Estetica Magazine ASIA Edition (3/2018)

ASIA
the HairMagazine
INSTA-FAVES
Looks, colours, & trends
for the coming season
PEOPLE
Hairdressers, celebs,
and influencers
SCOOPS
Events, products,
news, and more

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Publisher and Director
Roberto Pissimiglia
INTERNATIONAL
EditorIAL DIRECTOR
Sergi Bancells
sergi@esteticamagazine.com
EsteticaNetwork
Editor-in-Chief
Laura Castelli
l.castelli@estetica.it
International Editorial
Coordinator
Fatima Pilone
f.pilone@estetica.it
FEATURES EDITOR
Gary Kelly
estetica.uk@lineone.net
Editorial Staff
Alice Gioannini
adtraffic@estetica.it
Sales & PR Asia-Pacific
Luisa Barberis
Layout
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
Production Supervisor
Carlo Tiani
c.tiani@estetica.it
España
Sergi Bancells, Elisabet Parra,
Bel M. Dolla, Cristina Hernández
Deutsche Ausgabe
Judith Lorenzon, Michaela Dee
France
Stéphanie Argentin, Marie Coccoluto
UK
Gary Kelly, Maria Weijers
Italia
Daniela Giambrone, Lucia Preziosi
México-Latinoamérica
Sergi Bancells, Erika del Paso,
Héctor Ramírez, Ernesto Álvarez,
Karla Cuéllar, Fernando Farfán
USA
Sergi Bancells, Alejandra Acuña,
Marie Scarano
DIGITAL
Matteo Franceschini Beghini,
Erica Balduini, Ludovica Cavalli,
Erika Marchese, Wilma Sommariva,
Valentina Stella
Estetica n. 3/2018
contents
Looks Kiko Mizuhara 8
Nails Ethereal Elements 10
Interview Guy Tang 12
Design Stylish Interiors 14
Vision Untame Beauty 22
international trends
#Instavibes 33
Style Masters Awards 2018 68
All-Star Challenge 2018 76
Be inspired by
the creativity
of those who
shape the future
of beauty.
Fabulous hair: the achievable aspiration
of every client & the ultimate accessory!

Kiko Mizuhara
Model, actress, and designer Kiko Mizuhara can add fashion
icon & influencer to her many attributes. Her inimitable style is
discussed by Vienamese hairstylist Mrs. Huyen Huong. Gary Kelly
Getty Images
Getty Images
Born in Dallas, Texas in 1990 to an American father and a Japanese mother, Kiko's unconventional yet stunningly
beautiful appearance made her destined for a high-profile career from a very young age. By the age of 12 she had been
picked as Miss Seventeen and for 3 years was an exclusive model for Seventeen magazine. Then, her successful acting
career was launched 5 years later when she co-starred in Tran Anh Hung's film Norwegian Wood. To complete her
trilogy of career success stories, Kiko's journey into the world of fashion design began in 2013, when she first started her
collaboration with Opening Ceremony in celebration of its flagship store in Japan. She has more recently collaborated
with Photographer, Nobuyoshi Araki, and Designer, Yoshikasu Yamagata, for the launch of the first branch of Opening
Ceremony in Osaka. More recently Kiko has become a major fashion & beauty influencer, with 5 million followers on
her i_am_kiko Instagram page.

Getty Images
photos@i_am_kiko
Getty Images
Getty Images
Getty Images
MRS. HUYEN HUONG cOMMENts ON KIKO
Currently enjoying a six year partnership with Alfaparf Milano, Mrs. Huyen Huong counts numerous
celebrities among her prestigious client list , She has nurtured a career path that has brought huge influence
to the Vietmanese hair indusry, through her passion for international hair trends. “Kiko has a gorgeous
face, so any hairstyle will suit her, but in her varied daily life a good, simple hairstyle is an advantage for
her as different looks can be created by re-styling, rather than cutting or colouring," explains Mrs. Huong.
To illustrate this, she refers to the two images above/left showing Kiko’s beautiful hairstyles, which go
well with her stunning outfits – the first reflecting her dynamism and the second depicting her soft and
feminine side. In the third image Mrs. Huong sees Kiko in a more classical total look, while in the fourth
image Kiko adopts a retro hairstyle, boosting her charm and enhanced by contemporary accessories.
Cover girl beauty and an illustrous
career to match: Kiko Mizuhara!
Kiko Mizuhara is now
an important fashion
and beauty influencer,
boasting over 5
million followers on
her i_am_kiko
Instagram page.
looks
9

Ethereal
Elements
Autumn 2018 is painted in a copper veil, with terracota
undertones and rich textures laced in elegance. Alejandra Acuña
There is something cozy about fall, starting with pumpkin-spice lattes, comfy wool sweaters and the
myriad of golden tones that paint the trees the color of sunsets while the air turns crisp. Naturally,
the tones in this season’s collections are darker and muted, much like our wardrobe, but with
a special infusion of earthy nudes and blushing beige. Morgan Taylor's collection below provides
a darker palette which tells a wild story about a woman who truly coordinates with the season.
Morgan Taylor launched
a wild collection for truly
fearless designs.
Morgan Taylor

Colors seamlessly blend into
dusty rose while remaining
exquisitely vivid in tone,
much like the leaves of
Autumn themselves.
Orly has envisioned an autumn painted a dusty olive green named “Olive you Kelly”
as the protagonist of their New Neutrals AW18 Collection, taking pinks and rosy neutral
tones that contrast beautifully with dusty pearl greys and accented by muted brick red
named “Seize the Clay.” Orly is always cruelty-free, 12-Free and vegan.
CND
CND
Orly
CND's Boho Spirit collection is for the bold
who want to play with pops of color including
a tart tangarine hue, named "Gypsy."
nails
11

“
Guy
Tang
A Hair Activist that breaks away
from all the canons of coiffure...
and much more. Guy tAng, the
guru of colour, is an example of
professional & personal success.
”
You say no to... smoking/drinking/drugs. You spend money on... gym memberships,
I have 5 gym membership at the moment. I love working out and taking care of
myself. You dream of... being a KPOP star. Before falling asleep, you... floss and
brush my teeth, remove my contact lenses. You fall in love with… Mariah Carey.
If you weren’t a hairdresser, you would be... a photographer. You laugh about...
slapstick. You couldn’t live without... music. As a kid you were... an outcast. You
believe in... angels. You regret having... moles. You’re happy if... I can workout. On
TV you watch... Supergirl. At the cinema you adore... heroines. You think a man/
woman is attractive if/when... they are confident. You are bored if... I can’t use my
cellphone. Today, you are free/you feel free to... burst into a song. You are nostalgic
about... my dog Mimi. You take care of yourself with... working out. Success
makes... me humble. For a friend you would... run naked. You could live on... plain
rice. You run away from… insects/spiders. In hair you look for... colors. You see the
future with... technology. You use irony to... make things interesting. You find sexy...
in confident people. When you’re sad you... eat sugary stuff. Good taste is... dressing
Guy Tang, interviewed on the only
Italian stop of his #myidentity tour,
tells Estetica about who he is...
12 interview

On this page, some of the creations signed by
Guy Tang, lover of experimentation in the world of
colour: pushing the envelope of colouring limits
and breaking all the rules are his objectives.
comfortably. You would like to thank... my #Hairbesties for all the support. You are
obsessed with... Mariah Carey. You would never be without... cellphone. Your
shortcoming is... being too nice at times. You are greedy... brownie brittle. You
are happy when... I get the job done. Your character is... kind. You always forget...
birthdays. You work to... inspire others. Your job obliges you to... be passionate.
Love prevents us from... hurting. The first thing you put in your suitcase... my
toothbrush. You keep your fingers crossed if... your flight won’t get delayed. With
colour you can... create art. Big 9 is... the best lightener/bleach. Your super power
is... doing what is fair and good. Anything about your past you would change?
Nothing, the past makes me who I am today.

Regalo Hair & Spa
Stylish
interiors
Luxury, exclusivity and unrivalled customer
experience are the pre-requisites for 5-star salons.
Takara Belmont is behind Japan’s finest. Gary Kelly
REGALO HAIR & SPA, Tokyo: A small salon with 3 private rooms each creating a unique atmosphere.
A corridor means the available space can be adapted to the customer’s needs. A simple interior design
makes space seem spacious but inclusive, while details ensure it's customer-friendly and natural.
http://regalo-hair-spa.com/
14 design

Any Kokoro
KOKORO, Saitama: The salon owner is aiming to be a client life-coach in terms of both style and hair. He highly values
consultation time “Japanese style” - which means discreet and bespoke to the client's needs. Originality is the keyword
of salon design at Kokoro - a styling space where customers can spend time is made personal by raising the floor
and lowering the ceiling. Japanese-style “Wa” space design adds a relaxing atmosphere thanks to Sudo (rattan blinds)
and Ranma (fanlights), while mirrors create the illusion of extra space. http://jun-natari.fem.jp/
ANY, Chiba: A neutral,
flexible space which creates
an atmosphere of freedom
and fluidity. It can even be
used as an exhibition hall.
http://any-salon.jp/

Mergers & Acquisitions and
Spin-offs are hot business
topics. We discuss their
implications and share the
views of Mr. David Tung,
MD of Henkel Beauty Care
Professional APAC.
Strategic
Henkel recently bought
JOICO, which along
with Schwarzkopf
Professional, means
that the hair and
beauty brand owns
two major players in
the professional sector. We were
therefore especially interested to
talk to David Tung,
MD of Henkel Beauty Care
Professional APAC about the
subject of market acquisitions.
Estetica: David, what is your
primary move in terms of deploying
the marketing strategy of the brand?
David: First and foremost it's to
consolidate existing markets.
JOICO is present in five or six
markets across Southeast Asia -
doing well in Hong Kong and
Deployment
Mr. David Tung
Managing Director
Henkel Beauty Care
Professional APAC
Henkel Hong Kong
Holdings Limited.
Taiwan, yet not up to our
expectation in others such as
Indonesia and Vietnam. Therefore
we are actively thinking of ways to
consolidate in these markets, before
researching how to enter China
and other countries.
Estetica: Schwarzkopf Professional
and JOICO are both professional
haircare & beauty products brands;
how will you position JOICO?
David: They have different brand
DNAs. Having celebrated its 120th

Hair : JOICO
anniversary in March, Schwarzkopf
Professional is a brand with
long-established history and
heritage, continuing to evolve,
innovate and thrive; JOICO is
relatively young and energetic,
attracting a rather different set of
hairstylists and salons. We
therefore expect the two brands to
appeal to, capture and cover
different sectors of the market.
Estetica: Apart from China, which
territories in the APAC regionshave
enjoyed remarkable growth in the
past few years in our industry?
David: APAC regions covers a
pretty wide geography, our
footprint reaches Japan, Australia,
New Zealand, India and Southeast
Asia, each and every single region,
or country, is special in its own
right. There are similarities and
differences, in terms of market
depth or width or from a prosperity
point of view, so I feel it would be
too narrow-minded to pinpoint
any particular territory.
Schwarzkopf Professional and
Joico have diverse brand DNAs
and so appeal to different
market sectors
profile
17

Mr. Patrick Zhong,
General Manager of
China-Professional
Division from Henkel
(China) Investment
Company Ltd, tells the
story behind the GCHA.
GCHA:
We took the opportunity
to interview Mr. Patrick
Zhong and find out
what the championship
represents:
Estetica: What’s the latest
news on this year's GCHA?
Patrick: We've received a really
enthusiatic response from a record
number of participants. The overall
quality of the workis also much
higher this year and chossing a
winner will be a close race. The
judges have hinted that for the first
time ever, full marks have even
been awarded in some categories.
Estetica: What training
opportunities will Schwarzkopf
Professional provide to the winners
this year?
Patrick: We will provide three
training courses in Hong Kong,
live the dream
Nurture your dreams
and they can come
true – this is certainly
the case for stylists
who participate in
the GCHA Regional
Championship.

Taiwan, and Mainland China. As
organisers we always endeavour to
meet the needs of the winners - it
will be focused on the technical
aspects and overall styling here in
Hong Kong, while it will focus
more on finished look in China.
Estetica: What’s the main training
differences between the Hong Kong
and China markets?
Patrick: It’s a matter of sequence
and proximity: the Hong Kong
market has been open for a long
time, so the Chinese hairstylists
have learned new trends and
techniques a bit later, and that
reveals the difference in the
sequence of learning.
Estetica: How would you initiate the
training communication process
between the two markets?
Patrick: Communication is always
possible, as long as we can find
common interest such as the brand,
the understanding of fashion, and
the desire to excel in technique.
Such congruence allows GCHA to
build a common platform across
territories, which permits them to
perfect themselves in harmony.
Estetica: What’s the secret behind
Schwarzkopf Professional's
impressive sales turnover in 2017?
Patrick: Simplicity is the essence of
doing business; to effectively run a
team we need a simple and direct
methodology. We identify the issue
and divide it into several parts,
then concentrate on solving each
part with persistence in the
simplest way. I guess that’s what we
mainly did right last year!
Mr Patrick Zhong has
revealed to us that for
the first time ever,
full marks have even
been awarded in
some categories at
this year's GCHAs.
Now in its tenth
consecutive year
GCHA is open
to stylists from
Hong Kong,
Taiwan & China
Hair : Schwarzkopf Professional
profile
19

Vibrant colours are enhanced by
undone texture juxtaposed with
sleek sections of hair creating
intriguing shapes and forms.
And beauty? It’s infinite because
it is not only skin deep.
Hair: Eric Koh, Shiseido
Professional Beauty Creative Team
Photos: Adrian Jiun
Make-up: Moon Kang
Styling: Spozami Wedding
Mansion
Untamed
Beauty

“True inner beauty
is about embracing
our imperfections”
vision
23

“Street-style hair to
match the eccentricities
of urban fashion”
24 vision

Texture, finish and colour contrasts create a
playful collage to enhance these edgy looks.
The spotlight is on effortless styling as short
& cropped hair is revived for the modern era.
Creative and Artistic Director:
Takeshi Nakano
Hair and make-up: Ikuko Shindo (this page),
Joji Taniguchi (left) for Shiseido
Beauty Creation Center
Photos: Yusuke Miyazaki
Styling: Tsuyoshi Noguchi

These “elemental” are a new
generation - raiding the
future-forward colour to
exalt and defend its beauty,
preserving its fabulous hues
in longer-lasting contexts.
Creative and Artistic Director:
Takeshi Nakano
Hair and make-up: Ikuko Shindo
for Shiseido Beauty Creation Center
Photos: Yusuke Miyazaki
Styling: Tsuyoshi Noguchi

“Gloss, movement
and finish to add
girl-power to an
androgynous style”
vision
27

MODA
INT’L
New trends
unveiled
#instavibes
Hair & Photo: Chung-Yang Sun @ rokk ebony/Colour: Sanja Scher/Make-up: Chung-Yang Su and Sarah Baxter/Styling: Jam Baylon
The first fruits of the new season. Already in full bloom, Estetica prepares a splendid collection of the latest hair trends to
offer our readers variegated looks. The common denominator is the highest level of creativity in colour, cut, and styling.
Primizie di stagione. Pronta a rientrare con grinta, Estetica mette sul tavolo degli hair trend tutte le sue carte migliori, offrendo
un panorama variegatissimo di look. Comune denominatore è l’alto livello di creatività, nel colore, nel taglio, nello styling.
Vorsaison. Estetica ist bereit, voller Elan zurückzukommen und spielt seine Trümpfe mit den neuesten Haartrends aus, die
eine große Auswahl an unterschiedlichen Looks bieten. Allen gemeinsam ist eine hohe Kreativität hinsichtlich Farbe, Schnitt und
Styling. Primeurs saisonnières. Prêt pour une rentrée pleine d’énergie, Estetica pose sur la table des tendances de coiffure tous
ses meilleurs atouts, en offrant un panorama très varié de looks. Le dénominateur commun : le haut niveau de créativité, sur le
plan de la couleur, de la coupe et du coiffage. Primicias de temporada. Lista para volver a entrar con fuerza, Estetica pone sobre
la mesa de los hair trend sus mejores cartas, ofreciendo un panorama muy variado de looks. El denominador común es el alto
nivel de creatividad en el color, el corte y el styling.

Hair: Christophe Gaillet
for L’Oréal Professionnel
Photo: Weronika Kosinska
Make-up: Izabela Szelagowska
Styling: Joanna Wolff

Hair: Chung-Yang Su
Colour: Sanja Scher
Photo: Michaela Barca
Make-up: Sarah Baxter

Artistic Direction: Fabien Provost
Hair: Fabien Provost, Alexandrine
Piel Couleur, Denis Fischer
Photo: Adel Awad
Make-up: Charlotte Willer
Styling: Chloé Dugast

#Long&languid
Fringes can make a dramatic
difference - disproportionate
lengths, choppy, side-swept,
or blunt at the bridge
of the nose.
Artistic Team René Furterer Paris/Artistic beauty direction: Gregory Kaoua/Ben Wrobel/Photo: Greg Conraux/Make-up: Julie Nozières/Products: René Furterer
chelseahaircutters
ianmichaelblack
blacksheepparlor
pink_nouveau

Hair: Joey Scandizzo
@ Joey Scandizzo Salon
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Josie McManus

Hair: Tony Ricci
Photo: Richard Miles

Hair Concept: Luigi Martini
& International Creative Team
for Sens.ùs
Creative Director:
Gian Enrico Barbagli
Photo: Mauro Mancioppi
Styling: Luca Termine
Make-up: Raffaella Tabanelli

wearestaffordhair
toniandguylondonacademy
petrapeffer_intercoiffure
Hair: Karine Jackson for Organic Colour System/Photo: Andrew O’Toole/Make-up: Belinda Zollo/Styling: Mel Nixon
mazellaandpalmer_salon bexpfeiffer
elizabethwhibley hans_beers

Hair & Colour: Angelo Seminara
for Davines
Photo: Andrew O’Toole
Make-Up: Daniel Kolaric
Styling: Ashlee Hill

Hair: Cathy Batit
Photo: Latil Pascal
Make-up: Adeline Raffin
Styling: Cathy Batit & Avi

Hair: Hakan Alacali
Photo: G + K
Make-up: Mariska De Jong
Styling: Julia Muller

afaelbuenopeluqueros markleeson68 perezdurne2
xpresioncreativos
nealmhair davidarnalteam eugenesouleiman
blushandmane
darrenambrose gonzalo_zaraua guy_tang
tillnyaschka
kseniakisavna
prettylittleombre
lisetteveldink
uggoff

Hair: Hermiz Daniel
Photo: Andrew O’Toole
Make-up: Janice Wu
Styling: Elaine Marshall

Hair: Angelo Di Pasca
Photo: John Rawson
Make-up: Marika D’Autiel

Hair: Laetitia Guenaou
Photo: Jacek Ura
Make-up: Karolina Supernak
Styling: Joanna Baumgartner
wefts&warps
Envisioning hair as a
creative medium, the
ultimate fibre to be dyed,
tied, woven, braided,
twisted, sculpted, felted,
or carded to define
contours and add
texture.

Hair: SHY+FLO/Photo: Karine&Oliver/Make-up: De Maria/Styling: Patrick Hausermann
_brizabot roxy_roxy_roxy
kyle.redken sukihairdressing

Hair: Matteo Susini
for Loft parrucchieri
Photo: Shkelzen Konxheli
Make-up: Carla Curione
Styling: Anika Esposito

Hair: Rick Roberts
Photo: Desmond Murray
Make-up: Abbie Beaumont
Styling: Bernard Connolly

Artistic Direction: Massimo Corsi
Hair : Chiara Falasca Zamponi
Photo : Andrea Piunti Studio
Make-up : Ghisce C.
Styling: Francesca Marchetti
Products : Paul Mitchell System

hairbymisskellyo samirasjewelry amparocarratala
mmtrfmv
markisweis meleesaluna fadendye
marco.gilento
hotforbeauty stephhstyles _art_of_hair
derekcashstyles
mnk_hairlab
shaydempsey1
guidopalau
elstilespb

Hair: Nathan Cherrington
@ Toni & Guy Concord
Make-up: Chereine Waddell
Styling: Melissa Nixon

Hair: Zoe Wilde
Photo: Carl Keeley
Make-up: Lizzie Sharp

Hair: Just Hair Coiffure
Art Direction and Photo: Latit Pascal
Make-up: Stéphanie Joffroy
Styling: Véronique Suchet
Products: L’Oréal,
Kérastase, ghd
rossmichaelssalon
theconfidentcolorist
Going beyond mere
fashion to create twodimensional
portraits,
Where hair is
the focal point of the
composition. All the
rest is just details.
federico_fashion_style
ryan_u.g

Hair: Caterina Di Biase
Photo: Andrew O’Toole
Styling: Pip Cock
Make-up: Kylie O’Toole
Products: Denman Tools

Hair: Kobi Bokshish
Colour - Stevie English
Photo: David Mannah
Make-up: Chereine Waddell
Styling - Lydia Jane Saunders

Hair: Morgan Richards
@ Toni&Guy North Sydney
Photo: Anniss+Barton
Make-up: Charlotte Revet
Styling: Katy Bloom &
Lydia-Jane Saunders
Products: Wella professionals
& Label M

Hair & Colour: Joeri Rouffa
Photo: G + K
Make-up: Lili Glavan
Styling: Julia Muller

aldo_furfaro blushandmane ashleygamblehair
vyacheslav_balackiy
marinaroy11 lorenzi.stefano jdesancho
damiencarneypro
aldocoppola seidurova christosmichailidis
thehairygodmotherr
mr_marcoiafrate
lysseon
helandloul
anthony_cress

Hair: Sylvestre Finold
Photo: Kevin Luchmun
Make-up: Simon James
Styling: Phonix

Hair Mentor: Sharon Blain
Hair: Box Hill Institute Educators
Photo: Milos Mlynarik
Make-up Mentor: Sarah Laidlaw
Styling: Courtney Humphries

georgiykot
darrenambrose
girlslonghair
Hair & Colour: Joffrey Conings
Photo: G+K
Make-up: Lili Glavan
Styling: Julia Muller
angela_skullptures

Hair: Bianca Van Zwieten
Photo: G + K
Make-up: Magdalena Loza
Styling: Lieve Gerrits
#Cosmic coiffure
Galactic forces create
new dimensions with
prismatic hues and
gravity-defying shapes

Hair: Ine Rooijakkers
Photo: G+K Photo
Make-up: Mireille Bevers Brunt
Styling: Annet Veerbeek

Hair: Gary Hooker
& Michael Young
Photo: Jack Eames
Make-up: Alex Byrne
Styling: Clare Frith

Style Masters
Awards 2018
The Style Masters International Awards are a platform created by Revlon Professional to give hairdressers from all over the
world the chance to express themselves as artists and showcase their most creative work on the prestigious global platform.
For the first time this year, this awe-inspiring competition went a step further and incorporated color in The Style Masters
philosophy: 1 cut, 3 looks. Meet here the award-winning looks presented during the magnificent Style Masters Show that
took place in Barcelona.
Gli Style Master International Awards sono una realtà ideata da Revlon Professional per dare la possibilità ai parrucchieri di
tutto il mondo di esprimere se stessi come artisti e mostrare il loro lavoro più creativo a livello globale. Quest’anno, per la
prima volta, questa straordinaria competizione è andata oltre, includendo il colore nella filosofia Style Master: 1 taglio, 3 look.
In queste pagine, i look premiati e presentati durante il magnifico Style Master Show che si è svolto a Barcellona.
Die Style Masters International Awards sind eine von Revlon Professional geschaffene Plattform, die Friseuren aus aller
Welt die Möglichkeit gibt, sich als Künstler auszudrücken und ihre kreativsten Arbeiten auf einer renommierten globalen
Plattform zu präsentieren. Zum ersten Mal in diesem Jahr ging dieser eindrucksvolle Wettbewerb einen Schritt weiter und
integrierte Farbe in die Philosophie von The Style Masters: 1 Schnitt, 3 Looks. Erleben Sie hier die preisgekrönten Looks,
die während der großartigen Style Masters Show in Barcelona präsentiert wurden.
Les Style Masters International Awards sont la plate-forme créée par Revlon Professional pour donner aux coiffeuses et
coiffeurs du monde entier la chance d’exprimer leur talent d’artiste et d’exposer leur travail créatif sur la prestigieuse scène
internationale. Pour la première fois cette année, cette impressionnante compétition est allée plus loin et a incorporé la
couleur dans la philosophie The Style Masters : 1 coupe, 3 looks. Découvrez ici les looks gagnants présentés durant le
sublime Style Masters Show qui s’est tenu à Barcelone.
The Style Masters International Awards son una plataforma creada por Revlon Professional que ofrece a los estilistas de
todo el mundo la oportunidad de expresarse como artistas y de exhibir sus obras más creativas en la prestigiosa plataforma
global. Por primera vez este año, esta inspiradora competición fue más allá e incorporó el color en la filosofía de Style
Masters: 1 corte, 3 looks. Descubre aquí los looks ganadores presentados durante el magnífico Style Masters Show que tuvo
lugar en Barcelona.

Global
Winner
Maria Montes Campal
Manuel Mon Estilistas
Spain

The Best
Stage
Performance
Award
Mandy Lau Hoi Man
Color Group
Hair Salon Limited
HONG KONG

The Most
Beautiful
Color Award
Natalya Zheglova
Rayskaya Ptitza
russia

The Young
Talent
Award
Jeneta Shekhovich
Studio Master Classs
Russia

Pavlina Gemedzhieva | Polly Style | Bulgaria
INTERNATIONAL
FINALISTS
Carla Fuenzalida Durán | Carla Fuenzalida Parlour | chile

SABINE PÖSL | GM Friseure | GERMANY
Among the winners, the jury chose 9 international finalists who competed to win the Global Style Masters Award, the Best
Stage Performance Award and the Most Beautiful Color Award and showcased their creations live in Barcelona.
Tra i vincitori, la giuria ha scelto 9 finalisti internazionali che hanno gareggiato per aggiudicarsi il Global Style Masters Award,
il Best Stage Performance Award ed il Most Beautiful Color Award e che hanno mostrato le loro creazioni live a Barcellona.
Gianni FUSCHI | In Primo Piano Pineto snc | ITALY

LINDA SCHUSTER | Salong Etage | sweden
Unter den Gewinnern wählte die Jury 9 internationale Finalisten aus, die sich um den Global Style Masters Award, den Best
Stage Performance Award und den Most Beautiful Color Award bewarben und ihre Kreationen live in Barcelona präsentierten.
Le jury a choisi parmi les divers gagnants nationaux les 9 finalistes internationaux qui ont concouru pour remporter le Global Style
Masters Award, le Best Stage Performance Award et le Beautiful Color Award ainsi qu’exposer leurs créations en live à Barcelone.
Entre los ganadores, el jurado escogió a los 9 finalistas internacionales que compitieron para ganar el Global Style Masters
Award, el Best Stage Performance Award y el Most Beautiful Color Award, mostrando sus creaciones en directo en Barcelona.
DAVID rae | David Rae Salons | UK

All-Star
Challenge
2018
After the overwhelming success of the American Crew All-Star Challenge 2017-2018, the most important men’s hairstyling
competition in the world, we are glad to present the work of the 16 global finalists shot by legendary photographer and
American Crew founder, David Raccuglia. The competition finals took place in Barcelona, where a 4000-strong crowd saw
Vitaly Pimenov (Russia) named the Global Winner.
Dopo il travolgente successo dell’American Crew All-Star Challenge 2017-2018, la più importante competizione maschile
per parrucchieri al mondo, siamo lieti di presentare il lavoro dei 16 global finalist immortalato dal leggendario fotografo e
fondatore di American Crew, David Raccuglia. Le finali della competizione si sono svolte a Barcellona, dove un pubblico di
4000 persone ha assistito alla nomina di Vitaly Pimenov (Russia) come vincitore globale.
Nach dem überwältigenden Erfolg der American Crew All-Star Challenge 2017-2018, dem weltweit wichtigsten Wettbewerb
für Männerfrisuren, freuen wir uns, die Arbeiten der 16 Finalisten präsentieren zu können, die von dem legendären
Fotografen und American Crew-Gründer, David Raccuglia aufgenommen wurden. Das Finale des Wettbewerbs fand in
Barcelona statt, wo Vitaly Pimenov (Russland) vor 4000 Zuschauern zum Global Winner gekürt wurde.
Après le succès sans précédent de l’American Crew All-Star Challenge 2017-2018, la compétition de coiffure pour hommes la
plus importante au monde, nous sommes heureux de présenter le travail des 16 finalistes internationaux photographiés par le
photographe légendaire et fondateur d’American Crew, David Raccuglia. Les finales de la compétition se sont tenues à
Barcelone, où une foule en délire de 4000 spectateurs a vu Vitaly Pimenov (Russie) remporter le titre de Champion du monde.
Tras el arrollador éxito del American Crew All-Star Challenge 2017-2018, la competición de peluquería masculina más
importante del mundo, estamos encantados de presentaros el trabajo de los 16 finalistas internacionales capturado por el
legendario fotógrafo y fundador de American Crew, David Raccuglia. La gran final de la competición tuvo lugar en
Barcelona, donde 4.000 asistentes vieron a Vitaly Pimenov (Rusia) coronarse como Global Winner.

Global
WINNER
Vitaly Pimenov
Russia

1 2 3
4 5 6
7 8 9

10 11 12
1-Kelvin Wong (AuSTralia); 2-Hassan Nasser (Canada); 3-Brit Laursen (Denmark);
4-Rabbah Bouzghaia (France); 5-Laura Sierra Garcia (Germany); 6-Mariano Schiano (ItaLY);
7-Daniel Arturo Quinones Elias (Mexico); 8-Wilman Valverde Perez (Peru); 9-Viggo Von Scheliha (S.Africa);
10-Alberto Salvador (Spain); 11-Julien Vacca (Switzerland); 12-Mehmet Ali Denel (Turkey);
13-Sam Wall (UK); 14-Bohdan Vasylevskyi (Ukraine); 15-Jorge Buccio (USA).
13 14 15

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Hairdressers know they
could count on Shiseido
Professional to launch a
brand new colour system
developed specially for
Asian hair - now every
client can be a ColorMuse.
Fashion, hair and make-up
are diversified worldwide.
So in the world of hair
colour, consumers are
eager to try different
colours and/or designs in
keeping with other
trends. In recent years, bleach and
hair colour design became popular
and show no signs of stopping.
And millennial generation
fashionistas are demanding
hairstyles that express one’s
character, driving consumer trends.
Shiseido Professional was
determined to give them what they
wanted, creating colour products
that can inspire stylists and let
them create whatever colour they
can imagine on any type of hair,
fulfilling the colourist's artistic
dreams and introducing the client
to the utmost joy of hair colouring.
Enter Shiseido Professional's
Colour
Totality
Finally, a treatmentbased
hair colour to
expand the range
of colour application
and variation almost
infinitely.

COLORMUSE by PRIMIENCE.
Finally a hair colour specially
formulated to develop the bright
and vivid colours your clients
with Asian hair and complexions
have been clamoring for. And the
COLORMUSE Color Cream is
backed up with a series of products
to meet all your hair colouring
needs: Color Remover to remove
colour pigment without damaging
hair, Color Equalizer as a precolouring
treatment to improve hair
condition, Top Coat to moisturize
and smooth hair and help retain
colour longer, and a Color
Shampoo and Color Treatment to
prolong the colour and preserve a
salon-fresh look. Shiseido
Professional hopes to empower all
stylists and consumers, letting them
take the creative lead.
For more info visit www.pro.shiseido.com
Everything the hairdresser needs
for bright and vivid colours and hair
care treatments for before & after
L-R:
Color Cream
(12 colors)
Color Equalizer
Color Remover
Top Coat
Color Shampoo
(3 colors)
Color Treatment
(3 colors)
products
83

Pastel
Pop Fever
Talented Goldwell Color Zoom
Winners teamed up to create and
present the latest hair trend in Asia:
a rainbow of perky pastel shades
to brighten up any fashion palette.
Pastel coloured hair fever
continues to spread
from the Korean Wave
to all over Asia and
shows no signs of
stopping. Not only
do such hues flaunt an
element of the avant-garde and
fashion-forward appeal, but they
also provide face-slimming and
brightening effects. Many
fashion icons and influencers
such as South Korea's well-known
make-up blogger - PONY,
popular group EXID and BTS
are all following suit.
On a mission to keep up with

Minnie Kuo / Flux Collection
Kenjin Huang / Four Hair Concept
this latest demand for pastels,
Goldwell has released a bright,
new colour collection aptly
dubbed “PASTEL POP”, featuring
the new Pastel Shades from
Colorance. And what better way to
spread the word than to invite the
superbly talented Goldwell Color
Zoom winners: Eason Chen
(Color Zoom Global Winner)
from Eros, Minnie Kuo (National
Color Zoom Winner) from Flux
Collection, and Kenjin Huang
(National Color Zoom Winner)
from Four Hair Concept to
express their personal visions
of Pastel POP by creating
the ultimate collection of
complementary cuts, styling and
- of course - colour, for cuttingedge,
trendsetting inspiration.
By combining the hottest Asian
fashion trends and new techniques
for cutting and coloring, this
dream team of Color Zoom
winners delivered a tantalizing
Taiwan hair fashion collection that
amounts to irresistible temptations
for any fashionista!
Eason Chen / Eros
The fresh faces of
talent: Goldwell
Color Zoom
Winners set trends
throughout Asia
Goldwell Colorance Pastel Pop shades expand your colour
palette immeasurably, from cool minty green to warmer
plum purple, yummy mango, and raspberry pink... not to
mention a more subtle and elegant smokey sapphire effect.
trends
85

Versatile
style
Shisheido
Professional joins
forces with two
famous stylists from
Tricca Japan to
showcase bold and
gorgeous fashion.
Bold versatility is key
to this enchanting new
collection by Shisheido
Professionals and
Tricca Japan.
T
he philosophy behind
Shisheido Professional
is that every beauty
artist is unique and free
to create their own
signature style.
This approach was
ultimately manifested when the
company collaborated with creative
talents Toshihide Mori, Founder,
and Color Director Oda Naoya of
Tricca Japan, who demonstrated
their expert skills in structure
cutting and multilevel symmetrical
colouring, topped off by elegant
styling to interpret Shisheido's
seasonal trends.
Tricca, founded in 2002, focuses
on a total beauty experience,
unique yet practical enough for
the client's daily lifestyle.
The theme of 2018 S/S “Spectrum”
embraces all seven of the primary
colors, boldly using strong colors
to match and contrast with the
wide variety of fashion elements
found in clothing, make-up, and
hairstyles.
Then, a self-aware color
interpretation and high-profile
contour highlighting techniques,
“Double-faced colours”, make it
possible for a woman who is
routinely even-tempered to
discover another side of herself
thanks to this season's versatile
trends. It's almost as if angels
and demons co-exist - sometimes
virtuous, sometimes devilish.
Now a woman can transform
freely according to her mood and
the occasion. A woman so magical
and elegant has absolute power
over everything.

Shisheido Professional held the “Seminar on Social
Media for Salons 2018” on 28 June 2018 in Kowloon.
Participants were given ideas on learning and
applying social media to their salon business.
Business
online
Shisheido
Professional’s Salon
Digital Program
2018: a first in Hong
Kong’s hair industry.
Shisheido Professional has
always helped salons
develop their business by
supplying top quality
professional hair beauty
products and services.
Now thanks to its Salon
Digital Program 2018, the brand is
also offering a further push for salons
to meet potential customers and
generate businesses via the internet
and social media, even becoming
key opinion leaders themselves.
Edith Pak (General Manager-Hong
Kong, Professional Business
Division, Shisheido Co., Ltd.)
remarks that helping salons to
nurture their own influencers is an
innovative and much anticipated
plan to soon be implemented.
During this innovative 12-month
program participants will be trained
and given support in such aspects as
product sponsorship, exclusive new
product trials and updated product
information, as well as receive
training and guidance on social
media management.
Shisheido Professional will also
invite future salon Key Opinion
Leaders to attend new product
launch events and hair shows where
they can gain a better understanding
of the brand’s philosophy and
mission, as well as a chance to
preview the latest hair trends to
increase their level of acceptability
and persuasion. “Business
digitalization also frees salons from
time and space constraints. They
can interact with potential customers
and look for business opportunities
anytime, anywhere,” says Pak.
digital
87

Signature
simplicity
Showcase your
natural elegance with
hair that perfectly
contours your beauty
with texture & styling.
Bold Beauty
Bold Beauty
Goldwell texture offers a comprehensive product
assortment to cater all client needs.The products work in
the mild-alkaline and the pH-neutral ranges. Available in
different strengths, they are gentle on the hair and match
different hair structures and waves results.
The fashion capital
Seoul inspired
Goldwell and the
renowned South
Korean Juno Academy
to redefine chic with
three contemporary
and fashionable looks that also
demonstrate the powerful
potential of texture services in
your salon. Three main trends can
be adapted to personalise any
look. The Bold Beauty offers
elegantly long locks for clients
seeking sexy and trendy celebrity
allure day and night. The
Romantic Heart is brimming with
class and the pure charm of
feminine sophistication, thanks to
multiple layers and fringes
moulded to match your mood.
More volume at the roots creates
soft charisma for the Lively Soul
Romanic Heart
Lively Soul
cropped bob, perfect for the
adventurous spirit seeking quick
change-ups. Now these cuts,
textures and styling can release the
power of individual beauty. And
because beautiful looks are made
to last, discover the Goldwell care
and styling assortments that
perfectly complement the
Goldwell perm services. Now the
best looks can be created in-salon
and recreated at home.
For more information visit
goldwell.com
88 styling

Elevate creative
colouring mastery
The Creative Colour
Master Workshop by
Goldwell Hong Kong
imbues stylists with top
notch colour knowledge
and expertise.
t Goldwell, creative innovation
has always been one of the
key priorities to elevate
stylists. To this view, they
have now engaged the
Color Zoom Challenge
Global Winner,
Lok Chan, to head up a Goldwell
Master Workshop to expose stylists
to commercial colour trends and
practical know-how in creative
colouring. This 1-day interactive
advanced hair coloring workshop
takes stylists on a journey
of creative colour mastery.
With a deep dive into colour
theories, it not only helps refresh
stylists' colour fundamentals, but
also sets them up to correct color
formulations. Lok also guides
stylists on correct colour mixing
choices, whether permanent,
demi-permanent and direct dye
colours.The workshop combines
technical knowledge with latest
trend colour placement and
techniques - from ombre, sombre
to balayage. What's more, Lok
generously shares his own secrets
on how to tackle common issues
in creative colouring and hair
conditioning, like colour correction
skills, as well as practical tips in
lightening - all with a view to
genuinely aiding stylists in
overcoming the daily challenges
they are sure to come across while
working on their own salon clients.
The most exciting part of the
workshop is the inspiring hands-on
session, during which stylists work
in groups to develop a stunning
colour design on models, putting
their newly gained knowledge
and inspiration into action.
Such an innovative trend-based
commercial colour workshop
not only enhances the stylists'
creativity, but also builds their
mastery into advanced colour
services that serve to boost
their salon business.
education
89

The 23rd edition
of Cosmoprof Asia
will take place in Hong
Kong this November,
new initiatives that
are due to set the
industry abuzz!
Inside
knowledge
From 13 to 15 November
2018, Cosmopack Asia,
to be held at Asia
World-Expo (AWE),
will present avant-garde
products and solutions,
focusing on raw
materials and ingredients,
machinery and automation,
primary and secondary packaging,
contract manufacturing and
private labels. From 14 to 16
November 2018, Cosmoprof Asia,
to be held at the Hong Kong
Convention & Exhibition Center
(HKCEC), will host companies
and professionals specialising in
finished products in various
sectors – perfumery and cosmetics,
beauty salon and spa, hair, nail and
accessories, naturals and organics.
There will also be special initiatives
dedicated to exhibitors and
professionals to facilitate
networking and promote the
products of exhibiting companies.
Exciting attractions for 2018
include SKINTONIC - a unique
initiative involving both fair
districts taling visitors on a
journey through the
manufacturing steps to the
creation of a luxury cosmetic
product. Inside “SKINTONE –
The Factory” a special serum with
anti-aging and lifting performance
will be produced. This year's event
will also host the 5th edition of
BOUTIQUE, the charity initiative
of Cosmoprof Asiain support of
Chinese children affected by HIV
during their scholarship.
For further information about all
aspect of the fair, please visit
www.cosmoprof-asia.com - online
pre-registration is now open.
ON HAIR - a
highlight at
Cosmoprof Asia
dedicated
specifically to the
hair sector - will
feature superb live
demonstrations
and captivating
shows.
events
91

Success was inevitable for
Eric Koh when, after several
years of professional
experience as an instructor
at Pivot Point Malaysia,
he first won the Singapore
Golden Scissors Award
and walked away as the Champion
in 1994. Eric Koh then became
Eric Koh takes the stage
the principal of E.EX Hair Salon
& Academy, where even today
to demonstrate how
he continues to produce talented
professionals and mentor new
Shiseido Professional
rising stars of the Malaysian hair
industry. Given his own talent and
intends to empower all top teaching skills, it is no wonder
that many of his mentees win
international awards and recognition.
stylists and consumers
Now Shiseido Professional further
strengthens their colour range with
with new cutting-edge
the newly developed ColorMuse
by Primience. And who better to
hair colour products.
showcase the potential of this new
line and inspire other colorists than
Leading
by color!
Shiseido Professional Beauty
Creative Team - Eric Koh in
person. Breaking out from his
usual style of being dark and cool,
Eric Koh awed the crowd with a
colorful spectacle using never
before seen, Shiseido Professional
ColorMuse by Primience. “Let’s
Dive into Colors 2018” was the
theme, as each model was dressed
from head to toe in a bold
spectrum of hues. Koh created
some stunning looks and
demonstrated his technical skills
on stage. His performance was
inspiring and held an important
message for all the future
generations of hairdressers:
Break out of your comfort zone
and create without boundaries.
Eric Koh’s showstopping talent
perfectly embodied the concept
of Shiseido Professional all
new ColorMuse by Primience
products
93

Estetica eCommerce
is now online
Just a simple click, even from your smartphone or tablet,
and you can have the magazine in your salon.
Subscriptions, albums, offers, and special package deals
with discounts you’ll love!
SUBSCRIBE ONLINE at
www.ecommerce.estetica.it
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Y
A gorgeous coiffure may
sometime comes at the
cost of your hair’s health
and happiness. Give your
crowning glory the care it
craves & deserves.
ou probably know that hair
may become dry, brittle,
or damaged after chemical
services like bleaching,
coloring, perming or
straightening. After all, hair
structure and components
are altered considerably; especially
the hair cuticle will not close tightly
after opening. That can mean that
hair has suffered damage that
leaves it frizzy and unmanageable.
Moreover, salon customers often
neglect their hair after a salon
service, most likely resorting to
FMCG (fast-moving consumer
goods ) or over-the-counter
remedies that cannot give their
hair what it needs the most.
This is why hairstylists need to
offer their adequate at-home care
products, to protect and prolong
that salon-fresh look.
One solution is to suggest Recover
Care of Alonzo Australia,
formulated with natural extracts
Rescue
remedy
from seaweeds, soybeans and
nourishing Vitamin E, Omega
3 fatty acids, iron and zinc. This
favorite is used worldwide because
of its ability to restore healthy and
shiny hair. Recover Care, which
comprises shampoo, conditioner
and treatment, utterly conquer
every client right from the first use.
Mr. Steve Sim, 30-year-experienced
hairstylist, shares, “Recover Care
of Alonzo Australia is my trulyloved
product. Its resilience can
even rebuild hair after contact
with chemical services.
My customers are convinced and
totally satisfied after using it.”
Changing hair care habits can
entirely resolve misunderstandings
about chemical service in salons.
Just recommend quality
professional specialized hair care
products to repair hair completely!
care
95

Hair: Daviv Goh Kok Seong
@ D Hair Park for
Shiseido Professional
Photo: Gary Chong
Make-up: Eugune Low
Estetica n. 3/2018
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