CONTACT Magazine (Vol.18 No.3 – December 2018)
The third issue of the rebranded CONTACT Magazine — with a brand new editorial and design direction — produced by MEP Publishers for the Trinidad & Tobago Chamber of Industry & Commerce
The third issue of the rebranded CONTACT Magazine — with a brand new editorial and design direction — produced by MEP Publishers for the Trinidad & Tobago Chamber of Industry & Commerce
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looking outwards<br />
Non-tariff<br />
barriers <strong>–</strong><br />
the exporter’s<br />
nightmare<br />
As if exporting wasn’t enough of a challenge already,<br />
the exporter can easily be ambushed by unexpected<br />
traps and pitfalls in the target market. Here’s how to<br />
deal with them<br />
WORDS BY: Usha Samsundar<br />
Business Development Consultant <strong>–</strong> Exports<br />
Quotas<br />
Ask a group of manufacturers why they haven’t been able<br />
to reach their desired level of export growth despite the preferential<br />
agreements now in place with extra-regional markets, and someone will<br />
mention non-tariff barriers.<br />
Non-tariff barriers have long been considered the villain of the piece. They are<br />
one of the key contributors to the gap between where many Trinidad and Tobago<br />
exporters actually are, and where they want to be <strong>–</strong> expanding significantly, even<br />
aggressively, into extra-regional markets.<br />
But we must be careful not to use “non-tariff barrier” as an umbrella term to<br />
refer to any and all issues which challenge exporters and delay or frustrate their<br />
attempts at new market development.<br />
Sanctions<br />
Demystifying the terms<br />
Non-tariff measures (NTMs) and non-tariff barriers (NTBs) are impediments to trade.<br />
They are the result of actions and policy measures beyond what seems to be<br />
reasonable. They are more complex and confusing than they need be. And<br />
they are non-proportional to the risk involved.<br />
Defining NTBs and NTMs is challenging because of the scope and<br />
complexity of the many items they can cover. For example, an exporter<br />
32<br />
Trinidad<br />
and Tobago Chamber<br />
of Industry and Commerce<br />
www.chamber.org.tt/contact-magazine