CONTACT Magazine (Vol.18 No.3 – December 2018)

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looking outwards Breaking into Europe Exporting to the European market can be a formidable challenge, even without the threat of Brexit in March 2019. The key is thorough preparation and reconnaisance, understanding the Economic Partnership Agreement, and making use of the many available sources of guidance and advice WORDS BY: Caribbean Export The European Union (EU) is one of the world’s largest trading blocs, with over 500 million consumers. It is an ideal market for Caribbean firms wanting to trade and grow their businesses, because the Economic Partnership Agreement (EPA) negotiated between the Caribbean Forum (Cariforum) and the EU is designed to enable increased trade, investment and development between the two regions. Preparation is key to breaking into any new market, and there are many factors to consider as you embark on this journey. Here are our top tips for succeeding in a competitive business environment. Be completely knowledgeable about the product you are offering A lack of detail and poor communication about your product’s ingredients, sources of inputs, safety, shelf life etc., can put you at a big disadvantage with a serious buyer. Make sure you have product information factsheets on hand when engaging potential buyers. Identify a specific country in the EU with a strong and growing demand for what you can supply Stay up to date on industry trends and consumption patterns, and identify any special market niches. Consider who you want to sell to, what consumers may want, and how best your product can meet their needs. The Caribbean Export Intelligence Portal (www.ceintelligence.com) can help in identifying the target markets with the highest demand for your goods, and allows you to generate market profiles. 24 Trinidad and Tobago Chamber of Industry and Commerce www.chamber.org.tt/contact-magazine
BANKING THAT HELPS YOUR BUSINESS REACH NEW HEIGHTS. Our Corporate and Investment Banking Division offers an expansive range of intelligent business solutions. Staffed by a team with decades of experience, we will take your business to the next level. • Working Capital Financing • Plant and Equipment Financing • Construction and Commercial Mortgage Loans • Bonds and Guarantees • Investment Banking • Project Financing
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Page 39 and 40: Organisation Location Contact Funct
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Page 45 and 46: Trinidad Tissues: use the trade sup
Page 47 and 48: Lake Asphalt of Trinidad and Tobago
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Page 51 and 52: Contact Magazine Energy Statistics
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CONTACT Magazine (Vol.18 No.3 – December 2018)

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