E The Magazine For Today's Female Executive August 2018 issue

From the Editor
and Chief Creative Officer
Welcome to this issue of E The Magazine for Today’s Female Executive.
This month’s theme is: “Jump Out of The Box!”
When it comes to disruptive innovations, here’s something to consider:
“If you want to invent a new phone-stop thinking about the phone. But
rather think only of functionality-without form. Then, create the least
intrusive expression of that functionality. Then you have started the process
of “Jumping Out of the Box”.
Ideas can come from anywhere and brilliant designs can lay complete yet
unexpressed in our spirits.
For example: Paul Simon got the idea for one of his hit songs “Cecilia” by
riding across a bridge in New York. The rhythm the wheels made crossing
the bridge gave birth to the beat of the song.
Frank Lloyd Wright downloaded the entire architectural design for Falling
water within the time it took his client to ride from the train station to his
house.
There are countless other stories of brilliant ideas sitting within the innovator,
creator or social change agent and being birthed out in an incredible
manner.
So the real question is… What greatness lies in you? What idea are you
sitting on waiting to be birthed? Don’t wait for perfect conditions, logical
connections or the approval of friends and family. When the idea is ripe
and opportunity presents it self-jump!! Jump out of the Box!
I hope you enjoy this issue.
-Althea Ledford
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