Professional Beauty November/December 2018

WWW.PROFESSIONALBEAUTY.COM.AU 

NOV•DEC 2018 INFORMATION. INNOVATION. INSPIRATION. 

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MAKEOVER 

How to choose the 

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THE 

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Tips to create a 

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BEAUTY 

TRENDS 

The hit predictions 

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CONTENTS 

November/December 2018 

42 

48 

34 

104 

7 Editor’s letter 

8 What’s on PB radar 

10 News 

18 Cover story – Cynosure launches 

salon photography revolution 

20 Viewpoint – How to 

safeguard your salon 

22 Skincare 

30 Salon view – Salt Of The Earth 

32 How To Boost Sales At Christmas 

34 Makeup – Lip gloss 

36 Makeup - Glitter eyeshadow 

38 New makeup 

40 Christmas Gift Sets 

41 Tanning Products 

42 Nails - Sparkle 

44 New products 

46 Nail Trends 

48 Makeup masterclass – Show 

Stopper by Victoria Curtis 

52 Style File - Makeup artist 

Sharon Farrell 

54 Professional Perceptions - The 

Hi-tech makeover for salons 

66 The Year in Review & Hit 

Predictions for 2019 

75 Industry Roundtable - 

The Inspired Salon 

88 Waxing 

92 Industry Insider - Margie Fox 

94 Real Life - Eyelash 

Entrepreneur Jackie Lee 

96 Career How I Got Here 

with Lydia Jordane 

98 Interiors - The Tan Temple 

100 Technology 

102 Wellness 

104 The Beauty Chef Carla Oates 

106 Salon View -The Beauty 

Room Cosmetic Clinic 

108 Beauty Expo - Taiwan 

110 Beauty Expo - Sydney 

112 Beauty Escape - Stephanies 

Spa at Sofitel 

114 Last Word - Sarah Laidlaw 

100 

ON THE COVER 

Cynosure, a Hologic Company is 

revolutionising before and after photography 

with the launch of RXPhoto. Turn to page 18. 

6 | WWW.PROFESSIONALBEAUTY.COM.AU

PUBLISHER 

BHA MEDIA 

BHA MEDIA 

PUBLISHER + COMMERCIAL 

MANAGER 

Glenn Silburn 

EDITOR 

Anita Quade 

aquade@intermedia.com.au 

BEAUTY EDITOR 

Michelle Ruzzene 

mruzzene@intermedia.com.au 

ONLINE AND NEWS EDITOR 

Jenny Berich 

jberich@intermedia.com.au 

PRODUCTION MANAGER 

Jacqui Cooper 

GROUP ART DIRECTOR 

Sanja Spuzanic 

HEAD OF CIRCULATION 

Chris Blacklock 

cblacklock@intermedia.com.au 

Professional Beauty magazine is published by 

BHA MEDIA 

ABN 23142047943 

41 Bridge Road, Glebe NSW 2037 

Ph: 02 9660 2113 Fax: 02 9660 4419 

www.intermedia.com.au 

WELCOME TO THE party season edition and the final 

issue of 2018. It’s been a busy year for the magazine from 

launching a new look earlier this year to unveiling our 

refreshed website this month, which offers all the latest news, 

up to date diary events and just about anything you need to 

know about the beauty industry as it happens. Check it out at 

www.professionalbeauty.com.au. 

This year the beauty trends seemed more, more, more – 

oversized lips, bold brows, more invasive treatments and neon 

nails. I chatted to some of the city’s most respected industry 

experts for their trend retrospective of 2018 and quizzed 

them on their hit predictions for the year ahead. Find out their 

forecast on page 66. 

It wouldn’t be the festive edition without filling our pages with 

some of the boldest makeup looks we are sure find at the 

Christmas parties and Instagram worthy summer vacations. 

Our beauty editor Michelle Ruzzene has tracked down the makeup looks and new launches about to hit this 

season on page 22. Are you party prepped at your salon? 

We checked in with makeup artist and beauty brand creator Victoria Curtis to find out her party season musthaves 

and her plans for the year ahead on page 48. 

While beauty trends continue to forge ahead and technology is rapidly changing we discussed a couple of 

major issues facing the industry at our industry roundtable’s Inspired Salon discussion to head advice from 

experts on how to face challenges in the business. Turn to page 75. 

We here at PB headquarters are wishing you a wonderful festive season, thanks for your support and loyalty. 

To help you get planning for 2019 we hope you enjoy the annual planner in this edition – perfect for slotting in 

appointments, meetings and beauty launches for the year ahead. 

FOLLOW US: 

EDITOR’S LETTER 

AUSTRALIAN 

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To subscribe and to view other overseas rates 

visit www.intermedia.com.au or 

Call: 1800 651 422 

MICHELLE 

JENNY 

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Email: subscriptions@intermedia.com.au 

Average Total Distribution: 8,879 

AMAA/CAB Yearly Audit 

WHAT IS ON YOUR 

BEAUTY CHRISTMAS 

WISHLIST? 



WISHLIST? 



WISHLIST? 

Period ending 31 March 2018. 

Copyright © 2018 

BHA MEDIA Pty Ltd. 

“An endless supply of 

anti-wrinkle injections.” 

Michelle Ruzzene 

Beauty Editor 

mruzzene@intermedia.com.au 

“I’d like to wake up on Xmas day 

to the news that the secret to 

health, beauty and longevity is 

eating chocolate every day.” 

Jenny Berich 

Online editor 

jberich@intermedia.com.au 

“Unlimited entry to a day 

spa. Make that a lifetime 

membership please.” 

Sanja Spuzanic 

Group Art director 

sspuzanic@intermedia.com.au 

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, 

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PROFESSIONAL BEAUTY | 7

PB RADAR 

On our 

RADAR 

THE PEOPLE, PLACES AND EVENTS THAT 

PRO BEAUTY IS CURRENTLY CRUSHING ON 

DEWY 

DUCHESS OF 

SUSSEX 

Meghan Markle’s makeup 

artist, Min Min Ma, 

has revealed the secret to 

Meghan’s glowy, sun-kissed 

complexion, is the Jane Iredale 

Bronzer in Peaches and Cream. 

TWITTERSPHERE 

Why not to cry after a spray tan 

ASIA 

After attending the 

Taiwan International 

Beauty Show, we’re ready 

to jump on a plane again 

and head back to Asia for 

Cosmoprof Hong Kong, 

held from November 12- 

16. If sheet masks are anywhere near as popular in Hong Kong 

as they are in Taiwan, we had better pack an extra suitcase to 

bring them all home. 

8SISLEY PHYTO LIP 

or EYE TWISTS 

are sold worldwide 

EVERY MINUTE 

STATEMENT NAILS 

Alex Freeland, aka @themainlexx, is a nail and tech educator 

from Lake Macquarie who constantly leaves us in awe of his 

incredible nail creations. We’re loving these leopard, gold 

and black nails for a luxe NYE and these amazing bubblegum 

pink, silver and crystal creations for the party season. 

PolishedManCampaign 

themainlexx 

ROSE 

COLOURED LIDS 

When it comes to eyeshadow, Aussie 

beauty enthusiasts can’t go past a bit 

of sparkle. According to Pinterest, 

there has been a 188 

percent increase in saves 

for Rose Gold Eyeshadow 

in Australia. Meanwhile, 

other eyeshadows trending 

around the world include 

purple in the US, green in 

Germany, blue in Mexico 

and silver in the UK. 

FOLLOW PROFESSIONAL BEAUTY: 

facebook.com/ProfessionalBeautyAust 

@pro_beauty_aus 

@ProBeauty_Aust 

linkedin.com/company/professional-beauty 


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NEWS 

DECIEM SHUTS DOWN, FIRES CEO, 

AND REOPENS – ALL IN ONE WEEK! 

Deciem, the self-proclaimed ‘Abnormal 

Beauty Company’ that created The Ordinary 

skincare line, had an ‘anything but ordinary’ week 

in October. 

On Monday October 8, Deciem CEO 

Brandon Truaxe posted a video on Instagram 

demanding that the company “shut down all 

operations until further notice…” as “almost 

everyone has been involved in a major 

criminal activity”. 

Immediately after the post, the company’s 

website was replaced with a red screen and its 

29 stores around the world, including three in 

Australia, began closing down. 

Estee Lauder, which bought a 28 percent 

share in Deciem in July last year, then began 

legal action to have Truaxe removed from his 

role as CEO and replaced with the company’s 

co-CEO Nicola Kilner. 

In its filing to the Ontario Superior Court of 

Justice, Estée Lauder said: “Truaxe has exhibited 

extremely erratic, disturbing and offensive 

behavior in his role as president and chief 

executive officer over the course of this year… 

Unfortunately, Truaxe’s conduct has continued 

to become more erratic and concerning.” 

On Friday October 12, judge Michael Penny 

ruled that Truaxe should be removed from his 

role immediately. 

“Urgent relief is necessary in order to save 

this business,” he said. 

“It appears that Mr Truaxe’s behaviour is not 

his normal behaviour and he may be suffering 

from some type of psychiatric problem.” 

Estee Lauder welcomed the court’s 

decision saying it “reinforces the Estée Lauder 

Companies’ strong commitment to Deciem and 

its employees. 

With Kilner at the helm, Deciem officially 

reopened the business, its website and all its 

stores in the United States, Canada, UK, 

Netherlands South Korea, Mexico and Australia 

on the same day. 

CALIFORNIA BANS 

SALE OF ANIMAL 

TESTED BEAUTY 

PRODUCTS 

California has become the 

first US state to ban the 

sale of beauty products 

that have been tested 

on animals. 

California governor 

Jerry Brown signed 

the California Cruelty Free 

Cosmetics Act into law on September 28 – the new law (Senate Bill 1249) will ban 

the sale of any cosmetic that has been tested on animals, or includes ingredients 

tested on animals, from January 2020. 

Authored by Senator Cathleen Galgiani and co-sponsored by Social 

Compassion in Legislation and the Physicians Committee for Responsible 

Medicine, the bill was introduced to the legislature in February. 

Since then it has been endorsed by “over 100 cosmetic companies”, attracted 

the support of “tens of thousands of individuals who wrote letters and made phone 

calls to legislators” and received extensive social media coverage from celebrities 

such as Alicia Silverstone, Maggie Q, Harley Quinn Smith, Sia and Alyssa Milano. 

Following its unanimous passing in the State Assembly, Senator Galgiani said 

she was really proud of California lawmakers for “moving science, industry, and 

ethics forward”. 

“Cruelty-free cosmetics are good for business, safe for humans, and don’t harm 

animals,” she said. 

The California Cruelty Free Cosmetics Act will bring the US state in line with 

over 30 countries and regions around the world which have already banned or 

restricted animal testing on cosmetics. 

GENIE UNLEASHED 

IN SALONS 

Twenty years after 

debuting its Genie 

Instant Line Smoother 

on America’s QVC 

shopping channel and 

three years after doing 

the same on Australia’s 

TVSN, Genie Cosmetics 

is unleashing its entire 

‘instant skincare’ range 

into Australia’s salon market. 

In Sydney to launch the brand, Genie Cosmetics founder and president 

Lisa Claycomb said that although the brand is 20 years old, its products are 

perfect for today’s consumers who want “instant results”. 

Lisa enjoyed “a successful career in cosmetic product development” 

before she created the Genie Instant Line Smoother, that made the brand 

famous – selling out within two minutes of its first appearance on QVC . 

Since then Lisa has slowly but surely built up the brand with other 

products that also help users create “an instant, younger and natural version” 

of themselves. 

Lisa believes that Genie will do well in Australian salons as it has been 

popular in US salons since its launch in 1998. 

“The salons have never been negatively impacted by QVC sales as the 

two customer groups don’t generally overlap,” she says. 

In fact she believes that salons often benefit from the brand’s exposure on 

QVC as people reluctant to buy the brand after seeing it on their TV will buy 

it when they see it in a salon. 


NEWS 

NOUVEAU LASHES FLUTTER INTO OZ 

LVL, the UK’s top selling lash lift, has landed 

in Australia. 

Bio Beauty Concepts, the Australian 

distributor for Bio Sculpture gel nails, launched 

Nouveau Lashes, the creator of the lash lift, at 

Beauty Expo Australia. 

Managing director Talya Bergman says 

that the brand is already a huge hit in the UK, 

Europe and the Middle East and is now set to 

make a huge impact on the Australian beauty 

industry with LVL and three other professional 

lash treatments. 

The four treatments are: 

• LVL - adds length, volume and lift to 

natural lashes 

• SVS - speed, volume and style ‘in as little as 

45 minutes’ 

• Extend - individual lash extensions 

• Express - strip lashes, fillers and individual 

lash extensions in five-20 minutes 

Talya says the company decided to launch 

Nouveau locally as the brand will resonate with 

the Australian market. 

“Australians really embrace natural beauty 

and look for long lasting, low maintenance 

treatments that subtly enhance their features as 

opposed to change them.” 

She says Nouveau’s range of eyelash 

enhancement treatments lasting from one 

day to eight weeks and “a training and product 

principle built on lash care”, make Nouveau 

Lashes unique. 

“Everyone is different, and with Nouveau 

lashes you can provide a lash look that suits 

everyone’s needs, budgets and lifestyle.” 

“Created in 2016 by two of the UK’s leading 

permanent cosmetics artists, Karen Betts and 

Bridgette Softley, LVL was the very first lash lift 

treatment on the market,” she says. 

“The four-part system works by lifting the 

lashes at the root and gives the impression of 

longer, more volumous lashes that last up to 

eight weeks, with no maintenance. 

“In addition LVL is designed with a healthfirst 

approach – its formulation is enhanced with 

hydrolysed collagen and oats that moisturise 

and hydrate the lashes while the tint process 

is built-in so there is no over-processing of 

the lashes.” 

MAVALA 

INTRODUCES 

SWISS SKIN 

SOLUTIONS 

Globally renowned 

for its nail and 

handcare products 

since 1959, Mavala 

is rapidly expanding 

into the professional 

skincare market. 

The company’s Swiss 

Skin Solution Facial Pro 

Line, which was launched in 2017 and is now available in 20 countries, was 

officially released in Australia in September. 

According to the company, the new line “combines the power of Alpine 

botanic treasures with advanced dermatological active ingredients to efficiently 

target demanding and delicate skin needs with innovative sensorial textures”. 

The range includes 17 products that have been grouped into five 

categories (Anti-Age Pro, Aqua Plus, Skin Vitality, Pore Detox and Clean & 

Comfort) to address all major skin concerns: 

Remi Bouchenez, the managing director of Cosimer (the distributor of 

Mavala in Australia for the last three years), believes the new skincare line will 

be successful in Australia as it is a well known and trusted brand. 

“The Mavala brand has been active in the Australian marketplace since the 

1960s,” he said. 

“It has a solid foothold in the market through an extensive pharmacy 

distribution network nationwide, salon locations and a well-developed 

e-commerce platform.” 

OZ SKIN CLINICS 

ARRIVES IN 

TOWNSVILLE 

Australian Skin Clinics has 

transformed the Townsville 

Injectable and Laser Clinic 

into its 49th medi-aesthetic 

franchise business in the 

country. 

A month after the official 

makeover, franchisee Irene 

Vassilakos, who opened her 

clinic in Castletown Shopping 

World 10 years ago, said she 

was excited to be able to offer 

locals a new beauty experience under the well-known brand. 

The re-branded clinic will continue to offer laser and injectable treatments as 

well as a range of “new, results-driven cosmetic and medi-aesthetic treatments such 

as Fractional RF Skin Tightening and High Performance Microdermabrasion”. 

Australian Skin Clinics’ chief marketing officer Christie Harris said the company, 

which established its first clinic in 1996 and opened its first franchise in 2011, was 

“excited to be part of the local community for the first time in North Queensland”. 

The Townsville Clinic is the first established clinic that Australian Skin Clinics’ 

has “converted” apart from 16 Ella Rouge salons in NSW, which joined the 

franchise earlier this year and are now in the process of being re-branded. 

The majority of the brand’s clinics are built from scratch in new locations. 

Australian Skin Clinics, which also has four franchisee businesses in New 

Zealand under the brand name The Cosmetic Clinic, is planning to expand further 

in the year ahead. 


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NEWS 

GEMOLOGY SET TO SHINE IN OZ 

Twelve months after “testing” Gemology 

Cosmetics skincare in its six Queensland salons, 

Shine Beauty has begun distributing the French 

brand to other salons around Australia. 

Joel and Tania Turner, the founders of the 

Shine Beauty chain discovered the range while 

looking for a new line to stock in their salons 

(located in Brisbane, Southport, Chermside, 

Caloundra, Sippy Downs and Maroochydore,) 

at Cosmoprof Hong Kong in 2016. 

Immediately impressed with Gemology’s 

results and their clients’ responses, the couple have 

converted all their salons to Gemology onlystockists 

and have begun distributing the brand. 

Tania said the couple decided to take on the 

brand as it was unique –“the first skincare brand 

based on minerals from gemstones” – and ideal 

for Australian skins. 

Gemology was launched in Paris in 2007 

by Chystelle Lannoy, a French skincare expert 

who has worked with major cosmetic brands 

including Pevonia. 

Chrystelle, who had a vision to create 

a skincare line based on gemstone mines, 

worked with cosmetic formulator Dr Jean 

Claude Bozou, who has a PhD in biology and 

pharmaceuticals, for over three years to develop 

a process to “extract natural minerals from the 

gemstones for use in skincare products” and 

create the product range. 

Today Gemology’s laboratories use a 

“liquefaction and chemical compounding” 

process to extract minerals (including iron, 

zinc, magnesium and copper) from 20 different 

gemstones. The minerals are then combined 

with active ingredients such as peptides, 

vitamins and natural plant botanicals to optimise 

their bio-available performance in over 60 

retail products, 18 facial treatments and 12 

body treatments. 

Tania says the range offers salon clients 

“pure luxury in combination with optimal results”. 

Although Shine has never distributed a 

cosmetic brand before, Tania is confident that 

Gemology will be a success. 

“Gemology’s success in all six of our salons is 

proof that it will work effectively in other salons too.” 

“Clients love the treatments and the take 

home products too,” she explains. 

FROM BODYOGRAPHY 

TO PALLADIO 

Six months after selling his 

distributorship of Bodyography 

Professional Cosmetics, the 

American brand he launched 

into Australia 10 years ago, Rob 

Tamburro is back in the beauty 

business with the launch of a 

new distributorship and another 

American cosmetics brand – Palladio. 

Tamburro sold the Bodyography distributorship in January this year. 

“An opportunity presented itself for me to sell the business and as I became a 

father for the first time in January I saw this as an opportunity to take some much 

needed time and spend five months with my new son,” he said. 

“The opportunity also meant that I could do something new and change and 

adapt with the times and give the industry something new that meets the needs of 

the new retail environment we now live in.” 

Tamburro’s new venture is Bellezza Australia, a new distributorship which will 

“offer quality brands across both the hair and beauty industries” – and Palladio is its 

first brand. 

Palladio is a high quality professional ‘cruelty-free’ makeup infused with vitamins 

and botanicals so it ticked all the boxes for what I was looking for,” he said. 

“However, the real big kicker for me is the price. I have priced the range to 

make it affordable to the everyday consumer. This will translate into more sales 

for stockists… 

“The way we shop has changed for ever. The presence of online and large 

multinational companies means that salon owners need a new draw card for clients 

and I believe that Palladio is that solution − a quality range at an affordable price.” 

FOX WINS DISTRIBUTOR OF 

THE YEAR AWARD 

Queensland-based Margi Fox 

Distributors (MFD) has been named 

2017 Distributor of the Year at the 

Jane Iredale Mineral Cosmetics 

International Awards. 

MFD, which has distributed the US 

brand in Australia for 15 years, won the 

award ahead of distributors from more 

than 50 other countries. 

Announcing MFD’s win, Jane Iredale 

Mineral Cosmetics founder Jane Iredale 

said the winning criteria required for the 

Distributor of the Year Award included 

sales volume as well as five years of positive compound annual growth and 

“the elusive creativity factor”. 

“Creativity has never been a problem for MFD,” she said. 

“In fact they [MFD] set the pace for innovation − their countless unique 

promotions coupled with creative packaging energises their partners and 

attracts new customers from throughout their territories. 

“For example, in April MFD launched a ‘What’s your Shade’ campaign 

inviting influencers from all over the country to participate in a one-on-one 

consultation to match them with their perfect Jane Iredale foundation. 

This ‘selfie heaven’ event spread like wild fire on social media converting 

influencers and their followers to Jane Iredale”. 

Iredale also praised MFD for its investment and dedication to education 

and communication in building a new education facility and launching a 

quarterly marketing news magazine last year “to keep stockists up-to-date 

and well prepared for the events and promotions to come”. 


NEWS 

INIKA STARS IN NEW YORK 

Australia’s Inika Organic has become the first 

“100 percent natural” makeup brand to create 

runway looks at New York Fashion Week. 

The brand created the makeup looks of not 

one but two high-profile designers - Tadashi Shoji 

and House of Nonie - at the international event. 

Speaking on her return from New York, 

Inika’s global communications manager Viv 

Foulsum said that “after a great deal of interest” 

the brand chose to work with two designers 

who embrace a move towards cruelty-free and 

vegan fashion. 

“Both shows featuring Inika Organic makeup 

artistry were completely free from fur and 

feathers, with the House of Nonie show being 

100 percent vegan,” she said. 

Inika created a bold glittery look for the 

galactic-inspired runway from American-based, 

Japanese designer Tadashi Shoji. 

“Spring 2019 is inspired by going to space 

and the feeling of hope, because the future is 

bright,” he said. 

Inika’s lead makeup artist, Pep Gay brought 

this vision to life with “a fresh approach and 

new techniques”. 

“This Inika Organic look has been inspired by 

the beauty and vastness of the galaxy,” he said. 

“There is Pink Poppy on the lips and also 

across the cheeks to create consistency in the 

colour palette and the nourishing Lip Serum 

has been used to affix the biodegradable glitter 

without glue or harsh chemicals.” 

Inika created a Meghan Markle-inspired look 

for Canadian designer, Nina Kharey’s House of 

Nonie show which paid homage to “Ms Markle’s 

effortless style and grace”. 

New York based, Australian makeup artist, 

Campbell Ritchie took the lead to help design 

the classically-modern look that was featured at 

the show. 

Campbell, a cruelty-free makeup artist 

who is also a vegan, said Inika Organic was the 

perfect range to create the regal look. 

“Every model’s skin was glowing with 

luminosity and vitality, and all of the girls were 

saying how much they loved having a natural 

product on their skin.” 

INTRODUCING BAKUCHIOL – THE NEW 

GENTLE ‘RETINOL’ IS HERE 

Bakuchiol, a phytochemical traditionally used in 

Ayuvedic and Chinese medicine, is shaping up to be 

a major player in the skincare market with the latest 

research showing that it is as effective as retinol in 

the fight against photoageing – without any of the 

unsightly or painful effects. 

A new study by the Univeristy of California, 

published in The British Journal of Dermatology, 

has compared the clinical efficacy of bakuchiol 

(which is is found in the seeds and leaves of the 

Babchi Plant) and retinol in improving common 

signs of facial ageing. 

During the double-blind, 12-week study 

44 patients were asked to apply either bakuchiol 0·5% cream or retinol 0·5% 

cream daily. 

A facial photograph and analytical system was then used to obtain and analyse 

photographs of patients at zero, four, eight and 12 weeks. In addition, patients 

completed tolerability assessment questions and a dermatologist graded 

pigmentation and redness during real-life consultations. 

According to the researchers, “bakuchiol and retinol both significantly 

decreased wrinkle surface area and hyperpigmentation, with no statistical 

difference between the compounds” although “the retinol users reported more 

facial skin scaling and stinging”. 

“Our study demonstrates that bakuchiol is comparable with retinol in its ability 

to improve photoageing and is better tolerated than retinol,” they concluded. 

Skincare brands already on the market with Bakuchiol include Ole Henriksen 

Goodnight Glow Retin-ALT Sleeping Crème, Oskia London Super 16 Pro 

Collagen Serum and Omorovicza Miracle Facial Oil 

OZ ‘MILLENNIAL 

BRAND’ MOVES 

INTO UK 

One year after 

launching in Australia, 

DermaEnergy, a 

medical skincare brand 

targeted at millennials, 

has moved into the UK 

market. 

The “unique and 

youthful Aussie brand” has signed a distribution deal with DestinationSkin, 

the UK’s “leading aesthetic clinic for advanced skin solutions”. 

DermaEnergy creator and managing director Sean Abel said he was 

confident that the clinic’s commitment to the brand would ensure its success 

in the UK. 

Sean launched DermaEnergy after noticing there were no “professional 

skincare brands for millennials on the market”. 

Made in Australia, the new brand features two cleansers, two toners, 

seven serums, four moisturisers and one sun block – all containing Adenosine 

Triphosphate (ATP) to “help energise the skin”. 

However what really sets DermaEnergy apart from other cosmeceutical 

brands is its marketing 

“We believe a medical skincare brand can be fun,” says Sean. 

“Our products are packaged in vibrant colours and all the names are 

playful and engaging - Clean with Envy, Calm the Harm, Solution from 

Pollution, Shed the Dead and Race against Time. 

“We believe this fun approach really appeals to millennials – and of course 

makes all our products very Instagrammable too!” 


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THE POWER TO CHOOSE YOUR TUDE 

The professional only GINGER&ME Neurocosmedics Treatment Experience was created to support healthy skin 

and empower a healthy mind. A skin treatment combined with a POWER-TUDE MINDFULNESS SESSION, where 

guests can put on their G&M Headsets, forget the noise of the outside world and focus on a guided mindfulness 

session that will calm and ultimately inspire them to ‘choose their tude’. An opportunity to choose their attitude, 

altitude, level of gratitude and beauty-tude so that they can enjoy the best version of themselves whilst achieving 

optimum skin health (all while a treatment mask is on the skin). 

TO CHOOSE YOUR TUDE CONTACT INSKIN COSMEDICS 

MEDICAL AESTHETIC SOLUTIONS 

TEAM@INSKINCOSMEDICS.COM +61 2 9712 8188 

INSKINCOSMEDICS.COM

Cynosure 

launches salon 

PHOTOGRAPHY 

REVOLUTION 

With many leading beauty salons relying on 

before and after imagery to showcase results 

RXPhoto is offering consistent, repeatable 

results for every patient, every time reveals 

Dennis Cronje, Cynosure Managing Director 

Australia/New Zealand. 

CYNOSURE, A HOLOGIC COMPANY is revolutionising before and 

after photography by introducing RXPhoto – a robust yet affordable mobile 

and cloud based clinical photography platform, into the Australian and New 

Zealand market. 

RXPhoto is the leading solution for practises and clinics within the USA 

and is now available to the Australian aesthetic industry, resulting in the very 

first full-featured mobile clinical photography suite. 

RXPhoto combines a powerful mobile application with a cloud-based 

photography management tool to securely capture, manage and share before 

and after images. Photos are automatically encrypted and sent to a HIPAA 

compliant web portal. Clinics can use a variety of iPads and iPhones to capture 

images anywhere – anytime and most importantly they can be comfortable in 


KEY BENEFITS OF RXPHOTO 

• Consistent Before and Afters 

• Body templates with visual levels 

• Proprietary ghosting feature 

• Photos saved to Cloud 

• Convert consultations to procedures 

• Manage client’s expectations 

• Easily promote offering via social media 

• Utilise for in-house marketing 

IMPROVE EXPECTATION MANAGEMENT BY CREATING: 

• A repeatable consultation experience with on-screen tracking, 

drawing and annotation tools 

• A customisable practice-branded report with patients’ before and 

after photos 

• A seamless integration with your website’s before and after gallery 

TRANSFORM YOUR MOBILE DEVICE INTO A 

POWERFUL CLINICAL PHOTOGRAPHY STUDIO 

ALLOWING YOU TO: 

• Capture high-quality standardised photos with on-screen templates 

• Ensure consistency with RxPhoto’s patented photo ghosting tool 

• Effortlessly retrieve photos by patient name, encounter date, 

anatomical region, and tags 

Full access for all staff. Photo guides, photo ghosting, drawing and 

annotation tools, injection tracking, custom tags, digital consent forms and 

generated reports. Unlimited photo storage in the cloud. Easily download 

your photos, there are no contracts and clients can cancel at anytime. 

This App is exclusive to Cynosure, A Hologic Company for Australia 

and New Zealand. 

Pricing starts at $149/month. 

knowing that no images or data have been stored 

on any devices. 

One of the most convenient elements is 

that the app eliminates the need for salon’s to 

buy expensive and cumbersome photography 

equipment by offering a secure and intuitive 

photography system. 

One of the first clinics within Australia to use 

the App is Karen Austin from Richmond Skin 

and Laser Clinic in Melbourne. The clinic has 

been using the App for the past six weeks and 

Karen says: “The RX Photo app is sensational 

and it is definitely the pinnacle of before and 

afters in my experience. We all find the App 

easy to use and actually a fun way to take our 

patients pics.” 

The App will be a welcome addition to most 

aesthetic businesses who currently rely on digital 

cameras to take snapshots and then upload all the 

images to a desktop. 

“The average patient has eight photos for 

body contouring, and I’ve seen up to 24 per 

patient, depending on the procedure. We would 

have close to 100 photos a week that have to be 

uploaded to the desktop. It was a messy, timeconsuming 

and tedious process that everyone on 

the team dreaded,” Austin said. 

This web-based image and data management 

platform provides tools to not only store before 

and after images, but to use these photos to 

educate patients during the consultation process. 

It also helps to increase patient satisfaction, 

expectations and improve workflow. 

This patient education application also allows 

providers to market and illustrate services at the 

point of care. 

The onscreen positioning tools, and proprietary 

ghosting feature ensures all photos taken result in 

consistent, standardised and repeatable images to 

really showcase clinical outcomes. 

Each patient is catalogued by patient name, 

date, diagnosis, treatment and body region to 

make it so much easier to search for images 

when the patient returns for their second or 

third treatment. 

Dennis Cronje, Managing Director of 

Cynosure AUS/NZ says: “Cynosure has been 

actively looking for new and innovative tools 

to help our providers measurably improve 

outcomes for their patients to increase treatment 

satisfaction – the new RXPhoto App helps 

deliver this. 

“Not only does RxPhoto’s App convert 

a normal iPhone or iPad into a clinical 

photography system – all photos are encrypted 

and pushed to the RxPhoto cloud,” he added. n 

To find out more visit www.rxphoto.com or to schedule 

a demo, contact infoaustralia@cynosure.com 

COVER STORY 


VIEWPOINT 

The downside of 

SOCIAL 

MEDIA 

Client posts can help boost salon sales, but 

what happens when they take to cyberspace to 

make a complaint? Industry insiders reveal how 

companies can safeguard themselves against 

negative backlash. 

THE POWER OF social media is undeniable when it comes 

to boosting salon appointments and beauty sales. Influencers 

have carved out a career trumpeting their favourite looks, salons 

and products. But the ugly side of social media can have a 

detrimental effect on businesses who find themselves unfairly 

targeted on Instagram, Twitter and Facebook posts. A shocking 

example of the ramifications for both parties was highlighted 

recently when a Melbourne woman whose Facebook complaint 

about her feather stroke eyebrows went viral last year and she has 

now been forced to officially apologise to the clinic and therapist 

for her “baseless accusations”. 

In July 2016, 43-year-old Amanda Coats posted photos of 

her “infected” brows alleging that she contracted the infection 

following a $360 eyebrow tattooing procedure by Ulzii Cleveland 

at the Skincare Laser Clinic in Victoria’s Point Cook. 

In the post complete with actual photographs she wrote: 

“I went to get my eyebrows feather tattooed to enhance them. I 

ended up with a severe infection.” 

Ulzii and the salon (jointly owned by her and husband Iain 

Cleveland) denied Coats’ version of events and began defamation 

proceedings against her arguing that the salon lost 11 clients 

as a result of the post which implied that Ulzii was “rude, 

unprofessional and unhygienic”. 

At the time, Iain Cleveland said Coats was delighted when 

she left the clinic after her feather stroke appointment but rang a 

few days afterwards with concerns that the colour was fading (a 

normal reaction). 

Two weeks later she forwarded a photo of her infected 

eyebrows to the clinic but Iain is adamant “there’s no way we 

could be possibly responsible for the infection at that stage”. 

He said the salon follows “strict industry best practice, 

standards and regulations. 

“At the beginning of the procedure, the client was shown the 

microblade and dressing pack contained in a sterilised environment. 

“These packs were opened in front of the client using 

sterilised gloves that remained in the room the entire procedure. 

The client left the procedure satisfied. Based off feedback from 

industry experts, SLC believes the adverse reaction was due to an 

allergy to one of the supplementary products used.” 

He told the Daily Mail, “my wife has done over 2000 of 

these procedures, and we’ve never had any issues of infection”. 

“We’ve been unable to defend ourselves and decided to take 

action against Ms Coats for defamation.” 

After four days of hearings in the County Court of Victoria 

with both parties represented by barristers, the two parties 

agreed on a settlement which included a formal apology by 

Coats. The apology was published on the Skincare Laser 

Clinic’s website and reads: 

“On 23 July 2017, I made a post on Facebook about Ulzii 

Cleveland and Skincare Laser Clinic Point Cook. Thousands 

of people saw what I wrote, and a lot of news sites based in 

Australia and overseas republished it. 

“I said that my eyebrows were tattooed in an unhygienic 

way. I accept that I am not qualified to make that judgement. I 

accept that Mrs Cleveland follows a strict procedure when she 

is tattooing clients, and that she is extremely concerned about 

maintaining standards of hygiene. 

“I now understand the harm that can be done to a person 

and to a business when you rush to judgment and spread 

baseless accusations on social media as they are fact. 

“I accept that what I wrote caused great distress to Mrs 

Cleveland and did harm to her reputation and to Skin Care 

Laser Clinic’s business. 

“I apologise to Mrs Cleveland and to Skincare Laser Clinic. 

“I hope that the people who published articles about what I 

said will take them down from their websites.” 

Speaking after the court case, Iain Cleveland 

told Professional Beauty that he decided to sue Amanda Coats 

as her allegations were completely untrue. 

“We could not let these allegations remain uncontested and 

reflect on the reputations of Skincare Laser Clinic and Ulzii 

Cleveland moving forward,” he said. 

Cleveland believes “250,000 to 500,000” people around 

the world saw Amanda’s post. “We can identify clients who 

cancelled appointments due to the post valued at about $5600,” 

he said. 

Industry experts reveal their top tips on how salon owners 

can protect their brand. n 


CUSTOM SPA EXPERIENCES 

DR NAOMI MCCALLUM, OWNER THE MANSE CLINIC 

Negative impact: 

“Unfortunately in the beauty business there will be patients who are extortionists 

and liars who will attempt to harm or threaten to harm a business through social 

media. It’s all in the game, and is one of the worst and most frustrating aspects of our 

industry. It is becoming more well-known that a large proportion of negative reviews 

are fake. The main thing clinics need to do is to encourage the happy 99% of their 

patients to take the time to honestly review the business so it balances out these 

negative and often untrue reports.” 

Taking legal action: 

“I know of multiple cases where businesses have won against the perpetrators of 

defamatory social media comments. Negative reviewers should be very careful 

with what they say. If they come up against a motivated business owner, it might 

end up being an expensive comment for them. Legal advice from your professional 

indemnity lawyers or from lawyers who specialise in social media and defamation 

will be useful in some cases. If any online threats are made, police should be 

notified immediately.” 

Be aware of your rights: 

“A business should create policies and protocols on how to address trolls and 

negative reviews, and follow these steps each time it occurs. They should also make 

themselves aware of the rules on the different platforms, and also the laws and 

regulations surrounding online commenting. Businesses also need to get systems in 

place to encourage their happy patients to leave reviews.” 

DR KATHERINE MILLAR SHANNON, OWNER DUQUESSA SALON 

Avoiding complications: 

“As we deal with treatments that pierce the skin there are a number of small and 

large complications that can occur including infections, swelling, bruising and allergic 

reactions. Thoroughly consulting with clients prior to their treatment and explaining 

possible side effects is mandatory but often glossed over. Side effects, while rare, do 

occur and clients should be directed to contact their practitioner for advice with any 

concerns after the treatment.” 

Follow up procedures: 

“Follow-up care such as ice packs, anti-infammatories, activity limitations and what 

to do if the client has any concerns should be explained and ideally given to clients 

in writing so they can refer back to these instructions when they get home. Many 

clients are in mild shock after receiving multiple injections and will probably not 

remember the bulk of what is said to them. Consider making your own “at home” 

care sheets clients can take home with them.” 

Practitioner responsibility: 

“The responsibility of the practitioner does not end when the client leaves the 

premises. Ideally, practitioners should follow up with clients the next day, then a 

week later and one month following. A text or email to the client asking how they 

are feeling and are they happy with their results and to contact you if they have any 

swelling, redness etc. Ensuring you are the first line of communication with a client 

ensures you can deal with any adverse reactions or feelings about their treatment. 

People resort to bad reviews when they feel they have not been heard or do not 

know how to ask for their problem to be rectified.” 

DISTRIBUTION 

VIC BARNEYS 1800958260 

QLD PROFILE 0755937200 

WA DEPOT 0893817670 

NZ BLISS 027576576 

www.switchfunky.com 1800 700 510 (freecall) 

Authorised Importer and Exclusive Distributor of Salt of the Earth.

Party 

Be red carpet ready with 

these party skin essentials 

PREP 

Murad Blemish Control Outsmart Blemish Clarifying Treatment – Murad 1800 687 237 

Innisfree Super Volcanic Clay Mousse Mask – Innisfree 03 9650 4389 

Genie Instant Line Smoother – Genie Beauty 1800 860 513 

Ella Baché Great Face Tan Without Sun – Ella Baché 1800 789 234 

Intraceuticals Eye Mask – Intraceuticals 1300 725 660 

Environ Focus Care Radiance+ – Environ 1300 888 708 

Harper Cosmetics Star Crystals in Pot Luck – www.harpercosmetics.com.au 

O Cosmedics Eye Correct – Inskin Cosmedics 02 9712 8188 

Peter Thomas Roth Instant FirmX Eye Temporary Eye Tightener – Peter Thomas Roth 02 8880 9446 

Alpha H Liquid Gold Ultimate Perfecting Mask – Alpha H 1800 659 777 

Obagi-C RX System C-Balancing Toner – Obagi 1800 251 150 


SKINCARE 

Bioeffect Micellar Cleansing Water – Bioeffect 02 9199 5018 

La Clinica Firming Lift Caviar & Pearl Eye Lift Ge – La Clinica 1800 888 058 

Jessica Enlighten hand Brightening Crème – Jessica Cosmetics 1300 470 648 

Ultraderm Nightshift Resurfacing Mask – Ultraderm 1300 660 297 

Dermalogica Skinperfect Primer – Dermalogica 1800 659 118 

Doctor Eckstein Ultimate Supreme Aronia Concentrate – Eckstein Australia Real Skin Care 1800 026 306 

Clarins Beauty Flash Balm – Clarins 1800 861 888 

Medik8 Dark Circles Tinted Primer – Advanced Cosmeceuticals 08 9409 5433 

Eve Taylor Soothing Masque – Eve Taylor 07 3200 3884 

Image Skincare Ageless Total Resurfacing Masque – Professional Beauty Solutions 1800 625 387 


Set 

SPELL 

a 

Keep skin hydrated, help 

control shine and boost 

makeup longevity well 

into the night with these 

setting sprays 


SKINCARE 

LEFT 

Paula’s Choice Refreshing Moisture Mist 

Paula’s Choice 1800 608 574 

Colorescience Hydrating Mist 

Advanced Skin Technology 03 8769 0800 

Bioeffect OSA Water Mist – Bioeffect 02 9199 5018 

La Clinica Rebalancing Spring Water Facial Spray 

La Clinica 1800 888 058 

Adorn Bulgarian Rose Hibiscus Hydrating Face Mist 

Adorn Cosmetics 03 9808 4422 

Ultraceuticals Ultra Balancing Skin Mist 

Ultraceuticals 02 9660 3066 

Marc Jacobs Re(cover) Perfecting Coconut Setting Mist 

Marc Jacobs 02 8880 9446 

ABOVE 

Youngblood Minerals in the Mist 

Professional Beauty Solutions 1800 625 387 

Jane Iredale Balance Hydration Spray 

Margifox Distributors 1300 850 008 

Skindinavia The Makeup Finishing Spray 

Advanced Cosmeceuticals 08 9409 5433 

Intraceuticals Rejuvenate Revival Mist 

Intraceuticals 1300 725 660 

Bobbi Brown Primer Plus Hydrating 3-in-1 Setting Spray 

Bobbi Brown 1800 304 283 

Mavala Switzerland Skin Vitality Vitalizing Alpine Micro Mist 

Cosimer 03 9645 1933 

Christian Lénart Eau Florale de Bleuets 

Glamaco 1300 343 572 


SKINCARE 

Payot Healthy Glow Serum – Payot Cosmetics 02 9874 1166 

dEp Patch C+ Liquid Gold Infusing Serum – Architects of Skin 1300 068 357 

Usana Celevive Vitalizing Serum – Usana Australia 02 9842 4500 

Mesoestetic Aox Ferulic – Advanced Cosmeceuticals 08 9409 5433 

Sothys Unifying Youth Serum – Sothys 1800 816 599 

Obagi Professional-C Serum 10% – Obagi 1800 251 150 

Luzern Serum Absolut Radiance – Luzern 1300 367 969 

Amperna Pro+ Vitamin C Hyaluronic Serum – info@amperna.com 

Endota New Age Potent Brightening Serum – Endota Spa 03 5971 8700 

Societé Brightening Serum – Advanced Skin Technology 03 8769 0800 


Diminish uneven skintone and battle dark spots with these brightening serums 

Cosmedix Simply Brilliant 24/7 Brightening Serum – Advanced Skin Technology 03 8769 0800 

Doctor Babor Refine Cellular A16 Booster Concentrate – Babor Cosmetics Australia 1800 139 139 

Murad Rapid Age Spot Correcting Serum – Murad 1800 687 237 

Ultraceuticals Ultra Brightening Serum – Ultraceuticals 02 9660 3066 

Ultraderm IntenC 20 Serum with 20% Vitamin C – Ultraderm 1300 660 297 

Guinot Newhite Vitamin C Brightening Serum – Hamaya International 02 9737 9872 

Ella Baché Neobright Correcting Serum – Ella Baché 1800 789 234 

Dermalogica Age Smart Biolumin-C Serum – Dermalogica 1800 659 118 

Dermaenergy For Brighter Days EE Serum – Clinic Care 1300 799 709 

Alpha H Vitamin C with Grapeseed – Alpha H 1800 659 777 

Lycon Pinkini Lightening Serum – Lycon Cosmetics 07 3004 6200 


SKINCARE 

Aesthet Recovery 

Serum - Essel Cosmetics 

0425 071 963 

Ao Skincare #6 Rewind 

Retinal - Cryomed 

Aesthetics 1300 346 448 

Dermatonics 

Revitalising Eye Cream 

- Dermatonics 

0430 582 508 

Green Juice Feel Free 

Facecream - Skin Juice 

02 4960 8980 

Eminence Organics 

Wildflower Cleansing 

Balm - Eminence Organic 

Skin Care 07 3357 6277 

Murad Revitalixir 

Recovery Serum - Murad 

1800 687 237 

Medik8 Retinol 3TR+ 

Intense - Advanced 

Cosmeceuticals 1800 242 011 

Nimue Ai Neck and 

Decolletage Cream 

Vital Plus 1300 437 638 

Organicsceuticals Pro 

Renewal Cream 

Cawarra Cosmetics 

02 6680 3266 


Payot Blue Techni Liss 

Concentrate - Payot 

Cosmetics 02 9874 1166. 

Rare by Livkin 

Glacial Lift Sleep 

Mask - Rare by Livkin 

0420 732 810 

Phytomer Oligopur 

Flawless Skin Mask 

Phytomer Australia 

02 9099 0387 

Skeyndor MyMask 

Fruit Jam, Illuminating 

Skeyndor Australia 

1800 554 545 

Secrets de Sothys La 

Crème Premium Youth 

Cream - Sothys 1800 816 599 

Vie Collection 

Retinopur Wrinkles 

Imperfections Retinol 

Fluid - Vie Collection 

02 9099 0387 

Skinbetter Science 

Detoxifying Scrub 

Mask Face- Advance Skin 

Technology 1800 648 851 

Dermaviduals DMS 

Peeling Cream - Derma 

Aesthetics 1300 420 223 

Thalgo Exception Marine 

Intensive Redensifying 

Serum - BLC Cosmetics 

02 9430 2200 


Beauty in BRUCE 

Le Beaute Lounge owner 

Caddie Robinson shares with 

Professional Beauty what 

life is like as a salon owner in 

the ACT. 

Tell us about Le Beaute Lounge? 

“Le Beaute Lounge was established in 2009. 

My goal was to firstly, create an environment 

offering results based skin revision treatments 

that were delivered with a relaxing, spa-style 

touch, and secondly, to have a flexible work 

environment for my staff so they would enjoy 

coming to the salon as much as my clients 

would. We are a small team of only four at the 

moment. I opened the salon when I was 24 and 

now have a part-time role in the salon as I have 

an 18-month-old and almost a new baby. Our 

newest team member is a trainee who we are all 

excited to help guide through her training and 

into her beauty career. My 2IC has been part of 

the business for the past two years and our head 

therapist almost one year. We aim for quality 

over quantity.” 

How do you keep your staff motivated? 

“I love to reward my staff when they work hard. We go for team bonding 

activities like massages or I like to offer product or cash incentives, or 

something as simple as surprising them with a delivery of flowers as a way 

to say thank you. Our monthly meetings are a great way to re-group and we 

have one-on-one catch-ups once a month to ensure everyone is happy.” 

Any special features in the salon? 

“We expanded three years ago and updated our décor. We have five treatment 

suites, a men’s room, and a Sunlighten infrared sauna. I designed our mani 

bar and pedi area so they are one-of-a-kind. The Salt of the Earth (SOTE) 


SALON VIEW 

RETAIL BRANDS STOCKED: 

• DMK 

• Salt of the Earth 

• Dermapen 

• Regul8 

• Bestow tea 

• Elleebana Lash Lift and Brow Henna 

• Naked Tan 

• Mine Tan 

TOP 5 TREATMENTS: 

• DMK Enzyme Therapy 

• Custom blend SOTE Salt Glow + Hydrate 

• Dermapen skin needling 

• SOTE Custom blend mani/ pedis 

Laser hair removal 

timber blend bar which we use in the salon to blend the retail range is 

beautifully crafted and it allows us to create such a fun, theatrical experience 

for our clients.” 

Most popular treatments? 

“Our DMK enzyme therapy is our most popular treatment. We love to add 

on a customised SOTE hand or foot treatment to add our spa touch while 

their mask is on. One of my personal favourites is our custom blend Salt Glow 

+ Hydrate. You choose your favourite aromatherapy scent and the therapist 

blends it with the beautiful mineral salt scrub and cream for the treatment. 

For the therapist it adds a little fun to their day – you almost feel like you’re 

mixing cocktails when blending the products.” 

Tell us about retail? 

“We have a ‘recommend’ policy. Our beautiful selection of products really sell 

themselves. Our DMK range walks off the shelf because of its results and 

SOTE is such a unique range, our clients love being able to choose their own 

scent, blend it up and have their jar refilled once they are finished.” 

How crucial is education and training? 

“In this industry, you can never think you have 

learnt it all. I am very excited to find a new 

training facility here in Canberra offering advanced 

training in all aspects of skin, business and IPL/ 

laser. We do travel to Sydney often for training or 

seminars but it’s great to have something local.” 

How has technology influenced 

the salon? 

“We try not to get caught up in every new device 

or piece of equipment out. Our online booking 

program has been one of the best additions to the 

salon. Social media is such a great way to interact 

with our clients. And how amazing is Afterpay?” n 

Le Beaute Lounge, 56/1 Braybrooke Street, Bruce, 

ACT, 2617. Tel: 02 6162 1790 


BUSINESS 

CREATE A 

festive standout 

Looking for ways to create a Christmas atmosphere in your salon? Joanne Neville 

reveals simple tips to help get you into the festive spirit. 

1. Keep it cool 

It’s Christmas time, so we’re all busy, stressed 

and battling impossible to do lists. Stand out this 

Christmas by focusing on keeping it cool. No 

matter what’s going through your mind, appear 

calm and on top of everything, and work hard to 

stay on time. It’ll allow your clients to enjoy their 

appointment in your salon as they’ll be able to 

switch off from what’s happening outside of it. 

2. Run a 12 days of Christmas 

campaign in your salon 

Have some fun and run a 12 days of Christmas 

campaign leading up to the holidays. Each day 

simply offer something different – a giveaway, 

some homemade Christmas treats, a holiday drink 

or a mini gift pack. It’s a great way to delight your 

clients in the lead up to Christmas as well as great 

content for social media. 

3. Set up a selfie station 

It’s always a good idea to decorate your salon, spa 

or clinic to get everyone in the festive mood. Take 

it one step further with a holiday themed selfie 

station. Find a blank wall, create an interesting 

backdrop and have a basket full of props like 

sunglasses, frames and flowers. It’ll inject some fun 

into your salon and encourage your clients to share 

photos of their holiday-ready selves – that’s got to attract some new clients for 

the New Year! 

4. Send a Christmas newsletter 

Inform all your clients of what’s going on during December by sending a 

Christmas newsletter in November. Make sure you mention your opening 

hours, let them know when you’ll be closed over the holiday period, promote 

any specials and Christmas gifts you stock, and remind them to get in quick 

and book their pre-holiday appointments. 

5. Sell holiday ready packages 

Why not make it easy for your clients to look glamorous for the holiday 

season? Create packages that include all the services your clients need to look 

fabulous. Think skin, hair, nails and waxing. And if you don’t offer all these 

services, look to partner with a local business who can complete the services 

you can’t and offer it as one package for a fixed price. 

6. Promote the services your clients want 

It’s the time of year where everyone wants to look their best for their work 

Christmas party or upcoming holiday, so focus your marketing efforts on 

promoting the services that’ll help them achieve just that. Use your marketing 

channels including social media and window displays to promote express 

makeup for Christmas parties or focus on marketing your skin treatments so 

they can go makeup-free this summer. 

7. Wish your clients a Merry Christmas 

Surprise your clients with a Merry Christmas text or email. It won’t take too 

much time to set up, but it’ll go a long way towards letting your clients know 


you genuinely care and appreciate them. Include a thank you 

for being a loyal client over the past year, wish them a lovely 

Christmas and New Year, and mention that you can’t wait to 

see them at their next appointment in 2019. 

8. Have a waitlist 

It’s inevitable that you’ll have clients who missed out on 

an appointment. Unfortunately you’re also highly likely 

to experience no-shows and appointment changes at this 

time of year too. So have a list of clients who need an 

appointment and can pop in at short notice to fill the empty 

spot. Although you can’t give them an appointment now, 

it’ll show you’re going the extra mile fit them in! 

9. Think quality 

Although you’re busy really consider your service quality this 

Christmas. It’s not the time to cut corners just to fit more 

clients in. Substandard service can negatively affect a client’s 

experience and risk the chance that they won’t revisit. So 

chat to your team about service standards and see how you 

can all work together to keep them high. 

10. Treat your clients 

Christmas is a great time to thank your clients for their 

loyalty. So why not offer delicious Christmas cake to go 

with their coffee or have nibbles for clients coming in after 

5pm during December. Think about your VIP clients too, 

perhaps they deserve a little Christmas present to say a 

special thank you for their loyalty. 

11. Offer longer opening hours 

Try to make sure each and every one of your clients can get 

an appointment and feel fantastic these holidays by having 

longer opening hours in December. Add an extra late night 

or open on a Sunday for a few hours to squeeze those 

extra clients in. You’ll delight your clients with additional 

appointment options, and it should reduce the need to turn 

clients away. 

12. Automate important messages 

Ensuring your clients are in the know is going to save 

you a heap of time and trouble, and it’s going to show 

you’re really trying to make their experience with you this 

Christmas great. Spend a little time setting up messages 

like appointment reminders, pre and post appointment 

instructions and reminding clients to book early. Using 

software, these types of messages can be automatically 

sent to your clients to help avoid no-shows, appointment 

confusion and unprepared clients. 

The lead up to Christmas doesn’t need to be scary. So 

take the time now to start preparing with 

some of these ideas and make your salon, 

spa or clinic really stand out this year! n 

Joanne Neville is the Chief Marketing 

Officer at Kitomba Salon & Spa Software. 

For further details visit www.kitomba.com or 

call 1800 161 101. 


About last 

Curtis Collection V Gloss in Super Paradise – Curtis Collection 03 9421 5577 

Harper Cosmetics Lipgloss in Pink Lady – Harper Cosmetics 0422 081 950 

Smitten Cosmetics Rose Gold Lip Paint – Smitten Cosmetics 08 9310 3355 

Marc Jacobs Enamored Hydrating Lip Gloss Stick in Sugar Sugar – Marc Jacobs 02 8880 9446 

The Lip Lab Lip Gloss in Rose – The Lip Lab 02 9331 4188 

Adorn Cosmetics Style Icons Lip Gloss in Diana – Adorn Cosmetics 03 9808 4422 


night 

Make a lasting impression with 

these dazzling, glittery lip glosses 

MAKEUP 

Jane Iredale Pure Gloss in Pink Smoothie – Margifox Distributors 1300 850 008 

Mavala Switzerland Lip Gloss in Margarita – Cosimer 03 9645 1933 

Charlotte Tilbury Lip Lustre in Ibiza Nights – Charlotte Tilbury 0011 44 1202 629527 

Youngblood Lip Gloss in Innocence – Professional Beauty Solutions 1800 625 387 

Nee Makeup Stay Gloss F2 – Nee 1300 470 648 

Pretty by Flormar Stay True Lip Gloss in Silver – Glamaco 1300 343 572 


Stars in your 

EYES 

Light up the night with these bold, 

shimmery eyeshadows 


MAKEUP 

LEFT 

Pretty by Flormar Stars Baked Eyeshadow in White Sparkles – Glamaco 1300 343 572 

Curtis Collection Mineral Velvet Shadow in Champagne On Ice – Curtis Collection 03 9421 5577 

Charlotte Tilbury Stars-in-Your-Eyes Palette – Charlotte Tilbury 0011 44 1202 629527 

Marc Jacobs Bravo Omega Shadow – Marc Jacobs 02 8880 9446 

Adorn Cosmetics Intensive Mineral Eyeshadow in Charity – Adorn Cosmetics 03 9808 4422 

Issada Mineral Loose Glitter in Tutu – Issada 07 3904 2288 

ABOVE 

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Harper Cosmetics Star Crystals in Go-Go – Harper Cosmetics 0422 081 950 

Claudia Schiffer Quad Eyeshadow in Beachy – Artdeco Australia 1300 55 29 24 

Adorn Cosmetics Intensive Mineral Eyeshadow in Allure – Adorn Cosmetics 03 9808 4422 

Pretty by Flormar Stars Baked Eyeshadow in Black Glitters – Glamaco 1300 343 572 

Nee Trousse Eyeshadow in Costa Smeralda – Nee 1300 470 648 

Karmme Kylie Clutch – Karmme hello@karmme.com.au 


MAKEUP 

Adorn BB Cream 

SPF15+ in Fair - Adorn 

Cosmetics 03 9808 4422 

Ardell 

Professional 

Magnetic Lashes 

Double - Ardell 

Lashes 02 8709 8816 

Nouveau Lashes Lash 

& Brow Conditioning 

Serum - Bio Beauty 

Concepts 02 8218 4500 

Jane Iredale Lemongrass Love 

Hydration Spray – Margifox 

Distributors 1300 850 008 

Brow Code Pomade in 

Chocolate - Professional 

Salon Brands 1800 624 571 

Benefit Brow Contour 

Pro - Benefit Cosmetics 

02 9295 9000 

The Quick Flick Petite in Blue Velvet 

wholesale@thequickflick.com.au 

Elizabeth Arden Love 

Heals x Eight Hour Limited 

Edition Lip Protectant 

Elizabeth Arden 02 8875 9700 

Luk Lip Nourish in 

Ruby Grapefruit 

Professional Beauty 

Solutions 1800 625 387 


CHRISTMAS PACKS 

Happy Holiday Gift Pack from 

Priori True Solutions 1800 808 993 

Ultraderm Complete 

Christmas Collection 

Ultraderm 1300 660 297 

Pelactiv Christmas Glow Pack - Pelactiv 1800 655 745 

A Merry OPI Christmas 

International Beauty Supplies 

02 9486 3211 

Sothys Intense Hydration 

and Moisture Protection Duo 

Sothys 1800 816 599 

Midnight Miracle by Medik8 

Advanced Cosmeceuticals 1800 242 011 

Thalgo Hyaluronic 

Gift Pack 

BLC Cosmetics 

02 9430 2200 


TANNING 

Bondi Sands Liquid Gold 

Self-Tanning Foam - Bondi 

Sands 1300 961 385 

Summer Kiss Shimmer 

Bronzing Lotion - Artav 

Australia 08 8300 1999 

Visage Face Tanner Black 

Magic Tan - 1800 469 006 

Vani-T llumin8 

Dry Oil Express Tan 

Vani-T 08 8206 8700

Dazzling 

Glitter is a mani 

must-have when it’s 

party season 

OPPOSITE PAGE 

ColorClub Nail Lacquer in Call of the Disco Ball 

Glamaco 1300 343 572 

Artistic Colour Revolution Reactive Nail Lacquer in 

Anticipation and Secrets – Switch Funky 1800 700 510 

Issada 5-Free Nail Colour in Sacha and Amelie 

Issada 07 3904 2288 

Cuccio Colour in Groupie – Absolute Spa 1300 262 275 

Bio Sculpture Gel Nail Polish in 220 and 212 

Bio Sculpture 1300 246 435 

Jessica Glitzy Effects in Razzle Dazzle and Gold 

Digger – Jessica Cosmetics 1300 470 648 

Caption Nail Polish in Let’s Be Frank 

Young Nails 07 2297 5466 


Digits 

NAILS 


NAILS 

Biosculpture Gel Polish in 

Wild Orchid - Bio Sculpture 

Australia 1300 246 435 

CND Vinylux Long Wear 

Polish in Soiree Strut 

Pacific Nail & Beauty 07 5597 4555 

CND Shellac Gel 

Polish in Kiss of 

Fire - Pacific Nail & 

Beauty 07 5597 4555 

Evo2 By Biosculpture 

in Penny - Bio Sculpture 

Australia 1300 246 435 

Voesh Deluxe 4 Step Pedi 

In A Box Charcoal Powder 

Detox - Barneys Salon 

Supplies 1800 676 522 

Jessica Cosmetics 

Phenom Summer 

Collection in Red 

Hots - Jessica Cosmetics 

Australia 1300 470 648 

Voesh Mani In A Box Vitamin 

Recharge - Barneys Salon 

Supplies 1800 676 522 


Phenom Summer 

Collection in Gumdrop 


Australia 1300 470 648 


2018 

PROMOTING 

HEALTHY NAILS 

• Enriching polishes 

• Durable Gels 

• Casual & Fun 

• Mani problems 

solved 

All 6 shades available in Gel, Custom Nail Colour & Mini’s 

7FREE - VEGAN – CRUELTY FREE - MADE IN USA 

JESSICA COSMETICS AUSTRALIA 

1300 470 648 │ jessicacosmetics.com.au │ admin@jessicacosmetics.com.au

The future is BRIGHT 

It’s time to start tailoring your 

nail services to suit the top 

trends of the summer season. 

Victoria Maybee reveals pops 

of brights and glitter accents are 

the future. 

THE CHANGING OF seasons can be a catalyst 

for your clients to reinvent their signature look. As 

we transition into warmer days, the summer beauty 

forecast looks bright and bold! The overall trend 

for summer includes fresh dewy skin with strategic 

pops of eye-catching colours – expect your clients 

to seek bright shades in beauty and nails. 

This summer, say bye bye to black and hello 

to happy hues. Muted tones will take a backseat 

as bold shades of red, canary yellows and luscious 

full-bodied lavenders steal the spotlight. 

SHOW STOPPING SHADES 

The SS18 runways have been full of showstopping 

shades that have inspired the nail 

trends of the season. Calvin Klein, Tom Ford and 

Marc Jacobs brought bold shades of orange via 

jackets, coats and accessories. A colour frequently 

neglected, we predict clementine and traffic-cone 

orange to capture the hearts of clients who want to 

stand out. 

Radiant reds have also been highlighted 

amongst top designers including Versace’s Spring/ 

Summer 2018 show. Another bold hue capturing 

the attention of influencers is bright yellow! Earlier 

this year, Kim Kardashian donned neon yellow 

nails on her Turks and Caicos vacay and Instagram 

exploded. Her highlighter hued nail polish brought 

back flashbacks of 80s glam. 

PASTEL PERFECTION 

Fear not crayola colours won’t be the only trending 

look this festive season. Conservative clients can 

breathe easy knowing that soft glam has secured a 

place for the festive season ahead. 

A perfect ode to pastel beauty can be found 

in Gelish’s brand new Marilyn Monroe inspired 

collection. This 12-piece polish line is called 

Forever Fabulous, with pale hues embodying the 

spirit of all that is Marilyn Monroe. Shades range 

from baby blue cremes to fine silver glitter and 

boudoir baby pinks. 

The Marilyn-inspired collection was created to 

pay homage to the trail-blazing beauty icon and 

offers the perfect choice for clients looking to keep 

PARTY SEASON TREND WATCH 

SUMMER BRIGHTS 

Bold, fearless and fun – expect to see summer brights making a splash 

in your salon. Clients coming in to prep for their work holiday parties or 

summer BBQ’s will be opting for bold bright hues. Showcase your skills 

with captivating nail colours including canary yellow, radiant reds and 

traffic-stopping oranges. Suggest colour pops in the form of hot pink 

lipstick or a graphic shade of eyeliner. Royal blue anyone? 

FESTIVE CHIC 

Not all clients are seeking a traffic-stopping look for the festive season. 

More conservative clients might come to you chasing a softer more 

subdued nail style. Suggest pastel pinks, blues and light lavenders that 

suit any style and festive outfit. This look pairs well with nude lips and 

feminine fashion including satin slip dresses and cashmere coats. 

BLING IN THE NEW YEAR 

An ode to classic glitz and glamour, expect to see a ton of bling leading 

up to New Year. One of the top nail trends for ringing in 2019 will be 

metallic mixed with chrome accents and jewel art. Take advantage of the 

occasion to promote OPI Chrome Effects or experiment with glamorous 

nail art. 

SOFT SEASONAL GLAM 

The second major nail trend taking hold will be a softer alternative to 

seasonal sparkle. Teach your clients that chrome has more to offer than 

spotlight-stealing holographic hues. Tone things down by applying 

chrome over nude polish for a subtle shimmer that blends with any party 

dress. Offer the same subdued style by using glitter in an ombre fashion. 

Blended nail looks will satisfy your clients’ seasonal cravings while staying 

soft and subtle! 


NAILS 

their festive looks feminine and flirty with vintage Hollywood vibes. 

Soft glam is the perfect trend for conservative clients looking to feel festive 

and glam without overdressing or committing to full bright beauty. 

Nailing the trends 

Nail techs, want to know what’s trending? Keep your eyes open for two types 

of clients committing to two very different streams of festive season beauty. 

We predict two main trends emerging this New Years. First, the traditional 

gold and silver seasonal glam with metallics, chrome powder nails and chunky 

jewels. On the opposite end of the scale – we predict a softer more subdued 

glam featuring subtle ombres, dusty pinks and creamier pastel hues. 

To cater to clients with classic New Year’s beauty on the brain, start by 

suggesting chrome. OPI’s Chrome Effects is an amazing system for creating 

captivating chrome looks with serious holographic shine! The chrome craze 

has grown tremendously over the last year. OPI Global Ambassador Tom 

Bachik has painted this popular look on celebrities including Margot Robbie 

and Jennifer Lopez. Chrome is a great choice for clients looking to have some 

fearless fun. 

On the flipside, not all ladies love the look of classic New Year’s eve glitter 

and glam. For those seeking a softer take on tradition, look to pastel polish 

for a muted alternative that still packs a feminine punch! The great thing 

about glitter is that it doesn’t have to be applied with complete coverage. 

Ombre glitter nails are a subtle trend that takes the best of pastel and bling 

for a winning combination! Use ombre, fades and 

subtle shimmers to give your clients a directional 

festive season look without overpowering 

their preferences. 

Staying attentive to seasonal trends is essential 

to keep your salon successful this summer! Be 

mindful to incorporate these key looks in your 

marketing materials. Think bright and bold 

content to catch the eye of clients seeking pops of 

summer bright beauty! As New Years approaches, 

turn the spotlight to chrome. Offer trial promotions 

to appeal to first-time clients who might not have 

known about the versatility of chrome powders. 

Whichever trend your clients are seeking, you’ll be 

prepared to deliver this summer. n 

Victoria Maybee is a beauty 

content writer at Le Beauty and 

managing editor of the company’s 

blog and social media platforms. 

For further details visit: 

www.Lebeauty.com.au 

MADE IN AUSTRALIA 

naturallook.com.au 

ingrown 

eliminator 

Concentrated formulations 

With natural enzyme action to exfoliate 

skin which helps reduce unsightly bumps 

and ingrown hairs. Natural Papaya 

Extract, Tea Tree Oil essential Lemon 

Myrtle Oil (natural antibacterial) and Aloe 

Vera reduce the discomfort of ingrown 

hairs and soothe and calm the skin. 

ingrown eliminator 

concentrated lotion spray 

125mL 

ingrown eliminator 

skin cream 

75mL & 500mL

Show Stopper 

Be a standout this party season with makeup created by Curtis Collection 

guaranteed to make a statement. Victoria’s range offers everything from old 

Hollywood style glamour featuring bold siren lips and winged liner to the 

minimal barely there looks with lashings of nude gloss and the perfect brow. 

Photography by Daniel Sangermani | Interview by Anita Quade 

RED LIP 

This classic makeup look is all about old Hollywood 

glamour with a modern twist. Red lips, bronzed skin 

and runway worthy cheekbones. This is red carpet glam 

at its best. The first step to achieving this silky smooth 

base is by applying Skin Refining Face Primer and 

Radiant Glow Illuminator to the skin, followed by Matte 

Perfection Mineral Foundation and Airbrush Finish 

Mineral Concealer. Sculpt and highlight the cheekbones 

with Baked Bronzer in Island Goddess and Afterglow 

Highlighting Powder in Sunset. To create the perfect red 

pout, line the lips with Velvet Lip Liner in Rouge and finish 

with lipstick in Red Hot on top. 


PROFESSIONAL BEAUTY | 49 

MAKEUP

WINGED LINER 

A signature Curtis Collection look — this is all about 

glowing, luminous skin and a gorgeous winged eye. We 

have achieved this by using the following Curtis Collection 

key products. For a hydrated, radiant base apply Hydra 

Primer to the skin followed by one pump of Radiant 

Glow Illuminator. For a flawless complexion, apply Matte 

Perfection Mineral Foundation all over and correct and 

perfect with Airbrush Finish Mineral Concealer. Contour 

and sculpt using Matte Bronzer in Bronzed Goddess, 

Mineral Blush in Airess and Afterglow Highlighting Powder 

in Stardust. The brows are enhanced with Perfect Brow 

Creme and the winged eye is achieved with our iconic 

Luxe Liner. Finish this look off with a soft nude lip featuring 

our best selling Lip Shades Go Nude Lipstick and XOXO 


from THE SHOOT... 

Afterglow 

Highlighting 

Powder 

Victoria 

Curtis 

Owner, director Curtis 

Collection by Victoria shares 

her beauty inspiration. 

MAKEUP 

Airbrush Finish 

Mineral Concealer 

Radiant Glow 

Illuminator 

Baked Bronzer 

Island Goddess 

Brow Styler 

Matte 

Perfection 

Mineral 

Foundation 

Skin Refining 

Face Primer 

Tell us what inspired you to launch Curtis Collection by Victoria? 

“I was always inspired by beauty, even as young girl. Watching my mother apply her makeup, 

style her hair and leave the house looking impeccable (even to this day) was the beginning of 

my love affair for all things beauty. As a teenager experiencing issues with my skin, I began to 

search for the one makeup product that might assist with keeping my skin clear, whilst offering 

the coverage that I was after. During my time at L’Oreal Australia as a Marketing Graduate 

when I finished University, I began to spend more time in beauty salons and realised that a 

makeup product that was available in this environment that worked for your skin rather than 

against it, might be exactly what the industry needed.” 

Our collectioin is focused on… 

“ A high quality, luxurious product that makes a woman purse proud! By combining these two 

elements, Curtis Collection was born. Designer cosmetics for the salon and spa industry that 

are actually good for your skin.” 

With so many brands on the market what sets your brand apart? 

“Something I have practised in business from day one is focusing solely on myself and my 

brand rather than be distracted by others. What sets us apart is our personal service. We 

strive to connect with our customers and our retailers so that we can respond quickly to their 

needs and also to industry trends. Curtis Collection minerals are designed to fast track your 

treatment results and allow your skin to look and feel as radiant as ever.” 

What do you love most about the beauty industry? 

“I love everything about it. Feeling beautiful is empowering! The definition of beauty is 

different for everyone. To me, true beauty all about confidence – I gain confidence from 

feeling my best. That means looking after my skin, my body and my mind. We consider 

common beauty concerns and work on researching and developing products and formulas that 

offer real solutions.” 

What is your favourite hero product in the collection? 

“I do love our Matte Perfection Mineral Foundation—the product that started it all! I just love 

the velvety smooth finish that it leaves on my complexion! It literally covers everything and 

looks just like a second skin. Mix this with one pump of our Radiant Glow Illuminator (another 

one of our hero products!) and the finish is just magic!” 

What is your go to look for the party season? 

“My go to look is always a bronzed smokey eye with luminous glowing skin. This is without a 

doubt my signature look! I find that it works well for me given the golden highlights in my hair 

and my eye colour which is green. Styling your makeup will bring your best features to life. 

That is why I created the Makeup Styling Guide which is available on our website. Our guide 

takes your colour tones and features into consideration and suggests the most complimentary 

makeup shades for your colour profile.” 

Tell us the simplest way for client’s to transform their look on the go? 

“The simplest and easiest way to transform your look on the go is to glam up either your eyes 

or your lips. Sometimes it is as simple as applying a bold lip colour for some serious wow factor! 

Smokey eyes are another way to add instant glamour.” 

You are launching your own Makeup and Training Academy in 2019 along with retail 

space in Melbourne what inspired this move? 

“Early next year we will be launching the Victoria Curtis Makeup Academy in Melbourne, 

which will be open to our stockists as well as freelance makeup artists to further their skills in the 

industry and learn more about our cosmetics brand. This is a passion project that I have been 

working on over the past year and I could not be more excited to open our doors.” 


STYLE FILE 

SHARON 

FARRELL 

Makeup artist turned beauty vlogger Sharon Farrell 

has just launched The Online Makeup School. The 

31-year-old, who was awarded The Makeup Artist 

Guild Asia Pacific Beauty Vlogger of the Year 2018, 

catches up with Michelle Ruzzene to talk dewy skin 

goals, bushy brows and rosy blush. 

FAVE MAKEUP PRODUCT: 

“Right now I use Benefit’s Cha 

Cha Tint every single day on my 

cheeks, lips and even my eyes 

sometimes. It gives my skin life 

and is so quick and easy.” 

CELEBRITY SHE’D LOVE 

TO MAKE UP: 

“Madonna, partly for bragging rights, 

partly for the stories she could tell, 

and partly because I love her.” 

WHERE SHE’LL BE 

PARTYING: 

“Probably at a mums ‘n’ bubs 

music class with my fourmonth-old!” 

HER ONLINE MAKEUP 

COURSE: 

“I launched The Online Makeup 

School this month (November). 

We’re starting with The Complete 

Makeup Artistry course for the 

non-professional beauty lover, but 

we plan to launch a course geared 

towards pro artists next year. You can 

sign up for launch info at 

www.theonlinemakeupschool.com” 

GOOD MAKEUP PHILOSOPHY: 

“When you think it’s blended, blend a 

little more but also learn when to put the 

brush down. Oh, and match your damn 

foundation properly!” 

CELEBRITY BEAUTY CRUSH: 

“I always love Chrissy Teigen’s makeup 

- her skin is fabulously plump and juicy 

and she rocks a sultry bronze eye.” 

FAVE INSTAGRAM 

ACCOUNT: 

“Right now I get major 

inspiration from Katie Jane 

Hughes (@katiejanehughes) - 

she’s an NYC based makeup 

artist responsible for the 

Glossier campaigns. She is 

dewy skin goals.” 

MAKEUP ICON: 

“Kevyn Aucoin, his books are a big reason I 

got into makeup in the first place. His ability 

to enhance and flatter a woman’s face with 

makeup was astounding.” 

FAVE GO-TO PARTY LOOK: 

“I love a slick of flicked-out liner with a coat of 

translucent glitter over an otherwise bare lid. It’s 

a little bit 90’s and harks back to my days playing 

with Claire’s Accessories makeup.” 

SIGNATURE LOOKS: 

“I’m all about natural skin where you can see 

some texture and pigment coming through. 

Pair that with a bushy brow and rosy blush - 

I’m a fiend for blush - and I’m good to go.” 

Contact: www.hellosharonfarrell.com 


• 

• 

• 

• 

Experience true 

Corneotherapy 

with a dermaviduals skin treatment... on us! * 

Call now to book your appointment 

1300 420 223 

Skin friendly, that means NO... 

Fragrances • Preservatives • Emulsifiers 

SLS • Colours • Mineral Oils • Silicones 

* Location conditions apply. Trade only. © Derma Aesthetics 

Dermaviduals is proudly cruelty free 



Dermaviduals is proudly cruelty free

TALKING POINT 

HI TECH 

Makeover 

Salons are constantly updating their technology to remain 

ahead of the beauty game. So how do you choose the 

right device for your business? Industry experts and 

salons reveal the benefits of their latest investments. 

CYNOSURE 

What is your most popular piece of equipment on the market? 

“Non-invasive body contouring is fast becoming one of the most 

asked for procedures. SculpSure is the world’s first non-invasive 

laser lipolysis device that is FDA Cleared and TGA listed to treat 

various areas of the body – such as under the chin, abdomen, 

back, flanks, inner and outer thighs. SculpSure body treatments 

are best suited for individuals with a BMI of up to 30 for body 

contouring and BMI up to 43 to treat fat under the chin area. 

SculpSure targets and heats fat cells under the skin without 

affecting the skin’s surface, raising the temperature to between 

42c and 47c to destroy those fat cells. Contact Cooling stays 

on throughout the treatment, which keeps the skin safe and 

comfortable. Over time, the body naturally eliminates the fat 

cells with results seen in as little as 6 weeks and optimal results 

usually seen around 12 weeks. SculpSure has achieved a 93% 

‘Worth it’ rating on the world’s leading cosmetic treatment 

website for consumers – Realself.com.” 

What is the drawcard of this particular piece of equipment? 

“Clinical trials have shown up to 24% fat reduction for body and 

up to 23% for under the chin area in 25 minute treatment sessions. 

There is no recovery period or downtime with SculpSure, so 

patients can return to normal activities immediately. Most 

patients feel a cramping sensation intermittently throughout the 

treatment which is generally well-tolerated. 

For best results we suggest a ‘treat to complete’ package option. 

This consists of treating multiple areas, with a minimum of two to 

three treatments every 6-8 weeks”. 

What training do you offer salons after the purchase? 

When a clinic starts a Sculpsure journey, Cynosure provides the 

following 360° success plan support: 

• Marketing support through an easy to use online portal to 

access all marketing assets 

• Dedicated SculpSure product specialist who works closely with 

clinics to support growth of SculpSure 

• An advanced Clinical Educator to conduct comprehensive 

didactic and hands-on clinical training and facilitate staff 

onboarding 

• Maintains customer clinical relations with ongoing on-site visits 

and support 

• 24/7 Service and technical support 

• Business Account Manager who manages 

the customer relationship on an ongoing basis. 

Cynosure 

Dennis Cronje, Australian and New Zealand 

General Manager 

www.cynosureaustralia.com 

SALON INSIGHTS 

“Here at the Dongtian Cosmetic Clinic in Burwood NSW we 

have had the pleasure of using Cynosure’s SculpSure body 

contouring laser. We have had a lot of interest and many 

satisfied clients. We aim to provide a full treatment program 

which allows our patients to come in and have 2–3 treatments 

over 4-6 months which allows us to fully be a part of their 

fat reduction journey. Cynosure constantly provides us with 

updated and frequent training which allows our team to have 

the best knowledge and hands on approach for our clientele. 

Our staff are extremely attentive and are more than happy to 

spend as much time required to provide our 

clients with the best treatment strategy for 

their desired results and body shape.” 

Dongtian Cosmetic Clinic 

Dr Paul Han, Owner 

www.dongtian.com.au 


Welcome to SmartDrivity technology 

The intelligent fusion of 4 technologies to obtain spectacular, long-lasting results effectively and painlessly 

• Non-invasive treatments with no side effects 

• Demonstrated, lasting and visible results from the first session 

• Complete facial and body treatments including lifting, sensitive skin, eye contour, double chin, arms, bust, 

buttocks, legs and abdomen 

Before 

After 

Before 

After 

medical skin care 

Distributed by Advanced Cosmeceuticals 

38 Automotive Drive Wangara WA 6065 T : 08 9409 5433 1800 242 011 

NSW VIC QLD WA SA www.advancedcosmeceuticals.com.au

TALKING POINT 

CLINICAL PRO 


“Trends vary from time to time and according to the latest trend, 

our HIFU (High Intensity Focused Ultrasound) Doublo Gold 

is currently one of the most popular pieces of equipment on the 

market. This is a highly precise medical and aesthetic device 

that transmits energy in a mechanical waveform to heat and 

destroy pathogenic tissue rapidly and was initially used to treat 

prostate cancer or kidney stones. The Advanced Doublo Gold 

has now been adapted to deliver 25mm. lines of spot coagulation 

in both directions of the cartridge, heating the three different 

depths of the skin right down to SMAS layers to over 70 degrees 

whilst vibrating the cells simultaneously to stimulate collagen 

production and tissue regeneration.” 


“The Doublo Gold has sold over 3800 systems all over the world 

and is the fastest machine on the market, able to deliver 300 

lines of 25mm. length in 8 minutes, safely and effectively for 

treatment of laxity, jowl tightening and double chins or body fat 

reduction with instantly visible results and a more lasting result 

in 60 to 90 days. The speed, immediate results and comfortable 

treatments are its main drawcards. But, additionally, we also offer 

the machine operators the only available Government accredited 

course which includes High Intensity Focused Ultrasound as a 

medical aesthetic treatment requiring knowledge of the precise 

areas to treat and the best way to produce results in all clients.” 


“We offer the salon owners who invest in the Doublo Gold the 

best training for up to three staff, client brochures, marketing 

information plus our several clinical studies and pull-up poster. 

Our tailor-made VIP night generally gets them over 10 to 15 

clients to pre-book and pay for treatments allowing them a quick 

return on investment. Additionally, once the operators have 

completed their 30 hours of practicals and for a small RTO fee, 

their training can be upgraded or “RPL-ed” with a Government 

recognised formal training certificate from 

CTLI (Clinical Therapies & Laser Institute) – 

our sister company.” 

Clinical Pro 

Daniel Clifford, Director & Service Manager 

www.clinicalpro.com.au 

SALON INSIGHT 

“The Doublo Gold is the most effective non-surgical 

treatment available in the market and one of the most popular 

at Skinplicity, Australia. As a non-surgical facelift, this new 

technology has been phenomenally popular with clients. 

I would say about half of my client-base are over the age of 50 

and have opted for this treatment as a last resort before surgery 

and it has produced some incredible results, and the other half 

between the ages of 35 and 50 and simply want to maintain their 

youthful skin. I also have clients who use the treatment as a “top 

up” after surgery as the procedure is so precise and non-invasive. 

The treatment takes less than an hour, has 

virtually no downtime and the results can last 

up to a year. I would definitely recommend it.” 

Skinplicity Australia 

Debbie Taskin, Owner/Cosmetologist 

www.skinplicityaustralia.com.au 


Are you looking to 

expand your treatment 

offering in 2019? 

Permanent hair reduction 

Removal of pigmented 

and vascular lesions 

Wrinkle reduction 

Fast • Proven • Minimal downtime • Suitable for all skin types 

Before 

After 

Before 

After 

Before 

After 

Why Syneron Candela? #syneroncandelavalue 

Three years warranty 

on all devices 

Factory trained 

qualified technicians 

Flexible finance 

packages 

Includes all servicing 

and customer support 

Full manufacturer 

clinical certification 

training 

Comprehensive 

marketing resources 

©2018. All rights reserved. This marketing material may include registered trademarks, trade-names and brands in certain jurisdictions of Syneron - Candela group of companies. SYNCAN0082

Cellulite treatment 

Skin tightening 

Body contouring 

Non-surgical • Non-invasive • No downtime • Comfortable 

Before 

After 

Before 

After 

Before 

After 

Combining the treatment benefits of asap cellulite + skin tightening treatment and VelaShape III. Results achieved after three treatments. These photos have not been 

re-touched or digitally enhanced. 

Grow your practice with Gentle Pro or VelaShape III, from 

Australia’s largest premium medical aesthetic device company. 

Talk to us about how these treatments could benefit your clinic. 

Visit www.syneron-candela.com or call 1300 (CANDELA) 226 335. 

SCIENCE. RESULTS. TRUST.

TALKING POINT 

ADVANCED COSMECEUTICALS 


“Our mesoestetic genesis is a medical aesthetic device and is the 

first of its kind to incorporate the SmartDrivityTM technology; 

an intelligent fusion of four technologies to deliver spectacular 

results that are effective and long-lasting, with no downtime. It 

offers painless, non-invasive treatments with scientifically proven, 

visible results from the very first session. Genesis is the most 

integrated platform to perform any type of cosmetic treatment 

for an outstanding outcome with treatment protocols that are 

100% customisable to achieve the best results for the individual.” 


“Training is on-going for both the Advanced Cosmeceuticals 

team and our clients. Our clinics are fortunate enough to have 

access to both international trainers as well as our Advanced 

Cosmeceuticals National Trainer. We hold training workshops 

with demonstrations and hands-on-training for clinics in each 

state. Our National Trainer, Dora Erdossy visits Barcelona 

regularly for intensive mesoestetic training, which includes the 

Genesis device so she can pass on new clinical studies, protocols, 

technology updates and knowledge to our clinic partners.” 


“Genesis is the first of its kind to incorporate SmartDrivityTM 

technology, making the device multi-factor, multi-level and 

multi-zone. The combination of four technologies optimises the 

response to treatment as it generates a biological action in the 

tissue. Treatment protocols are 100% customable to achieve the 

best results in the shortest possible time. Genesis is completely 

versatile with 44 pre-set programs plus a free program. It offers 

the therapist multiple treatment options in 

each of the equipment’s pre-set programs to 

adapt to the patient’s needs and optimise the 

desired results.” 

Advanced Cosmeceuticals 

Catherine Biedermann, Managing Director 

www.advancedcosmeceuticals.com.au 

SALON INSIGHT 

“From a results perspective, mesoestetic genesis delivers. Backed 

by scientific results, we see the visible results achieved from the 

very first treatment – glowing, plump skin, that looks younger. We 

see amazing results from a course of 6 treatments but also instant 

results for flash treatments prior to special events. Treatments are 

painless with no downtime. From a practical perspective, we love 

that the genesis is to easy to transport between multiple clinics. It 

is lightweight, compact, mobile and so easy to set-up and use, It 

provides versatile treatments for both face and body and we see 

a good return on our investment when clients are rebooking from 

the instant results they see.” 

Refresh Rejuvenate 

Rosalie Palmer, Director & Cosmetic 

Registered Nurse 

www.refreshrejuvenate.com 

CRYOMED 


“Cryomed Aesthetic’s most popular lifting and tightening device 

is the Ulfit – adopting leading MMFU-HIFU portable face and 

body skin tightening and contouring MMFU system. 

Dermal-therapists and technicians can operate the Ulfit with 

two ground-breaking technologies in one device: Micro-focused 

ultrasound for eyes, face, neck, body lifting and tightening and macrofocused 

circular ultrasound that is effective for body contouring.” 


“This market-leading, gold-standard medical-grade ultrasound 

skin tightening technology, targets the SMAS tissue layers with 

specific calibrated technology that offers instant and long-lasting 

tightening, lifting, tissue regenerating and rejuvenation results.” 


Cryomed Aesthetics provide unparralled training and support 

service and after purchase Cryomed provides the below: 

• Two days of comprehensive clinical training 

• Operator certification 

• Complimentary in clinic marketing package 

• Access to marketing movies 

• Ongoing technical support 

• 7 day phone support 

• 24/7 access to COOLNET VIP Portal 

Cryomed 

Josh Locker, Managing Director 

www.cryomed.com.au 

SALON INSIGHT 

“Ulfit HIFU is a non-invasive procedure with excellent 

skin tightening effects, it is a treatment which can make a 

substantial improvement in skin laxity. This treatment added a 

whole new dimension to what we could offer our clients. It is a 

great return on investment for clinic time, literally no downtime 

for clients and proven results which makes it easier to promote. 

It has also been a great addition to our other facial laser 

treatments in the clinic as it performs on a much deeper 

level and also works well with Cryolipolysis as it has MMFU 

body contouring with the second hand piece. The equipment 

is also compact and can easily be moved from room to 

room and the build quality is excellent. This technology 

has enabled us to move to the next level in facial and body 

rejuvenation, with the extensive training and excellent 

support that Cryomed offers.” 

Millk 

Simon Barnes, Director 

www.millk.com.au 


IMPLEMENTING QUALITY, PROFITABLE, 

RESULTS-DRIVEN EQUIPMENT 

XLASE HIFU COAXMED OXYGEN MICRO AMN PEN 

Comprehensive education by authorised Equipment Trainers. Thorough 

training programs are tailored to operate specialised equipment 

and support your unique business needs. 

Click Here for our Buyer’s Guide / Click here for our Latest Training Dates 

www.medispasolutions.com.au 

Call medispa solutions for your demonstration and quote on your required equipment needs. 

Sydney Head Office +61 (02) 9894 8068 New Zealand +64 9 4768178

MEDISPA SOLUTIONS 


“The Renova Multi-functional Platform featuring CFU (HIFU) 

is one of the leading innovations by BIOTEC Italia, a global 

pioneer in Anti-Ageing research and technology. Worldwide, 

HIFU is trending as the preferred method for non-surgical skin 

tightening, with the use of High Intensity Focused Ultrasound, 

to create Thermal Coagulation Points (TCP’s) or tiny controlled 

thermal injuries in a dotted line, producing a grid formation of 

TCP’s under the skin. This triggers the healing cascade and 

results in contraction of tissues as the TCP’s heal. The Renova 

unique from other HIFU devices, offering zero downtime or post 

treatment indications and maximum comfort due to the painless 

in-motion technology known as CFU ® 


• Exclusive in-motion HIFU provides painless treatment and 

visible results 

• Adjustable HIFU depth does therefore not require time 

consuming cartridge changes 

• Ergonomic handpiece makes it easy to manoeuvre and to treat 

large or small surface areas 

• Perform full neck and face lift in 60 to 90 minutes, half the time 

of older HIFU technology! 

• Access to 3 additional treatment modalities, namely; Cool- 

Touch Radio Frequency, Meso-Transdermal Delivery, Abralase 

– Laser Peel (Microdermabrasion & 630nm Diode Laser) 

• Trade-in options available 

• Finance options available 

What training is offered to salons after the purchase? 

“Our clients receive comprehensive onsite training, access to 

online training and support as well as ongoing professional 

development through our annual training program, which 

is jam-packed with dedicated whole day training sessions 

for a range of high-performance skin and body technology 

affording practitioners the opportunity to view and participate 

in live demonstrations and in-depth experience with case 

studies in theory and practice. Our training and equipment 

installation is delivered by a team of highly qualified 

international educators and field experts with comprehensive 

experience in the Medi-Spa and Aesthetic sector.” We also 

offer the below: 

Hygiene and Safety 

• Consultation, Contra-indications and Client Preparation 

• HIFU Treatment Protocols for a range of lifting techniques 

• Operation and function of all platform modalities (HIFU, RF, 

MESO & ABRALASE) 

• Client Post Care and Follow Up Programs 

• Operating and maintaining the equipment 

• How to structure promotions, packages and blended courses 

of treatments 

• Profitability plans for equipment 

• Ongoing Professional Development 

Medispa solutions 

Mariza Nuttal, 

Business Development Manager 



“I looked at many other HIFU brands on the market, they all 

caused the consumer much pain which was a concern to me. 

I was introduced to Renova in Motion HIFU at a training 

conference I attended. I noticed the result with Renova in 

Motion HIFU was instant and the client experiencing the 

treatment was not flinching or in pain. I purchased the system 

three months ago and it is almost paid off and I haven’t even 

started promoting it properly yet! 

I would highly recommend Renova in Motion HIFU to any 

other salon it has made a huge difference to my business. 

The machine delivers results and I also don’t have to replace 

cartridges on the machine which makes 

other HIFUS very exorbitant to operate.” 

The Verve Lounge 

Feriel Ali, Owner 

www.thevervelounge.com.au 


VICTORIA’S ESSENTIALS, 

CLINICAL SKIN SOLUTIONS 


“Designed, engineered and made in France by EFB Beauté®, 

our Professional line of TGA Certified IPL solutions include the 

Anthélia®, Ariane® and Adena® Models. The Adena® is currently 

our most popular IPL device, with its ease of use, multiple 

functions and built-in safety features. With over 17 patents in 

83 countries, the Adena® offers many unique features, including 

blonde, grey and red hair removal, pigmentation, rejuvenation, 

varicosity and rosacea. Utilising the latest technology, operators 

do not have to purchase handsets, which is another industry 

first. They simply purchase “flashes” and re-order via the GSM 

embedded machine for immediate top ups, which saves a lot of 

time and money.” 


“No other product available has the depth of research and 

development, the level of patented technology, the ability to 

effectively treat the removal of dark, red, blonde and grey hair or 

the use of the latest in GSM communication system. The unique 

patented absorption filters on the handsets penetrate deeper into 

the skin, unlike the reflective filters commonly used. Designed 

and manufactured in France with a full warranty, operating these 

machines is safe and user friendly. A computerised screen allows 

the operator to enter client details, perform repeat treatments 

with the memory function, take client notes and view clinic 

statistics by treatment, client or operator.” 


“We offer our clients a competitive rental package with no 

up-front investment and monthly payments which can be easily 

recouped with 3 treatments per week. We offer free training 

for 2 operators upon purchase, which gives them an Operator 

and Safety Accreditation Certificate once completed. We also 

supply customised client forms and operator protocols to assist 

with treatments. We are based in Melbourne where we use the 

machines daily and can answer most questions immediately. 

Our after sales service is available during office hours and we 

encourage our customers to call if they’re not sure about anything, 

no matter how small – as safety comes first. If 

necessary we can visit the salon to assist.” 

Victoria’s Essentials Clincal Skin Solutions 

Victoria Slater, Director 

www.victoriasessentials.com 

TALKING POINT 


“I had been renting a well-known brand of IPL monthly for 

a couple of years before I decided to buy my own, so I was 

looking for a point of difference when I discovered the Adena 

six years ago, which promised to reduce white, blonde and 

red hair. The Adena achieves fabulous, fast results on dark 

hair, skin rejuvenation, pigmented patches and capillaries. The 

white/blonde hair reduction technique has been an interesting 

journey – Victoria’s Essentials are excellent representatives of 

Efb beaute, and offer training and support to a level of 

excellence that I have rarely experienced in 30 years. 

A few of my many satisfied clients have seen results 

including: reduction of a red beard, neck hair and ingrown 

hairs. We have also seen a reduction of blonde facial hair on 

many clients and have had success with the strong white hairs 

on post-menopausal women which has 

been encouraging. 

Masque Beauty Salon 

Carol Chester, owner 

www.masquebeautysalon.com.au 


TALKING POINT 

SYNERON CANDELA 


“The Gentle Pro Series Lasers. Recognised as the gold standard for 

laser hair removal, the Gentle Pro series is also indicated for vascular 

lesions, pigmented lesions, wrinkles and omychomycosis. With over 

20 years of expertise and 20,000 systems installed worldwide, the 

Gentle Pro Series is well regarded amongst patients and clinicians 

as the devices provide laser treatments with comfort, efficacy, safety 

and speed included with the patented DCD technology.” 


“Patient satisfaction and brand recognition drive referrals, recurring 

treatments and ultimately practice success. Gentle Pro Series lasers 

enable practices to grow by driving revenue and enabling investment 

in additional equipment to expand treatment capabilities. Syneron 

Candela’s leadership position and track record for both itself and its 

customers makes it the ideal business partner in the aesthetic industry. 

Clinics can invest with confidence knowing that Syneron Candela will 

be there to support them after the sale and continue to provide industry 

leading technologies.” 


“Whilst under warranty/service agreement – clinics receive 2 x days initial 

installation training, followed by on-going free training up to three times a 

year at one of our National Syneron Candela training facilities in Australia. 

Clinicians can also access a clinical advisors from 9-5pm Monday to 

Friday for any clinical related questions. 

Syneron Candela 

Mike Reid, National Marketing Manager Australia & 

New Zealand 

www.syneron-candela.com.au 


“We are a medical cosmetic clinic specialising in injectable 

treatments. Initially, I hadn’t considered introducing a device that 

was primarily for laser hair removal. However, after much research 

I selected the GentleMax Pro by Syneron Candela for its dual 

capacity to function as a skin rejuvenation device (pigmentation, 

vascular, acne and skin tightening) in addition to laser hair removal. 

What I quickly discovered was that this one device opened the 

door to a completely new demographic of patients. In the first 

year with this device, my business grew by more 

than 1000%.” 

Kelly George Aesthetics 

Kelly George, Owner 

www.kellygeorgeaesthetics.com 

AGE DELAY 


“The ULTRAcel Q+ uses high frequency ultrasound waves to 

stimulate the skin’s deep dermal tissue to achieve remodelling 

and production of new collagen fibres. Essentially tightening the 

same Superficial Muscular Aponeurotic System (SMAS) layer 

that is manipulated during a surgical facelift without any damage 

to the surrounding skin tissue. For skin tightening it uses different 

frequencies to target different depths affecting skin elasticity and 

the SMAS layer that supports it, along with the structure above it 

to effectively achieve skin lifting and tightening. With fat melting, 

heat is produced under the skin to effectively destroy the fat cells and 

tighten the skin. The damaged cells are naturally flushed away via a 

natural removal process through the lymphatic system.” 


“Its unique cartridge size enables areas of the face to be treated 

that no other HIFU (High Intensity Focus Ultrasound) technology 

can treat. The 2mm cartridge allows for better accessibility to more 

delicate areas of concern such as the periorbital, perioral and any 

other contoured area you would normally be unable to reach. 

Another specialised feature of the ULTRAcel Q+ is that it is the 

fastest among any existing HIFU machines on the market. With an 

incredible speed of 1.48sec/shot - a full face a neck can be treated 

in less than 30 minutes, which is at least a third of the standard 

procedure time for other technologies. This means reducing running 

costs, generating more profit and less treatment time! ULTRAcel 

Q+ plus delicately shapes the body by immediate tissue disruption, 

with the option of 8 cartridges it allows you to treat various areas 

with more suitable target depths. Focusing on fat management 

and reduction. It is the most advanced medical technology for nonsurgical 

fat reduction/ facelift to compliment your clinic. 

Combining the latest in innovative technology ULTRAcel Q+ 

provides a service to clients that provides long term, quick, 

pain free, instant and natural results with no 

down time.” 

Age Delay 

Melissa Liberato, owner 

www.agedelay.com.au 

SALON INSIGHT 

“At Elite Body Contouring, we specialise in non-invasive face 

and body treatments. Staying at the forefront of technology in 

such a dynamic industry is so important to our business. We 

were the first clinic in Australia to have access to the ULTRAcel 

Q+ HIFU and have been amazed by the results. HIFU makes it 

possible to achieve dramatic results for lifting, tightening, reducing 

the submental “double chin” and contouring the face, neck 

and jawline. We are able to provide results that are not possible 

with injectables It has helped our clients achieve dramatic and 

instant results! Being a progressive treatment, the lifting and 

deeper tightening effects will continue to 

show through over the next nine weeks post 

treatment. www. 

Elite Body Contouring 

Danielle Smith, Founder 

www.elitebodycontouring.com.au 



YEAR IN REVIEW 

THE BOLD 

AND THE 

Beautiful 

The 2018 beauty trends were bigger, brighter and 

bolder than ever before. Anita Quade chats to 

industry experts about the year’s standout looks 

and their hit predictions for 2019. 

Skin science 

“While 2018 has been the year of aggressive 

treatments and products that tend to force the skin to 

perform at a rapid speed, 2019 will be the year of less is more. 

Women are looking for a gentler, long- term skin health approach. 

Lose weight quickly and it goes back on quickly with more. Push the 

skin too hard to repair itself over and over again and it gets thin and weak, 

which of course causes premature ageing and other conditions which no 

one wants. Salons need to focus on treatments that are gentle and kind to 

the skin so clients will get more from their treatments long term.” 

Sue Dann, facialist to the stars and general manager 

at OmniDerm. 

HIT PREDICTION 

Clients will dial down harsh skin treatments in favour of 

more simple and gentle procedures that offer long 

term results without harming the skin. 



All-a-flutter 

“Eyelash extensions hasn’t had big trends like 

other beauty elements or fashion. I think the major 

trend for 2018 is full and long Kardashian looking lashes. 

In 2019 the look for lashes will be light and fluffy and it will 

be a case of no-one can tell if you have had your lashes done 

because they are so natural. This look can be achieved by very 

thin individual lashes or 2D lashes. One of the benefits of having 

these natural looking lashes is that once they start falling out, it 

looks less obvious and it suits every day makeup.” 

Jini Han – owner Lash Room 


The new year will see more natural looking 

lashes make a return to pair with 

natural day makeup. 


In a Relationship with Afterpay 

Sally Liu OMG Yes!

Lip Service 

“In the Western cosmetic community bigger 

seems to always be popular, but in 2018 some of the most 

requested lips at salons have been a classic shape in proportion. 

Obviously we can’t talk about lip trends and not mention Kylie 

Jenner, who many clients have followed on social media and want 

a similar look. In 2019 I’d expect lips with a nice border, decent height 

in the upper lip and and a plump and pillowy lower lip, basically a neat, 

youthful lip! For the Asian community the delicate look of the “flower lip” 

was a trend in 2018 and will continue through 2019.” 

Dr Noami, known as ‘The Dollmaker” founder of 

The Manseclinic. 


Overblown lips will continue to reign for the cosmetic 

brave but clients will be booking in for the 

‘youthful lip look’ next year. 



High Brow 

“2018 has seen brows returning to more natural 

shapes and colours and moving further away from the 

heavily sculpted and structured “Instagram” brows. The current 

trend is to keep brows neat and tidy, full and wispy. We avoid over 

plucking and keep tinting subtle. 

Feather Touch Tattooing (or microbadling) is definitely here to stay! It’s the 

answer to not having to constantly fill in bare brows. Again, a more natural 

hair stroke effect is desired rather than anything too heavy or blocky. We’ve 

also seen a rise in the popularity of “Ombre” brows, which is a shading 

technique. Ombre Brows heal to a soft powdered effect, and go from 

fairly light to more defined towards the tail end of the brow.” 

Kristin Fisher – Director Kristin Fisher Eyebrows 


Get ready to go natural in 2019 with natural hair 

stroke effect on brows and a departure 

from heavy blocking. 



Nailed It 

“The biggest nail trends for 2018 for many salons, 

including ours was the Apres Gel X extension system! 

The latest innovation in the extension market offers a soak off 

gel formula with a tip that can be applied in less than half an hour 

from start to finish, no filing needed on either the natural nail or to 

the surface of the finished nail. 

I’ve found it great for those looking for a temporary extension, but these 

can last up to 3 weeks. 

For 2019 trends we are going to see lots of carry on from the neon 

festival shades – lots of yellow a la coachella vibes and jelly tints – 

which look amazing over a clear extension.” 

Chelsea Bagan – Trophy Wife Salon 


Nails will be all about making a statement in 

2019 – clients will be vibing neon 

festival colours. 


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ROUNDTABLE 

Kristie Millgate 

Dermalogica 

Sally Cantwell 

Endota 

SON Group 

Gay Wardle 

Masters Dermal 

Academy & Skin 

Therapy Essentials 

Kim Baker Dr Donna Lee Marcal Helen Gerasimou 

Bohème Skin and 

Beauty 

Dermatonics 

Heavenly Retreat 

Skin Correction 

Beauty Spa 

THE INSPIRED SALON 

Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable 


ROUNDTABLE 

QUESTION: What is the role of technology in today’s salon, 

and how are salons using data and software to drive and 

improve their business? 

LEARNING: EMBRACE TECHNOLOGY AND 

OPTIMISE IT TO ENSURE YOU ARE TAKING 

ADVANTAGE OF ITS FULL FUNCTIONALITY, 

MEASURABILITY AND ANALYTICS FOR YOUR 

SALON’S BENEFIT. 

Industry Roundtable guests prepare for filming. 

Kristie: “At Dermalogica we have introduced a face mapping 

app which is available on all mobile devices, that collates the face 

mapping consultation the therapists do. It integrates the whole 

process in the treatment room, when they’re going through the face 

mapping analysis, and diagnosing their skin needs, to then linking 

that back with their point-of-sale system and being able to email 

that on to the client so they’ve got a soft copy. The therapists can 

then use that information to reach out to those clients, retarget them 

and speak to them more often than just in that treatment room.” 

Helen: “I started back in the ‘80s. Back then it was all paper-based 

appointments, and there was no tracking of your clients. Now it’s 

2018 and with the software, it’s enabled me to not only track my 

clients but to see who my VIPs are. It’s allowed me also to see 

the different trends and the changes in my area. There’s a lot of 

Guests dined on a range of food from the Arthouse Hotel. 

IT’S IMPORTANT FOR US TO 

GET AS MUCH INFORMATION 

INTO THE HANDS OF THE 

THERAPIST AS QUICKLY AND AS 

PROFESSIONALLY AS POSSIBLE. 

Sally: “It’s important for us to get as much information into the 

hands of the therapist as quickly and as professionally as possible. 

It has made a big difference to remove the paper; that’s for sure. It’s 

cut down on lots of data entry, and it has meant that it’s a seamless 

process from booking, where we can email the pre-arrival card. 

The client can fill that in on their phone. Then when they arrive in 

spa, the therapist has their tablet. They’re able to view an arrival 

card. They’re able to do a prescription. They can do their notes.” 

construction around my area, so there’s new blood coming in. It also 

allows me to have a look 

where there has been an 

income change. It allows 

me to be able to see 

exactly what is going on in 

my business.” 

Kim: “Utilising our 

client database is really 

important for targeting 

services and the 

treatments that we do. 

UTILISING OUR 

CLIENT DATABASE IS 

REALLY IMPORTANT 

FOR TARGETING 

SERVICES AND THE 

TREATMENTS THAT 

WE DO. 

But for me it’s really important in the client follow-up. Looking after 

and making that connection with our client is so important to keep it 

at a really personal level. It’s a personal care industry, so I like being 

able to make contact with them after a treatment via email, SMS, or 

Facebook Messenger.” 

Donna: “There’s systems out there that are now becoming a lot 

simpler for everybody to use. For example, something as simple 

as finance software, it makes it a lot easier for any business owner 

to simply manage their finances and then have an accountant 

overlook it. We do our day-to-day finances a lot easier. Being in 

touch with your clients, or in our cases with our stockists, there’s 

systems now that make that communication a lot easier and more 

trackable. So we know what we’ve communicated to who and who’s 

engaging in what kind of information that we’re sending.” 

Gay: “Technology gives you the ability to keep a strong hold 

on your stock control and make sure that you keep that up to 

date. It’s easy to do a weekly analysis. The analytic reports that 

you can print out to track how the progress of your staff and 

making sure with KPIs. We’ve been not stepping up, and we 

can look at that and find areas that they might need more help 

in, more training, etc. We have iPads and a computer system 

that all connect and talk to each other, so the girls can take their 

notes, their photos, and it gets uploaded straight across to the 

client’s profile. Associating technology with online bookings, 

gift vouchers and things like that is a great asset to us. And also, 

marrying out with different social media aspects as well, that you 

can connect with your staff. With the way people are today, we still 

make phone calls, but clients like to communicate through emails 

and texts. People don’t have the time to talk. We can communicate 

that way with our clients as well, it’s a very, very important asset for 

any clinic to have.” 


Gay, Glenn and Kristie chuckle with another guest. 

QUESTION : A well prepared salon services menu 

has traditionally assisted clients in selecting the right 

treatment, as well as supporting treatment and retail 

sales. Is a salon menu becoming less important now that 

more clients are individually diagnosed with bespoke 

treatments recommended? 

LEARNING: ONE SIZE DOESN’T FIT ALL. A 

PERSONALISED CONSULTATION IS CRUCIAL, 

BUT MENUS CAN HELP GUIDE BOTH CLIENT 

AND THERAPIST. 

Helen: “Going back to the ‘80s, it was a very basic menu 

that every salon had in their premises. Now, I still feel that I 

need to have a menu, because the clients still want a bit of guidance. 

What I don’t do anymore is a have a printed copy. One, it’s good for 

the environment. The other thing is I have created a website that is 

really easy to use, that shows our clients what we offer. It gives a brief 

outline of the treatments. From there is where I create a programme 

that suits that individual person. It’s really, really important they know 

they’re not just another number. My consults take at least half an 

hour to 45 minutes.” 

Donna: “We give our clinics suggested products for particular 

skin types, suggested protocols to go with our professional range. 

But, we always tell them that these are suggestions, and that it’s 

very important they consult with each individual client, and these 

products can be chopped and changed and switched. They’re 

always free to get in touch with us, if they’re not sure. They still need 

a menu, for the clinics, for themselves and what they should use for 

their clients, but also so their clients have a bit of a guide, and then 

they can found out the final protocol once they come into the clinic.” 

Kristie: “You still need to guide your customer, your client on what 

it is that they could be experiencing from your treatment centre. But 

we’re passionate about personalisation, because not everyone’s skin 

is the same, even yourself. It changes as we grow older. It changes 

in season. It changes depending on what’s happening in our lives, so 

at every point we need to be personalising that treatment to make 

sure that we are getting the best for that client at that time they’re 

coming into our store. That is what keeps us relevant, keeps the 

treatments and keeps the salon still operating and in business today 

- that personal touch and that personalisation that we have. There 

is a place for the service menu, but just a very branded, guided 

position to lead them into what to expect when they come into the 

treatment room.” 

Gay: “With the clinic situation, times have changed, where we are 

working on programmes. When we give someone a menu that has 

different treatments on it, it’s giving the client a choice of what they 

think they should choose for their skin. A menu should outline what 

you do. It’s really important that we are working with programmes, 

and we’re giving direction where the client is not giving us direction. 

If we’re treating someone’s skin, and we want to give them a result, 

we have to take ownership of that. We’ve got to plan what needs 

to be happening with that skin at different times throughout 

a programme.” 

Gay Wardle and Kim Baker. 

Sally: “A menu is still important, whether it’s electronic or written. 

It’s a silent salesperson. We have signature treatments. It’s great 

to call those out. Also, in our business, we place a lot of emphasis 

on understanding the profitability of that menu. Some services 

are quite surprising. They’re not commercially viable to do, so 

there is something about looking at that as a piece of commercial 

information. You have to think about the cost of professional 

product, the labour costs involved, etc. Highly profitable treatments 

should be on your busiest days, your busiest nights. It is really 

good to interrogate the menu and understand exactly how it all fits 

together, and it can change. Your client base can change, and they 

may no longer be such a demand for certain treatments, for example 

waxing. But nothing can beat the ability of your team, whether it’s on 

reception, or it’s a consultation, for them to bring that menu to life.” 

Kim: “We have a paper menu, which is a gateway for new clients 

coming into the clinic. They can come in and know that that’s a 

customised treatment, but it is a level-one treatment that they 

can have done. I review our menu every six months, and a lot gets 

updated on our website, not necessarily the paper menu. And then 

we will do seasonal treatments on top of that. I find that having a 

comprehensive menu helps the staff as well, because they usually 

come in at that level-one treatment as a new client. Existing clients, 

they don’t tend to pick up a menu. They have the trust in their 

therapist. You’re now their skin clinic that they love and are loyal to 

you, so I feel like it’s a gateway into advanced services. Clients love 

transparency. They like being able to look at a menu and know what 

things cost. It takes that mystery out of it, and they can take that first 

step into a new business, because they have that on paper.” 


ROUNDTABLE 

QUESTION: If a salon’s staff are recognised as the face and 

personality of the business, what extra measures can an owner 

implement to support their team, Discuss the merits and 

challenges of implementing and employee wellness programme 

that focuses on therapists’ physical and mental well-being. 

LEARNING: YOUR STAFF ARE YOUR BEST ASSET. 

REGULAR COMMUNICATION, TAILORED 

TRAINING AND INCENTIVES WILL HELP KEEP 

THEM HAPPY AND LOYAL EMPLOYEES. 

Kristie: “It’s so important these days to make staff accountable. 

They want to be a part of the business. They’ve chosen to come and 

work for you in your salon, so how do we help them on their journey? 

How do we show them their career progression? At Dermalogica we 

introduced the expert programme for therapists. It’s for those that 

want to be therapists, but also want to feel like they’re gaining. They 

want to feel like they’re progressing, but not everybody is meant 

Kim Baker and Sally Cantwell. 

Kim: “Over the years I’ve found that a stock standard wellness 

programme for the team doesn’t work. Everybody is different. 

All of our therapists, they have different needs and different 

values in their lives. My employees work really hard, and I see my 

job is to look after them, and their job is to then look after the 

clients. For me it’s about making a one-on-one connection with 

each therapist, making sure they’re happy and healthy in their 

working day, tweaking their roster if it needs to happen, giving 

time off where it needs to happen. A team social every now and 

then works wonders to bring the team together.” 

Sally: “We spend a lot of time 

making sure that we listen to 

our therapists. We can’t say 

yes to everything, but flexibility 

is important. It makes such a 

difference, because everybody’s 

needs are different. I always 

encourage staff to come and talk 

earlier rather than later. Don’t let 

it build up. If we can make it work, 

we will make it work. Over the 

last couple of years, we’ve had a 

complimentary staff treatment 

every month. It was interesting, 

because it took a little bit of time 

to get going. But now it’s lovely 

when you look at an appointment 

book, and you see so-and-so is 

coming in. It’s nice for staff to visit other locations.” 

Gay: “When you employ someone, it’s very expensive. There’s a lot 

of time and money put into training them. You want to keep them 

for a long time. It’s really important they understand the culture of 

the business, that they fit in with it, that they understand what their 

leader is expecting from them. You can’t say one thing and expect 

another thing from somebody. It’s making sure that everybody is on 

the bus, and everybody knows exactly where they need to go. It’s 

important to identify different skill sets within your staff members 

- there’ll be certain skills they’re passionate about or love to do, and 

you must embrace that, give them further education on it. When 

people are happy, they’ll stay with you. If they’re disgruntled, or 

they’re feeling bored, they move on. We need to treat our staff with 

respect, because they’re the people that’ll bring the customers in the 

door. Customers don’t come if you don’t have good staff, so we have 

good staff that we treat well. Your staff are your biggest asset.” 

Our skincare experts (back from left) Kim, Sally, Gay and Donna, 

(front) Helen, Glenn and Kristie. 

to be a manager or a 

business owner. Part of 

the expert programme is 

giving them the different 

levels of education to 

enable them to up-skill 

and reap rewards.” 

Helen: “The one 

question I always used 

to ask the girls was: 

‘What’s working, what’s 

not working, and what’s missing? How can we still service our clients 

but also service you as well, look after yourself?’ There’ve been 

moments where I might cook up a storm and take it in for the girls, 

and we would mark out a little bit of time in the day where we could 

all have lunch together. It’s very unheard of in our industry to be able 

to have a moment where you can just sit and eat, without having 

to hoover it down as you’re running out the door. It’s little things 

like that.” 

Donna: “It’s about making sure that all of the employees at a 

particular clinic are comfortable with our products. We make sure 

that, as a new clinic comes on, everybody in the clinic gets trained on 

our products and all the ingredients that are in there. They have us at 

their disposal as well. If they have a particular client in question, and 

they’re not quite sure, they’re free to get in touch with us. It’s about 

that communication and making sure that everybody that’s using our 

products is comfortable with it.” 


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ROUNDTABLE 

QUESTION: In the current age of social media and the 

immediacy with which misinformation can be spread via the 

internet, how important is it for brands to offer their salon 

counterparts accurate and detailed, research-based evidence 

on product ingredients and their capabilities? 

LEARNING: YOU MUST BE AUTHENTIC TO YOUR 

BRAND AND YOUR BUSINESS. YOU MUST BE ABLE 

TO DELIVER ON YOUR PROMISES. 

Gay: “Social media has exploded, but being a little bit older, I’ve 

had to really educate myself on how to keep up with this, especially 

the advertising and the marketing and what people are expecting 

from social media. That’s how you get your clients in the door. But 

one thing that really 

concerns me with social 

media is when people 

post images and they’re 

expecting to get some 

answers back on how 

they’re going to treat 

that skin. Someone 

might have acne, and 

they post a photo up on 

social media, asking for 

advice on how to treat 

this. Then you get this 

whole train of people 

coming in and giving 

advice. That’s so wrong 

for so many reasons. 

How can we look at an 

image, without any prior 

knowledge of the history 

of that client and do a diagnosis? And if there is a compromising 

outcome, then who’s to blame? What about taking a photograph 

of someone and putting it up without getting consent? How often 

does that happen? I’m sure a good percentage of those photos that 

are put up on social media, there’s no consent forms behind it. I’m 

sure as heck you wouldn’t find a doctor putting up a photo and 

going, ‘Please help me. How do I treat this disease, or how do I treat 

this?’ It’s totally unregulated, and it’s totally wrong.” 

Kristie: “It’s important to be authentic to your brand. You have 

to be authentic to your business. You have to make sure whatever 

claims you’re putting out there, that you’re going to be able to follow 

through and deliver on that. With social media, particularly things 

like before and afters, you have to make sure that it is authentic, and 

it is real.” 

Helen: “I have experienced clients coming in saying they’re using 

the latest and greatest. So as a therapist, I think ‘Why are you here if 

it’s worked that well?’ It’s not until I actually get into the ingredients 

and have a look at what they’re using to be able to say to the client, 

‘Well, are you aware you’re using this and this, and this is where 

they’re derived from?’ So by empowering and educating myself and 

the staff on active ingredients and the brand that I’m using enables 

me to be able to go back to that client and say, ‘Okay, in comparison, 

these are the ingredients 

that I’m using on your skin 

which will then instigate 

this change in your skin, to 

which is what you’re looking 

for. Is that correct?’ That 

way I get to educate the 

clientele on what they’re 

using and what they could 

be using. But social media, 

everybody wants the latest, 

the greatest. They want it 

now. They want results now, 

and they want it within 

the millisecond, and it’s 

not going to happen.” 

Donna: “We talk about 

the ingredients, what 

their scientifically backed 

or traditional medicine 

properties are. And then 

when we go in with our 

clinics and train them, 

we give them the list of 

ingredients and what 

every single ingredient 

does. We have the 

scientific papers to go 

behind them, and if they 

want that information, we 

Gay, Glenn and Kristie take a break. 

can lead them exactly to 

where all those papers 

are. Social media is a real black hole. You have to be careful about 

what you post, that it doesn’t trigger that kind of thread where 

people are throwing in all this information, because that’s very, 

very dangerous.” 

Sally: “If social media creates conversation, yes, that’s good. But 

nothing replaces our duty of care as service providers. We have 

professional products and retail products in our spas, and we 

absolutely do need to understand about contraindications. If you’re 

dealing with a new product or releasing a new product, what are the 

clinicals? Are there any clinicals? What are the ingredients? What 

percentage of ingredients? What’s the delivery system inside those 

ingredients? There are a number of considerations, but it all comes 

down to the integrity of the supplier you’re dealing with.” 

Kim: “The strongest images to the consumer are the before and 

after photos. They see a skin that looks like theirs, and then they see 

an end result, but they don’t quite understand the hard work that’s 

gone in to getting that result. Sometimes they’re blindsided by the 

Instagram influencers promoting a wonder product. Especially for 

our younger generations, they’re buying into $15 miracle products 

and wondering why they’re not getting that before and after. From a 

clinic owner’s perspective and from a skin therapist’s perspective, it’s 

about educating the clients.” 


DAY 1 

Advanced Skin Anatomy 

Ageing skin, acne, pigmentation, immune system, 

impact of hormones on the skin and much more. 

DAY2 

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With the evolution of treatments that are being 

performed, it is critical that we possess a 

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disorders. It is essential that we understand skin at both 

the anatomical level and the cellular level in order to 

treat skin conditions successfully. 

Gay Wardle's workshops and courses are designed to 

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delivery and successful results for the client. 

Brisbane 

11th & 12th February 

Canberra 


Sydney 


Melbourne 

5th & 6th March 

Perth 

12th & 13th March 

Online: www.gaywardle.com.au 

Phone 0418 708 455 

Email gay@m-da.com.au 

Gay Wardle is an independant educator, mentor and 

speaker. There will be absolutely no promotion of any 

skin care or equipment brands during the courses. 

Masters 

Dermal 

Academy

ROUNDTABLE 

QUESTION: Should professional product makers decide 

which side of the professional the consumer fence to play on? 

Discuss the value of being an exclusive professional partner 

and how private label and building a salon’s own brand is now a 

viable alternative. 

LEARNING: YOUR BRAND IS YOUR BEST ASSET. 

TAKE CARE OF IT WISELY AND CHOOSE SUPPLIERS 

WHO SHARE SIMILAR VALUES. 

Donna: “We’ve just switched to being on the professional side, so 

we are now a clinic- exclusive brand. All of our clients appreciate 

this. There certainly is a market for having an Australian natural 

brand that is exclusive to the clinics. We feel, and a lot of our clinics 

feel, that they play a very big part, especially when you’re looking 

for a particular result in your skin. It’s very easy for someone to 

self-diagnose at home, especially with the availability of the internet, 

and that’s okay to a certain degree. But even if you know certain 

ingredients are okay for you, your skin is constantly changing. 

Your whole entire lifestyle will 

affect how certain products 

integrate with your skin. It is 

very important that we give the 

clinics a tool they can use, that’s 

exclusive to them, so they can 

look at your skin, your situation 

and diagnose which products 

and the ingredients in those 

products and culmination of 

which are good for you. We also 

do private label, because there’s 

some clinics that will brand 

things as their own. If there’s a 

particular product that they’re 

missing, that we can be quite 

good at, we’re happy to private 

label certain things for clinics.” 

Kristie: “With Dermalogica 

being in Australia for 23 years, 

and being around for nearly 30 

Our industry experts enjoy a 

well-earned glass of wine. 

years, Jane Wurwand (founder of Dermalogica), her vision from 

the very beginning was to uplift the professionalism of the industry. 

I was a part of the industry a long time ago as well, and it was very 

much back then about pampering, luxury, fragranced ingredients 

and product ranges. She took a strong stance back then, and it was 

like standing out in the crowd and making sure that she educated 

Dermalogica’s Kristie and Endota’s Sally. 

the therapists and helped them to understand what they needed to 

focus on and what they needed to use in their treatments to ensure 

that they were getting the best results for the skin and for the skin 

health. We’ve followed the therapists wherever she or he may go. 

We haven’t marked it out. We’ve opened it up and said, ‘Well, you’re 

a true skin therapist to our brand, and we’ll make sure that we follow 

you and support you in your journey, no matter how they choose 

that journey to be’. That it is important, because our skin therapists 

are the ones that are prescribing the brand. They’re the ones that 

understand the ingredient technology, and we obviously spend a lot 

of time educating those therapists. So we need to make sure that we 

are supporting them in all areas and not limiting them to where they 

can work with our brand.” 


Gaye: “When we’re looking at a brand, 

you’ve got to look at what is your brand. 

What is your clinic brand? I’ve chosen to 

work with a brand in my clinic, where it’s the 

only brand that we have in that clinic. And 

one of the reasons I’ve chose to work with 

it is they don’t have online. If we’re going 

down the pathway of treating skins, anyone 

that can buy online is self-diagnosing. It’s 

like walking through a department store 

and just choosing, looking at a product 

and thinking ‘That’s for my skin, because it 

says ageing or dry or whatever’. So they’re 

Lunch included an assortment of Mediterranean-inspired starters. 

Kim and Sally compare notes. 

producing product that works. A lot of private label companies out 

there are providing really beautiful formulations, but they’re not 

strong enough to do anything. You need to do your own testing, but 

it all comes down to you. You don’t have the backup of a big product 

company to do the marketing for you and to provide the before and 

afters and a big network of other salons or clinics that you can lean 

on, if you need help. Once you go down that private label route, 

it’s you.” 

choosing their own products. What we need to be really careful of is 

that, in a clinic situation, that the brand is our own brand. A company 

can supply you with a great product, but you never know what’s 

going to happen with that company down the track. Build your own 

brand. Use your marketing tools and things that the companies 

provide for you. But everything should be about your name. Your 

poster should be your name. You build a colour, a coordinated 

colour pallet, and you build a brand name on that. You have what 

you stand for.” 

Sally: “If you were a potential business owner, you would want 

to think you always have to feel that you identify really strongly 

with the brand. It’s fundamental. It is possible in a clinic or a salon 

environment to have more than one brand, because you have a 

diverse customer base, and there are different needs at different 

stages of your business. It’s really important for me personally as a 

business owner, not only that I identify with my brand but any other 

brands that I work with, that they have great integrity. I invest a lot of 

time and effort into that, because I it makes my business better and 

stronger. My therapists are my brand and product ambassadors.” 

Kim: “Private labelling has a massive benefit for well-established 

clinics and salons. Nobody knows your client base and their needs 

better than you do as a salon owner. There’s so many different facets 

to look at, if you were to travel down the private label direction. You 

need to make sure that your formulator is up to scratch, that they’re 

Helen: “There was a time where I became very brand loyal. The 

brand had stated they were salon exclusive, and then they went 

online. Then I came across clients that were coming to me for my 

expertise and knowledge, getting the in-depth consultations, and 

then they would be able to hop online and purchase the products 

at a fraction of the price that I was able to do it. So they didn’t 

necessarily want to come back for the services, or what they would 

do is they would just stick to the one particular formula and then get 

really upset with me, because they were saying ‘Well now it’s not 

working on my skin’. Of course it isn’t. Times change. The seasons 

change. Your health changes. It took that power out of my hands and 

placed it into theirs. I was really clear to only work with a company 

that doesn’t have online sales, purely for that reason.” 

Helen and Donna enjoy a post-event catch up. 


ROUNDTABLE 

QUESTION: Many cosmetic manufacturers are focusing on 

environmental impacts, however, few are looking at their social 

impacts. Some big brands have set up foundations or have 

offered charitable donations. How can brands go further to 

create social value in their communities, which in turn drives 

brand loyalty? 

LEARNING: YOU REAP WHAT YOU SOW. GIVING 

BACK CAN START RANGE FROM HELPING AN 

INDIVIDUAL TO MAKING LARGE DONATIONS. 

Sally: “If you have a big brand that has a lot of doors across the 

country or a state, it’s possible for a brand to get behind a single 

cause and for that to be very effective in terms of the right and 

the good. That does improve your social standing within the 

community. That’s important, because a bigger brand can do a lot 

on a certain level. On a local level, it’s really important that you start 

small and that you do something that resonates with you. It doesn’t 

have to affect the bottom line at all. I don’t think anybody has to 

necessarily know about it. Many of us are in the situation where 

we’re often asked to donate to local fundraising causes, and I that 

definitely has a place. I often see it as doing the right thing for a local 

school, and it can mean that you do get a client. I do see that as 

more transactional. If there’s something out there that you want to 

Guests enjoy lunch after filming . 

support, it can come in a number of ways. I have a good relationship 

with a therapist, and she supports women refugees. I have spas. I 

have a lot of towels. I have a lot of bathrobes. I have a lot of product. 

So we can do certain things there, but it’s done under the radar. 

It’s all about personal relationships.” 

A smoking tiger provided an eclectic backdrop. 

locally, and we like to make sure we’re working with the young 

people. We also contribute to the schools locally to help, something 

as simple as donating a pack that they can use to fundraise and make 

money, or collaborating with one of our local clinics for a treatment. 

Something small can mean a big difference in the capacity that we 

can provide.” 

Helen: “Apart from giving to the greater community, what about 

the person who comes into your clinic? Even at times they walk in – it 

could be the flustered mum who’s absolutely exhausted. If you’re in 

contact with that person, and you see that, even just to soak their 

feet for a moment and say, ‘You know what? I’ve got a little bit of 

extra time today. I’m going to give you this as my gift to you. I just 

want you to feel okay.’ It’s also working with other businesses as a 

collaborative to be able to give.” 

Kristie: “It’s something we’re very passionate about at Dermalogica. 

We started a while ago with the FITE (Financial Independence 

Through Entrepreneurship) programme, which was to not just give 

a donation and move on, but to look at ways to empower women. 

We are in an industry that is predominately women, but how can 

we give these women a hand up? There are so many cases, whether 

it be domestic violence issues, or things like that, where women 

feel they’ve lost their power. So how can we lift them up? How can 

we empower them? FITE was a global initiative which was about 

empowering women, things like getting them micro loans to help 

them support a business. Here in Australia we took it to a more 

local level and we partnered with the Sydney Women’s Foundation. 

We’ve been working very closely with them over the past three 

Kim: “We’ve always supported lots of local charities. Our 

clients are mums, and they always have events on that they need 

vouchers for. But Boheme supports the Townsville Hospital 

Foundation very regularly, and for me I feel like it’s a really great 

thing to back, because it’s very local to our region. It supports 

20 medical locations around North Queensland, and knowing 

that we’re helping to provide things that make the patients more 

comfortable. The funding goes towards iPads for the kids’ ward 

or making over the kids’ playground or refitting the whole of the 

birthing suite. So being able to help, even if it’s a little bit along 

the way, it’s a really great thing for us to do locally, because it 

affects our clients on a daily basis.” 


years, and we’ve been sponsoring some students to bring them through 

the industry, helping them get their beauty therapy diploma. It’s giving 

them the empowerment of having choice by having a career now and 

having the opportunity to work within Australia as well.” 

Smiles all round for the filming crew from Roundabout and team from 

Professional Beauty. 

Gay: “What you put out is what you get back. That’s what it’s all about, 

and we are asked to donate, which we do to local schools and sporting 

clubs. I have two charity events that I’m commited to. One is for spina 

bifida. In October, we take $2 from everyone that comes in. We don’t 

take it from what they pay us. We donate $2 into a container. At the 

end of the month, we donate the money that we have collected to spina 

bifida charities. The other is the Look Good, Feel Better workshops. 

We teach women that have lost their eyebrows, their eyelashes, how 

to best do their makeup or apply false lashes so they feel good about 

themselves when they go out. It’s so overwhelming when you see the 

gratitude from these people that are actually suffering. Being involved 

with things like the chamber of commerce in your local area, being on 

local committees, is really important to a small business. People get to 

know you; you become involved in the community. So you’re expecting 

the community to support you; you have to support the community.” 

E. info@dermatonics.com.au P. 0430 582 508 www.dermatonics.com.au 


BUSINESS 

The secret of 

BUSINESS SUCCESS 

With so much competition how can your salon stay ahead of the game and continue to 

thrive? Otto Mitter reveals how to negotiate the highs and lows of being an entrepreneur 

SETTING YOUR BUSINESS up for success 

is the goal we all strive for and there’s no crystal 

ball that’s going to let you see the future. The 

journey of business is a lot like the journey of life 

and along the way we are bound to make some 

decisions that aren’t always the best ones to make. 

Often though when we make these wrong moves 

it teaches us quite fast to learn from this and make 

better decisions moving forward. 

I really want to drive home the message that 

“Don’t beat yourself up over this” I myself have 

made plenty of wrong decisions over the years in 

building my own company. I started in a garage 

under my parent’s house and now we have three 

factories and supply to over 40 countries around 

the world. Over the years I’ve helped many 

distributors and salons build their businesses by 

sharing my knowledge and experience along the 

way. Here are my tips. 

To sleep or not to sleep? 

This one is super important, I don’t know how 

many times I’ve laid there awake at night stressing 

about an issue of where I’m falling down. Firstly, 

sleep is a really important factor in having a 

healthy clean and fresh mind, if you start falling 

behind here then your problems are going to get 

worse and enhance themselves further but if you’re 

there in bed stressing and tossing and turning, 

then you may as well get up and write down what 

it is you need to do to rectify it. Throw on those 

cosy slippers, boil the kettle and get cracking on 

the email it is you need to send and get all those 

worries you have in your mind out and into the 

send pile and ready for action. If you’re wasting 

your precious sleeping time worrying about what 

steps you’re going to take or planning the things 

you’re going to say to your team, then just get 

up and type them out and be done with it or at 

least attempt it. It really does help clear the mind 

so your body can stop producing adrenaline and 

cortisol 

Acknowledge, learn and move on 

Who likes being wrong? Anyone? Not me! 

However it’s one of the fundamental ways of 

learning and we really do learn our biggest lessons 

from failing and usually when it happens we learn 

really fast! The consequences of failing can be huge, losing our jobs, losing our 

clients and the thought of this happening really is very scary, so it really does 

make you learn quick smart. The important thing to remember here is, we 

aren’t all perfect and chances are you’re going to make a mistake somewhere 

along the way. It’s how we deal with it that make us who we are and how 

we can really learn and improve on our systems. Acknowledging the issue is 

always important, in certain cases it can be seen as quite rude to act like you 

don’t sincerely care about making things right. Acknowledge and be sincere 

and the let your client, team member, boss or whoever it is know you care and 

that you’re going to make things right. This is really important because it can 

really affect your personal and business relationships. 

Nothing worthwhile comes easy 

Over the years I’ve worked with many people and along that journey some of 

these people had the attitude that things were just going to fall into their lap 

and that they really didn’t need to go outside the boundaries of just “cruising 

along” and that the journey of life and things would just work out. Well 

sure, some people might be really lucky and win the lotto or an angel arrives 

on their doorstep with the key to the universe, but mostly if you want to be 

successful then you need to start giving more than taking and working really 

hard. Well you just have to keep pushing on and it really is the wheel of life 

and how we learn our greatest lessons. 

Ignore the haters 

The world of social media has really elevated this issue to a new level. I 

personally have had plenty of people along the way put my brand or myself 

down and some days it just really gets you down. Always remember though, 

that as your business grows this is going to increase the chances of people that 

will say you’re not doing things the right way. There is no perfect business on 

the planet, there is always something along the way that falls down. Remain 

professional, don’t lose your cool and try to resolve it in the best possible way 

to keep your reputation and sanity intact. 

Don’t hold back 

On the journey of business there’s a very good chance you’re going to have to 

make some tough decisions and these will have some level of “risk of failure” 

involved. This one is a big hurdle to jump and facing your fears can be tough, 

but when you hold yourself back and don’t go for the goal because your scared 

of failure, then you could be missing out on having a major win for your 

business. follow your heart and your gut and it can turn out to be one of the 

best decisions you have ever made. n 

Managing Director of Ex-Import – Otto Mitter founder and 

producer of globally recognised brands such as Elleebana and 

Belmacil distributed to over 40 countries around the world. Otto 

is the 2017 ABIA’s Educator of the year, 2018 NALA Educator of 

the Year and is a regular guest speaker. 


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WAXING 

The bare essentials on 

STRIP WAX 

With so many waxes on the market – how do you choose the right one for your salon. 

Rosie Hapgood shares her tips on making the best choice. 

NEW BEAUTY SALONS are opening at an unprecedented 

rate and the competition for clients is intense. Customers are 

now looking for socially responsible products that not only benefit 

themselves but the environment and the community. Questions 

such as; “Are your products vegan friendly?” and “Is the company 

you deal with socially aware?” are being asked by discerning 

clients. Now more than ever, it is important to give your clients a 

reason to return to your salon by ensuring you give them the best 

treatment with the best products available. 

With strip waxing being a core treatment for any beauty salon 

and with so many options on the market, features and benefits 

often become muddled in the sales pitch. Many salons are not 

taking the time to trial waxes before introducing them to their 

clients. Here are some points to consider when choosing the right 

strip wax for you and your clients. 

Appearance and fragrance of the wax is just as important and 

the performance of the wax. Look for a wax which has a pleasant 

and appealing aroma as this is a scent that will fill your treatment 

rooms. Strip waxes have come a long way and no longer have 

an overpowering chemical odour. Just as the scent is important 

so too is the colour of the wax. You are now able to get a range 

of strip wax colours that are as colourful as a rainbow. Look for a 

colour and fragrance that suits you and your salon. 

Sticky residue being left on the skin after strip waxing is 

a problem for many salons. Even after you have applied and 

removed the strip the skin still feels sticky as though the wax 

still remains. Not only does this problem cause irritation to your 

client, it ultimately ends up sticking to the bed cover and creates 

extra cleaning for you. Although there are techniques to help 

avoid this problem, if the wax isn’t formulated correctly it will 

continually happen costing you time and money. 

When you apply your strip wax is it going on thinly? Strip wax 

when heated to the correct temperature should apply thinly and 

not drag along the skin whether you’re using a cartridge or spatula. 

When strip wax is applied thickly the cost per treatment increases 

as does the cost of the extra disposables needed to remove the wax. 

If the wax drags when being applied along the skin it adds to the 

discomfort of your client and increases the chance of them not 

returning to your salon. 

Heating strip wax is part of the preparation process 

when waxing. Is your current wax easily heated and can it 

fit effortlessly into your wax pot? Make sure you read the 

instructions prior to heating the strip wax as every wax is 

different and some waxes don’t need to be heated to such a high 

temperature, these wax types will greatly reduce the likelihood of 

burning your client. 

One of the most important features of any strip wax is; does 

it remove the hairs from the roots (including the fine ones)? As 

hair grows in 4 stages; Anagen, Catagen, Telogen and Exogen, it is 

impossible to remove all the hairs from the root. Look for a strip 

waxes that effectively removes the short and long hairs from the 

follicle without snapping the hair shaft. This will ensure that your 

client has a much better result from their waxing. 

As waxing is a method of temporary hair removal and under 

the Public Health Regulation 2012 is defined as a ‘skin penetration 

procedure’, it is vitally important that the ingredients used in 

the wax are of the highest quality. Ingredients such as titanium 

dioxide and some essential oils can help protect the skin, reduce 

redness and allow for easy application. Lavender Essential Oil, for 

example is known for its anti-inflammatory, antifungal, antiseptic, 

antibacterial and antimicrobial properties so when added to strip 

waxes it is beneficial to your client’s results. 

Clients are now making informed choices on where they go 

for waxing treatment depending on what wax they use. Take the 

time and look for a wax that is made in Australia and the company 

has a social conscience. Some companies are now manufacturing 

waxes that are vegan, cruelty free, paraben free and palm oil 

free. There are also wax manufacturers that are giving back to 

the community through empowering women by educating and 

supporting them. All these aspects are what your clients want 

to know so take the time to do your research and advertise these 

features to them. 

Salon owners who have recognised the marketability of waxing 

services are reaping the rewards by taking the time to research and 

test the waxing products they are using, similarly to the way they 

test skincare. Take the time to trial any new strip wax and don’t 

be afraid to try another brand, there are a lot of advancements 

in waxing and you may be missing out on something new in the 

market. Many wax companies provide samples of their strip wax, 

don’t be afraid to call them and ask. 

With a little thought and time, it is very easy to turn a standard 

wax service into a specialised ‘treatment’. Every wax ‘treatment’ 

should include the application of a quality pre-wax product, the 

use of a superior-grade wax, and finish with a soothing application 

of premium post waxing lotion or oil massaged gently into the 

treated area. n 

Rosie Hopgood has been the Marketing and Sales 

Manager at Jax Wax Australia since January 2015. 

She responsible for all aspects of marketing and 

sales including social media. For details contact: 

www.jaxwaxaustralia.com 


2019 

COSMOPROF 

BOLOGNA, ITALY – FAIR DISTRICT 

14 – 17 MARCH 15 – 18 MARCH 

A new world for beauty 

Bologna, Hong Kong, 

Las Vegas, Mumbai 

cosmoprof.com 

Organised 

BolognaFiere Cosmoprof S.p.a. 

Milan, Italy 

T +39 02 796 420 

F +39 02 795 036 

info@cosmoprof.it 

Company of 

In partnership with 

With the participation of

INDUSTRY INSIDER 

Milestone 

MOMENTS 

Founder of Margifox Distributors 

Margi Fox reveals how she started from 

humble business beginnings in her home 

to celebrating 15 years in the beauty 

business. By Anita Quade. 

Tell us how you got involved in the beauty industry? 

“It was all quite unexpected. I had just immigrated from South 

Africa (where Environ’s head office is located) when a friend 

of mine suggested I consider distributing Environ Skin Care in 

Australia as it wasn’t available here yet. We started off buying 

for personal use and word quickly spread about this amazing 

skin care range that actually worked. It wasn’t long before local 

clinics asked to start stocking the Environ range and Margifox 

Distributors was born. 

We had been distributing Environ Skin Care in Queensland 

and Victoria for a number of years when we were presented 

with the opportunity to distribute jane iredale Australia wide – a 

pioneering mineral makeup range that would work harmoniously 

with Environ.” 

What is it you love about it? 

“I love that it’s filled with so much opportunity and potential – it 

is always growing and changing and attracts many like-minded 

colleagues and industry peers. There is a great spirit and sense of 

community that I’m lucky to be part of – plus it’s great fun!” 

How did you set up Margifox Distributors? 

“The business started from very humble beginnings in my 

spare room over 15 years ago. Shortly after that I purchased 

commercial office space (a Queenslander style house) around the 

corner from where I lived and started out on the bottom floor, 

renting out the top floor to a local interior designer. Within 

two years we had taken over the entire building! We moved the 

business into a more practical office space that we had renovated 

in the industrial area of Noosa. We have now been in our head 

office for the past 10 years with a team of more than 20 and 

opened our Melbourne Training Centre and Office in 2017.” 

Tell us how you chose your brands jane 

iredale and Environ when there are so many 

products on the market? 

“They chose me in a way! When I was introduced to Environ 

very early on I was so impressed and highly respected the 

dedication, research and results produced by Dr. Des Fernandes, 

the founder of Environ. I was fascinated by his view on skin and 

vitamin A as he was the first person in the world to introduce 

effective doses of vitamin A into a skin care product. The ethos 

of Environ aligned with my own personal values and it was 

important for me to have a brand that I could confidently 

stand behind, which also delivered on its promises and helped 

transform the lives of others. 

The beauty industry is filled with new launches – how does 

jane iredale stand out? 

“In the makeup category, there is an enormous amount of 

white noise and clutter to cut through. jane iredale’s mineral 

makeup felt like a natural fit as it is a true extension of skin 

care and complemented Environ’s Skin Care products and 

philosophy perfectly. Jane often says, ‘the most beautiful 

cosmetic you can wear is a healthy skin’ and our aim with jane 

iredale is to enhance a woman’s beauty while still nourishing 

and protecting her skin.” 

You are celebrating your 15th anniversary 

with jane iredale and took out the top honour 

of winning the 2017 Distributor of the Year 

award - tell us about that? 

“The last 15 years have been a great privilege to work alongside 

a brand that I truly believe in and actively advocate. I feel a 

great sense of achievement being awarded this accolade, it is a 

real honour. It takes a committed, focused and passionate team 

to achieve growth year on year and these awards are a great 

token to acknowledge the hours of work behind the scenes that 

go into distributing the brand. It means so much to know that 

all our efforts are noticed and the work we do in Australia is of 

such a high standard. There are over 64 countries competing for 

this award.” 

How important is education as the cornerstone 

of your business? 

“It’s imperative to have education at the forefront of our 

efforts as we know that knowledge is power in the hands 

of therapists. We have always offered ongoing professional 

education for stockists, which include a series of hands-on, 

practical workshops to accelerate success in-clinic as well as 

solution-focused in-clinic education. Last year we relocated and 

renovated a beautiful training centre in Melbourne to cater for 

our Victorian stockists and provide the best in education.” 

How do you ensure you constantly update your 

clients on the latest launches? 

“We are in touch with our clients frequently. We distribute 

printed and digital magazine style newsletters every quarter 

that contain everything our stockists need to know about the 


IT’S IMPERATIVE TO HAVE 

EDUCATION AT THE 

FOREFRONT OF OUR 

EFFORTS AS WE KNOW THAT 

KNOWLEDGE IS POWER IN THE 

HANDS OF THERAPISTS. 

For beautiful 

skin at every age 

latest products, promotions and updates. We also have a 

strong sales force that further delivers this information and 

demonstrates the latest products, whilst providing education. 

We also communicate news via our distributor Facebook and 

Instagram pages as well as our online business hub.” 

What is the most rewarding part of running 

your own company? 

“It has been really rewarding to have experienced all stages 

of the business as we have grown over the years; starting out 

working from my home study to now running a medium 

sized business that continues to grow organically with offices 

in both Noosa and Melbourne. It’s rewarding to work 

alongside incredibly passionate industry professionals, see 

mind blowing consumer results that are truly life changing 

and being a part of all the successes my team share on a 

regular basis. I also have the flexibility to travel, spend time 

with international distributors that share the same business 

model and continuously look for ways to improve business 

and the direction we are moving.” 

Do you plan to take on any other brands as 

a distributor? 

“I’ll never say never. But at the moment I am focused and 

proud of the two brands we currently advocate.” 

What are your business plans for 2019? 

“We have found that many salon owners struggle with having 

enough time in the day to do everything they want to, and 

they also acknowledge that education is the ultimate key 

to success. So, with this in mind we have big plans for our 

education and business support program within the next 12 

months that will provide salons and therapists with support 

and resources for education, marketing and social media.” 

Since 1949 Doctor Eckstein 

BioKosmetik ® has been 

creating highly skincompatible 

products for all 

skin types by combining 

pharmaceutical expertise with 

the best nature has to offer. 

On a personal note – what does beauty mean 

to you? 

“For me, it’s about being comfortable in your own skin, being 

confident with who you are. Beauty comes in so many facets, 

and I am so blessed to not only live in such a beautiful town, 

Noosa Heads on the Sunshine Coast, but to also work with 

products that work in harmony with the skin and truly do 

reveal the wearers’ most beautiful skin.” 

What is your can’t live without beauty product? 

“To narrow it down I cannot live without my Environ Youth 

EssentiA Vita-Peptide Intensive Serum 4 Plus and Defence 

Crème Plus as they deliver very high doses of vitamins A, 

C and E as well as anti-ageing peptides. However, I’m also 

currently obsessing over jane iredale’s new line of Triple Luxe 

Lipsticks, they’re absolutely beautiful!” n 

1800 026 306 

www.eckstein.com.au

LEGALLY 

Long 

Business entrepreneur Jackie 

Lee launched her company 

after searching for the ultimate 

lashes. She shares her journey 

from lawyer to lash queen. 

By Anita Quade. 

Tell us how you went from being a lawyer 

to setting up Artémes Lashes in 2015? 

“After years of having semi-permanent lash 

extensions my own lashes started falling out. As an 

alternative, I began using faux lashes but was really 

underwhelmed by the poor quality products on the 

market and the fact that they only lasted two wears 

before they needed to be binned. I decided to 

research and source my own high-quality materials 

and Artémes Lashes was born. All of our lashes 

are created using the finest responsibly sourced 

mink hairs (they’re collected during their natural 

shedding cycles so there’s absolutely no unnatural 

handling or harming of them) and skilled artisans 

spend up to three days meticulously handcrafting 

each pair to preserve the original softness, quality 

and durability. As a result, they last up to 20 wears, 

which is quite remarkable.” 

What prompted your career sea change? 

“Family! After having children my priorities 

changed and I wasn’t able to commit to a fulltime 

career in law, where the hours are typically 

very long. I find that while Artémes Lashes is 

expanding rapidly, I’m able to be more present for 

my kids than I was in my previous career. Like 

every mother, finding balance in my life is a neverending 

struggle.” 

You started off your business in a spare 

bedroom – tell us the steps to your 

beauty success. 

“I was very focused when researching and sourcing 

the materials for Artémes Lashes because I was 

essentially creating them with my own needs in 

BUSINESS LESSONS I LEARNT 

• Find a problem and solve it: By fixing my own problem of not being 

able to source luxury, comfortable faux lashes, I solved a beauty issue 

many women face. 

• Just do it: No ifs, buts or maybes – if you’re passionate about a 

business idea, start now. 

• Focus on creating a high-quality product above all else. Social media 

and word of mouth marketing is the biggest driver of business in the 

beauty industry, so an amazing product can only succeed. 

• Stand out amongst your competitors. Know your brand’s point of 

difference and share it with the world. 

• Be agile: In business you need to expect the unexpected. Learn to 

pivot and react to changes quickly. 

mind. My aim was to master the perfect mix of luxurious, voluminous faux 

lashes that are as comfy as they are glamorous. There are plenty of synthetic 

lashes on the market that don’t look natural and are stiff and difficult to apply. 

Whereas our silk range of lashes are created by using an exclusive multidimensional 

layering technique, meaning they look (and feel) like real lashes.” 

In a crowded beauty market – how did you go about making 

your brand different? 

“For me, it was all about creating a truly premium, luxurious product that was 

also really easy to use and comfortable. Faux lashes have transitioned from 

something you’d only wear on special occasions to an everyday accessory. 

Artémes Lashes provides women with multi-wear, high-quality lashes that 

make them feel beautiful and empowered and it’s something that I’m really 

proud of.” 

What’s the secret to getting your lashes into some of best 

makeup kits around the world? 

“It was word of mouth. Makeup artists are always flooded with new 

products, so it was amazing to see so many of them pick Artémes Lashes 

as their go-to lash option for celebrity red carpet events and photoshoots. 

They recommended our lashes to their clients who shared them with other 

celebrities and makeup artists and it spread organically from there.” 


Celebrity devotees include Rihanna, Rita Ora and 

Kourtney Kardashian – how did you attract such a 

celebrity following? 

“It all started with celebrity makeup artists raving about our products and 

using them on their celebrity clients. Once those celebrities had experienced 

the difference of our lashes they were hooked and we regularly get A-listers 

requesting them.” 

Given your celebrity status how important is it for you to 

have a social media presence? 

“Social media is becoming increasingly relevant for the beauty industry. For 

Artémes Lashes, it’s another touchpoint for us to communicate our brand’s 

personality and allow followers to experience our products. Best of all, social 

media has allowed us to forge a strong direct connection with our followers so 

that we’re constantly across what they need.” 

Can you tell us the number of salons you are stocked in? 

“Currently Artémes Lashes can be purchased at Sephora online as well as 

some boutique salons across Australia. We’re now at a stage where we’re ready 

to work with more stockists.” 

What is your proudest achievement with the brand? 

“Seeing Artémes Lashes being fluttered on the eyes of celebrities like Rihanna, 

Elle Macpherson and Miranda Kerr has been a real highlight, but I get equally 

thrilled when I see everyday women looking incredible in our lashes.” 

Jackie and Lis 

What do you wish you had have 

known prior to launching? 

“Being a lawyer prior to starting my brand meant 

that I knew nothing about the beauty industry 

so it’s been a steep learning curve. However, the 

upside is that we’ve made great connections and 

have found it to be a really supportive industry.” 

Best business motto to live by? 

“I think the L’Oreal Paris slogan ‘Because you’re 

worth it’ really transcends to all aspects of business 

and beauty. Lots of brands get started and then are 

put on the sidelines because life gets in the way. 

Embrace what you’re passionate about.” 

REAL LIFE 

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A luxurious palette of 

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mixed together to create 

the ultimate brow colour 

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Elleebana’s innovative 

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shape of the eyebrows. 

To find your closest distributor, contact: 

info@elleebana.com www.elleebana.com @elleebana

HOW I GOT HERE: 

LYDIA JORDANE 

Owner, Lycon Cosmetics 

You created your first wax on the family 

kitchen stove in 1968 as a teenager – tell us 

about that? 

“I migrated to Australia with my parents in 1964 from Europe. 

I was only 14 at the time and I didn’t realise that I was actually 

hairy. I was actually super embarrassed, as I was the only girl 

with hairy legs and underarms. I tried shaving however; I 

didn’t like how prickly my legs became so quickly. I also tried 

depilatory creams, which didn’t produce much better results. In 

1968 I read about hair removal in an American magazine called 

Seventeen, where they also talked about waxing, which I had 

never heard of before. As I helped my father order ingredients 

for his cosmetics manufacturing business I decided to also order 

some items to create my own wax. I formulated my first batch 

on the family kitchen stove in 1968, I told my father it was 

caramel due to the colour…however he knew what I was up 

really up to.” 

I AM SURE IF THERE WAS 

NO LASER, THE WAXING 

INDUSTRY WOULD BE BIGGER 

THAN IT IS NOW, BUT WE’RE 

FINDING THAT OUR SALES ARE 

GROWING YEAR AFTER YEAR. 

Cosmetics manufacturing was part of your 

family business – were you always destined to 

go into the beauty industry? 

“My father was a cosmetic chemist, he made creams and 

lotions and lipstick. He never made hair removal wax. In 

fact hair removal was a cultural taboo where we came from, 

so it was not something I could discuss with my parents. Just 

like my shaving, which I did in secret, I had to research and 

work out how to make wax also in secret, however it did not 

last long and I was soon found out. I had no idea that one 

day I would own a waxing business, but I guess having been 

exposed to cosmetics manufacturing from the time I was born, 

the writing was on the wall and I was destined to follow in 

my father’s footsteps in one way or another. Someone once 

said that I had a moisturiser coursing through my veins from 

my first breath.” 

Did you know how to actually use the wax? 

“In 1968, there was no wax to be bought anywhere, or in 

Brisbane at least and no one knew what waxing actually was. 

Once I developed my formula, I then had to work out how to 

wax; this is how I developed my own waxing techniques. Ten 

years later in 1978, I became a beauty therapist, armed with my 

wax; I opened a salon and spread the waxing word as far and 

wide as I could throughout Australia. To this day I still make the 

majority of our waxes to my original pine resin based formula; 

however we also make some new types of wax with synthetic 

resins, often called film waxes, which are the new generation of 

quality waxes.” 

You must have seen the waxing industry change 

immensely can you tell us some of the biggest 

developments? 

“There have certainly been some changes and some of those are 

that waxing has become much more popular. Years ago we didn’t 

do Brazilian waxing – this trend is only about 15 years old and it 

has become one of the biggest demands in salons over the last 10 

years. Brazilian waxing has become a way of life for most women 

and many men.” 

With laser now a hair removal option on the 

market. How has this affected your business? 

“I am sure if there was no laser, the waxing industry would be 

bigger than it is now, but we’re finding that our sales are growing 

year after year, which is encouraging and rewarding for all the 

hard work that goes into it. Plus, unlike laser, waxing is great for 

all skin and hair types.” 

What are some of the latest waxing trends from 

around the globe? 

“Brazilian waxing has been around for a good 15 years now 

and it has been the biggest trend in the industry. Another more 

recent trend is eyebrows. Sculpting of the brows has become 

immensely popular over the last few years with everyone on the 

hunt for the best brow artist. Manscaping is also a fairly new 

trend with a rise of the male Brazilian or manzilian – why does 

waxing only have to be for females?” 

What makes Lycon Wax a standout from 

other businesses? 

“LYCON has many unique advantages these include: LYCON 

Hot Waxes which remove hair as short as 1mm. They can be 

reapplied on the same area 5-6 times without skin trauma, 


no skin bruising and no skin peeling. We always recommend 

applying a little LYCON Pre-Waxing Oil to the skin before each 

hot wax application. LYCON Pre-Waxing Oil pre-soothes the 

skin before waxing, stops the wax from sticking to the skin and 

the combination of the oil and the hot wax quality – there is 

virtually no pain. 

Our LYCON strip waxes can be applied super thinly, so they 

are very economical and they are not sticky, which makes them 

very gentle on the skin, will not remove skin and they remove 

hair of about 2mm long. 

The waxes are very easy to use and there is choice to suit every 

skin and hair type to make sure therapists can work with ease 

and provide a comfortable and efficient waxing experience each 

time for all clients.” 

How important is training as part of your 

business plan? 

“We provide a lot of training throughout Australia as well 

as overseas. We find that many therapists who finish beauty 

therapy cannot wax well, because they simply do not get enough 

practice. Also very often, therapists do not actually like waxing, 

which I have found is due to two things. One is that they may 

not have been well taught and secondly they didn’t use the best 

products – so their training was not inspiring because of that, 

they had all kinds of difficulties, so they end up not enjoying 

waxing. We find this all the time, all over the world. We come 

across therapists who have done waxing for more than a decade 

and who do not believe we can teach them anything. We prove 

them wrong all the time.” 

Any plans to extend the range? 

“We have launched at least 25 new products and extra product 

sizes in the last two years. Right now we are consolidating and 

working on further increasing our production capacity. We 

moved to a new factory that is two and a half times the size of 

the old factory, which has been a huge and expensive job.” 

Can you share any business tips to with fledgling 

business entrepreneurs? 

“The most important thing to remember is that there is no easy 

street. Be prepared to work hard and put in long hours. Keep an 

open mind and never think you know everything. Look, learn, 

ask questions and carefully evaluate what might work best now 

or for the future. Do not rush decisions, some decisions take time 

and be prepared to modify along the way.” 

If you didn’t go into the beauty industry what 

would we find you doing? 

“I speak nine languages, so my first ambition was to become a 

linguist, however the waxing took over, which I am still very 

happy about, but linguistics was forgotten. I’m lucky to travel to 

many different countries and my languages come in handy.” n 

CAREER 

natural & organic 

Australia’s most popular choice for natural & 

organic hair removal. 

MADE IN AUSTRALIA 

naturallook.com.au

INTERIORS 

TALKING TRENDS WITH: 

Jacyln Haslam 

Owner Bondi’s Tan Temple 

Your salon has twice won best Australian 

tanning salon at the Australian Beauty 

Industry awards what makes yours a 

standout salon? 

“We really pride ourselves on our attention to 

detail and customer service. We want to go 

above and beyond to ensure the best spray tan 

experience our clients have ever had and have 

created a salon interior that reflects this.” 

Tell us how you went about developing the 

interior concept for the Tan Temple? 

“We actually had an amazing spray tan 

technician, Jo Harden, who loves to design and 

decorate so I definitely can’t take any credit. I just 

gave her free reign and I couldn’t be happier with 

the result. She created a luxury beach vibe that 

perfectly reflects Tan Temple.” 

How do you go about updating the look? 

“I think I will need to update it again soon in a year 

or so and I would always want Jo to help me! She 

is just always in tune with new trends and can see 

a real vision for what fits where. It helps that she 

also fully understands spray tans and what fabrics 

and materials just won’t work with spray tan.” 

Are there any tips you can share with salons 

to creating a welcome atmosphere on a 

limited budget? 

“Do your research online first and don’t be afraid 

to travel far for a bargain.” 

What is the one interior piece that you 

couldn’t live without? 

“Our big mirror in the Champagne Lounge is my 

favourite piece. I love the way it leans against the 

wall and opens up the space.” 

Any interior pieces you have on your 

Christmas wish list? 

“You can never have too many cushions.” 

You recently opened the Champagne 

Lounge within the salon – tell us about this 

interior concept? 

“We created the Champagne Lounge to 

encourage group bookings and to add a point of 

difference. We wanted to have a separate space 

that groups could sit and have fun while they got 

their tans and it’s been amazing! Everyone loves 

it when they come in and see their cheese platter 

and bubbly and we are now able to have two 

waiting areas. 

Any plans to expand your salon? 

“I would love to have a second location one day, 

we’ll see. Tan Temple Bondi is so busy it’s hard to 

imagine doubling that.” 

How would you sum up your salon vibe? 

“I would say beachside luxury.” 

Will you be doing anything special for 

Christmas season? 

“Christmas and New Years is our busiest time! 

We are already getting so many Champagne 

Lounge bookings in now so I’m guessing it will 

probably be our biggest one yet.” 


GET THE LOOK 

WORTH THE SPLURGE 

With its luxurious texture, nothing adds a sense of 

elegance and opulence like velvet. A velvet couch, like 

this one Barton Sofa from Coco Republic, can be a real 

statement piece. Add some oversized, quality cushions 

to complement its colour and texture. 

STATEMENT 

LIGHTING 

Make a statement in your 

space with some gorgeous light 

fixtures, like this replica Poul 

Henningsen Artichoke Light 

from Matt Blatt. Also think 

about adding a dimmer, so you 

can really create an ambient 

atmosphere. And don’t just stop 

at one – cluster two or three 

together for maximum impact. 

POP THE CORK 

Nothing will please a client 

more than being offered a 

complimentary glass of bubbles 

before or after a treatment. A 

bottle of Moët & Chandon or 

another French champagne is 

guaranteed to give your salon that 

certain je ne sais quoi! 

Search "Le Beauty" at youtube.com or use your 

QR mobile scanner with the code to the right. 

support@lebeauty.com.au

TECHNOLOGY 

Head towards the 

LIGHT 

It’s time to redefine your spa experience with light therapy 

THE HARMONIOUS RELATIONSHIP 

between light and the human body has been a 

subject of inquiry for thousands of years. It has 

been successfully utilised by ancient civilizations, 

early modern medicine, NASA, and most recently 

as an effective tool in integrative, proactive, and 

wellness driven applications. 

Because of its long established benefits, LED 

therapy has earned a reputation as an important 

and versatile “must have” in spas, salons, and 

treatment rooms across the world. Throughout 

this community until recent years, light therapy 

has best been known as an effective treatment 

for skin rejuvenation and acne, however, growing 

interest in wellness related treatments and a body 

of evidence that continues to be generated by 

researchers at a robust pace have given rise to new 

applications for treatment. 

Consumer interest in self-care has created an 

opportunity for spas to position themselves as 

environments that specialise in providing both 

expertise and treatment in the area of proactive 

wellness and relaxation. 

Full body LED treatments (LED bed) can 

provide all of the benefits we have come to 

appreciate in the spa industry, but since the 

treatment area is greater (meaning more of the 

body’s cells directly absorb therapeutic light 

energy) most experience a more profound 

response often described as “deep relaxation 

and calm” or even “conservative euphoria.” The 

unique and specific design elements of the LightStim Professional LED Bed 

ensure maximum absorption of light energy while maintaining a consistent 

temperature throughout the body by monitoring and adjusting every 

contact point from the core to the tips of the extremities on a millisecond 

by millisecond basis. These thoughtful elements, along with LightStim’s 

MultiWave® Patented Technology, are in large part responsible for LightStim’s 

overwhelming success. This patented technology allows for the uninterrupted 

delivery of four specific therapeutic wavelengths of light for a more thorough 

and comprehensive treatment and consistently superior results. 

In addition to better wound healing (light therapy is widely used in 

post-surgical applications) studies have demonstrated a number of positive 

effects on overall health and performance including improvements in blood 

pressure, enhanced muscle regeneration, better stamina, post-exercise 

recovery of strength and function, and reduced pain. These benefits are often 

attributed to the fact that specific wavelengths of light have the ability to 

release nitric oxide (NO) from cells making it available to the body. NO is 

an important signaling molecule that we produce less and less of as we age. 

In fact, by the time we reach the age of 60, it is believed that the body’s 

production of NO drops by a staggering 85%. Nitric oxide, often referred to 

as “the miracle molecule”, is critical to many areas of health due to its ability 

to signal blood vessels and arteries to relax and expand, immune cells to 

destroy invaders, and brain cells to communicate with each other. 

Our society’s appreciation for fundamental proactive self-care and its 

essential role in health, happiness, and even beauty continues to grow. 

Modern technology that refines and builds upon centuries 

of healing wisdom in response to this understanding 

is a critical component in the evolution of the 

spa environment. n 

Amy Gardner is a licensed Esthetician and LightStim’s Director 

of Education. For further details contact: www.blccosmetics.com 


The Gentle Pro Series Laser 

www.syneron-candela.com 

EQUIPMENT 

High Intensity 

Focused Ultrasound 

Doublo Gold 

www.clinicalpro.com.au 

Sculpsure is a 

non-invasive laser 

lipolysis device 

www.cynosure.com 

The ULTRAcel Q 

stimulates the skin’s 

deep dermal tissue 

www.agedelay.com.au 

The OxyOasis Facial is the 

ultimate oxygen hydration 

therapy for younger-looking skin. 

www.comfortel.com.au 

The Ulfit device for advanced 

lifting and tightening 

www.cryomed.com.au 

The mesoestetic genesis incorporates 

the SmartDrivity technology 

www advancedcosmeceuticals.com.au 

The Renova Multi-Functional 

Platform featuring HIFU 


The Adena IPL device 

www.victoriasessentials.com.au 


WELLNESS 

HEALTH AND 

These products are essential 

for top to toe well-being 

Wellness 

Daily Concepts Your 

Stretch Wash Cloth 

Deveneys 0413 636 164 

Nion Beauty Opus Daily Facial Cleansing 

Brushes - Dateline Imports 02 9666 3611 

LumeniX (daily supplement 

used to treat pigmentation 

and brighten the skin) 

Architects of Skin 1300 068 357 


Global wellness 

market grows to 

$4.2 TRILLION 

WELLNESS 

The real lure of wellbeing ... 

THE GLOBAL WELLNESS market grew nearly twice as fast as the global economy from 

2015 to 2017 to reach US$4.2 trillion last year – and it shows no signs of slowing down any 

time soon. 

According to the 2018 Global Wellness Economy Monitor the global wellness market 

grew 12.8 percent (6.4 percent annually) from 2015 to 201 compared with the global 

economic growth rate of just 3.6 percent per annum. 

Released by the non-profit Global Wellness Institute (GWI) at the 12th annual Global 

Wellness Summit in Italy, the Monitor provides “fresh evidence that wellness remains one of 

the world’s biggest and fast-growing industries” 

“Wellness expenditures ($4.2 trillion) are now more than half as large as total global health 

expenditures ($7.3 trillion)… and the wellness industry now represents 5.3 percent of global 

economic output,” the monitor reports. 

GWI senior research fellow Katherine Johnston believes a “profound shift [in people’s 

attitudes to wellness] is driving powerful growth.” 

“Once upon a time, our contact with wellness was occasional: we went to the gym or got a 

massage,” she said. 

“But this is changing fast: a wellness mindset is starting to permeate the global consumer 

consciousness, affecting people’s daily decision-making – whether food purchases, a focus on 

mental wellness and reducing stress, incorporating movement into daily life, environmental 

consciousness, or their yearning for connection and happiness. 

“Wellness, for more people, is evolving from rarely to daily, from episodic to essential, from 

a luxury to a dominant lifestyle value.” 

According to the Monitor, the three strongest revenue growth sectors in the wellness 

market in 2015-2017 were the spa industry (9.8 growth per annum), wellness tourism (6.5 

percent) and wellness real estate (6.4 percent). 

The spa economy grew 19.8 percent from 2015 to 2017 to reach $118.8 billion with the 

number of spa locations jumping from 121,595 to over 149,000 (employing nearly 2.6 million 

workers) in the same period. 

According to GWI, the 9.9 percent annual revenue growth for spas in 2015-2017 is much 

higher than the 2.3 percent recorded from 2013-2015. 

GWI senior research fellow Ophelia Yeung added that “in the face of longer lifespans, and 

rising chronic disease, stress and unhappiness”, the Institute could “only see” further growth for 

the wellness market. 

“But the wellness market isn’t just growing, it’s extremely dynamic,” she said. 

“We believe that the three sectors that represent the core spheres of life will see the 

strongest future growth – wellness real estate, workplace wellness and wellness tourism – while 

other sectors will also grow as they support the integration of wellness into all aspects of 

daily life. n

THE BEAUTY CHEF 

Entrepreneur Carla Oates 

reveals the inspiration behind 

her award winning range of 

inner beauty products. 

Tell us how you 

went from being 

a writer and 

fashion stylist to 

founding The Beauty Chef? 

“About 18 years ago, I was working as a beauty 

editor for a mainstream newspaper and I became 

concerned with the amount of toxic chemicals in 

skincare. I’ve always been interested in holistic 

health and wellbeing, so I started researching 

natural alternatives and the benefits of looking 

after your skin with clean ingredients and plant 

compounds that can rejuvenate the skin from the 

inside, out. I made the decision to start writing 

only about natural and organic health and beauty.” 

You also learnt the benefits of diet 

and its effect on your skin when you 

were a teenager… 

“I’d had eczema as a child and as a teenager, 

I worked with a naturopath who dramatically 

changed my diet. The effect this had on my skin 

was profound and from there, I understood the 

link between what you put in your body and good 

health – and good skin. Then, around 10 years ago, 

my own daughter experienced similar skin issues so 

it led me to research what might be causing them. 

After investigating various studies that looked 

at the connection between the food we eat, our 

gut health and our skin health, I put my family 

on a gut-healing protocol. This included lots of 

probiotic-rich, lacto-fermented wholefoods and 

after including these in our diet regularly, our skin 

and overall wellbeing improved dramatically. 

Friends and family started asking me what I was 

doing differently and why I looked ‘glowy’ and 

from there, I began to really understand the power 

of the gut/skin connection. This was really the 

birth of The Beauty Chef, as from there, I began 

experimenting with different ingredients in my 

kitchen at home, and eventually, I created my first 

inner beauty product.” 

Tell us how you began making your 

own natural skincare? 

“When I was working as a beauty editor and 

made the decision to write about natural and 

organic skincare, the column I was writing at the 

time became very natural and helped to educate people on how to look after 

their skin more holistically. As I was always experimenting with different 

ingredients in my kitchen at home, I began sharing lots of DIY natural 

skincare masks and the idea of – beauty from within. It was actually during 

this time that I was approached to write a natural beauty book for Penguin 

Books. I accepted and Feeding your Skin was published in 2004.” 

In 2009 you launched Glow the world’s first living biofermented 

probiotic inner beauty product – how did this 

come about? 

“GLOW Inner Beauty Powder was created in my Bondi kitchen. After 

friends and family had started to ask me what I was doing differently, I knew 

I was onto something and I started experimenting with lacto-fermenting 24 

superfoods that I knew had powerful skin benefits – and this was how GLOW 

was born.” 

What was the reaction like? 

“When I first launched GLOW, people certainly thought it was an unusual 

idea – the concept of creating a fermented powder that you eat to make your 

skin radiant – and there was no ‘inner beauty’ category so it was certainly a 

challenge to break into the mainstream beauty market. Although the reaction 

from wholesalers who tested the product personally was overwhelmingly 

positive, the feedback from a business perspective was that the concept of 

‘inner beauty’ was still a little too left of field. While lacto-fermentation and 

probiotics were understood in the health arena, they were still a very new 

concept in the beauty industry.” 

How has the journey evolved since the launch? 

“Inner beauty has taken off and GLOW has become an international 

bestseller! We now have over 200 stockists – from Selfridges in London to 

stores in New York and all over the USA, to South-East Asia and online 

at GOOP, Net-a-Porter and SEPHORA. There has been a paradigm shift 

in the beauty industry as more and more women understand that beauty is 


health and health is beauty, so it’s super exciting to be a part of 

that revolution.” 

Tell us about your plans to expand the range 

in 2019… 

“In terms of new product launches, while we can’t reveal too 

much at this stage, I’m excited to bring new formulas and inner 

beauty products to market – so watch this space.” 

Ingestible beauty is now such big business how 

do you remain ahead of the game? 

“I think for The Beauty Chef, being first to market and a pioneer 

within this industry has been a great advantage as it’s really set us 

apart from other brands who have entered the space and it all began 

because of my passion to help find healthy solutions for skin issues. I 

have always wanted to help our customers get to the bottom of their 

skin problems, as opposed to just band-aiding the problem.” 

Best beauty advice you have been given? 

“As Hippocrates said more than 2000 years ago, “All disease 

begins in the gut” – and this advice has informed my own 

philosophy on beauty, and health. If we look after our gut, our 

overall health and wellbeing – and our skin – will reap the 

rewards. Beauty begins in the belly.” 

What is the biggest lesson you learnt setting 

up a business? 

That it is not just about who you say yes to, but who you 

say no to that can have a profound impact on your brand. 

Early on, we were approached by a big retail chain and 

they offered to launch our brand in a very significant way 

which would’ve put us on the map much earlier and given 

us healthy cash flow, but I felt that they weren’t the right 

fit. The synergy just wasn’t there between the brands. So 

as hard as it was, I said no. It was a tough decision at the 

time, but now I realise it was one of the best we’ve made, 

as had we partnered with them, many other great retailers 

who are very important to the business now, wouldn’t have 

partnered with us. Finding the right synergy in everything 

you do, from your branding, to brand partners to staff is 

very important.” 

Can you share with us your proudest moment 

in business? 

I’m incredibly proud of how The Beauty Chef brand 

has managed to change the way people think about 

beauty. I’m proud to be a pioneer for the ‘inner beauty’ 

movement and share my philosophy that ‘beauty begins in 

the belly’.” n 

WELLNESS 

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BizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769). © 2018 BizCover 


SALON VIEW 

VIP BEAUTY 

One Richmond beauty salon is setting the 

bar high for aesthetics, treatments and 

personalisation, writes Michelle Ruzzene. 

Elegant. Opulent. Luxurios. These are three words that immediately spring 

to mind when entering The Beauty Room Cosmetic Clinic (TBRCC). Every 

last detail has been considered ranging from the ornate mirrors, to the classic 

chandeliers, plush velvet armchairs and lounges to the abundance of fresh, 

fragrant flowers. 

Owner and founder Meredith Langley said when she opened the salon 

17 years ago, with one treatment and one staff member – herself – she never 

dreamed it would blossom into the business she has today. 

“I originally wanted to offer beautiful treatments and services at our clinic 

that at the time weren’t being offered at traditional beauty salons,” she said. 

“You either had the choice to go to a spa or a dermatologist. There was 

nothing in between, so TBRCC began.” 

The business now boasts a team of 13 staff including spa assistants, 

senior beauty therapists, nurses, doctors, laser specialists and cosmetic tattoo 

specialists who operate across seven treatment rooms, a pedi lounge, an 

Omnilux lounge, a tanning room and a VIP lounge. 

The mother-of-three said regularly updating the salon’s décor and offerings 

kept customers coming back. 

“Change is very important if you want to keep your clients interested and 

coming back regularly,” she said. 

“I love it when people walk through the doors and ask if we are a new 

salon, it means we are doing something right and keeping our clinic fresh and 

not left behind.” 

One treatment her clients keep returning for is Omnilux. 

“One special feature of our clinic is our Omnilux lounge and Omnilux 

club,” she said. 

“Our clients can receive unlimited Omnilux treatments for a weekly fee, 

no appointment required, they just pop in whenever they have 30 minutes to 

spare in their busy day and leave glowing and relaxed.” 

“It’s just like a gym membership for their skin.” 

In addition to the Omnilux club, clients also have the opportunity to join 

the VIP lounge. 

“Our gorgeous VIP lounge is where our clients can relax and enjoy some 

time before or after their treatment,” Meredith explained. 

RETAIL BRANDS STOCKED AT 

THE BEAUTY ROOM COSMETIC 

CLINIC: 

• Elizabeth Arden Pro 

• Hydropeptide 

• Tuscan Tan 

• EyEnvy 

• The Beauty 

Chef 

• Emani 

• Glo Mineral 

Makeup 

TOP 5 TREATMENTS: 

1. Omnilux 

2. Peels 

3. Microdermabrasions 

4. Facials 

5. Injectables 

“They can also book it out for special occasions 

such as birthdays, bridal showers or hen’s parties, 

where we can serve champagne and cheese platters. 

“We really like spoiling our clients.” 

This personal service that Meredith and her 

team prides herself on is one reason why she chose 

to partner with True Solutions as a supplier, who 

she said were “wonderful”. 

“I heard about an amazing new range of 

cosmeceutical products called Elizabeth Arden Pro 

and I wanted it for my clinic, so I contacted True 

Solutions,” she said. 

“I now also stock their beautiful Hydropeptide 

range, Glo Minerals and I purchased my Omnilux 

machines from them too.” 

Meredith said True Solutions shared similar 

values and ethics when it came to service. 

Meredith said one of the best things about 

partnering with True Solutions was the ability to 

“pick up the phone and speak to helpful people 

and get the answers I need”. 

“I like to think of True Solutions as giving 

old-school service, a bit like me and how I run my 

business,” Meredith said. 


EXPECT MORE FROM 

YOUR SKIN CARE 

Team culture and staff well-being is extremely important 

to Meredith who said “you need to recognise and reward 

achievements individually and try not to point the finger in 

order to build a strong team”. 

“It’s very important to understand what motivates different 

staff and remember that employees are all individuals,” she said. 

“At TBRCC we always celebrate our company’s 

achievements and try to foster an environment of 

professionalism and fun within our team and clinic.” 

What keeps Meredith motivated after 33 years in the 

beauty industry is helping people look their best and feel 

great about themselves. 

“Women are amazing and we go through so much in our 

lives and if I can help them feel just as amazing and beautiful 

then I’m happy,” she said. 

Retail is a focus for the salon, but Meredith said she liked to 

train team to think they were not “selling”, but recommending. 

“If you’re passionate about your products and know that 

they work, retailing or recommending should come very 

naturally and be evident,” Meredith said. 

“Clients are far more likely to purchase a product if 

recommending authentically and client retention goes up 30 

percent if they purchase a product. 

Cosmeceuticals 

Scientifically 

Proven Results 

Anti-Age 

Reduces signs of 

Sun Damage and 

Age Degeneration 

Packed under 

GMPack certification 

100% mark-up 

“We also like to keep our 

window displays always looking 

great and fresh, this helps walk-ins 

and drive by traffic be drawn in by 

new, interesting displays. “ 

FUN FACT: 

One of Meredith’s 

daughters who owns a 

fashion label, (Calli The 

Label, available on The 

Iconic) designed the 

staff uniforms. 

Many would argue Meredith has already reached the peak 

of her career and her salon couldn’t get much better, but for 

now, she’s busy with some “top secret” plans. 

“I am always thinking of new and exciting ways to 

improve my business, it’s what drives me each day,” she said. 

“I’d like to think that the best days of my business haven’t 

happened yet so that keeps me going to strive for excellence.” 

We have no doubt she’ll go above and beyond 

our expectations. n 

The Beauty Room Cosmetic Clinic 

225 Windsor St, Richmond NSW 2753 | 02 4578 7555 

DermaScan 

Patented Ultrasound Technology 

A unique and complimentary opportunity to monitor and 

keep track of your clients progress with before and after skin 

deep photos when using Beauté Pacifique products. 

Ask us for more information! 

(03) 9562 0513 

INFO.AU@BEAUTE-PACIFIQUE.COM 

BEAUTEPACIFIQUEAUSTRALIA.COM 

MADE IN DENMARK 

Beauté Pacifique Australia 

beautepacifique_australia

EXPO 

Top five 

trends 

FROM 

TAIWAN 

‘Made in Taiwan’ is a slogan 

that has come a long way 

since the 1970s. Today it 

means innovation, technology 

and quality, especially when 

it comes to beauty, writes 

Michelle Ruzzene. 

THE TAIWAN INTERNATIONAL Beauty 

Show 2018, organised by the Taiwan External 

Trade Development Council, showcased some of 

the best new innovations coming out of Taiwan. 

There were 90 exhibitors in attendance taking 

up 126 booths at the three-day B2B event. 

Show manager Ting-Yu Hsieh said the “growth 

number in visitors proves the show was recognised 

by its quality and content”. 

Here is our roundup of the top five beauty trends: 

Technology 

HiMirror is an innovative skin analysis engine 

that is a game changer when it comes to a client’s 

skin diagnosis and treatment. The mirror takes a 

photo and immediately measures wrinkles, fine 

lines, dark circles, dark spots, red spots, roughness, 

and pores. It allows the salon owner to upload 

their retail products of choice, which are then 

recommended to the user depending on what they most need to treat. When 

clients return, their skin health can be tracked and they can view their overall 

progress, seeing exactly which products and services are most effective for 

them. An invaluable tool for client personalisation, satisfaction and retention. 

Sustainable beauty 

To keep its global footprint to a minimum, PureArt has utilised many local 

agricultural by-products and materials as ingredients such as banana flower, 

tuberose and orchids to manufacture skincare products. Their popular handbag 

friendly mini lipsticks are made of rice bran oil with vitamin E and are 

available in 30 colours. They have won awards for design, manufacturing and 

sustainability, as has skincare and haircare company Age D’or, who won the 

Monde Selection 2018. One hero ingredient they use is Sadorfons, a complex 

extracted from sapindus with rare multiple effects, that can naturally rebuild a 

healthy foundation for skin. 

Pollution defence 

Global environmental changes are impacting the beauty industry in a big 

way. Skin inflammation, melanin proliferation, sebum overproduction, uneven 

skin tone, spots and acne problems have been directly and indirectly linked 

to environmental factors. Lab101 is brand that was created after they began 

researching the impact of climate change on skin – they suggest for every 

1°C rise in global temperature, there will be a 10 percent increase in sebum 

secretion. Their products aim to stimulate collagen, elastin and HA growth 

with their patented MMP-Target ingredient (liquorice covered in micro 

molecular hyaluronic acid). 

Men’s skincare 

One standout in the fast-growing men’s skincare category was Unicorn 

Skincare. One of their hero products was a sheet mask – for your butt. That’s 

right, the very first ‘buttocks lift mask for men’ that promises to firm, lift and 

moisturise the backside. Also in their range were a sculpting abdomen gel, leg 

lift cream and facial hair growth nutrient. 

Simple beauty 

Bffect is one company taking the less is more approach. 

Their name, which means ‘basic yet effective’ aims to prove 

the skin doesn’t need complicated ingredients to be healthy and flawless 

– so far there are only 10 products in their range. They also aim keep active 

ingredients at an affordable price for consumers and want to avoid overpaying 

for skincare, similar to Deciem’s philosophy. n 

For more info about the Taiwan International Beauty Show and all of its exhibitors 

please visit www.beautytw.com.tw. 


EXPO 

Beauty at 

EXPO 

Guests were treated to two 

days of beauty at its best during 

the recent expo that celebrated 

its 15 th year. 

BEAUTY EXPO AUSTRALIA celebrated 

its 15th anniversary with “a huge weekend of 

discovery, innovation and education in all things 

beauty” at Sydney’s International Convention 

Centre recently. 

Event director Cory Watson says she was elated 

with the Expo’s success. 

“Beauty Expo is Australia’s number one national 

beauty industry event and this year’s edition was 

our largest in several years. 

“We had a 45 per cent increase in exhibitors 

from 2017, which exemplifies the extent to 

which the industry is booming – and early 

indicators show an increase 

in attendance from 2017 

with more than 7700 visits 

recorded over the two days.” 

She believes the Expo’s 

continuing success can largely 

be attributed to the business 

networking opportunities 

it provides for beauty 

industry professionals. 

“Beauty brands are looking 

to connect with all facets of 

the industry and Beauty Expo 

provides an environment that 

is conducive to business – 

whether it be connecting with 

new clients or maintaining existing relationships.” 

Big brands that exhibited at the event included 

MAC Cosmetics, The Global Beauty Group, 

Mancine Cosmetics, Ultraceuticals, Inglot 

Cosmetics, Syneron Candela, Murad, Pelactiv, 

France Medical, Lycon Cosmetics, ModelRock 

Lashes, Crown Brush, Caronlab Australia and 

TechnoTan. 

In addition, Professional Beauty Solutions (PBS) 

displayed its portfolio of industry-leading brands 

(Dermalux LED, Image Skincare, Youngblood Mineral 

Cosmetics, Pure Fiji, Sunescape Tan, Bestow Beauty, 

Body Sugaring Australia, Luk Beautifood and Cherry 

Blooms lashes). 

Sarah Hudson, the owner of Skin by Sarah Hudson 

who held a seminar on RF Micro-needling technology, 

says she always likes to spend the two full days at the 

Expo to explore opportunities. 

“As both a skin practitioner and a business owner, 

I think Beauty Expo provides great education classes,” 

she says. 

“And that’s because it’s not just the skin industry 

talking, it’s different industries that come to Beauty 

Expo which gives it a really great diversity of topics for 

your business… 

“I’ve got to meet some really great people on the 

stands and learn about what’s new in 

the industry.” 

Beauty Expo Australia will return 

to Sydney’s International Convention 

Centre next year on August 24-25. 

In the interim Victorian beauty 

professionals can visit the state’s 

dedicated boutique event, Beauty 

Melbourne at the Melbourne 

Convention and Exhibition Centre 

(MCEC) on March 23-24. n 


LOVE YOUR INDUSTRY 

Stay in touch 

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www.professionalbeauty. com.au/subscribe 

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Serenity at 

STEPHANIES 

Clients can escape the hustle and 

bustle of the city in a beauty haven 

at Stephanies Spa Retreat nestled 

in the opulent Sofitel in Brisbane. 

WITH PARTY SEASON in full swing, clients 

are looking for the ultimate in indulgent luxury 

and with spas amping up their creative selection 

of treatments, the challenge is on for spa owners 

to offer standout signature treatments that are 

unforgettable. 

Enter Stephanies Spa in the luxurious fivestar 

bolthole, opened in 2007 and named after its 

creator Stephanie Shepherd. 

This is spa dwelling at its award winning best 

and Stephanie says her business philosophy is built 

on a simple ethos; “Embrace new technologies, 

respect ancient rituals, step away from the ordinary 

and create breathtaking treatments.” 

The inviting French inspired salon on level 

three of the hotel’s pool deck, offers Parisian 

chic interiors with a relaxing ambience complete 

with soothing essential oils and soft candle light. 

Guests are made to feel welcome the moment they 

enter the sprawling and serene oasis as staff offer 

organic flower tea infusions pre and post treatment 

and soft cosy robes. 

“We strive to provide the ultimate in wellness, 

beauty, relaxation and signature spa rituals for 

STEPHANIES TOP FIVE TIPS FOR CREATING YOUR 

OWN SUCCESSFUL SPA: 

Passion and love for what we do is a must for us to shine in all that 

we deliver. 

Education is a must to continually improve and grow within an ever 

changing beauty and spa landscape. 

Individuality - don’t be scared to be you! Showcase your unique 

point of difference, this is what I truly believe has helped me survive the 

last 24 years of being in business as I have never been scared to take a 

calculated planned risk. 

Business Acumen and asking for help, allow experts to support areas 

of growth, I reached I point that I couldn’t be the beauty therapist, 

receptionist, marketer, cleaner, accountant and HR person. I still have a 

very hands on approach across all areas, but I have definitely learnt to 

let go in some areas of my business and allow my trusted experts to help 

and guide me. 

Professionalism is paramount in the beauty and spa industry. The 

business of beauty and day spas has changed dramatically, with 

increased competition, business challenges, unregulated areas that can 

have a negative impact on our clients and staff. Be professional and 

never drop standards have been my motto. 


BEAUTY ESCAPE 

our clients with an extensive 

spa menu for those special, 

unforgettable experiences.” 

The vast menu is a 

smorgasboard of beauty 

offerings from the decadent 

five-hour spa indulgence with 

massage and a spa lunch with 

sparkling to classic facials and hot 

stone crystal massages. 

Stephanie says the most popular 

treatments on weekdays are the 60 and 

90 minute body massage, skin therapies and 

deluxe pedicures. 

CHOOSING THE 

RIGHT SPA PRODUCTS 

“We love high quality professional and 

retail skincare and body products. We have 

a variety of ranges between our spas locations. 

I’m a lover of high quality skincare from French 

Payot and Thalgo to Australian made results driven 

cosmeceuticals like Synergie Skin and Intraceuticals. 

We also have our very own la Vie elixir range which 

includes our la Vie Beaute makeup collection, our 

Australian made body care collection and organic 

tea collection. We sell this exclusively within our 

five luxury day spas locations and online. 

Home, spa and lifestyle products 

are also part of our retail. 

“On weekends the Brisbane locals and spa leisure market keep us very busy 

with spa parties and couples Signature Spas Rituals and of course our famous 

Opal Rasul Steam Temple.” 

This is the standout treatment on the menu that keeps clients returning 

and it’s as exotic as it sounds with a distinct Middle Eastern vibe. The special 

60 minute experience was created to embrace all the benefits of a steam 

chamber and is a popular way for friends to get together and enjoy a spa 

experience with a difference, particularly for a girl’s days out or hen’s parties. 

Clients enter the sapphire blue cavern and start with DIY body brushing 

to exfoliate skin, before applying a selection of mud to help detoxify the body 

before the room starts to fill with steam that continues as guests recline and 

soak up the experience. The experience ends with a tropical rain shower before 

guests shower and moisturize to reveal baby soft skin – serenity as its best! 

60 SECONDS WITH STEPHANIE… 

What inspired you to open your 

spa retreat… 

“In 1994 my original spa began as a modest 

two-room beauty salon in Camp Hill and has 

evolved into a portfolio of highly regarded 

luxury spas across South East Queensland. 

I had a vision and desire to combine beauty 

therapies with peaceful places of harmony 

and balance. I wanted to design luxury spas 

where people could cocoon themselves from 

the outside world. Jump ahead 13 years! 

From my quant original salon in Camp Hill 

in 1994 and then moving, operating and 

expanding only one spa location, Stephanie’s 

Urban Spa within the suburb of Bulimba, 

my dream journey then began. My ultimate 

dream was to open within a five-star luxury 

Brisbane Hotel. That dream came true 

in 2007. Stephanies Spa Retreat 

was born, within the beautiful 

French inspired Sofitel Brisbane 

Central in the heart of the 

Brisbane CBD.” 

Any famous guests dropping 

in for a rejuvenation? 

“I looked after Chris Martin from 

Cold Play two evenings in a row 

after spa opening hours.” 

The spa the won Best Luxury Spa 

Group at World Luxury Awards 2018. 

Tell us about that... 

“The feeling of winning an award is truly 

wonderful, as a whole we were very proud 

and delighted with our multiple wins, which 

continued with Stephanies Spa Retreat’s and 

Stephanies Luxury Spa’s overall success from 

the 2016 and 2017 World Luxury Spa Awards. 

These awards showcase the best in luxury 

spa service standards around the world so to 

be recognised for our Brisbane CBD Spa is 

extremely humbling and rewarding.” n 

Contact details: www.stephanies.com.au or 

(07) 3899 5333 


LAST WORD 

SARAH 

LAIDLAW 

With more than 27 years in the beauty business 

this award-winning artist holds the coveted 

MAGAP Australian Makeup Artist Of The 

Year for 2018 and the AHFA Makeup Artist Of 

The Year crown in 2017. Along with the title of 

beauty director for Priceline, she is creator of 

looks for A-list celebrities including Isla Fisher 

and has a loyal 21.3K Insta following. We quiz 

her on this seasons must have party looks and a 

few of her favourite things. 

I could never 

live without 

mascara – this 

is my favourite 

thing that 

changes a face 

more than 

anything. 

I get my beauty 

inspiration from 

the international 

runways, fashion 

magazines like 

Paris Vogue and 

the world’s top 

makeup artists like 

Pat McGrath and 

Val Garland. 

The soundtrack to my 

life would be… a crazy 

playlist of genres! I love 

so many different things 

in life and so many 

different kinds of people 

that no one soundtrack 

would fit them all. 

My hit 

makeup 

predictions 

for next year 

are glossy lips 

are back! Neon 

colours on eyes 

and lips along 

with galactic 

inspired 

sparkles. 

My most memorable makeup moment of 

2018 is… The Makeup Artist Guild Asia 

Pacific Awards. It was so incredible and I 

was given six makeup awards that night! 

My go to look this 

party season will 

be polished skin 

and lashes. I keep 

my makeup pretty 

simple, but for my 

clients anything 

goes. Party makeup 

can be super fun! 

On my Christmas wishlist is… I always joke that what I’d really like 

is $30million in my bank account and an amazing apartment in Paris 

with parquetry floors and full of amazing art and antiques and a 

huge wardrobe of gowns. Can that be on my Christmas list? 


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EVENTS 

SWISS SKIN 

Swiss brand Mavala, known primarily for their outstanding nail care, launched a skincare range at La Porte Space, Rosebery. Guests 

were shown the new range, Mavala Swiss Skin Solution, which contains Alpine botanicals by Doris Maute, global managing director 

of Mavala Switzerland, who was in town for the launch. Attendees were then given a skin diagnosis and sent home with the products 

that best suited them. 

POWERFUL PEEL 

Dermalogica launched its strongest and fastest peel yet, the fully customisable 

Pro Power Peel collection, over three days of appointments at Dermalogica Met 

Centre. Media and influencers were given the chance to try the peel, individually 

tailored to each client’s needs, that address a vast range of skin concerns from early 

signs of ageing to uneven skin tone and breakouts. To maintain their skin, guests 

were given Rapid Reveal Peel, an at-home peel that is the highest-strength retail 

exfoliant offered by Dermalogica and The International Dermal Institute. 


MAKEUP MASTERCLASS 

Sarah Laidlaw hosted a makeup masterclass for the Real 

Techniques #RTtoolup event at Wella Studios, Surry Hills. 

Guests sipped champagne and nibbled on canapés before 

sitting down to watch Sarah in action. Sarah explained that 

each brush was colour coded - orange for base, purple for eyes 

and brows, pink for finishes - before applying makeup to her 

model. Photos Esteban La Tessa. 

GLOWING BREAKFAST 

Global wellness and beauty brand Vida Glow treated media to a 

preview of its new, marine collagen, six-product skincare line at The 

Butler in Potts Point. Guests enjoyed breakfast while viewing the 

range consisting of a hydration mask, lip balm, moisturiser, cleanser, 

Vitamin C serum and exfoliator. Co-founder Anna Lahey said she was 

thrilled with the launch that follows on from the success of Vida Glow’s 

ingestible supplements and strongly believes in a holistic approach to 

healthy skin. 


EVENTS 

GEMOLOGY SHINES 

Joel and Tania Turner, the owners of Queensland’s 

Shine Beauty salons, celebrated the official launch of 

Gemology Cosmetics in Australia and New Zealand 

with not one, but two, glamorous events – the first 

at the Shine Beauty Spa on the Gold Coast and 

the second at Ebb Restaurant and Cellar on the 

Sunshine Coast. Chrystelle Lannoy, the founder 

of the French brand, was the special guest at both 

events which spoilt media, influencers and salon 

guests with French food and champagne as well as 

goodie bags filled with products to try at home. 

A MAGICAL LAUNCH 

Genie Cosmetics founder Lisa Claycomb introduced media to the new Genie Beauty range over a blow dry and makeup touch up at 

Blown Lux, Barangaroo. The range has been available for more than 20 years in America where it has gained a strong loyal following 

starring on America’s QVC shopping channel. 


PRETTY IN PINK 

A gifting suite with beauty, 

fashion and lifestyle products 

was held to launch Bright 

Lipstick Day. The event was held 

at Cuckoo Calley, Surry Hills, 

where guests were given hair and 

makeup touch-ups and nibbled 

on lipstick shaped cookies. The 

annual day, held on September 

21, aims to raise awareness of 

breast and ovarian cancer and 

funds for Pink Hope. 

ULTRACEUTICALS MILESTONE CELEBRATION 

Ultraceuticals celebrated its 20-year anniversary with a tribute dinner 

hosted by Vogue Australia at Sydney’s O Bar and Dining Room. Vogue 

editor Edwina McCann opened with a welcome speech and Q&A with 

Ultraceuticals founder Dr Geoffrey Heber at an intimate gathering of 

beauty industry peers, salon partners, beauty media, influencers and 

personalities such as Deborah Hutton. 

Hosted or attended a great beauty event? We’d love to hear from you. Please email your clear 

photos with a brief description of the event to be considered for inclusion in Professional Beauty to 

our beauty editor, Michelle Ruzzene, at mruzzene@intermedia.com.au. 


BEAUTY ZONE 

Integrate Mind Wellness 

into your Spa or Salon 

Through Guided Meditation and Hypnotic Metaphors to: 

✓ De-Stress 

✓ Build Confidence 

✓ Quit Bad Habits 

✓ Control Weight 

✓ Dissipate Pain 

✓ Eliminate Fears 

✓ Become Focused 

✓ Abandon Addiction 

✓ Sleep Better 

✓ Get Motivated 

✓ Achieve Success 

✓ Find Passion 

✓ Improve Memory 

✓ Socialize More 

✓ Be Happy 

✓ Manage Hormones 

Make your business stand out with professional product & beauty photography. 

Official photographer for “Professional Beauty Magazine”. 

E: studio@brandeemeier.com.au T: 1300 702 102 

Arrange a Complimentary Consultation 

and Trial Session with 

Deborah Mangum-Copelli, BA,MA,DipPsychClinHyp,PracNLP 

M: 0425 263 477 E: deborah@mindwellness.com 

www.mindwellness.com 

Member: ISPA, AHA, ASCH

Tell your story through us 

VIDEO 

PHOTO 

Video | Photo 

Social Media Management 

Brand Strategy 

SOCIALS 

brand 

Every week the Professional Beauty 

email newsletter offers salon owners, 

managers and therapists an industry 

update on trade events, expert 

opinions, technology advancements, 

and new product releases. 

Email: contact@roundaboutteam.com 

www.roundaboutteam.com 

EDUCATION SUPPLEMENT 

2019 

Register today for free at: 

www.professionalbeauty.com.au/subscribe 

Ad bookings close Friday 30 th November 

Enquiries: gsilburn@intermedia.com.au

AD INDEX 

index 

Advanced Cosmeceuticals. ...................9, 55 

Age Delay. .................... Inside Back Cover 

Artav Australia . ........................... 47, 97 

Barney’s Salon Supplies ........................ 74 

Beauté Pacifique Australia. .................... 107 

BHA MEDIA . ........................... 111, 121 

Biz Cover. ..................................105 

Brandee Meier Photography. .................. 120 

BSB Pacific. .................................4, 5 

ClinicalPRO. .................................65 

Comfortel Furniture. .......................... 11 

Cosmoprof Bologna. .......................... 91 

Cryomed Aesthetics. ............Inside Front Cover 

Curtis Collection. ....................... 48-51, 73 

Cynosure. .................... Front Cover, 18, 19 

Dermacol. ................................... 33 

Dermalogica .................................79 

Dermatonics .................................85 

Dermaviduals. ................................53 

DMK Danné Montague-King. ................. 120 

Eckstein Cosmetics. ...........................93 

Ex-Import Niche Products. .....................95 

Inskin Cosmedics. ............................. 17 

Jax Wax Australia. ............................89 

Jessica Cosmetics. ............................45 

Kitomba. ...................................109 

Le Beauty & Nail Supplies. .....................99 

Lycon Cosmetics. .............................87 

Mancine Cosmetics ....... Outside Back Cover, 103 

Margi Fox Distributors. ........................39 

Masters Dermal Academy. ..................... 81 

Medispa Solutions. ............................ 61 

Mind Wellness. .............................. 120 

Pelactiv. ..................................... 13 

Professional Beauty Solutions. .................. 15 

Roundabout Team. . . . . . . . . . . . . . . . . . . . . . . . . . . .121 

Shedul. ..................................... 115 

Switch Funky. ................................ 21 

Syneron Candela. ......................... 58, 59 

The Uniform Stylist. ........................... 41 

Timely Salon & Spa Software ...................69 

Victoria’s Essentials. ...........................57 


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The Professional 

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Professional Beauty November/December 2018

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