The Garage 289

News 08
Exhibitor day returns
as more businesses sign up for Automechanika Birmingham 2019
Automechanika
Birmingham is
hosting an Exhibitor
Day designed to
ensure exhibiting
companies leverage as much
as possible out of the show
and enhance visitor experience.
The event is due to take
place on 21 March at Birmingham
NEC and comes
after 2018’s exhibitor day
received an overwhelming
‘thumbs up’ from all who attended.
With more aftermarket
businesses committed
to taking part in this year’s
trade show in June, many exhibitors
are signing up to the
helpful exhibitor day.
Major names already committed
to the 2019 exhibition
include Schaeffler, ZF,
DENSO, MAHLE Aftermarket,
Delphi Technologies,
Valeo, Bosch, Hella, Bilstein
Group, MANN + HUMMEL,
NGK and Yuasa, with new
names signed up to exhibit
including Apec Braking Ltd,
BM Catalysts, Draper Tools,
GROUPAUTO, Morris Lubricants,
OESSA, Texa UK and
Total UK.
As well as giving this year’s
exhibitors the chance to seize
upon invaluable networking
opportunities with fellow automotive
businesses, it will
provide an ideal opportunity
for them to share their stand
plans with the press, in time
for preview issues.
The day will also arm them
with a raft of information
including presentations on
pre-show marketing, attracting
visitors to the stand and
making best use of the networking
facilities available.
In addition, this year will
welcome professional training
providers 12th Man Solutions
to the exhibitor day,
where the company’s exhibitions
division ProExTra will
be delivering a fast-paced,
interactive session and sharing
practical hints, tips and
advice to help inspire exhibitors
and generate a stronger
ROI from this year’s show.
A number of event suppliers
will also be in attendance,
on hand to offer discounts to
exhibitors on furniture packages,
stand designs, catering
and scanners to capture visitor
data.
With over 10,200 automotive
industry personnel attending
the highly successful
2018 event, alongside
500 exhibitors from over
120 companies spanning 26
countries, 2019 promises to
see the return of leading suppliers.
New initiatives will
include the Bodyshop Training
Hub, a new Aftermarket
Innovation Showcase, Retail
Accessories Village, and central
Visitor Highway to name
a few, with more details to be
shared at March’s event.
Nichola Reeder, Director
and Co-Founder of 12th
Man Solutions said: “We are
relishing working with Automechanika
Birmingham and
applying our in-depth experience
in delivering training
workshops for major
industry names. Our aim is
to inspire exhibitors, helping
them to find their unique
voice and speak passionately
about their brand to influence
buyers and visitors at
the show.”
Jack Halliday, Event Director
of Automechanika Birmingham,
said: “Our objective
is to give exhibitors the
best support possible, ensuring
they are fully equipped to
contribute to delivering one
of the best visitor experiences
yet at this year’s show.
“12th Man Solutions’ involvement
this year adds an
extra dimension for our exhibitors,
and will help to unleash
their inner exhibitionist
in order for them to reap
the full benefits of showcasing
their products and services
in front of thousands of
visitors.”
8 News.indd 1 04/02/2019 09:57