Austin 2019 Construction Monthly

Increased Demand for Innovation
Digital applications and analytics are opening new doors for
machinery. Therefore, demand is increasing for more innovation
and sophisticated technology.
Customers want more than monitoring production. They want
to remotely control their equipment through mobile devices.
This requires technological advances and system updates.
The demand comes from saving time and money. Users have
even become used to machinery informing them of automatic
updates. This includes replacing parts.
Other benefits include an additional GPS system and 3-D
printer installation.
Customers Don’t Pay for Hardware
Customers are paying for technology and services, and are no
longer paying for hardware. This simple change dramatically
altered the sales chain. Most manufacturers are finding more
benefits from being cross-functional, offering more digital
technology for their products.
Customers are able to access data through their machines. This
data is accessible in the cloud. This makes improved collaboration
with stakeholders.
Emphasis on Rapidity
Industrial machinery results in high-quality work, crafted with
precision. This quality results in reliability. Before, manufacturers
relied on talented engineers to craft machinery with
this quality. Today, manufacturers also add customer insights
to the manufacturing process.
Today, this process produces quality machinery but does so
rapidly. Speed-to-market has always been a customer need.
Technology is able to integrate machinery at market value but
with fast results.
SPECIAL AUSTIN SHOW EDITION 2019 39