CONTACT Magazine (Vol.18 No.3 – December 2018)

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looking outwards it will benefit from concessions available under the trade agreement that country has with Trinidad and Tobago. Flexibility SM Jaleel has an excellent track record in responding to changing market conditions and innovating to support growth. In 1984, for example, when the economic climate demanded a container that would bring consumers both savings and convenience, the company introduced the revolutionary Jaliter bottle (Jaleel + litre), and became the pioneer in large-format 2-litre soft-drink packaging. In conjunction with Reynolds Metals Company, it was the first company in the world to market fruit juices in two-piece aluminium cans using nitrogen technology, thus eliminating the need for artificial preservatives. Chubby is another example of flexibility. It was born when SM Jaleel observed that children were being given soft drinks in large bottles which were cumbersome for them to hold: so it filled that gap in the market by introducing the flagship brand in its characteristic chubby bottle. Chubby changed the market and created a global transformation for SM Jaleel. Today, it is sold in over 60 countries and is manufactured on four continents around the world; it has proven to have almost unrivalled global reach in terms of penetrating new markets and countries. Responsibility SM Jaleel is notable for its response to environmental challenges too. In Trinidad, it recycles all its cardboard, cans, plastic bottles, shrink wrap, cardboard, pallets, metal drums, and unused tetra packs. It is in the process of building a waste water treatment plant. It is working to reduce the materials in its packaging, and lowered the weight of its plastic water bottles by half in two years. It takes corporate social responsibility very seriously too. One of its recent projects has been to partner with Vitas House Hospice during Cancer Awareness Month (October), to raise funds to promote cancer awareness through education, early detection, and treatment. In another project, the company was one of the first to respond to hurricaneravaged Dominica last year, sending over 200 tonnes of drinks, water, food, toiletries and groceries as part of the relief effort. Reaching out One of SM Jaleel’s current objectives is truly remarkable: it wants to leverage its export success so as to give a platform to other Trinidad and Tobago manufacturers and exporters. SMJ Director Dr Mikaeel Mohammed told a business audience earlier this year that the company wanted to help exporters get things done, and was already working with one of Trinidad and Tobago’s best-known brands, using SM Jaleel’s existing distribution and marketing network. “We want to help each and every company here [to] reach destinations you never dreamed of,” he declared. “Caribbean brands are just as good [as international ones], if not better.” It sounds like the same sort of innovative thinking that has marked out SM Jaleel since its earliest days in San Fernando. While it pursues its aggressive growth campaign, takes care of its corporate social responsibility, and continues to innovate, SM Jaleel has placed its brands <strong>–</strong> and Trinidad and Tobago <strong>–</strong> in the hands of consumers across the world. 12 Trinidad and Tobago Chamber of Industry and Commerce www.chamber.org.tt/contact-magazine
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Page 1 and 2: Vol.18 No.3 - December 2018 The Voi
Page 6 and 7: Vol.18 No.3 - December 2018 Content
Page 9 and 10: A note from the editor Exports play
Page 11 and 12: Jaleel Beverages were followed by a
Page 13: vertical integration by buying frui
Page 17 and 18: “For the first time the macroecon
Page 19 and 20: www.chamber.org.tt/contact-magazine
Page 21 and 22: Export House, head office of exporT
Page 23 and 24: Travel mania/shutterstock.com In th
Page 26 and 27: looking outwards Breaking into Euro
Page 28 and 29: looking outwards EU-Caribbean: trad
Page 30: looking outwards Who do we have tra
Page 34: www.chamber.org.tt/contact-magazine
Page 37 and 38: attempts to register product under
Page 39 and 40: Organisation Location Contact Funct
Page 41 and 42: Private sector agencies Organisatio
Page 43 and 44: courtesy tobago cocoa estates Tobag
Page 45 and 46: Trinidad Tissues: use the trade sup
Page 47 and 48: Lake Asphalt of Trinidad and Tobago
Page 49 and 50: Trinidad and Tobago: expenditure 20
Page 51 and 52: Contact Magazine Energy Statistics
Page 53: Contact Contact Issue Issue 2 cover

CONTACT Magazine (Vol.18 No.3 – December 2018)

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