E The Magazine For Today's Female Executive August 2018 issue

Looking For A Franchise That Has The Best Mouse Trap?
Here Are 3 of The Best!
Written by: David Goodman
Founder of Franchise Biz Consulting, LLC * www.franchisebizconsulting.com
Welcome to the Franchise Forum. I think
that May has come here way too quickly!
But be that as it may (sorry for the play on
words), it is here. Now, of course there are numerous
catch phrases that highlight May. Some
of the more familiar adages are: “Make Hay
while the sun shines.” Or, “Reap what you sow”.
How about, “April showers bring May flowers.”
If you notice that they all seem to be centering
on the fact that somehow something you do
now, could facilitate something better to happen
in the future. That has a certain element in it
that all franchises have because they are set up
to help you with the beginning segment of building
a business so that you and your family,
down the road, will enjoy the fruits of your labor.
Follow The Rules? Or Make Your Own!
I was enjoying breakfast at a hotel in Philadelphia
last week while waiting for the hotel shuttle
to arrive to whisk me off to the airport. As always
I like to keep my ears perked to hear pertinent
conversations about anybody who may
be unhappy with their present job or career
path.
I overheard two businesswomen
talking about the benefits they were collecting from
their current company. As I listened more attentively I
realized that what actually had been transpiring was a
high level employment interview. Evidentially there
was a job fair taking place and I was smack dab in
the middle of it! I listened to what the employer’s representative
was saying about her company. It was
quite impressive. Some of the incentives were, high
starting salary, after 5 years there is a 2 week paid
vacation , health benefits, 401k, maternity leave, etc.
As I listened, I realized that every one of the benefits
were simply carrots laid out in front of the perspective
employee designed to lock them into a lifetime of loyalty.
In essence, there were rules that were laid out
and if they are followed there would be
a
reward. After the interview was over,
I approached the
interviewee, introduced
myself and
simply said that I was listening
to the representative's
pitch and it sounds
like a
Page 90 E The Magazine for Today’s Female Executive
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