E The Magazine For Today's Female Executive August 2018 issue

You can select a topic and chat over a cup of
coffee - think a tamer version of Jerry Seinfield’s
Coffee with Comedians.
You can point it at yourself and talk Play a
musical instrument or broadcast your band
rehearsal to start promotions Do a product
demonstration such as make up application
or hair styling Start an “Ask” series on your
topic Read your book and answer questions
after If you own a restaurant you could have
the cameras rolling in the kitchen or demo
how to make certain dishes
How can you use Facebook Live for
Business? Besides using it in ways I
described above, there are some big benefits
to using it for your business such as
brand building, establishing yourself as
the authority, connecting more intimately
with your followers, and staying ahead of
your competition. so you can get as big an
audience as possible
Facebook Live Best Practices
Now that you have determined you’re going
to use Facebook Live, it’s time to
get some good practices in place.
1. Let people know ahead of time when
you’re going to broadcast Promote via
Facebook - you can also do a shout out
Page 69 E The Magazine for Today’s Female Executive
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