CONTACT Magazine (Vol.18 No.3 – December 2018)
The third issue of the rebranded CONTACT Magazine — with a brand new editorial and design direction — produced by MEP Publishers for the Trinidad & Tobago Chamber of Industry & Commerce
The third issue of the rebranded CONTACT Magazine — with a brand new editorial and design direction — produced by MEP Publishers for the Trinidad & Tobago Chamber of Industry & Commerce
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Jaleel Beverages were followed by<br />
a string of other brands. Wonder in the<br />
late 1930s, Applette, Joe Louis Punch<br />
(after the famous boxer whom Jaleel<br />
brought to Trinidad), Red Spot. Dixi Cola<br />
successfully expanded the portfolio<br />
in 1968. By the time Red Spot hit the<br />
market, SM Jaleel was operating ten<br />
trucks and an automated production<br />
line. The company could produce about<br />
90 cases an hour, and a case of sweet<br />
drink cost 24 cents.<br />
The export journey began in the<br />
1950s, when Jaleel built a factory in<br />
Grenada, run by his son Zaid, to produce<br />
The first product, Jaleel<br />
Beverages, was made under<br />
the founder’s house in San<br />
Fernando, and marketed to<br />
clients from a traditional<br />
horse and cart<br />
www.chamber.org.tt/contact-magazine 09<br />
Trinidad and Tobago Chamber<br />
of Industry and Commerce
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