF SERVICES 

1.01. Appointment. Subject to the terms and conditions of this Agreement, FF hereby appoints 

Independent Contractor as a non-exclusive reseller of the FF Services. In connection with such 

appointment, FF grants Independent Contractor a non-exclusive and non-transferable right to 

promote market and solicit orders for the FF Services from individuals and/or businesses wishing to 

utilize the FF Services (“Clients”). Independent Contractor shall identify prospective Clients that 

meet FF’s criteria as set forth in this Agreement and its general policies and procedures. 

Independent Contractor will obtain all information and documentation reasonably required by FF. 

Independent Contractor agrees to strictly adhere to the promotional materials provided by the 

publisher of the products sold by Independent Contractor, and that Independent Contractor shall 

not deviate from these during the sales process and/or training for all educational and trading 

products. 

1.02. Approval of Clients. Independent Contractor acknowledges that all Clients are to be 

approved by FF and in their sole discretion and the Clients will be able to utilize the FF Services 

effective upon such approval. Therefore, Independent Contractor will not make any promise to or 

create any impression with a prospective Client that it will be approved prior to review and approval. 

Further, Independent Contractor acknowledges that all aspects of the FF Services are subject to the 

management and approval of FF and its vendors and Independent Contractor shall make no 

representations to the contrary. 

1.03. FF Services Agreement. Clients will be presented by FF or Independent Contractor with an 

online or written application and/or agreement that will govern the relationship between the Clients 

and FF in regard to the FF Services (“Clients Agreement”). Independent Contractor shall use only 

that form of Clients Agreement that has been approved and supplied by FF. Independent Contractor 

shall not make any changes or modifications to any Clients Agreement without the prior written 

consent of FF. FF reserves the right to amend or change in any manner the agreements between 

Clients, FF, and its vendors to be used by Independent Contractor, including changes to any and all 

fees due from Clients. 

1.04. Acceptable Clients. Independent Contractor shall market the FF Services only to bona fide 

and lawful individuals and/or businesses and in accordance with FF’s policies, procedures and 

standards in this Agreement. Further, Independent Contractor shall promptly notify FF in writing of 

any adverse information that Independent Contractor receives in relation to a Client, including 

information regarding a Clients’ financial condition or any other information to Clients that would 

have a material effect on Clients’ ability to conform to the terms of its agreements. 

1.05. Independent Contractors. The relationship of FF and Independent Contractor is that of 

Independent Contractors. Neither Independent Contractor nor Independent Contractor’s 

employees, consultants, contractors, or agents are agents, employees, partners or joint ventures of 

FF, nor do they have any authority to bind FF by contract or otherwise to any obligation. They will 

not represent to the contrary, either expressly, implicitly, by appearance or otherwise. 

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Independent Contractor will determine the method, details and means of performing the services 

under this Agreement. 

Independent Contractor must supply Independent Contractor’s own tools and equipment in 

performance of the services under this Agreement. 

Independent Contractor shall obtain Independent Contractor’s own business license, if required, for 

the conduct of the services under this Agreement. 

Independent Contractor shall be responsible for renewing and paying all required licensing and 

certifications for conducting the services under this Agreement. 

Independent Contractor, if so desired, shall obtain and pay for business cards indicating that 

Independent Contractor is an “Independent Contractor.” 

Independent Contractor shall be responsible for and pay for any and all business promotional efforts 

undertaken by Independent Contractor, except for those that FF agrees to pay for in writing. 

Independent Contractor shall have no set hours of work for FF and may come and go as Independent 

Contractor pleases. 

Independent Contractor is free to work elsewhere while performing under the terms of this 

Agreement. 

Independent Contractor represents that Independent Contractor has the qualifications and ability to 

perform the services in a professional manner, without the advice, control or supervision of FF. 

Independent contractor shall be solely responsible for the professional performance to the services 

and shall receive no assistance, direction or control from FF. Independent Contractor shall have sole 

discretion and control of Independent Contractor’s services and the manner in which performed. 

Independent Contractor shall not be entitled to any benefits accorded to “FF’s” employees, if any, 

including worker’s compensation, disability insurance, vacation or sick pay. Independent Contractor 

shall be responsible for providing, at Independent Contractor’s expense, and in Independent 

Contractor’s name, disability, worker’s compensation or other insurance as well as license and 

permits usual and necessary for performing the Services. 

1.06. Compliance with Laws/Marketing Materials. Independent Contractor will comply with all 

applicable international, national, state, regional and local laws and regulations in performing its’ 

duties hereunder and in any of its dealing with respect to the FF Services. 

1.07. Independent Contractor Covenants. Independent Contractor will: (i) conduct business in a 

manner that reflects favorably at all times on the FF Services and the good name, good will and 

reputation of FF; (ii) avoid deceptive, misleading or unethical practices that are or might be 

detrimental to FF or the public; (iii) make no false or misleading representations with regard to FF or 

the FF Services; (iv) not publish or employ, or cooperate in the publication or employment of, any 

misleading or deceptive advertising material with regard to FF or the FF Services; (v) promote proper 

use to FF Services, and (v) make no representation, warranties or guarantees to potential Clients 

with respect to the specifications, features or capabilities of the FF Services that are inconsistent 

with the literature distributed by FF. 

SECTION TWO – THE SERVICES 

2.01. Non-Exclusive Services. During the term of this Agreement, Independent Contractor, its 

principals and its affiliates shall not enter into any agreement with a direct relationship with any of 

FF’s vendors, without FF’s prior written consent, nor shall Independent Contractor, its principals or 

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any of its affiliates enter into any relationship with any organization or entity that would affect an 

indirect relationship with any such bank or financial institution. 

2.02. Ownership of Clients Agreements and the Clients Program. Independent Contractor 

acknowledges and agrees that it will not have any equity interest, ownership, or other rights in any 

Clients Agreement or in the FF Services provided. Further, Independent contractor acknowledges 

and agrees that all Client Agreements, Clients records, documentation, and the information 

contained therein are the property of and are owned by the FF and/or its vendors. 

SECTION THREE – COMPENSATION 

3.01. Fees. During any period of time in which this Agreement remains in full force and effect, 

compensation to Independent Contractor will be paid as set forth in the attached Schedule A which 

is made a part of this Agreement. The compensation plan set forth in schedule A shall be held in 

strict confidence by Independent Contractor. It is further understood and agreed that Independent 

Contractor shall bear no liability to FF for the value of any Clients default, except to the extent that 

any such Clients default is either directly or indirectly related or attributable to the fraudulent or 

grossly negligent conduct of Independent Contractor or any of its employees, representatives, or 

nominees. FF shall only have to pay Independent Contractor the amounts due to it under this 

Agreement if FF is paid by its Clients. If FF is not paid any amounts due by its Clients, it has no duty 

or obligation to pay any corresponding monies to Independent Contractor. All matters relating to 

payment of Independent Contractor as well as holdings and returns from Independent Contractor 

shall be governed by Schedule A, attached hereto and made part of this Agreement. 

SECTION FOUR – TERM AND TERMINATION 

4.01. Term. The initial term of this Agreement shall be for a period of thirty (30) days, 

commencing on the date first set forth below. This Agreement shall thereafter be automatically 

renewed for additional terms of thirty (30) days, unless either part notifies the other no later than 

fourteen (14) days prior to the end of the current term that it does not wish to renew this 

Agreement. 

4.02. Default. Either party shall have the right to terminate this Agreement at any time if: 

(a) the other party breaches any of the provisions of this Agreement and fails to cure such 

breach within thirty (30) days of its receipt of written notice thereof from the non-breaching party; 

or 

(b) the other party (i) fails to pay its debts or perform its obligations in the ordinary course of 

business as they mature; (ii) becomes the subject of any voluntary or involuntary proceeding in 

bankruptcy, liquidation, dissolution, receivership, attachment, or assignment or composition for the 

benefit of creditors. 

4.03. Failure to Comply with Rules. FF may immediately terminate this Agreement for any 

material default knowingly or intentionally caused by Independent Contractor with respect to its 

obligations to comply with FF policies or rules if FF reasonably determines that the default is of such 

a serious nature that an opportunity to cure such default is not practical or warranted. FF may, at its 

sole discretion, effect such termination upon delivery of written notice to Independent Contractor 

without regard to any provisions for cure of default. 

4.04. Regulatory Demand. If any Federal, State or other type of regulatory agency having 

jurisdiction over the subject matter of this Agreement makes a demand that either FF or any of its 

vendors discontinue or substantially modify any of the FF Services, either party in its sole discretion 

may terminate this Agreement upon written notice to the other, in which case neither party shall be 

deemed to be in default by reason of such termination. 

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4.05. Termination of Compensation. If this Agreement is terminated by FF under sections 4.02, 

4.03 or 4.04 or Independent Contractor breaches this Agreement or any of the representations or 

warranties herein, FF shall have no further obligations for payment of any compensation to 

Independent Contractor under this Agreement. 

SECTION FIVE – OBLIGATIONS 

5.01. Confidential Information. The parties acknowledge that in their performance of their duties 

hereunder with the other party, either party may communicate to the other (or its designees) 

certain confidential and proprietary information, including without limitation information 

concerning the FF Services and the know-how, technology, techniques, vendor lists, client lists, or 

business marketing plans related thereto (collectively, the “Confidential Information”) all of which 

are confidential and proprietary to, and trade secrets of, the disclosing party. Confidential 

Information does not include information that: (i) is public knowledge at the time of disclosure by 

the disclosing party; (ii) becomes public knowledge or known to the receiving party after disclosure 

by the disclosing party other than by breach of a third party’s confidentiality obligations; (iii) was 

known by the receiving party prior to disclosure by the disclosing party other than by breach of a 

third party’s confidentiality obligations; or (iv) is independently developed by the receiving party. As 

a condition to the receipt of the Confidential Information from the disclosing party, the receiving 

party shall: (i) not disclose in any manner, directly or indirectly, to any third party any portion of the 

disclosing party’s Confidential Information; (ii) not use the disclosing party’s Confidential Information 

in any fashion except to perform its duties hereunder or with the disclosing party’s express prior 

consent; (iii) disclose the disclosing party’s Confidential Information, in whole or in part, only to 

employees and agents who need to have access thereto for the receiving party’s internal business 

purposes; (iv) take all necessary steps to ensure that its employees and agents are informed of and 

comply with the confidentiality restrictions contained into this Agreement; and (v) take all necessary 

precautions to protect the confidentiality of the Confidential Information received hereunder and 

exercise at least the same degree of care in safeguarding the Confidential Information as it would 

with its own confidential information, and in no event shall apply less than a reasonable standard of 

care to prevent disclosure. The receiving party shall promptly notify the disclosing party of any 

unauthorized disclosure or use of the Confidential Information. The receiving party shall cooperate 

and assist the disclosing party in preventing or remedying any such unauthorized use or disclosure. 

5.02. Indemnification. Each party agrees to indemnify, defend, and hold harmless the other party, 

its employees, members, directors, managers, officers, or agents from and against any loss, liability 

damage, penalty or expense (including attorneys’ fees, expert witness fees and cost of defense) they 

may suffer or incur as a result of (i) any failure by the party or any employee, agent or affiliate or the 

party to comply with the terms of this Agreement; (ii) any warranty or representation made by the 

party being false or misleading; (iii) any representation or warranty made by the party or any 

employee or agent of the party to any third person other than the specifically authorized by this 

Agreement, (iv) the manner or method in which the party performs its services pursuant to this 

Agreement, (v) negligence of the party of its subcontractors, employees or agents of any 

governmental laws, regulations or rules. 

5.03. Disclaimer of Warranties. THE FF SERVICES ARE PROVIDED “AS IS” WITHOUT ANY WARRANTY 

WHATSOEVER. FF DISCLAIMS ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, TO 

INDEPENDENT CONTRACTOR AS TO ANY MATTER WHATSOEVER, INCLUDING ALL IMPLIED 

WARRANTIES OF CLIENTS’ ABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT 

OF THIRD PARTY RIGHTS. NO ORAL OR WRITTEN INFORMATION OR ADVICE GIVEN BY FF OR IT 

EMPLOYEES OR REPRESENTATIVES SHALL CREATE A WARRANTY OR IN ANY WAY INCREASE THE 

SCOPE OF FF’ OBLIGATIONS. 

5.04. LIMITATION OF LIABILITY. NEITHER PARTY SHALL BE LIABLE TO THE OTHER PARTY OR TO ANY 

OTHER THIRD PARTY FOR ANY CONSEQUENTIAL, INDIRECT, SPECIAL, INCIDENTAL, RELIANCE, OR 

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EXEMPLARY DAMAGES ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE FF SERVICES, 

WHETHER FORSEEABLE OR UNFORSEEABLE, AND WHETHER BASED ON BREACH OF ANY EXPRESS OR 

IMPLIED WARRANTY, BREACH OF CONTRACT, MISREPRESENTATION, NEGLIGENCE, STRICT LIABILITY 

IN TORT, OR OTHER CAUSE OF ACTION (INCLUDING, BUT NOT LIMITED TO, DAMAGES FOR LOSS OF 

DATA, GOODWILL, PROFITS, INVESTMENTS, USE OF MONEY, OR USE OF FACILITIES; INTERRUPTION 

IN USE OR AVAILABILITY OF DATA; STOPPAGE OF OTHER WORK OR IMPAIRMENT OF OTHER SUCH 

ASSETS; OR LABOR CLAIMS, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH 

DAMAGES. 

5.05. Taxes. Independent Contractor shall pay, indemnify and hold FF harmless from (i) any sales, 

use, excise, import or export, value-added, or similar tax or duty, and any other tax or duty based on 

Independent Contractor’s income, and (ii) all government permit fees, customs fees and similar fees 

which FF may incur with respect to this Agreement. Such taxes, fees and duties paid by Independent 

Contractor shall not be considered a part of, a deduction from, or an offset against, payments due to 

FF hereunder. 

5.06. Independent Contractor represents and warrants FF as follows: 

(a) Independent Contractor has the full power and authority to execute, deliver and perform 

this Agreement. This Agreement is valid, binding and enforceable against Independent Contractor in 

accordance with its terms and no provision requiring Independent Contractor’s performance is in 

conflict with Independent Contractor’s obligations under any charter or any other agreement (of 

whatever form or subject) to which Independent Contractor is a part or by which it is bound. 

(b) If other than a Sole Proprietorship, Independent Contractor is duly organized, authorized 

and in good standing under the laws of the state of its organization and is duly authorized to do 

business in all other states in which Independent Contractor’s business makes such authorization 

necessary or required. 

(c) Except as otherwise disclosed in writing by Independent Contractor to FF on or before the 

effectiveness of this Agreement, neither Independent Contractor nor any principal has been subject 

to any (i) criminal conviction (excluding traffic misdemeanors or other petty offenses); (ii) 

bankruptcy filings, (iii) Internal Revenue Service’s liens; (iv) federal or state regulatory administrative 

or enforcement proceedings; or (v) restraining order, decree, injunction or judgment in any 

proceeding or lawsuit alleging fraud or deceptive practices. 

5.07. Audit Rights. FF shall have the right, at its sole cost and expense, to have an independent 

certified public accountant, conduct during normal business hours and not more frequently than 

annually, an audit of the appropriate records of Independent Contractor. 

5.08. Non-solicitation of Clients. Without FF’s prior written consent (which consent may be 

withheld in FF sole and absolute discretion), Independent Contractor shall not knowingly cause or 

permit any of their employees, agents, principals, affiliates, subsidiaries or any other person or entity 

(i) to solicit or provide services that compete with the FF Services to any Clients that has been 

accepted by FF; (ii) to solicit or otherwise cause any Clients that has been accepted by FF or its 

vendors to terminate its participation in any of the FF Services; or (iii) to solicit or market services to 

any Clients that is already directly or indirectly provided any of the FF Services by FF, whether or not 

such are provided under the terms of this Agreement. This section shall apply during the term of 

this Agreement and immediately following termination, cancellation or expiration of this Agreement. 

Independent Contractor will remain responsible for resulting damages from such prohibited 

solicitation. 

5.09. Non-Solicitation. (a) During the period that this Agreement is in effect and immediately 

following termination of this Agreement, Independent Contractor shall not directly or indirectly 

through another entity (i) induce or attempt to induce any employee, or consultant to FF or its 

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subsidiaries to leave the employ of, or consultancy to, FF or its subsidiaries, or interfere with the 

relationship between FF or its subsidiaries and any employee or consultant thereof, (ii) hire any 

person who was an employee of, or consultant to FF or its subsidiaries at any time immediately 

prior to the date on which such hiring would take place without the written consent to an FF officer 

(it being conclusively presumed by the parties so as to avoid any disputes under this section that any 

such hiring is in violation of clause (i) above); (iii) call on, solicit or service any customer, referral 

partner, affiliate, agent, supplier, licensee, licensor, consultant, contractor or other business relation 

of FF or its respective subsidiaries, or in any way interfere with the relationship between any such 

customer, referral partner, affiliate, agent, supplier, licensee, licensor, consultant, contractor or 

other business relation of FF or its subsidiaries (including, without limitation, making any negative 

statements or communications about FF or its subsidiaries); or (iv) call on, solicit, or take away any 

attempt to call on, solicit, or take away any of FF’ customers, referral partners, affiliates, agents and 

vendors on whom Independent Contractor called or with whom Independent Contractor became 

acquainted during its contractual relationship with FF, either on its behalf or that of the other 

person, firm or corporation. 

(b) If, at the time of enforcement of the covenants contained in this section above (the 

“Protective Covenants”), a court shall hold that duration, scope or area restrictions stated herein are 

unreasonable under such circumstances then existing, the parties hereto agree that the maximum 

duration, scope or area reasonable under such circumstances shall be substituted for the stated 

duration, scope or area and that the court shall be allowed to revise the Protective Covenants to 

cover the maximum duration, scope and area restrictions necessary to protect the goodwill of FF’ 

businesses and agrees not to challenge the validity or enforceability of the Protective Covenants. 

5.10. Independent Contractor shall not, immediately following the Effective Date: 

(a) Make known to any person, firm, or company the names, addresses or telephone numbers 

of any of the clients or referral sources of FF or any other Confidential Information pertaining to 

them; 

(b) Call on, solicit, divert, interfere with or take away, or attempt to call on, solicit, divert, 

interfere with or take away, any of the clients or referral sources of FF, including without limitation 

all those clients and referral sources with whom Independent Contractor became acquainted during 

his involvement with FF, either for himself or for any other person, firm, Company or other entity; 

(c) Hire or take away, or attempt to hire or take away, any of FF’s employees; EXCEPT for those 

employees who have terminated employment without inducement or influence from Independent 

Contractor and who have not worked for FF after their date of termination; or 

(d) Induce or influence (or seek to induce or influence) any person who is engaged (as an 

employee, agent, independent contractor or otherwise) by FF to terminate his or her employment or 

engagement. 

(e) In the event of a breach of the provisions of this section, the parties hereby agree that it will 

be impractical and extremely difficult to determine the actual damages suffered by FF. Therefore, 

the parties agree that in the event of a breach of this section by Independent Contractor, in addition 

to the equitable relief FF may pursue, FF will be entitled to liquidate damages in an amount of Ten 

Thousand Dollars ($10,000.00). The Parties agree that a breach of this section would cause 

significant and substantial damages to FF, which the liquidated damages may not adequately 

compensate. Therefore, the Parties further agree that FF shall be entitled to an injunction both 

preliminary and final, and any other appropriate equitable relief to enforce FF’ rights under the 

terms of this section. Such remedies shall be cumulative and non-exclusive, being in addition to any 

and all other remedies that FF may have. 

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SECTION SIX – GENERAL PROVISIONS 

6.01. Severability. If any provision of this Agreement is held by a court of competent jurisdiction to 

be invalid, void or unenforceable for any reason, the remaining provisions not so declared shall 

nevertheless continue in full force and effect, but shall be construed in a manner so as to effectuate 

the intent of this Agreement as a whole, notwithstanding such stricken provision or provisions. 

6.02. Drafting. No provision of this Agreement shall be construed against any party merely because 

that party or counsel drafted or revised the provision in question. All parties have been advised and 

have had an opportunity to consult with legal counsel of their choosing regarding the force and 

effect of the terms set forth herein. This Agreement shall be deemed to be jointly prepared by the 

parties and therefore any ambiguity or uncertainty shall be interpreted accordingly. 

6.03. Waiver. No term or provision of this Agreement shall be deemed waived and no breach 

excused, unless such waiver or consent shall be in writing and signed by the party claimed to have 

waived or consented. Any consent by any party to, or waiver of, a breach by the other party, 

whether expressed or implied, shall not constitute consent to, waiver of, or excuse for any different 

or subsequent breach. 

6.04. Assignment. Neither party shall assign, delegate, subcontract, license, franchise, or in any 

manner attempt to extend to any third party any right or obligation under this Agreement except as 

otherwise permitted herein without the prior consent of the other party; provided, however, FF may 

assign this Agreement and its rights hereunder to a purchaser of all or substantially all of its assets or 

stock. 

6.05. Amendments. Except as otherwise provided in this Agreement, no provision of this 

Agreement may be amended, modified or waived except by a written agreement signed by both 

parties. 

6.06. Notices. All notices and other communications required or permitted under this Agreement 

shall be in writing and given by personal delivery, telecopy (confirmed by a mailed copy), or first 

class mail, postage prepaid, sent to the addresses set forth herein. 

6.07. Section Headings. The section headings contained in this Agreement are for convenient 

reference only, and shall not in any way affect the meaning or interpretation of this Agreement. 

6.08. Counterparts/Facsimile Signatures. This Agreement may be executed in one or more 

counterparts, each of which shall be deemed to be an original, and such counterparts shall together 

constitute one and the same instrument. The signatures to this Agreement may be evidenced by 

facsimile copies reflecting the party’s signature hereto, and any such facsimile copy shall be 

sufficient to evidence the signature or such party as if it were an original signature. 

6.09. Entire Agreement; Binding Effect. This Agreement, including all schedules, exhibits and 

attachments thereto, sets forth the entire agreement and understanding of the parties hereto in 

respect of the subject matter contained herein, and supersedes all prior agreements, promises, 

covenants, arrangements, communications, representations, warranties, whether oral or written, by 

an officer, partner, employee or representative of any party hereto. This Agreement shall be binding 

upon and shall inure only to the benefit of the parties hereto and their respective successors and 

assigns. Nothing in this Agreement, expressed or implied, is intended to confer or shall be deemed 

to confer upon any persons or entities not parties to this Agreement, any rights or remedies under 

or by reason of this Agreement. 

6.10. Jurisdiction; Venue; Governing Law. This Agreement shall be governed by and construed in 

accordance with the laws of the State of Texas (irrespective of its choice of law principles). The 

parties hereby agree that any suit to enforce any provision of this Agreement or arising out of or 

13

ased upon this Agreement or the business relationship between the parties hereto shall be brought 

in Federal or State Court in Sugarland, Texas. Each party hereby agrees that such courts shall have 

exclusive personal jurisdiction and venue with respect to such party and each part herby submits to 

the exclusive personal jurisdiction and venue of such courts. 

6.11. Attorney’s Fees. Should suit be brought to enforce or interpret any part of this Agreement, 

the prevailing party shall be entitled to recover its reasonable attorneys’’ fees and costs, including 

expert witness fees and fees on any appeal. 

6.12. Survival. All representations, covenants and warranties shall survive the execution of this 

Agreement, and sections 2.01, 2.02, 4.05, 5.01, 5.02, 5.03, 5.04, 5.05, 5.06, 5.07, 5.08 and 5.09 shall 

survive termination of this Agreement. 

IN WITNESS THEREOF, this agreement has been duly executed by the parties hereto, effective as of 

the date and year first above written 

Farnsfield Research, Inc 

2245 Texas Drive, Suite 300 

Sugar Land, TX 77478 

Independent Contractor 

Name of Business: 

Address: 

By: 

Title: 

Signature: 

Name (Printed): 

Title: 

Signature: 

Date: 

Date: 

EIN#: 

14

Exhibit A 

Independent Contractor Commission Agreement 

FF shall commission Independent Contractor the following: 

1. Ten Percent (10%) on Independent Contractor’s sales that equal less than $20,000 of the 

week, based on product being sold. 

2. Thirteen and one half Percent (14%) on Independent Contractor’s all sales that are equal 

to or above $20,000 for the current week, based on product being sold. 

3. A week is defined as 9:00 a.m. on Monday until 12:00 p.m. the following Monday. All 

orders must be completed by 12:00 p.m. on Monday of each week to count towards that 

week’s commission period. 

4. A complete order means an Order Form completely filled out, signed, initialed, and 

method of payment confirmed and approved by FF as well processed. 

5. FF reserves the right to deduct and/or bill Independent Contractor for any returns and/ 

or bad debts from past commissions as they become due. Returns and/or bad debts are 

defined as uncollectible invoices and/or returns after the initial contract ends. 

Independent Contractor: 

Signature 

Date: 

Name 

15

Form 503—General Information 

(Assumed Name Certificate) 

The attached form is drafted to meet minimal statutory filing requirements pursuant to the relevant code 

provisions. This form and the information provided are not substitutes for the advice and services of an 

attorney and tax specialist. 

Commentary 

A domestic or foreign corporation, limited liability company, limited partnership, limited liability 

partnership, or other foreign filing entity that regularly conducts business or renders a professional 

service in this state under a name other than its legal name (the name stated in its certificate of formation 

or comparable document) must file an assumed name certificate with the secretary of state and with the 

county clerk in the appropriate county. (Texas Business & Commerce Code [TBCC] § 71.103). 

Effect of Filing: The effect of filing is to give notice to the public that the entity is conducting business 

under that name. The filing of an assumed name shall not constitute actual use of the assumed name for 

determining priority of name; nor does the filing of assumed name give the registrant any right to use the 

name when contrary to the common law or statutory right of unfair competition, unfair trade practices, 

common law copyright or similar law (TBCC § 71.157). Since the filing is a notice filing, the secretary 

of state does not have the authority to review the name of the certificate to determine if the filing 

conflicts with another name on file with this office. 

Changes to Information: There is no procedure for an amendment to or correction of an assumed name 

certificate. If there is a material change in the information on the certificate, a new certificate should be 

filed (TBCC § 71.152). The new certificate should be filed within 60 days after the occurrence of the 

events which necessitate the filing. An event that causes the information contained in a certificate to 

become materially misleading includes a change in the name or form of business of the assumed name 

registrant. 

Duration: The assumed name certificate shall be effective for a term not to exceed ten years from the 

date the certificate is filed and may be renewed by filing a new certificate within six months of the 

expiration of the original certificate (TBCC § 71.151). A registrant may abandon the assumed name 

certificate before the expiration of the period of duration by filing an abandonment of the certificate 

(Form 504). 

Noncompliance: The TBCC in sections 71.201 through 71.203 provides both civil and criminal penalties 

for failure to file the assumed name certificate. 

This form has been drafted for filing with the secretary of state. Assumed name certificates filed with 

the county clerk must be notarized and contain original signatures. Consequently, this form does not 

satisfy county filing requirements. An assumed name certificate filed with the county clerk must be sent 

directly to the appropriate county clerk and not to the secretary of state. 

Instructions for Form 

• Item 1—Assumed Name: The assumed name certificate must state the assumed name under which 

the business or professional service is or is to be conducted. An entity may conduct business or 

professional services under multiple assumed names, but a separate assumed name certificate must 

be filed for each assumed name. Please note that if the name entered as the assumed name in item 1 

Form 503 1 

16

is exactly the same as the legal name of the entity on file with the secretary of state, the certificate 

will be rejected for failing to provide an assumed name. 

• Item 2—Entity Name: The assumed name certificate must contain the legal name of the entity as 

contained in its certificate of formation or comparable document filed with the secretary of state. An 

incorporated entity, such as a bank or trust company, whose organizational documents are not filed 

with the secretary of state, would set forth the legal name of the entity as contained in its 

organizational documents. 

• Items 3 and 4—Type of Entity and File Number: Identify the type of entity that is filing the 

assumed name. If there is not a check box that applies to the entity, check “other” and then specify 

the type of entity in the space provided. It is recommended that the file number, if any, assigned by 

the secretary of state be provided to facilitate processing of the document. 

• Item 5—Jurisdiction: The certificate must state the jurisdiction of formation of the entity filing the 

assumed name certificate. 

• Item 6—Principal Office Address: Provide the street or mailing address of entity’s principal 

office. 

• Item 7—Period of Duration: An assumed name certificate is effective for a term not to exceed a 

period of ten years from the date of filing the certificate. Check the applicable box to specify the 

duration which the entity determines should be the duration of the filing of the assumed name 

certificate. The entity may opt to make the duration the maximum period of ten years, a period of 

less than ten years or until a date certain which date is not more than ten years from the date of 

filing. 

• Item 8—County or Counties in which the Assumed Name Used: The assumed name certificate 

is required to state the counties in which the assumed name will be used. If the entity will 

potentially use the assumed name in all counties in Texas, check the box for “All.” If the entity 

wishes to exclude certain counties but will use the assumed names in most counties, check the box 

for “All counties with the exception of the following counties” and list the excluded counties. If the 

entity will only conduct business in specific counties, check the box for “Only the following 

counties” and list those specific counties. 

• County Level Filings: An assumed name certificate will not be required to be filed in each county 

listed or each county in which the entity conducts business under the assumed name. 

An entity that has a registered office address in Texas files an assumed name certificate in the office 

of the county clerk of the county in which the entity maintains its principal office address in Texas. 

If the entity does not have a principal office address in Texas, the assumed name certificate would be 

filed in the county in which the entity maintains its registered office address. 

A Texas entity that is not required to have or that does not maintain a registered office address in 

Texas, such as a Texas limited liability partnership or bank, would file its assumed name certificate 

in the county in which the entity’s principal office is located. 

An entity that is not incorporated or organized under Texas law and that does not maintain a 

registered office address in Texas would file its assumed name certificate in the county in which the 

entity’s principal office in Texas is located and in the county in which it maintains its principal place 

Form 503 2 

17

of business, if its principal place of business in Texas is not in the same county where the principal 

office is located. 

• Execution: A certificate filed with the secretary of state shall be executed by an officer, general 

partner, member, manager, representative of or attorney in fact for the corporation, limited 

partnership, limited liability partnership, limited liability company, or foreign filing entity. A 

certificate executed by an attorney in fact shall include a statement that the attorney in fact has been 

duly authorized in writing by the principal to execute the certificate. Please review the form 

carefully. Pursuant to section 71.203, a person commits an offense under section 37.10, Penal 

Code, if the person intentionally or knowingly signs or directs the filing of an assumed name 

certificate that the person knows contains a materially false statement. 

• Payment and Delivery Instructions: The filing fee for an assumed name certificate filed with the 

secretary of state is $25. Fees may be paid by personal checks, money orders, LegalEase debit 

cards, or American Express, Discover, MasterCard, and Visa credit cards. Checks or money orders 

must be payable through a U.S. bank or financial institution and made payable to the secretary of 

state. Fees paid by credit card are subject to a statutorily authorized convenience fee of 2.7 percent 

of the total fees. 

Submit the completed form in duplicate along with the filing fee. The form may be mailed to P.O. 

Box 13697, Austin, Texas 78711-3697; faxed to (512) 463-5709; or delivered to the James Earl 

Rudder Office Building, 1019 Brazos, Austin, Texas 78701. If a document is transmitted by fax, 

credit card information must accompany the transmission (Form 807). On filing the document, the 

secretary of state will return the appropriate evidence of filing to the submitter together with a filestamped 

copy of the document, if a duplicate copy was provided as instructed. 

Revised 09/13 

Form 503 3 

18

Form 503 

(Revised 09/13) 

Return in duplicate to: 

Secretary of State 

P.O. Box 13697 

Austin, TX 78711-3697 

512 463-5555 

FAX: 512 463-5709 

Filing Fee: $25 

Assumed Name Certificate 

This space reserved for office use. 

Assumed Name 

1. The assumed name under which the business or professional service is, or is to be, conducted or 

rendered is: 

Entity Information 

2. The legal name of the entity filing the assumed name is: 

State the name of the entity as currently shown in the records of the secretary of state or on its organizational documents, 

if not filed with the secretary of state. 

3. The entity filing the assumed name is a: (Select the appropriate entity type below.) 

For-profit Corporation 

Nonprofit Corporation 

Professional Corporation 

Professional Association 

Other 

Limited Liability Company 

Limited Partnership 

Limited Liability Partnership 

Cooperative Association 

Specify type of entity. For example, foreign real estate investment trust, state bank, insurance company, etc. 

4. The file number, if any, issued to the entity by the secretary of state is: 

5. The state, country, or other jurisdiction of formation of the entity is: 

6. The entity’s principal office address is: 

Street or Mailing Address 

City State Country Postal or Zip Code 

Period of Duration 

7a. The period during which the assumed name will be used is 10 years from the date of filing 

with the secretary of state. 

OR 

7b. The period during which the assumed name will be used is years from the date of filing 

with the secretary of state (not to exceed 10 years). 

OR 

7c. The assumed name will be used until 

mm/dd/yyyy 

(not to exceed 10 years). 

Form 503 4 

19

County or Counties in which Assumed Name Used 

8. The county or counties where business or professional services are being or are to be conducted or 

rendered under the assumed name are: 

All counties 

All counties with the exception of the following counties: 

Only the following counties: 

Execution 

The undersigned signs this document subject to the penalties imposed by law for the submission of a 

materially false or fraudulent instrument and also certifies that the person is authorized to sign on 

behalf of the identified entity. If the undersigned is acting in the capacity of an attorney in fact for the 

entity, the undersigned certifies that the entity has duly authorized the undersigned in writing to 

execute this document. 

Date: 

Signature of a person authorized by law to sign on behalf of the 

identified entity (see instructions) 

Print 

Reset 

Form 503 5 

20

Resources 

Websites for Research ............................. pg.22 

8-Step Verification Process………….……pg.23 

Appointment Qualifying Guidelines….…..pg.25 

Training Plan for New Agents……….……pg.26 

Zoho Training Schedule …………..…...…pg.27 

21

Websites for Research 

FFR Trading 

www.ffrtrading.com 

Russell Sands 

www.sandsturtlefutures.com 

www.sandsturtlefx.com 

Brian Schad 

www.agfuturestrading.com 

TrendTracker Futures 

www.trendtrackerfutures.com 

Luca Facchini 

http://tradingquantstrategies.com/ 

22

8-Step Certification Process 

Each alternative investment strategy goes through a rigorous 

8-step certification process. Here is a brief overview: 

STEP 1: Referred by Third Party 

Each of the strategy developers or teams must be referred to us by a trusted third 

party – A current, certified strategy developer, registered / licensed firm, a trusted 

colleague or veteran to the industry of more than 10 years. 

STEP 2: Strategy Application and Survey 

The strategy developers or companies must complete a comprehensive application 

and survey in order to begin the process. Some questions include: 

How many years of professional trading experience do the strategy developers have? 

What is the methodology and strategy for getting in and out of a specific trade 

(intraday, swing trading, long-term, speculation, fundamental, discretionary, etc.)? 

What are the developer’s thoughts on risk / money management? 

How many trades does this strategy make on average per month? 

What is the developer’s ratio of winners to losers? 

What was the strategy’s biggest draw-down? 

Is this trading method affected by liquidity? 

Do the developers use the strategy with their own money? 

STEP 3: Licensing 

Each strategy developer we work with must have been licensed or currently 

licensed with one of the governing bodies for trading / investing such as the – 

CFTC, NFA, SEC, FINRA, CSA, ASIC, etc. 

1 

23

STEP 4: System Disclosure 

The developers must submit their strategy for review. We verify the trading rules 

are real and work in current markets. Our ideal strategies are primarily mechanical 

and quantifiable. 

mentality. 

STEP 5: Trading Experience 

We prefer veteran traders or companies who have at least 10 years of actual 

trading experience in the markets. We also like them to have a Mentor’s 

STEP 6: Back Testing 

Strategy developers are required to submit a performance back-test of at least 5 

years in order to determine how the strategy holds up over a variety of market 

conditions. It will tell us how the ratios hold up during that time. 

STEP 7: Live Brokerage Account & Statements 

We require each system developer to show us live brokerage account statements. 

We like to see real trades for at least one full year. Ideally, a developing team will 

provide us with 3 – 5 years of brokerage statements showing trades in a live market. 

STEP 8: Soft Strategy Start 

Once a system developer or team has passed the check points above, we conduct 

a “soft strategy start.” This is when we have affiliates who have a long history of 

working with us begin to trade these strategies. During this process we can identify any 

potential issues while in live markets. This seldom happens if the strategy has made it to this 

point of the process, but is necessary to determine the full viability. 

2 

24

Appointment Qualifying Guidelines 

Presentation Qualifying: 5 qualified presentations per business week minimum is 

your goal. Always keep your pipeline full. 

FFR Lead Qualification Intake Form (In Zoho) must be completed in full to achieve a successful 

Prospect. Strive to find out what the prospects profession and background is. 

1) Contact Info: 

• Review contact info that the company has on file to ensure it is correct with the lead. 

• Make sure to ask for a second phone number if company does not have one on file. 

• Make sure to ask for their home address if the company does not have one on file. 

2) Main qualifying points for prospects for successful presentations: 

• Interest- Find out what their interest level is with trading and making money. Get them 

excited for the next call! 

• Experience- What is their level of trading experience, are they looking to learn or make 

money! 

• Money- Do they have a minimum of $20,000 to trade, is this liquid. 

• Decision maker- Are they the main decision maker, if not, who else will be involved. 

• Make a decision- Can they make a decision within a week! 

• Set a time- Set a scheduled time for a presentation and agree on that time! 

Note: The point to finding a “qualified” lead is so that the next presentation call will be positive! Qualifying 

is key for success in this business. MAKE SURE YOU QUALIFY! 

25

Training Plan for New Agents 

First week: Goal is to get up to speed as quickly as possible to be affective and knowledgeable on the 

phone. This is a guide of what to expect during training. 

Day 1 

- Set up station 

- Set up Credentials 

- Set up email address 

- Introduction of company 

- Review and Go over sales manuals 

- New Agent contracts (Sign and give back same day) 

- Review DBA 

- Review Markets (Refer to education in manual) 

- Market Education 

- Qualification Script 

- Review intro pitch 

- Discuss “Getting in the door” 

- Listen to qualification calls 

Day 2 

- Review Objections and Rebuttals 

- Role play – If necessary 

- Product Presentation (start off with Turtle Ops) 

- ZOHO Training 

- Go over leads 

- Review how to set up appointment 

- Listen to qualification calls 

- Qualification Script 

- Review intro pitch 

Day 3 

- Quick 15 min morning meeting 

- Get on the phones and start dialing 

- Listen in to every call 

- Ring Central will record each call 

- End of day meeting 

Day 4 & 5 

- Quick 15 min morning meeting 

- Get on the phones 

- End of day meeting 

26

Zoho Training 

Training Session 1: 

-Logging into your Zoho 

-Navigating through leads 

-Navigating through Clients 

-How to update lead/contact 

Action Items After Meeting: 

1. Update as many leads/contacts as possible with the appropriate info(i.e. 

questionnaire, phone, email, name, add personalized notes…etc.) 

2. Go to https://help.zoho.com/portal/kb/zoho-crm for answer to Frequently Ask 

Questions 

3. Go here to watch video tutorials https://www.zoho.com/crm/resources/trainingvideos/ 


-Email Overview 

-Dashboard Review 

-Lead & Client Review 

-Adding a Task 

-Adding an Event 

-Adding a Call 


1. Send a list of active/working leads to Julia to be added to Zoho 

2. Attach products to your current clients 

3. Add Qualification form answers to clients and leads 

4. Add at least 3 events 

5. Add at least 3 Calls 

6. Add at least 1 task 

27


-Review Action Items Assigned to Sales 

-Tags 

-Email Signatures 

-Email Usage 

-Email Template Builds & Process 

-Lead Status Updates/Changes (add objections field and have generic status) 

-Workflows 

-Sales Team Feedback (statuses needed/permissions issues/email/client management) 


1. Continue to add notes after each conversation. 

2. Continue to add Qualification form answers to clients and leads that will be added 

daily/weekly. 

3. Use Zoho as your daily client management process. 


-Tags/Work History Update 

-Lead Status Updates/Changes 

-Workflows (Automation) 

-Feedback & Questions 


1. Email Template Builds & Process 

2. Contacting Live Chat for support if Admin not available. 

3. Write 5-7 emails for your own personal email nurturing campaign 

28

Sales Tools 

Intro Pitch ................................. pg.30 

Rebuttals………………..………pg.32 

Turtle Ops Information…………pg.33 

29

Hi , this is and I am calling from FFR Trading. You asked us to give you a call 

around this time of the year, over the last several months you showed great interest in some of the 

traders that we work with. I am circling back so we can get the account performance and brokerage 

statements in front of you. Just so you know we have over 20 strategies here that average well over 

100% a year non-compounded, I’m sure that would be of interest to you right? 

(You may get objections here refer to the rebuttals) 

To refresh your memory, we represent several professional traders who are trading their own money 

in the market and are allowing individuals like yourself to benefit by following their strategies within 

your own brokerage account. Basically you will be able to replicate and mirror what the traders are 

doing at all times. The second they are in a trade you are in it with them, the second they are out of 

that trade you are out of it with them as well. So any profits that they generate on their own account 

you will experience in your account as well. Some are doing over 100% annually (non-compounded). 

Does this make sense? (Pause until they respond) 

Ok great! (Reiterate they asked us to call around this time of the year) 

Before we get into the performance and traders I need to ask you a few questions about your 

investment history, a simple yes, no, when, where, why how will make this part of it go quick…to 

find out if you still qualify. 

Q1: Have you traded stocks? ETF’s? Options? Futures? Commodities? What about Forex? 

(whatever they say “no” to, ask the following) Is there any reason why you stayed out of these markets 

or did you just not know enough? 

I’m sure if we could align you with a trader whom has proved successful in that market and 

implemented the proper risk management and money management into that strategy, would you be 

interested right? 

Q2: Now, do you consider yourself more conservative or aggressive? 

(Slow down here) 

going I to would fit you like best. to tell you some things about our company before I ask you this next question. We do 

not touch your trading funds here, with these types of investment vehicles you can either trade the 

signals on your own or you can set up an account to be completely auto-traded for you. So it does 

not matter to us how much money you have or are looking to put in the market. Our company or the 

trader is not going to make ONE PENNY more or less depending on your investment size. I would like 

to do my job effectively and again properly provide you with the information that is

Q3: With all that being said, if you knew something was real and working, and like I said could 

produce 50%-100% a year for you, how much capital would you be starting with? 10k to 30k? 50k to 

100k? Or 500k+? Remember, it doesn’t matter to us or the trader. Mr. 

Q4. Now are you looking to learn how to trade or just make money on the side? 

Q5: What are some of goals? Let’s say you did over 200% this 

year, what would you do with that money? (If they are 

vague with the answer you need to pull it out of them) 

Q6: Great! And who usually helps you with your decisions on these types of 

things or are you the main decision maker? Q7: If you found something you 

liked, it was real and you wanted to move forward, could you act within a 

week? 

Ok, what we are going to do is set up a time when you could be in front of a computer so we can go 

over all the performance, more importantly we are going to be going over who the traders are and the 

risk management involved. What I can tell you is that I am very confident if you have a full 

understanding of everything that you and I will be able to establish a business relationship. 

Do you have time now and are you in front of your computer? Ok, I would like to go into the 

performance statements and details with you now. 

(If Not) Let’s schedule a call so you can speak and be in front of your computer. We are very busy so I 

would like to take 2 time slots that you would be available in front of a computer tomorrow. As a 

professional courtesy, please call if something changes. 

Ok great, and what is your email? And, is this the best contact number for you? Great, we will talk to you 

soon, thanks for your time today! 

(Get their email. Tell them you will schedule the appointment and send them a confirmation email with 

the selected time. Also, tell them that no matter what email server they have, we have had issues with 

emails going through (i.e. AOL, Yahoo, Gmail etc.). Ask them to check their spam/junk mail and please 

reply once they have received the email. Confirm what we have and collect more.)

“I don’t believe you are making those returns” 

Listen most people I speak with say the exact same thing, but after they speak with one 

of our senior analysts and realize they are looking at actual brokerage account 

statements, most of the time they are quite impressed. 

“I’m not interested” 

I would say the majority of the people I speak with are not interested at first, but once 

they get a full understanding of what we do here they have no problem starting a 

business relationship with us. 

“I don’t have any money to trade with” 

I think we both know you could become liquid for something if it was interesting enough right? 

Let me ask you, do you have an IRA or a 401k? (Pause let them answer) Ok because a lot 

of our clients have felt comfortable to enough to use portions of their IRA’s or 401k’s 

because of the risk management involved. What is your IRA getting you right now 6-10% a 

year? (laugh lightly) Ok, then it makes sense to learn about something that could make 

that work a little bit harder for you right? 

“I’ve done something like this and lost money” or “I’ve gotten burned before” 

Yeah, I would say 90% of our clients have been in the same situation you have, once they 

spoke with one of our analysts and got a full understanding of the risk management 

involved with our traders, they had no problem working with us, I’m confident that will be 

the same for you. 

With the amount of garbage out there I don’t doubt it, let me ask you something 

though, are you OPEN to something that is actually making money under the current 

market conditions if we can verify that it is real and working? 

“I’m too busy, I work and don’t have enough time to trade” 

Then this will actually work perfect for you! You can set up an account to be completely 

auto-traded for you at a broker of your choice. The second one of our traders are in a 

trade, you will be in it with them, and the second they are out, you are out with them as 

well.

Turtle Options Information 

(Go Through Qual and get them in front of a computer) 

We are going to be covering a trader by the name of Russell Sands, I’m 

sure you have heard of him right? I’m sure you have heard of the Turtle 

Traders right? 

No? Ok well I will give you the cliff note version… (Even if they say they have heard of the 

Turtles, tell the story) 

The story of the “Turtles” goes back to the late 80’s. Richard Dennis was a famous Chicago 

trader and money manager, Richard was famous because he turned a $400 family loan into 

well over $200 million in just 5 years. Richard firmly believed that successful trading 

methods could be taught to anyone no matter what their background was. His partner 

disagreed, and they were having this argument in front of a turtle pond in Singapore So 

Richard turned to his partner and they made a million dollar bet that they could farm 

traders like they farm turtles in Singapore. So they put out an ad in the wall street journal 

and recruited 14 people who had absolutely no experience trading and taught them his 

trading methods. He called them his "Turtles" and, after a brief training period of 2 weeks 

and then handed them a million dollars to trade with! Guess how many of them made 

money? 

All of them, they all made money, some more than others and where the real success 

came from is with the discipline and who ever followed the strategies and methods to a 

“T” actually made the most money. 

Russell Sands is the only “Original Turtle” teaching these methods and has been taking 

small groups under his wing for the past 20-years, teaching them the Turtles methodology. 

He has taken the Turtles method, which was structured for the futures commodities 

market, and created a Hybrid to work in the Options Market as well. Russell, being the 

professional and 

forward thinker that he is, knew that the Options market is one he needed to diversify to 

and that there was a lot of money to be made! Pretty impressive right? 

Basically, what Russell is looking at is about 35 different ETF’s at any given time, anything 

from Energies, Real Estate, Retail, Interest Rates, Banking, Metals, Currencies, Global 

Funds and Utilities.

He is buying directional puts and calls, so very simple. The system that he uses is what you 

would call a Breakout Momentum Trend following strategy. What he is looking for is a new 

high or a new low over a 21 day period. 

Does this make sense? 

Ok great, once that new high or new low is made what he is going to do is buy options on 

the ETF. Now, once we are in the trade he uses what’s called the “Average True Range” to 

determine how much risk per trade he should be taking. 

Are you familiar with what the Average True Range is? 

(If they say No: Basically it is an indicator that measure high’s and low’s over a certain 

period of time, in this case Russell is looking at 15days. This way he knows how much risk 

he should be taking in each trade and where to put his profit target, make sense?) 

Now if we lose 50% of the option premium we are going to exit the trade right away, 

Russell does not mind taking a loss here or there, the philosophy with this program is to cut 

your losses short and let your winners run and I’m sure you would agree with that right? 

Ok great and just so you know the winning trades are outweighing the trades at a 3 to 1 

ratio! Pretty impressive right? Great. Now on the upside when we are in a trade and it is in 

profit Russell uses a trailing profit target which will trail the price of the market at about a 

10% to 20% retracement in order to let those winners really run, so you will never get the 

entire move but you will get the lion share of it, does that make sense? 

The bottom line is that Russell, and his use of proper risk management Turtle rules will 

protect themselves and their clients! His main goal is capital preservation, and with capital 

preservation will come profitability as I’m sure you would agree right? 

Russell has a few options in the way you can trade his services, either on your own, where 

all of the updates and recommendations are sent out and emailed directly to you, or you 

can set up with an auto-traded brokerage firm designed to auto-trade his service, and 

they’ve been doing so for many years for the Turtles subscribers. Regardless of how you 

trade this you will be able to replicate and mirror what he is doing at all times. Also, you can 

learn this strategy if you prefer, not only will you get the full training manual but you will 

also get to work with Russell Sands and his team directly if you choose to, you

don’t have to learn it, it doesn’t cost a penny more or less, and quite frankly most 

people just set up for auto trade and let Russell do all the work for them and make them 

money. 

Is all this making sense, do you have any questions? Ok 

great lets jump into the performance! Go ahead and open 

up your email, I just sent something over. 

(Go through performance) 

Do you have the performance summary open? Ok great! 

Now this is based on a $10,000 test account that Russell started in January of 2014. He 

uses $250 per trade and he is never trading more than 15 trades at 1 time. 

Take a look at the left hand corner and you will see where it says “Total Net Profit” right? 

Ok, you can see the net profit since inception is $82,743! Now that is non-compounded, so 

without Re-investing a single penny! I’m sure you would be happy with that right? Ok great! 

Now, do you see where it says % profitable? Right, so you can see that we are pretty much 

winning half of the time, and if you look right below that you will see Average winning trade 

and Average losing trade. You will notice your average winning trade again is outweighing 

your losing trades at a 3 to 1 ratio, does that make sense? 

Your winners are about $538 and your losers are ONLY $194 on average. Pretty impressive 

right? Ok great! 

Now let’s look over to the right hand side and take a look at the percentages, you will see 

your average annual return is 226% non-compounded, which is an 16.88% average monthly 

non-compounded return! That’s about $1,688 a month in average passive income for every 

$10k in your account! What would you do with that money and how would it make you 

feel? 

(Get them talking about their goals, refer to Qual sheet on their goals) 

Do you have any questions on what we have covered?

Is this something you like and could see yourself doing? GREAT! 

(If they say no, you need to find out why, if they hesitate you need to find out why) 

Let’s review what we went over, please write this down. 

(Go over Highlights of the system) 

Now, just so you know Russell limits the number of new Turtle subscribers to trade his 

service, mainly for quality control reasons. He doesn’t want to take on more clients 

than he and his team can handle or properly educate and he wants to control the 

volume coming into the market. 

(At this point put them on hold and grab Brandon or Michael we will walk you through the 

close) 

Let’s go over the pricing, get out your pen and paper lets go over a few things. Normally 

Russell charges $10,000 for each of his strategies which he has four. Obviously if you are 

only trading with your small amount of capital, it does not make sense to pay $10,000 to 

work with Russell and his team for 12-months. 

Currently Russell is running a new promotion for a select group who would like to participate 

and we would need a few things from you. By participating you would receive significant 

discounts. Would you like to hear about this opportunity? 

If they say yes, then move forward with the three things we need from them, have them 

write it down) 

Write down: MY STORY 

#1. Brokerage statements and a 

call each month. Can you do 

this? #2. Testimonials between 

3- 6 months. Can you do this? 

#3. Referalls. Can you do this? 

If so, at this time for this promotion we can offer a 50% discount with the ability to work with 

him and his team for 18-months. 

There are two steps in getting subscribed: First is to get confirmed and the second is 

getting your auto-traded brokerage account set up. How were you going to pay, Visa, 

Mastercard, check or wire transfer? 

(Transfer to administration for confirmation)

Client Info 

Steps for Subscriber to get processed ........... pg.38 

Weekly Hot Leads Organizer………………….pg.40 

Approved Auto-Traded Brokerage Firms........pg.41 

37

Steps for a Subscriber to get Processed 

1. Once the lead has decided to purchase, the Account Manager will transfer 

the call to Administration to be have their enrollment confirmed. 

Administration will have a recorded call with them to confirm the program, 

price, and duration of the subscription, as well as the purchaser’s personal 

information (email, phone, address, etc.). Administration will then email 

them the Licensing Agreement(s) for the program(s) they are subscribing to 

and review it with them. The subscriber will fill the forms out online and 

submit them back to us. 

2. Administration will then discuss the subscriber’s payment options and how 

each will be handled: 

- Credit Card: A separate form (Credit Card Authorization Form) 

will be sent to the subscriber for them to review and sign. They 

will need to Date and Sign this document online and then 

submit it back to us. 

- Check: Administration will inform whom the check will need to 

be made out to. Checks will be picked up/dropped off via FedEx 

so they can be tracked. A pre-paid label will be emailed to the 

subscriber. A pre-paid FedEx pickup will be arranged to pick up 

the check from their home/work. 

- Wire: Wire instructions need to be emailed to the subscriber 

and they will be asked to notify us once they have initiated the 

wire transfer. 

3. Once the paperwork and payment have been received, the subscriber will 

receive a call from Administration to confirm their enrollment in the 

program that they have purchased. 

4. Once the subscriber had been processed, they will receive a Welcome 

Aboard email from Administration. Depending on the program, they will 

receive an email from the Trader welcoming them to the service. The email 

will also provide log-in information for Trader’s website. 

38

5. If they subscribed to one of Russell Sands programs, his office will ship any 

educational material that is offered with the service to the subscriber, 

which they will receive in 7-10 days. 

6. The advisor’s office will contact all the auto-traded brokers with the 

authorization that they are a new paid subscriber to the service and 

authorized to set up an account. 

7. Once the subscriber has set up the brokerage account, funded the account, 

and takes the first set of trades, we ask that the new subscriber contact 

their Account Manager to let them know this as their subscription time 

begins when they take their first trade. The Project Manager may ask for 

their authorization to log into their account, or have them send their 

monthly Account Statements so that the Project Manager can help them 

track the progress. 

39

Lead Name Email 

Phone 

Number 

Qualified 

Amount 

Appointment 

Time/Day 

Notes 

Manager Signature

Authorized Auto-Trade Brokers 

Program List Broker Firm Where Auto-Traded Clears Through Contact Name Contact 

Number 

Turtle Forex Halifax America Forex.com Devin Brady or Peter Lee 888-240-7099 

Turtle Futures 

Futures & Options Xecution, 

LLC Halifax America 

R.J.O. Futures 

Dorman & Interactive Brokers 

Barb Levy 

Devin Brady or Peter Lee 

855-369-2268 

888-240-7099 

Turtle Ops 

Halifax America 

Avant Garde Trading/TradingBlock 

Interactive Brokers 

Avant Garde Trading/ 

TradingBlock 


Michael or Jennifer 

888-240-7099 

866-798-9395 

Balanced Trader 



RJO’Brien 


Barb Levy 


855-369-2268 

888-240-7099 

On Target Futures RJO Futures 


Futures & Options Xecution, LLC 


Dorman & 

Interactive 

RJO’Brien 

Laura Taylor 

Devin Brady or 

Peter Lee 

Barb Levy 

888-861-1584 

888-240-7099 

855-369-2268 

TrendTracker 



Gain Capital 


Barb Levy 


855-369-2268 

888-240-7099 

Power Growth 





Herb Kral 


312-756-0936 

888-240-7099 

Quantitative 

Strategies 

Infinity Futures 

Futures & Options Xecution, LLC 


R.J.O. Futures & RCG 



Marco Bertuglia 

Barb Levy 


800-635-6977 

855-369-2268 

888-240-7099

Sales Manual TX 2018

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