Professional Beauty January/February 2019

WWW.PROFESSIONALBEAUTY.COM.AU
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AS SEEN IN MAJOR
FASHION MAGAZINES
AGE PREVENTION SKINCARE
Protect your skin from BLUE LIGHT
Constant exposure to blue light from screens, a lack of natural light
and not enough sleep can alter our skins biorhythms causing wrinkles,
dehydrated skin and a dull complexion
THE SKIN LOOKS REJUVENATED 76%
IN THE MORNING THE SKIN LOOKS RESTED 95%
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CONTENTS
January/February 2019
Contents
9 Editor’s letter
10 What’s on PB radar
12 News
20 Cover story – Derma Aesthetics
birthday celebrations
22 Viewpoint – The value of
celebrity endorsements
24 Skincare - Travel packs
32 Salon view – Ultraderm
34 Trends to watch out for
36 New Makeup
38 Makeup - SPF foundation
40 Tanning
41 Tanning Products
42 Nails - Pretty In Pink
44 New products
46 Nail Trends
48 Valentine’s Makeup inspiration
70
94
48
104
40
54 Style File Nicole Thompson
56 Professional Perceptions - The
Value of Australian Made
70 Model Behaviour Elle Macpherson
exclusive interview
75 Industry Roundtable -
Empowering Women
88 Waxing
92 Industry Insider
94 Real Life - Sister Act
96 Career How I Got Here
98 Interiors - Trend Forecast
100 Technology
102 Wellness
104 Vida Glow with Anna Lahey
106 Salon View -Inskin Medispa
108 Cosmoprof Hong Kong
112 Beauty Escape Tokyo
114 Last Word - Natalie Lucas
ON THE COVER
This year Derma Aesthetics turns nine and
is celebrating the success of its modern
approach to skincare. Co Founders Reika
Roberts and Simone Vescio share their
business journey on page 20.
8 | WWW.PROFESSIONALBEAUTY.COM.AU

PUBLISHER
BHA MEDIA
BHA MEDIA
PUBLISHER + COMMERCIAL
MANAGER
Glenn Silburn
gsilburn@intermedia.com.au
EDITOR
Anita Quade
aquade@intermedia.com.au
BEAUTY EDITOR
Michelle Ruzzene
mruzzene@intermedia.com.au
ONLINE AND NEWS EDITOR
Jenny Berich
jberich@intermedia.com.au
PRODUCTION MANAGER
Jacqui Cooper
GROUP ART DIRECTOR
Sanja Spuzanic
HEAD OF CIRCULATION
Chris Blacklock
cblacklock@intermedia.com.au
WELCOME TO THE first edition of 2019. We thought what better way
to start off the year than to recognise our own homegrown talent and
find out why being Australian Made is a major drawcard on a local and
international scale. The demand from international markets to buy our
products and source ingredients in this land down under is booming. We
chat to industry experts and discuss the benefits of being true blue from
manufacturing in Australia to the issues they face on a production level.
Find out what they had to say on page 56.
When it comes to Aussie beauty we couldn’t think of anyone that sums
up the all Australian woman and female entrepreneur than supermodel
Elle Macpherson. The muse and mother of two sat down with us to chat
about why she launched her salon stocked ingestible range Super Elixir with local company WelleCo, her
business plans and why Australia is leading the way in the health and wellness industry. Read our exclusive
interview on page 70.
Speaking of celebrities – it is no secret bloggers, instagrammers and Hollywood stars only have to post a
selfie or mention a beauty brand to create a consumer stampede and send sales soaring. Think – Meghan
Markle and her love of Jane Iredale’s blush and the pre-wedding Dermalux treatments, Bradley Cooper
and his go-to tan by Vita Liberta used for his hit A Star is Born. We investigate the power of celebrity
endorsement and the effect it can have on your sales. Turn to page 22.
We also sat down with a selection of Australia’s most inspiring beauty entrepreneurs over a roundtable
lunch to discuss the importance of empowering women in the workforce. Hearing their stories of triumphs
and tribulations as they struggled to get their business off the ground was a heartening reminder that
nothing comes without hard work and how important it is to empower a team to create a winning
company. They all agreed on one major point to survive in a tough market – don’t ever give up - just keep
going! (page 75.) So with that in mind – here’s to the success of the New Year.
FOLLOW US:
EDITOR’S LETTER
Professional Beauty magazine is published by
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Ph: 02 9660 2113 Fax: 02 9660 4419
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Brandee Meier
Is a Commercial/ Advertising &
Editorial photographer with more
than 20 years experience and
has contributed to PB for over 10
years. “You’ll find me shooting
mostly in my studio on the Lower
North Shore or on location around
Sydney. The best part about
shooting for January’s beauty
shoot (page 24) is collaborating
with PB on the look of the shots.”
Tye Bate
CONTRIBUTORS
You would have seen Tye’s work in Professional Beauty (he helps produce our Industry
Roundtable Series). Tye’s a Sydney-based creative and entrepreneur that quite simply has
the dream job - including filming models in Los Angeles and New York. For this edition of
Professional Beauty he filmed our Empowering Women session on page 75. “I felt proud to
capture the latest Roundtable on empowering women, I love filming with the Pro Beauty
team and this is an example of the good values they hold and share with their audience”.
Sarah Laidlaw
She’s the current Australian
Makeup Artist of the Year and
Session Hair Stylist of the Year
2018 so Sarah Laidlaw has her
finger on the pulse of all things
beauty. “I always love chatting
to the Professional Beauty team
about makeup and Valentines
Day is such a fun excuse to get all
glammed up in the most romantic
looks of the season.” Page 48.
This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law,
the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to
do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily
represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent
enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its
services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory
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to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.
PROFESSIONAL BEAUTY | 9

PB RADAR
On our
RADAR
THE PEOPLE, PLACES AND EVENTS THAT
PRO BEAUTY IS CURRENTLY CRUSHING ON
MAGNETIC
LASHES
Google has revealed ‘How to
apply magnetic lashes’ was the
top searched beauty query in
2018. Although it’s 2019, we’re
still stumped on this one…
1
KAT VON D
Lolita shade
TWITTERSPHERE
This cleaning
hack is a game
–changer for lazy
sponge washers;
apparently
microwaving your
BeautyBlender
leaves it looking
like new.
@Jaycoko_
is sold EVERY MINUTE
AROUND THE
world
CORAL
Living Coral, a totally insta-worthy colour described as ‘a lifeaffirming
shade of orange with a golden undertone’, has been
named Pantone’s Colour of the Year for 2019. Makeup artist
Hung Vanngo nails it on the stunning Emily Ratajkowski.
MODEL BEHAVIOUR
No surprises here. Miranda Kerr has taken out the title of the
most-followed Aussie model on Instagram with an impressive
11.8m followers.
mirandakerr
hungvanngo
FOLLOW PROFESSIONAL BEAUTY:
facebook.com/ProfessionalBeautyAust
@pro_beauty_aus
@ProBeauty_Aust
linkedin.com/company/professional-beauty
10 | WWW.PROFESSIONALBEAUTY.COM.AU

200 + Brands
20 + Education Sessions
20 + Stage Shows
1 Brand New Advice Hub
Early Bird ends on 18 January 2019
23-24 MARCH 2019
melbourne convention and exhibition centre
Melbourne’s Professional
Beauty Event
Register at
beautymelbourne.com.au

NEWS
SLA PARIS AIMS FOR ‘TOP 5’ STATUS
Thirteen years after its arrival in the Australian
market, SLA Paris has revealed plans to become
one of Australia’s ‘Top Five’ makeup brands.
During her visit to Sydney, SLA international
sales director Olivia Voisin told Professional
Beauty that the French brand is planning to
increase its presence in the salon market and
move into the consumer retail space.
The French brand, which has been
distributed by Sydney-based Encore Beauty
in Australia since 2006, is currently sold in
around 50 spas and beauty salons, and stocked
by numerous makeup artists, TV stations
and TAFES.
Voisin said SLA’s “main plan is to support
the current Encore Beauty salon accounts and
open new doors” but also “explore retail so we
can be accessible to all beauty addicts in Oz”.
Currently available online
slamakeupstudio.com.au, encorebeauty.com.au
and zianibeauty.com.au , the brand will soon
launch on lookfantastic.com.au, ry.com.au, and
facialco.com.au.
In addition Encore Beauty is in discussions
“with two major department store chains” to
stock the brand around Australia and is planning
to launch its own SLA Boutique in an as yetundecided-location
in Sydney.
SLA’s move into Australia’s retail market
follows similar moves by the company in its
other markets – the brand is now stocked
online in most of its 30 export markets and
SLA Paris Boutiques have been been opened
in France (two in Paris and one in Valence),
Cyprus, Canada, Lithuania, Indonesia,
Poland with more planned to open in the next
12 months.
According to Voisin, the company began
its expansion in to the retail market about three
years ago to meet consumers’ growing demand
professional grade products.
“Social media has driven makeup demand,
particularly among the younger generation
who often don’t want a natural look but a more
professional face.”
Encore Beauty general manager Shannon
Earls said the brand will continue to support and
grow its salon and spa market but moving into
the broader retail market (including online) will
help increase brand awareness.
BEAUTY MELBOURNE IS ON ITS WAY
Victoria’s premier trade show for the beauty industry, Beauty Expo Melbourne, has
been rebranded Beauty Melbourne.
The “subtle name change” is designed to help differentiate the event from its
national counterpart, Beauty Expo Australia, which is held in Sydney.
Announcing the change, Event director Cory Watson said Reed Exhibitions
was “so excited to bring a refreshed Beauty Melbourne to Victoria”.
“The team has been working hard to rejuvenate the event features, improve the
visitor offering and ensure we have a mixture of inspiring education and premium
brands that Victorian professionals want to do business with,”she said.
“We look forward to bringing a more bespoke offering to Melbourne that
mirrors the city’s stylish, modern vibe.”
PBS
TAKES ON
ECOCOCO
Professional
Beauty Solutions
has added
EcoCoco – an
Australian face,
body and tanning
range built around
100 percent
Certified Organic Coconut Oil – to its stable of brands.
Launched in 2014 by Stefan Ackerie, the founder of Stefan Hair Fashions
(Australia’s largest hairdressing chain with 37 salons in Queensland),
EcoCoco is based on the belief that 100 percent Certified Organic Coconut
Oil is the key to a healthy and functional beauty regime.
In the four years since its launch the brand has grown from a “small range of
body products” into a full range of face, body and tanning solutions for both
the retail and professional salon market.
Apart from 100 percent Certified Organic Coconut Oil, EcoCoco products
are formulated with “a whole range of organic botanicals and mineral salts”
including Kakadu Plum, Goji Berry, Rosehip Oil, Dilo Oil and Acai” as well as
lime, lavender, peppermint, geranium, orange and patchouli essential oils.
Professional Beauty Solutions CEO Matt Williams says the brand strives
to deliver innovative products that empower women to look and feel their
best in a healthy and natural way.
““EcoCoco signature treatments are designed to fit into any salons current
business model, as an add-on or as a complete body treatment range while
their beautifully packaged retail products will have clients falling in love,
making them an easy-to- retail addition to boost profits.”
12 | WWW.PROFESSIONALBEAUTY.COM.AU

NEWS
THE NEW FACE OF BEAUTY?
Gender diverse makeup is the new face of
beauty, according a report by the world’s most
popular makeup app, Perfect365.
Following a survey of 481 millennial and
Generation Z, the report concludes that gender
diversity is now “mainstream”.
Almost 60 percent of respondents told the
researchers they felt that gender inclusivity for
beauty products is “not just a passing fad, but in
fact is the future of the industry”.
According to Perfect365, “in light of global
economic beauty trends, it’s not surprising that
younger generations are embracing a growing
male makeup industry with ease”.
“Their responses likely reflect a personal
experience or connection with male makeup –
around 54 percent of respondents said that they
personally know a man who wears cosmetics.”
“While the industry still has a long way to go
to market to men on the same level as women,
more than half (53 percent) of respondents said
that they thought brands were doing enough to
include all genders in their advertisements.”
The survey respondents named MAC,
CoverGirl and MILK Makeup as the most
‘gender inclusive’ brands. Other ‘gender
inclusive’ beauty brands mentioned by the
respondents included Anastasia Beverly Hills,
NYX Cosmetics, Make Up Forever, Tarte,
Enter Pronoun, JECCA and Fluide Beauty.
Perfect365 confidently predicts that the
male grooming industry, which was valued at
US$50 billion in 2016, will continue its steady
upward growth trajectory in the coming years as
the “socio-political environment becomes more
inclusive and tolerant”.
The company cites CoverGirl, MAC
Cosmetics, Maybelline and MILK Makeup
as brands that have already stepped up “to
adequately represent the burgeoning market”.
CoverGirl – introduced James Charles
(pictured) as its first male ‘CoverBoy’ in 2016.
MAC Cosmetics – launched makeup
collection in collaboration with beauty
influencer Patrick Starrr in 2017
Maybelline – introduced Manny Gutierrez as
its first male ‘CoverBoy’ in 2017
MILK Makeup – launched ‘Blur the Lines’
campaign featuring male modelswith a message
to stop gendering beauty products in 2017.
A STAR IS REBORN
Vita Liberata pHenomenal 2-3 Week Tan Mousse is enjoying a boom in sales
thanks to a starring role on the big screen.
The mousse, which has been the “the number 1 selling self-tan product in
the Vita Liberata range” around the world since its launch in 2011, was used to
give Bradley Cooper a rugged look in his role as a cowboy-rockstar in A Star
is Born.
On October 5, the day the highly-anticipated film was released in the
US, Cooper’s makeup artist Ve Neill revealed the secret to his rugged
transformation for the role to Refinery29.
“I tanned him every day,” she said. “I had him do full-body [spray] tans
every other week, then every morning I would re-tan him in the chair [with the
Vita Liberata pHenomenal 2-3 Week Tan Mousse].”
Since then the makeup artist’s revelation has been reported on numerous
news and social media pages around the world as well as Vita Liberta’s own
Facebook and Instagram pages in the UK, US and Australia - and sales of the
self-tanner have skyrocketed.
Shannon Earls, general manager of Encore Beauty (the distributor of Vita
Liberata in Australia) said sales of the self-tanner increased “by over ten times
in the two months” after the revelatioon. “.
AST TAKES ON DERMAQUEST
Just one month after adding SkinBetter
Science to its extensive lineup of
clinical skincare brands, Australian
Skin Technology has taken on the
distributorship of DermaQuest.
Australian Skin Technology CEO
Heather Harrison said the company, which
distributes 15 other professional skincare
brands including Aspect, Cosmedix, PCA
Skin and Rejuvaphyl in Australia and New
Zealand, took on the brand as it offers “some of the most advanced skincare formulas
available for professional and home use”.
“I feel privileged and excited that we are partnering with DermaQuest,” she
said. “Aside from our shared passions and philosophies, this partnership is a
sensible and strategic move for both brands.
“We both share underlying knowledge and experience in the cosmeceutical
industry, which creates a solid foundation for the partnership.
Launched in the US in 1999, DermaQuest is “widely known as the trailblazer of
plant stem cell technology, innovative product and advanced delivery systems”.
The range incorporates a number of “technologically advanced ingredients
including peptides, plant stem cells, enzymes and potent antioxidants to achieve
optimum results”.
14 | WWW.PROFESSIONALBEAUTY.COM.AU

NEWS
AUSTRALIAN SKIN CLINICS
LAUNCHES CLUBBLUE
Australian Skin Clinics has launched Australia’s
first medi-aesthetic rewards program – clubblue
– into its 49 franchises around the country.
The program works on a credits-based
system, allowing clients to earn a percentage of
their spend on treatments and products back in
credits called ‘bluedollars’.
Australian Skin Clinics chief marketing
officer Christie Harris said the program was built
to reward clients for rewarding themselves.
“We wanted to find a way to show our
customers that they deserve the best service
and reward them for coming to us for their
medi-aesthetic treatments,” she said.
“This program has been in the works for
over 12 months, with clubblue really coming
to life over the last six months thanks to a lot
of hard work behind the scenes to ensure the
introduction was a smooth transition for our
franchisees and entire network.”
The program categorises clients into three
tiers - Turquoise (any client who makes a
purchase between $1-$1000), Sapphire (clients
who spend $1000- $2000 in a 12-month period)
and Blue Diamond (clients who spend over
$2000 in a 12-month period) – with the amount
of blue dollars earned increasing at each level.
For example, a Turquoise client spending $300
on a treatment would earn 9 bluedollars while a
Sapphire client would earn 18 bluedollars and a
Blue Diamond client would earn 30 bluedollars
for spending the same amount.
Harris said each blue dollar is worth one
Australian dollar to “make the program simple”
and “give clients a sense of earning and
spending real money with real value”.
“We have all been involved with loyalty or
rewards programs where 50,000 points will buy
you a toaster, which is not what we wanted to
give our clients,” she said.
“Even clients who visit infrequently will
be rewarded because everyone deserves it,
no matter how much you spend with us. The
program is an investment into our clients
because ultimately, they come first.”
BELLEZZA TAKES ON GORGEOUS COSMETICS
Bellezza Australia, the new beauty and hair product distributorship set up
by Bodyography founder Rob Tamburro, has taken on the distributorship of
Gorgeous Cosmetics.
The Australian brand is the second makeup brand that Bellezza has taken on since
its formation last year – the company took on America’s Palladio in September.
Tamburro said he has taken on Gorgeous Cosmetics, which was founded
by Australian makeup artist David McConnell in 1999, as it is perfect fit for his
new company.
“Over the years I have watched Gorgeous grow and really loved their concept
of their education background through the Academy of Makeup and also their own
concept stores,” he explained.
“Our businesses were almost aligned and I just loved the energy about the brand, so
I thought it would be the perfect fit for the portfolio of Bellezza brands.”
“Up until now, the company Gorgeous Cosmetics has maintained control and
managed distribution of the brand, as it’s been very important to them to do this.
However, they have been waiting for the perfect partnership, like Bellezza, to present
itself and we’re thrilled that we’ve been able to develop this exciting relationship with
them now.”
Currently stocked in 500 hair and beauty salons around the country, the Gorgeous
Cosmetics is also sold online stores as well as in its Australian Academy of Makeup
campuses in Melbourne Sydney and Brisbane.
The brand, which launched into the US in 2012, skyrocketed in popularity in 2016
when Kym and Kylie Kardashian swatched its ‘Ever Metallic’ eyeshadow palette and
declared it ‘life-changing’ on Keeping up with the Kardashians.
Tamburro said Bellezza will continue to “build on the great work that Gorgeous has
already done in Australia”.
“The aim will be to turn Gorgeous into the leading professional brand in Australia.”
COVERGIRL OPENS
FIRST STORE
The 60-year-old Covergirl
cosmetics brand has opened
its first brick-and-mortar store
− in the centre of New York.
Located in Times Square,
the 3048 square-metre store
is “physical embodiment of
the brand’s new ‘I Am What I
Make Up’ brand philosophy which inspires people “to embrace their unique
identities and unapologetically create any version of themselves”..
Coty Consumer Beauty chief marketing officer Ukonwa Ojo said the
Covergirl “is the first mass legacy beauty brand to launch a flagship store in
North America”.
Highlights in the store include a virtual greeter called ‘Olivia’ and
augmented reality glam stations which allows shoppers to virtually try on
makeup by placing their colour choices in a tray.
16 | WWW.PROFESSIONALBEAUTY.COM.AU

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NEWS
ASYMMETRY GROWS WITH AGE
A new study by a US plastic surgeon has
revealed some bad news for those in pursuit of
beauty’s Holy Grail – facial symmetry.
According to the study by Dr Helena Taylor
and colleagues from Mount Auburn Hospital
in Massachusetts, asymmetry between the two
sides of the face increases at a steady rate of
appoximately 0.06mm each decade.
The amount might seem small but, according
to Dr Taylor, it is a “significant increase over
time” as facial symmetry is commonly regarded
as a key component of human attractiveness.
Published in the latest issue of the Plastic and
Reconstructive Surgery journal, the study also
found that the changes were more significant in
the lower two-thirds of the face.
During the study, researchers used threedimensional
photogrammetry to scan the faces
of 191 volunteers ranging in age from four
months to 88 years.
They then calculated the “root mean square
deviation” (RMSD) to quantify the degree of
asymmetry between the two sides of each face.
They found that the RMSD of facial
symmetry clustered between 0.4 and 1.3 mm -
the RMSD of the upper facial third ranged from
0.2-1.2 mm, the RMSD of the middle facial third
ranged from 0.2-1.4 mm and the RMSD of the
lower facial third ranged from 00.2 -1.2mm.
Despite finding “a highly significant positive
correlation between increasing age and facial
asymmetry,” Dr Taylor said the causes were
not so easily identifiable but “may include
asymmetric skeletal remodeling along with
differential deflation and descent of the
soft tissues”.
“Although facial symmetry is thought to
reflect genetic and molecular development, it
may be perturbed by environmental factors,
nutrition, illness, and behaviour,” she said.
“Some degree of facial asymmetry is
attractive and inherent in any face, but in excess,
it is unnatural and unattractive and correlates
with a decline in well-being.”
The researchers concluded that “the
observed correlation between increasing
facial asymmetry and age can be useful as
a guide in plastic surgery to produce agematched
features”.
LORÉAL
LAUNCHES
DIGITAL SUN
PROTECTOR
Loréal has launched
the world’s first
battery-free wearable
UV sensor - The La
Roche-Posay My Skin
Track UV. The 12mm
x 6mm waterproof
sensor comes with a
wire clip so that it can
be attached to clothing
or accessories.
Guive Balooch, the
global vice president
and head of L’Oréal’s Technology Incubator, said the company’s research “has long
indicated the need for better consumer understanding of personal UV exposure”.
“We created this battery-free sensor to seamlessly integrate into the lives, and daily
routines, of those using it.
“We hope it makes it easier for people to make smart, sun-safe choices.”
My Skin Track UV is activated by the sun and powered by the user’s
smartphone using near-field communication. The sensor measures both UVA and
UVB rays and provides instant status updates to its accompanying app when users
tap it against their smartphone.
The launch of My Skin Track UV follows La Roche-Posay’s 2016 launch of the
first stretchable skin sensor to monitor UV exposure, My UV Patch..
WRINKLES
SCHMINKLES WINS
TGA APPROVAL
Three years after
launching onto the
Australian market,
Wrinkles Schminkles has
won TGA approval for
its medical-grade silicone
pads which “treat and
prevent the formation
of lines, creases
and wrinkles”.
Despite the brand’s
success around the
country, company
founder Gabrielle
Requena says she
applied for the brand’s
inclusion in the Australian Register of Therapeutic Goods to meet the needs
of the changing market.
“Anti-ageing consumers are getting smarter,” she says.
“They are learning one product is not like another, one laser treatment
is not like another… and they are learning to ask the right questions before
spending excessive amounts on treatments and products that might not
deliver the promised results.”
Requena says inclusion in the ARTG gives the brand’s stockists
and consumers “reassurance that the range meets the highest
Australian standards”.
“It isn’t very common for home-care, retail products like ours to get listed
in the ARTG so it says a lot about our range that it has been.”
18 | WWW.PROFESSIONALBEAUTY.COM.AU

DERMA AESTHETICS
birthday celebrations
This year Derma Aesthetics will turn nine and celebrate the success of its modern
skincare approach. In 2010, Co-Founders Reika Roberts & Simone Vescio sat
around a dining room table with the collective dream of changing the way people
approach skincare. Today they run a multi-million dollar business across Australia and
New Zealand, which employs over 25 people and their products are featured and sold
in over 300 skincare clinics. They chat about their modern approach to skincare.
Tell us about why you introduced
dermaviduals & corneotherapy
to Australia…
S: “We’ve always done things our way and have
never wavered with our standards or values, no
matter what might be considered the next fad
or trend within the industry. When we first
introduced dermaviduals and the skin treatment
philosophy of Corneotherapy to the Australian and
New Zealand market, we were basically laughed
at. After all, peeling and microdermabrasion was
seen as the only way to achieve fresh, glowing skin!
No-one was particularly interested in preserving
the epidermis. Certainly there was little concern
for product ingredients and whether any might
actually be influencing cells and systems in a
negative way.”
R: “We’ve since seen the industry turned on its head, with the focus now
firmly on maintaining the skin barrier. This is tremendously satisfying and we
like to think that Derma Aesthetics has played a large role in bringing about
this positive change.”
Education is one of the main tenets of Derma Aesthetics,
can you tell us why?
R: “Education is at the core of all we do at Derma Aesthetics. We never
stop furthering our own knowledge and then sharing what we learn with
our customers. We always encourage them to continually question what is
marketed towards them. This ensures that they are informed and in turn
passionate clinicians. Educating our partner clinics brings us much joy, as
does creating opportunities for like-minded skin treatment therapists to unite,
learn and better this amazing industry.”
S: “Education is actually the foundation of how we, as a company, came about
as well. Reika and I met at an advanced skin education seminar hosted by
Florence Barrett-Hill. Over a shared love of skin, Derma Aesthetics was born!
20 | WWW.PROFESSIONALBEAUTY.COM.AU

Fast forward nine years and we are constantly working towards advancing
the level of knowledge in cosmetic chemistry, advanced skin analysis and
Corneotherapy throughout Australia and New Zealand. We strive to ensure
best practice and to train a new generation of engaged and inspired therapists.
We are proud to be known as a provider of quality education designed for
enhancing post-graduate knowledge. We are passionate about the structure
of the skin and how to make it function at its best. It’s so rewarding seeing
skin treatment therapists develop and adopt this same passion for the skin and
beauty industry.”
R: “We’ve also always stayed resolute on the standard of partners we bring on
board. We’re thrilled that lots of clinics want dermaviduals in their clinic, but
if they can’t demonstrate a certain standard of knowledge or commitment to
education, then unfortunately that clinic isn’t for us. With ‘like attracting like’,
our Derma Aesthetics staff have the same values of education and knowledge.
We’re extremely excited to be heading over to Germany for the 6th International
Corneotherapy Symposium at the start of May with around 30 passionate
dermaviduals partners and staff. The topic is Enzymes In & Around The Skin
and we cannot wait to pass everything we learn onto our clients!”
What drives your passion for customer service?
S: “Coming from a clinic background, I know exceptional customer service
is vital. The support you receive from your product distributors can make or
break your business. Reika and I set out to provide service and support that
made a real difference to the industry. Our partners tell us that any other
distributor doesn’t offer our bespoke business solutions and the support we
provide. One of our partners, Fiona King, was kind enough to send this
through to us recently: “Peninsula Skin and Beauty Clinic is a new stockist of
dermaviduals & dermaviduals deco and I can say with no hesitation that it is
the best decision I have made for the salon to date. The products are of course
amazing but I have to talk about the customer care we have been given from
the time of my initial enquiry to becoming a stockist to date. Every single
person I have spoken to along the way has been terrific. The culture in this
company is obviously fantastic from the top all the way through because you
just don’t get this level of overall care without that! Our BDM is by far the
best that I’ve had the pleasure of dealing with. We have been totally taken
care of and feel confident and assured with the derma team by our side. It is
a very scary time opening a salon with many unknowns and I wish I’d had
this level of customer support from the start of my clinic days. Thank you
everyone at Derma Aesthetics for your passion in helping us succeed. It may
all be in a day’s work for you, but the kindness and helpfulness you have
shown me is actually life changing as I forward with my salon.”
R: “We are the proud recipients of multiple global customer service awards,
including the MyFaceMyBody Awards. However, we will never rest on our
laurels so this remains a core focus for us. Our
quest is to constantly question and stretch
ourselves to improve is strong!”
With everything being available
on the Internet now, why have you
decided to keep dermaviduals offline?
R: “By not allowing online sales, we support our
industry and the expert status that therapists and
aestheticians have accomplished through extensive
training and education. dermaviduals was developed
by a doctor and a team of scientists and as such is
based on proven scientific findings at peer level, as
opposed to exploiting concepts for marketing and
self-promotion. As professionals, it is essential to be
able to identify fact from fiction, information from
hype, and honesty within claims.”
S: “Today’s clients are well informed and conduct
their own research, but will still look to you, as
therapists, for knowledge. It is imperative that
one has a thorough understanding of the product
line, ingredients and treatment methodologies you
recommend. Our partners love that we don’t allow
online sales, ensuring their sales remain in-clinic
and the integrity of the product range is not
tarnished by consumers using the products without
first having a thorough skin analysis and a tailored
skin prescription.”
We know that dermaviduals has
always been cruelty-free, what
inspired this?
R: “We’re so proud that dermaviduals has never been
tested on animals - all test patches are conducted
on human volunteers and dermaviduals would have
never considered doing it any other way.”
Derma Aesthetics seems to continually
buck the trend when it comes to
skincare and business, what advice can
you give to other businesses?
R: “Trust your team and encourage a culture that
will both support and challenge you.”
S: “Our workplace is not a popularity contest nor
is it a game of power playing. We work very hard
to bring out the best by sharing our unique skills
and working together to achieve company goals
not individual agendas. If this is your focus, it will
show in your work.”
R: “Lastly, practice ‘Fear Forward’! Do things that
challenge you. If you think you can’t – work hard
to change your mindset because your thoughts
truly do become your reality.”
S&R: “So if you’re looking to change your clinic’s
future and want to join a supportive family of
outstanding therapists, look no further - you have
found your tribe.”n
To find out more visit: www.dermaviduals.com.au,
www.dermacit.au or phone: 1300 420223.
COVER STORY
PROFESSIONAL BEAUTY | 21

VIEWPOINT
DON’T YOU KNOW
WHO I AM?
The power of celebrity endorsement can send your sales soaring – Anita Quade
checks out the midas touch stars can have on your beauty brand.
CELEBRITIES, BLOGGERS AND
instagrammers only have to whisper about
a product they have on their bathroom
vanity or their ‘can’t live without’ favourite
and boom you have a number one seller
and sellout on your hands. We take a look
at some of the latest celebrities who have
taken products and treatments to another
level by association.
Meghan Markle - The External
Glow Of Royalty
Can there be anything more powerful
than the endorsement of royalty? We saw
it with the ‘Diana effect’ and the latest
royal addition Meghan Markle is proving
a PR powerhouse for beauty brands. On
a recent trip to Australia it was revealed
by a former makeup artist the Duchess
is a fan of Jane Iredale’s bronzer and
Dermalux face treatments.
Dermalux’s Alison Mattock,
Marketing & Public Relations
Coordinator for Professional Beauty
Solutions (the distributor of Dermalux
LED in Australia) said: “We have
certainly seen an increase in demand for
Dermalux LED in the salon market since
the Meghan Markle effect hit, with salon
owners calling to find out more about
the brand, to even just the increased
enquiries we have been receiving on social
media. We have already noticed an influx
of people recommending LED light on
online forums, social media groups and
face-to-face, as the solution to many
problematic skin conditions, including
acne and psoriasis. And this has just been
accelerated by Meghan bringing it to the
forefront of mainstream media outlets.
The response has been incredible!”
The media have been fascinated by the
natural beauty of the former Hollywood
actress and her former makeup artist
revealed she gets her glow from Jane
Iredale Peaches & Cream Bronzer. Artist
Min Min Ma says that she created “a
sun-kissed complexion, soft smoky eyes
in bronzy, earthy tones and soft nude
pink/coral lips” that brought out her eyes
and “complemented her natural features
without overwhelming them” for her
TV appearance on Suits, and then added
the Jane Iredale Bronzer in Peaches and
Cream to “get her glowy, sun-kissed
complexion”. Since then Jane Iredale has
lightly promoted the royal connection –
it has posted a ‘Glow like the Duchess
of Sussex!’ article on its website
recommending the bronzer and two other
products to “help you recreate Meghan’s
gorgeous, natural glow”.
Megan’s makeup artist Min Min Ma
also posted an image of the makeup look
she created featuring the Jane Iredale
bronzer on her instagram account (left).
Kylie Jenner - The Real Reality
Star Effect
With a beauty empire worth more
than $900 million thanks to her Kylie
Cosmetics company, her endorsement can
result in products selling out in minutes.
The star created a tanning frenzy in
August, last year when she posted a selfie
on Instagram alerting her 112 million
followers to “my new favourite at home
self-tan all the way from Australia” – it
was a promotion for Bondi Sands selftanning
foam.
The PR effect wasn’t lost on the
company – it experienced a 500 percent
increase in online sales,” following
the post.
The sponsored post (above), which was
labelled an “#ad” by Kylie, is rumoured to
have cost the Melbourne-based company
around US$1 million.
Last month Kylie topped the 2018
Instagram Rich List compiled by Hopper
HQ, an automated Instagram scheduler.
The report estimates that Kylie’s
sponsored posts now cost US$1 million
each – up from US$400,000 in 2017.
Although not willing to reveal how
much the company paid for its post,
Bondi Sand’s head of sales and business
development, Jordan Mylius, was happy
to share its insta-effect on the brand.
Just three days after the Instagram
Mylius said the post had already received
over 5.4 million ‘likes’.
“Our objective of massive brand
awareness was achieved with an increase
in Bondi Sands Instagram following of
over 20,000 in a 24-hour period,” he said.
“We have also seen a significant
uplift in sales of Bondi Sands in all
retailers globally since the post as well
as over a 500 percent increase in online
sales globally.”
And despite the fact that the Dark
Self Tanning Foam shown on Kylie’s
22 | WWW.PROFESSIONALBEAUTY.COM.AU

EXPECT MORE FROM
YOUR SKIN CARE
post is sold in retailers such as Priceline in Australia,
the post has also positively impacted on Bond Sands’
professional products.
“The demand has also filtered into the salon market,”
said Mylius.
“We have already seen an increase in demand for salon
spray tans with our Professional Salon Dark Solution which
delivers the same results as the Dark Self Tanning Foam
which Kylie posted about.”
Mylius said that company approached Kylie because she
resonated with the target consumer and especially in the
USA because it was a market they were entering in 2018.
Launched five years ago, Bondi Sands has “the strongest
ambassador program and social media following of any self
tanning brand globally with over 500 loyal key influencers”
including Tammy Hembrow, Natalie Halcro, Charlotte
Crosby, Holly Hagan, Gary Beadle, Megan McKenna, and
Michael Finch promoting its products.
Bradley Cooper - The Big ScreenTreatment
What better way to boost sales than a Hollywood celebrity
and a sales office box hit. Actor and director Bradley Cooper
caused a sales boom when it is was revealed her used Vita
Liberata Phenomenal 2-3 Week Tan Mousse for his starring
role on the big screen in A Star is Born.
The mousse, which has been the “the number 1 selling
self-tan product in the Vita Liberata range” around the
world since its launch in 2011, was used to give Bradley
Cooper a rugged look in his role as a cowboy-rockstar in the
hit film featuring Lady Gaga.
On October 5 last year, the same day the highlyanticipated
film was released in the US and two weeks
ahead of its release in Australia, Cooper’s Oscar winning
makeup artist Ve Neill revealed the secret to his rugged
transformation for the role to Refinery29.
“I tanned him every day,” she said.
“I had him do full-body [spray] tans every other week,
then every morning I would re-tan him in the chair [with
the Vita Liberata pHenomenal 2-3 Week Tan Mousse].”
Since then the makeup artist’s revelation has been
reported on numerous news and social media pages around
the world as well as Vita Liberta’s own Facebook and
Instagram pages in the UK, US and Australia and sales of
the self-tanner have skyrocketed.
Shannon Earls, general manager of Encore Beauty (the
distributor of Vita Liberata in Australia) said sales of the
self-tanner had increased “by over ten times in the last two
months” – although some of the increase could also be
attributed to the brand’s recent launch into Adore Beauty.
Earls stressed that although Bradley Cooper has garnered
the most publicity for the Irish brand, he was not the first,
and is unlikely to be the last, celebrity to enjoy its long
lasting glow.
“There are a huge number of celebrities that love Vita
Liberata,”she says.
“Some of our long-time celebrity fans include Sophia
Vergara, Emma Watson, Alicia Keys, Hailey Baldwin and
Ashley Graham.” n
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SKINCARE
JET, SET, GO
These travel-size sets make it easy to
stay gorgeous on-the-go and abroad.
24 | WWW.PROFESSIONALBEAUTY.COM.AU

LEFT
La Clinica Firming Lift Skin Kit - La Clinica 03 9799 8803
Thalgo Discovery Kit Silicium Marin Life & Firm - BLC Cosmetics 02 9430 2200
Dermaviduals Travel Kit High Classic Plus - Dermaviduals 02 9960 1300
ABOVE
Ultraderm Skin Renew Ultra Mini Kit - Ultraderm 1300 660 297
Image Skincare Ormedic Travel Kit - Professional Beauty Solutions 1800 625 387
Sothys Dehydrated Skin Travel Pack - Sothys 02 9477 7844
Gernétic International Essential Luxury Travel Set - Gernétic International 1300 437 638
PROFESSIONAL BEAUTY | 25

SKINCARE
Intraceuticals Complete Travel Essentials Opulence - Intraceuticals 1300 725 660
Anesi Beaute DNA Rejuvenation Travel Set - International Beauty Supplies 03 9486 3211
Bioelements The Essential Weekend Kit of Age Activists - Absolute Spa 1300 262 275
Guinot Body Softening Kit - Hamaya International 02 9737 987
26 | WWW.PROFESSIONALBEAUTY.COM.AU

Doctor Babor Booster Travel Set - Babor Cosmetics Australia 1800 139 139
Peter Thomas Roth Jet, Set, Facial - Peter Thomas Roth 0011 1800 787 7546
Pure Fiji Travel Set - Professional Beauty Solutions 1800 625 387
California Mango To Go Travel Kit - International Beauty Supplies 03 9486 3211
PROFESSIONAL BEAUTY | 27

SKINCARE
28 | WWW.PROFESSIONALBEAUTY.COM.AU

Stand FIRM
Lift, tighten and smooth skin
with these anti-cellulite creams
Image Skincare Body Spa Cell.U.Lift Firming Body Crème - Professional Beauty Solutions 1800 625 387
Gernétic International Vasco Artera Orange Skin Body Cream - Gernétic International 1300 437 638
Clarins Body Fit Anti-Cellulite Contouring Expert - Clarins 1800 861 888
Mesoestetic Bodyshock Total Reducer - Advanced Cosmeceuticals 08 9409 5433
Doctor Babor Repair Cellular Ultimate Reforming Body Cream - Babor Cosmetics Australia 1800 139 139
La Clinica Detox & Tone Body Contour Cellulite Gel - La Clinica 03 9799 8803
Environ Body Profile - Sensa Skincare 02 8765 0169
Comfort Zone Body Strategist Cream Gel - BLC Cometics 02 9430 2200
Guinot Minceur Rapide Cellulite And Fluid Retention Cream - Hamaya International 02 9737 9872
Doctor Eckstein Beautipharm Lotion Anticellulite - Eckstein Australia Real Skin Care 1800 026 306
Indemne Gimme Smooth - Encore Beauty 02 9686 3488
Phyt’s Silhoutte Expert Cellulite - Phyt’s 02 9906 1001
PROFESSIONAL BEAUTY | 29

Alpha-H Essential Skin
Perfecting Moisturiser
Alpha-H 1800 659 777
AO Skincare #1
Prepare Cleanser
Cryomed Aesthetics
1300 346 448
Payot Blue Techni
Liss Peeling - Payot
Cosmetics 02 9874 1166
Dermalogica Intensive
Moisture Cleanser
Dermalogica 1800 659 118
Dr Spiller Argan Oil Deluxe
Dr Spiller 03 9645 0200
Dermatonics Gentle
Cream Cleanser
Dermatoincs 0430 582 508
Genie Beauty Exfoliate
3 Triple Action - Genie
Beauty 1800 860 513
Anesi Urban Blue Defense
Serum - International Beauty
Supplies 1800 358 999
Ella Baché Floral Oil Face
and Body Cleansing Oil
Ella Baché 1800 789 234
Li’Tya Vitality Facial Elixir
Li’Tya 03 9587 7088
30 | WWW.PROFESSIONALBEAUTY.COM.AU

SKINCARE
Murad Technoceuticals
Professional Wrinkle
Solution - Murad 1800 687 237
O Cosmedics Hydra
Plus Sleep-In Mask
Inskin Cosmedics
02 9712 8188
Medik8 Micellar Mousse
Advanced Cosmeceuticals
08 9409 5433
Priori TTC fx340 Skin
Restore Crème - True Solutions
1800 808 993
Cosmedix Professional
Sculpted Mask
Advanced Skin Technology
1800 648 851
Serum Factory Party Peel
Skin Juice 02 4960 8980
Usana Celavive
Hydrating + Lifting
Sheet Mask - Usana
Australia 1800 687 872
Rejuvaphyl Pore
Perfecting Complex
Advanced Skin Technology
1800 648 851
Ultraceuticals
Smoothing Pore
Refiner - Ultraceuticals
1800 355 890
PROFESSIONAL BEAUTY | 31

SALON VIEW
Skin
SPECIALISTS
Margaret Young’s clients range from eight to 82 in age. The Skin Spa medispa director
catches up with Michelle Ruzzene to talk technology, treatments and therapy.
How did you get into beauty?
“I was approached by a salon owner in High
Street Armadale in Melbourne, when I was around
18. The owner thought that I had the right nature
for beauty. That’s 32 years ago and I still get the
same enjoyment now in driving skin improvement
results for our clients.”
When was Skin Spa established?
“Skin Spa opened in 2005. Unlike the premises
which looks great, the business itself was
misaligned with new technology. We have owned
it for the last six years and have driven many
significant technological improvements since then.
The Skin Spa branding attracted us, but systems
were old, communication with our clients was not
modern and the service menu was irrelevant to
demand. We stocked about five different brands
of skincare that no-one understood, let alone
could commercialise. We now have Ultraderm and
Ultraderm only.”
MARGARET YOUNG’S QUALIFICATIONS:
• Diploma Beauty (Melbourne Beauty College)
• Diploma Beauty (Electrolysis)
• Diploma Clinical Aesthetics (Capillary Diathermy)
• Diploma Guinot Product Treatments
• Graduate Certificate in IPL / Laser Therapy
• IPL / Laser Safety Officers Certificate
• Certificate IV in Training and Assessment
Tell us about your staff?
“There are between five and six of us that make up the Skin Spa team with
most of our staff having been longer term members. Adair, our most recent
team member, undertook three courses of study at once and has a tenacious
appetite for dermal treatment knowledge. She’s calming, elegant and serious
about her career in dermal skin treatments. Katt she has several laser
accreditations, has worked with cosmetic doctors and performed well over
10,000 treatments. Tamika has modelled internationally in about six countries,
understands contemporary trends with brows and lashes and has around
140,000 followers on her social media. We also have other clever advisory
32 | WWW.PROFESSIONALBEAUTY.COM.AU

people that informally make up the team from medical, legal and financial
backgrounds. Keeping our staff motivated is easy. We believe we reward them
well. We inspire them with new technology solutions to drive results with
our customers, training from Ultraderm’s product range and specific training
related to our equipment, customer service and communicating with our
customers. We provide regular feedback to them on areas for improvement.”
How important is training and education?
“All Skin Spa staff are encouraged in their own time to use our technology
on themselves. We have found that understanding how it feels and what
effect it has increases our ability to provide better quality service. Of course,
education is vitally important with our team. Diploma and post graduate
qualified, we ensure that everyone is up to date, compliant and seeking that
next learning opportunity.”
Who is your typical clientele?
“Skin Spa’s clientele ranges from eight-year-olds requiring their skin to be
decongested to 82-year-olds that want to try our latest anti-ageing and skin
tightening technology. But in most cases our clientele are professional people
including many doctors of varying specialisations, physiotherapists, solicitors,
dentists, television journalists and most importantly, local mums seeking
smoother, clearer skin. They travel far and wide too, from active military
service in Afghanistan, remote islands in the Pacific and Caribbean and
remote mining operations. One of our favourite client’s drives a 4WD more
than six hours to see us, booking twice in two days, dodging feral pigs and
kangaroos along the way.”
Most popular and signature treatments?
“This varies by the season, but decongesting
skin, tightening skin and anti-ageing skin is
where we get our best results for our customers.
We deliver the latest dermal technology such
as the Rezenerate dermal treatments, RF (radio
frequency), peels and LED therapy to assist us
in driving results. When this is combined with
quality home care, our clients are rewarded with
superior results.”
Why do you stock Ultraderm solely?
“Not only has Ultraderm transformed the quality
of the services we offer, the feedback from our
customers has been overwhelming. We have many
clients that are camera-facing each day for their
roles as television journalists who love the antireflective
sunscreen.”
Skin Spa highlights?
“There have been many. Partnering with
internationally published scientific author and
experienced medical doctor Dr Andrew Clarke
has been a highlight for Skin Spa and our clients.
Some of the more notable, emotional highlights
have been helping people rid themselves of
problematic and severe acne conditions, when
prescription medicine has resulted in depression. It
is very rewarding when we begin to get results in
just a few treatments.” n
Skin Spa, 2/20 Stewart Rd, Ashgrove, Queensland, 4060.
www.skinspa.com.au 07 3366 1800
PROFESSIONAL BEAUTY | 33

BUSINESS
Managing business
LIKE A BOSS
Now is the chance to look forward and start planning a few business basics.
Jeanette Galyer reveals how to set your goals and stay ahead of the game.
WHEN I THINK about my younger years,
admittedly they are now a bit fuzzy, I don’t
remember ever saying “I can’t believe how quickly
the year has gone”. But with life now hurtling by
at a blistering pace I’m sure as you read this, you’ll
be joining in me wondering exactly that! This is
the perfect time of year to take control of your
business success. Here are just a few of the things
I’ll be looking at in the year ahead.
Marketing matters
Plan your 2019 marketing strategy for the year
now. Check your website – (I’m assuming you
have one because if you’re not online in today’s
world you’re not really in business). Here is a mini
checklist to make sure you are up to date.
• Is all the information current?
• Are there spelling errors? – I always get a
little twitch when I see what is an otherwise
beautifully designed website with text errors.
• Have any of the prices changed for your
products and services?
• Can your clients book online?
• Do you have a click and collect service? There is
little point spending time and money directing
potential clients to an outdated website.
Get Social
Plan your social media campaign – how often will
you post, what will you post, how many of those
posts will you boost? Prepare posts now to be used at a later date when either
business is slow and you need a boost, or you’re too busy to write a post but
need to maintain a regular schedule.
The Green revolution continues
Climate change continues to be a hot topic, and consumers are more aware
than ever of their impact on the environment. While our clients are happy
to embrace technology in our treatments, increasingly they are reverting to
natural, sustainable ingredients in the products we use. With the Internet
always on hand (or switched to silent in their bag during the treatment),
clients have access to far more information about ingredients and their origins
than ever before. Vegan products were originally thought to be niche market,
but this is now a fast-growing sector which will only continue to increase.
Now is the perfect time to consider the products you use, and retail
products you stock. What are the ingredients, are they sustainable; is
the product produced ethically; are they recognised as cruelty-free; is the
packaging recyclable; is there excessive packaging? Don’t forget your clients
will be googling this.
Injectables intelligence
It is unlikely that the media coverage concerning Australia’s first case of
blindness due to injectables will deter many new or existing clients from
continuing to have these treatments. What we can expect is that clients
will become far more discerning in who they choose to provide this service.
Customer testimonials will have a far greater impact when new clients are
choosing who to trust. If you don’t already collect testimonials, now is the
time to start! Check online for existing reviews and see all the options
available to you. We can also expect far greater scrutiny from regulators
concerning the provision of treatments, as well as the introduction of
new regulations.
34 | WWW.PROFESSIONALBEAUTY.COM.AU

Training Package update
The Training Package for the beauty industry is in the process of being
updated. Training Packages are generally reviewed at least every five
years to ensure they are keeping pace with new technology and current
industry practices. In addition to reviewing the current qualifications and
units of competency, two new qualifications have been proposed to cover
skills where new and additional training needs have been identified. A
new, stand-alone qualification in Cosmetic Tattooing is being considered,
with additional content to cover microblading, feathering, use of products
and treatment of adverse effects. There will also be a completely new
qualification to cover skin rejuvenation treatments. This new qualification
will cover treatments not included in the current SHB training package
such as skin needling to 1mm, chemical peels, LED, and IPL and laser for
skin rejuvenation.
Taking part in this review allows you to have a say in what the new
generation of beauty therapists will be trained in. There will be two
rounds of national industry consultation, with the first round commencing
in the coming months. The draft Training Package Products will be
available for public comment via SkillsIQ Feedback Forum. SkillsIQ will
also be conducting national workshops and webinars. The best way to get
involved and stay up to date is to sign up with SkillsIQ to receive updates
( www.skillsiq.com.au ). The project is anticipated for submission in late
2019. It’s important to make sure you are aware of any changes that are
occurring to keep yourself and staff ahead of the game.
Business necessities
The time-consuming, mundane basics of running a
business. Check out your compliance with awards.
Anecdotal evidence suggests as many as 47% of
small businesses aren’t paying their employees
correctly. Another of the boring but always
constant facts of life when running a business
is account and record keeping. The Australian
Taxation Office recently received additional
funding to investigate areas of non-compliance
and fraudulent claims. The most common errors
made by small business and sole traders relates to
unsubstantiated expense claims, and not reporting
cash income. Check with your accountant on what
is and isn’t claimable. n
Jeanette Galyer is the Sales and Marketing Director
of Eckstein Australia Real Skin
Care Pty Ltd, the importers and
distributors of Doctor Eckstein
BioKosmetik range in Australia
and New Zealand.
Visit: www.eckstein.com.au
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PROFESSIONAL BEAUTY | 35

MAKEUP
Artdeco Color
Booster Lip Balm
Rosé - United Brands
Australia 1300 552 924
Nee Makeup Milano
Perfection UV SPF50+
Base Primer - Masters Beauty
International 1300 470 648
Luzern Broad Spectrum SPF
30 Mineral Sunscreen - Luzern
Laboratories Australia 1300 367 969
Curtis Collection Radiant
Glow Illuminator - Rose Gold
Curtis Collection 03 9421 5577
Mukti Tinted Moisturiser
Mukti Organics 1300 306 554
Kat Von D Beauty
Dagger Tattoo Liner
Kat Von D 0011 1844 500 5832
Vani-T Highlighter
Drops Ivory
Vani-T 08 8206 8700
Asap Pure Beauty
Blender - Asap Skin
Products 03 8683 3333
Lou Lou Lips Alias
Lipstick Robert - Lou Lou
Lips hello@louloulips.com
Paintbox Nine Well Blush
Palette Ember Glow - Paintbox
Cosmetics 03 9614 0129
Nouveau Lashes
Enhance Mascara
Bio Beauty Concepts
02 8218 4500
Nu Colour Bronzing Pearls
Nu Skin 1300 687 546
36 | WWW.PROFESSIONALBEAUTY.COM.AU

MORE THAN
MAKEUP
DISCOVER WHY CURTIS COLLECTION
IS AUSTRALIA’S FASTEST GROWING
MAKEUP BRAND
AUSTRALIAN OWNED
SALON EXCLUSIVE BRAND
ON TREND PRODUCTS
SKINCARE MAKEUP
PHARMACEUTICAL GRADE MINERALS
CRUELTY FREE
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curtiscollection.com.au
@curtiscollection
TO BECOME A CURTIS COLLECTION
STOCKIST CALL 03 9421 5577 OR EMAIL
INFO@CURTISCOLLECTION.COM.AU

MAKEUP
Sun
WORSHIPPER
Stay protected all summer long with these
SPF-infused foundations to keep you pretty
and protected
38 | WWW.PROFESSIONALBEAUTY.COM.AU

LEFT
Lycogel Breathable Camouflage Sand SPF 30
Advanced Cosmeceuticals 1800 242 011
Elizabeth Arden Pro Triple Action Protector with
Sunscreens - True Solutions 1800 808 993
Image Skincare I Conceal Flawless Foundation SPF 30
Professional Beauty Solutions 1800 625 387
Curtis Collection by Victoria Naked Glow BB Cream
Medium Deep SPF 30 - Curtis Collection 03 9421 5577
Jane Iredale Dream Tint Medium SPF 15
Margifox Distributors 1300 850 008
Ella Baché Great Sunguard Foundation Dark Beige SPF 40
Ella Baché 1800 789 234
Hydropeptide Solar Defense Tinted Face Guard
True Solutions 1800 808 993
Youngblood Natural Loose Mineral Foundation Honey
SPF 15+ - Professional Beauty Solutions 1800 625 387
ABOVE
Adorn Cosmetics Loose Mineral Foundation Fair SPF 20
Adorn Cosmetics 03 9808 4422
Guinot Creme Hydra Finish Cream SPF 15
Hamaya International 02 9737 9872
Marc Jacobs Shameless Youthful Look Longwear Foundation
SPF 25 Fair - Kendo 02 9295 9000
Esmi Skin Minerals Mineral Foundation SPF 15
Makeup Cartel 1300 661 176
One Drop Miracle 1 Foundation SPF 20
Glamaco 1300 343 572
Invisible Zinc Sheer Defence Light SPF 50
Invisible Zinc 1800 630 056
Charlotte Tilbury Youth Boosting Perfect Skin Foundation
Fair SPF 15 - Charlotte Tilbury 0011 44 1202 629527
SLA BB Glow Medium SPF 20 - Encore Beauty 02 9686 3488
La Glam Minerals – 2 in 1 Wet/Dry Mineral Foundation Miami
SPF 15+ - La Glam Minerals 1800 524 526
PROFESSIONAL BEAUTY | 39

TANNING
Golden GIRL
Long summer days call for the best in bronzed beauty.
Our advice – fake it. Here’s what’s new in the world of tanning
40 | WWW.PROFESSIONALBEAUTY.COM.AU

Endota Organics
Coconut Oil & Shea
Butter Instant Tanner
Endota Spa 03 5971 8700
80% – 90%
of women
will suffer
from cellulite
after puberty 1
Bondi Sands After
Sun Aloe Vera SPF 30
Sunscreen Spray – Bondi
Sands 1300 961 385
Introducing the
Z Wave Pro
Cellulite reduction & skin tightening
Natural Look Summer Kiss
Gradual Tanning Lotion
Artav Australia 08 8300 1999
The Z Wave Pro is a radial
pulse technology that delivers
acoustic shockwaves to reduce
the appearance of cellulite.
The Z Wave Pro can also be
used as a post body contouring
protocol for improved clearance
of destroyed fat cells, increasing
lymphatic drainage to deliver
optimal results.
Sunescape ‘Summer in Santorini’
Ultra Dark Professional Tanning
Solution – Professional Beauty
Solutions 1800 625 387
Hempitan
Organic Hemp
Body Tanning
Water – Eco Tan
1300 596 118
For reduction of cellulite
30 Minute Treatments
Non-invasive
No patient downtime
Comfortable application
Easy to delegate
procedure
Visible results
MoroccanTan
Instant Exotic
Tanning Mousse
BSB Pacific
1300 867 826
For more information about Z Wave Pro contact
infoaustralia@cynosure.com
Exclusive to and proudly brought to you by
1.Data on file, commissioned by ASAPS. © 2018 Hologic, Inc. ALL RIGHTS RESERVED. Cynosure Australia
is the exclusive distributor for the marketing, sales and delivery of the Z Wave Pro in AUS|NZ. Cynosure is a
registered trademark of Hologic, Inc.

NAILS
42 | WWW.PROFESSIONALBEAUTY.COM.AU

Pretty IN PINK
Unleash the inner Barbie with these
sweet polishes
TOP ROW
Faby Nail Lacquer Sweet as Faby and This is my Dream - International Beauty Supplies 03 9486 3211
SLA Paris Pink Peach and Pink Pearl - Encore Beauty 1300 770 428
Orly Lacquer Head in the Clouds and Pep In Your Step - Hawley International 02 8667 1700
BOTOM ROW
CND Creative Play Pinkle Twinkle and Oh Flamingo - Pacific Nail & Beauty 07 5597 4555
Zoya Professional Lacquer Minnie - SA Beauty Supplies 1300 855 644
Jessica Custom Nail Colour Pinkies Up - Masters Beauty International 1300 470 648
Cuccio Colour Pinky Swear and Pink Lady - Absolute Spa 1300 262 275
PROFESSIONAL BEAUTY | 43

NAILS
Evo2 by Biosculpture Noelene
Bio Beauty Concepts 1300 246 435
Payot Crème Mains Douceur
Payot Cosmetics 02 9874 1166
CND Vinylux
Chandelier - Pacific Nail
& Beauty 07 5597 4555
Mavala Nail Color Pearl Blueberry
Mavala Australia 03 9645 1933
Grace Pedicure Spa
Comfortel 02 9966 5900
Biosculpture Gel and Gemini
Polish Triginta - Bio Beauty
Concepts 1300 246 435
Young Nails Airbrush Kit
Young Nails 1300 766 121
BeautyPro Corn Planer
Dateline Imports 02 9666 3611
44 | WWW.PROFESSIONALBEAUTY.COM.AU

2019
COSMOPROF
BOLOGNA, ITALY – FAIR DISTRICT
14 – 17 MARCH 15 – 18 MARCH
A new world for beauty
Bologna, Hong Kong,
Las Vegas, Mumbai
cosmoprof.com
Organised
BolognaFiere Cosmoprof S.p.a.
Milan, Italy
T +39 02 796 420
F +39 02 795 036
info@cosmoprof.it
Company of
In partnership with
With the participation of

NAILS
NAIL TRENDS
for your radar
This year, get ready for subtle sparkle and nude nails that can be paired with just
about every look. CND’s Education Ambassadors reveal a sneak peek at what’s hot
this season.
NAIL STYLE #1
HEAD INTO THE NEW YEAR WITH
THESE NUDE TALONS AND JUST A
TOUCH OF SPARKLE TO GET YOU
IN THE MOOD.
CND LIQUID & POWDER || CND
SHELLAC® in Bellini & Field Fox
Skye Mcintyre
CND Education Ambassador
NAIL STYLE #2
THESE NAILS WERE CREATED USING
CND SHELLAC AND GLITTER
AND FOIL.....A PLAY IN LIGHT WAS
USED TO FINISH THE EFFECT WITH
MATTE TOP COAT GIVING THE NAIL
A NEW YEAR, NEW YOU TWIST.....
Cherie Pollard
Team CND
CND Education Ambassador
46 | WWW.PROFESSIONALBEAUTY.COM.AU

NAIL STYLE #3
THESE NAILS ARE SIMPLE, CLEAN AND
FULL OF LIFE FOR A MORE DARING
EFFECT – THE GLITTER REFLECTS AND
BOUNCES THE LIGHT AROUND FOR
YOUR OWN PARTY.
Cherie Pollard
Team CND
CND Education Ambassador
7FREE
CRUELTY FREE
MADE IN USA
VEGAN
NAIL STYLE #4
THESE NAILS ARE CREATED USING CND
SHELLAC® CREAM PUFF AND FIELD FOX
COLOURS.....THE MARBLE FEATURE IS
CLASSIC AND MODERN AND WILL PAIR
WITH JUST ABOUT ANY OUTFIT.
Cherie Pollard
Team CND
CND Education Ambassador
YOU ONLY GET
ONE CHANCE
Perfect
TO BE
JESSICA COSMETICS
AUSTRALIA
PRO NAIL CARE – STUNNING COLOUR
1300 470 648
admin@jessicacosmetics.com.au
PROFESSIONAL BEAUTY | 47

Valentine’s
MAKEUP
It’s time to make a bold statement this February – so get ready to be
noticed with siren red lips, glowing skin and pretty nail art. Australian
Makeup Artist of the Year 2018 Sarah Laidlaw shares her guide to
getting it right for your clients.
Skin
“More than ever before, the quality and
texture of your client’s skin is in the spotlight.
Healthy, just-had-a-facial skin is what everyone
wants and skin care treatments and products have
become the star of the show. The glowing, hydrated
skin look is part diet, part skincare regime and part
deftly placed makeup products. The trick is
to focus on caring for skin so prep with a
gleaming primer and lighten up on
the foundation.”
48 | WWW.PROFESSIONALBEAUTY.COM.AU

PROFESSIONAL BEAUTY | 49
MAKEUP

Lips
“It’s far from groundbreaking, but the red
lip is firmly embedded in fashion as a staple
look. The French Girl Red statement lip was on the
international runways in all its bright and bold glory.
In Spring we saw glossy red lips, in Summer we saw
perfectly hydrated old-world Hollywood reds. Try
using a long-lasting formulation on your clients for
Valentines Day. The latest products give a velvety
finish that isn’t drying — and will last through
multiple drinks, dinner and a sweet
Valentines kiss.”
50 | WWW.PROFESSIONALBEAUTY.COM.AU

MAKEUP
Nails
“If you’re game, it’s all about
sensual colours and nail art right
now. From a pretty airbrushed ombre to
handpainted designs to astonish, anything goes
when it comes to a manicure. Try a romantic twist
on this fun trend and go for designs using pink,
red, hearts and flowers for max instagram-ability
for your salon. For clients who want less
look-at-me then a pinky-nude polish
is a perfect go-to for the
romantic.”
PROFESSIONAL BEAUTY | 51

BUSINESS
Insta-worthy ways
TO GROW YOUR BUSINESS
Try these tips to reach your clients and boost sales on Instagram by Heather Porter
BUSINESS OWNERS AND social media
managers are quickly realising that social media
is a “pay to play” game, or more simply put, if you
want to get your message out there you need to
spend some money promoting your posts. Get
started by using what the influencers rely on to
grow their brands.
Tip #1: Make sure you have a
business profile
A personal profile is great for sharing personal
updates with friends and family, but if you want to
grow your business you need a business account.
You can either create a new one from scratch that
is separate from your personal account, or make
your personal account into a business one by
updating the settings inside your Instagram app.
Plus make sure you enable locations so people
can check in when they visit you. You can create
your location inside of Facebook.
Tip #2: Include a call to action in your bio
You are allowed one link in your bio so use it
wisely. Instead of putting a link to your website
home page, promote something – a special of the
month, a blog post that is promoting one of your
treatments or even a link to your online booking
system. You can, and should, change it often too
depending on what you are promoting.
Tip #3: Add hashtags to your captions
Hashtags are the language of Instagram so you
should be using them in your captions. They
help you to be found in the different communities
of Instagram.
Tip #4: Create stories
Stories are 15-second video clips that have builtin
scarcity because they expire after 24 hours. By
posting them you encourage more people to watch
or they know they might miss out on something
from you. The great news with stories is that you
can be more candid in them and don’t need to
worry about fancy editing. Why? They disappear
and people expect them to be off the cuff.
Tip #5: Don’t forget to sell from your
social posts
Do you sell products on your site? Create
shoppable posts where you can link straight to
YOUR INSTAGRAM DAILY CHECKLIST FOR SUCCESS
To grow your business on Insta make these 5 steps a daily habit.
1. Create 1-3 stories each day mixing video and image clips
2. Post once a day on your grid and alternate your own content with
user generated content
3. Check the link in your bio – can you update it for a new promotion?
4. Research and use new hashtags in your captions
5. Try the “follow – like – comment” strategy where you search for a
new hashtag, find 3 prominent users of that hashtag, follow their
profile, like 3 of their posts and comment on 1. You will see your
engagement and followers grow.
your cart for products you show in posts. If you are promoting your services
then mention that there is a link in your bio straight to that page. Do you have
more than 10,000 followers? Then you are allowed to include a link inside a
story to your website.
Tip #6: Share UGC (User Generated Content)
The Instagram algorithm rewards people who are social by suggesting their
profile and showing their posts in the explore tab. One of the easiest ways to
be social is by sharing other people’s content.
You can either share content from people who tag you in or use your
hashtag in their posts or just choose content by influencers you think would
make a nice addition to your grid.
Tip #7: Use apps and tools
From editing images and videos to planning your content, here are a few apps
and tools you might want to ad into your toolkit:
• Captiona: helps you come up with clever captions for your posts
• Planoly: a tool that helps you visually plan, manage and schedule
your posts
• Clips: helps you add annotations to your videos for those who like to read
what you say instead of listen
• Continual: lets you take a long video and break it up into 15 sec clips to
create multiple stories
• Canva: create animated GIFS or short videos with text animation
The key for using Instagram to build your business overall is to be
consistent, be engaging and engage with others, give great value and from time
to time don’t forgot to ask people to buy or book an appointment. Best of
luck to all you insta-stars! n
Heather Porter has run events for speakers such as Tony
Robbins and is now the founder of a website development
company, co-host of 2 podcasts, co-author of 4 business books
and host of That Social Media Show on the Bizversity app. For
details check out: www.heatherporter.com
52 | WWW.PROFESSIONALBEAUTY.COM.AU

STYLE FILE
NICOLE ‘PINKY’
THOMPSON
Acclaimed makeup artist and global brand ambassador for
MAC, Nicole ‘Pinky’ Thompson, has just released her first
book Making It Up – Makeup Minus the Rules.
The 36-year-old shares with Michelle Ruzzene how
she inspires beauty junkies around the world to break the
makeup rules, embrace diversity and live life colourfully.
WHY BEAUTY?
“The constant change! Trends come and go, but I
feel lucky to be able to make people feel really good
about themselves with the blend of a brush or the pat
of a shimmer.”
MAINTAINING PASSION:
“How could I not – I’ve never had any two
days the same in my entire career. My
passion comes from being inspired, and I’m
fortunate to be surrounded with those with
the capacity to do that.”
FAVE PRODUCT:
“My eyelash curler is hands-down my
favourite product, because eyelashes
are the easiest part of your face you can
make beautiful instantly and on the run.”
PERSONAL MANTRA:
“True beauty is on the inside but there
is nothing wrong with throwing a bit of
glitter on it!”
WHAT’S BEEN THE MOST REWARDING
THING IN YOUR CAREER?
“Writing Making It Up is my full circle moment for my
career where I get to pass on so much of the knowledge
I have inherited over the years. Not to mention the fact
that I got to work with some of my best friends in making
the project possible.”
MAKEUP ICON:
“Depends on my mood – Kevin Aucoin, the
original make up pioneer whose books I have
collected over the years that still inspire me. From
Val Garland, Tom Pecheax and Kabuki to my
peers I work alongside everyday, I happily draw
inspo from everywhere.”
FAVE GO-TO SUMMER LOOK:
“My personal go to is to cover every inch of my
body in sunscreen, because otherwise I start
resembling a lobster. But on others anything
long-wearing because ‘shvitzing’ is a thing and it
is not kind to make up.”
THE BOOK:
“We break the rules! I have poured my makeup brain onto
the pages. I wanted to share all the little tricks I have learned
during my 15 years doing makeup and show people out
there how to have FUN with their beauty look. It does NOT
have to be complicated. You CAN wear that colour, and
that glitter - go for it! “
CELEBRITY CRUSH:
“I love Lady Gaga because she
has grown into her look and
embraced her age over time
without going beige.”
MAKEUP PHILOSOPHY:
“Make up is less about how
you look but more about how
it makes you feel when you
wear it.”
FAVE INSTA ACCOUNT:
“@valgarland is my makeup hero
so if social media didn’t exist and
she was putting polaroids of her
work on messenger pigeons, I
would collect all the pigeons for
my very own viewing pleasure.”
SIGNATURE LOOKS:
“I get a lot of work due to not
being afraid to play with colour
but I always make sure I pair that
with really good skin. So when it
comes to signature looks – Good
Skin is always in.”
54 | WWW.PROFESSIONALBEAUTY.COM.AU

Moving to Timely was the
best thing I ever did
I’m the least tech person ever, I basically hate computers. But moving
to Timely was the best thing I ever did. I love that if I get stuck, I know
their Support team are just a phone call or email away.
All you have to do is say yes. — Jazz Pampling, Brow Artist
Say yes, and we’ll take care of the rest.
Talk to us on (03) 8518 4957, or visit gettimely.com to get started.

TALKING POINT
THE
AUSTRALIAN WAY
The lure of Australian Made beauty products is evident with more and more
international markets turning to Australia because of their high quality innovations and
ingredients. Industry experts share their views on why they are proudly homegrown
and the challenges they face. By Anita Quade
LYCON COSMETICS
How has the perception changed of homegrown cosmetics over the past few years?
“We’ve noticed that buyers are beginning to become more consumer conscious. Instead of focusing solely on the price point, consumers
are now looking more closely into where products are from, how they are made and the quality standards of the brand. We feel as though
there is a shift in consumers looking to buy locally, to support brands that are made by Australians, in their own backyard instead of fully
imported products.”
With globalisation how is it viable to keep costs manageable in Australia?
“While manufacturing costs in Australia are higher, we find that manufacturing onsite allows for production to be monitored which, in turn
provides a more consistent and high-quality product.
A premium product may end up costing a little extra, however it becomes viable as it can be used more
efficiently and achieve a greater result as opposed to a cheaper, imported product that can often be inferior and of a
lower quality.”
LYCON Cosmetics
Lydia Jordane, Founder
www.lycon.com.au
56 | WWW.PROFESSIONALBEAUTY.COM.AU

Call today for an obligation free consultation on how Pelactiv can increase sales and services in your business.

TALKING POINT
INSKIN COSMEDICS
What is the drawcard of Australian Made brands?
“Traditionally Australians were attracted to buying local in support
of the economy and keeping jobs at home; and whilst this is no
less important today in recent years both the Australian and the
overseas consumer associates Australian Made with authentic,
premium quality products that originate from a clean and green
living appreciation, made to demanding Australian standards.
Our brands O Cosmedics and GINGER&ME are made
under Good Manufacturing Practise (GMP) standards; a set
of principles and procedures that when followed helps ensure
that therapeutic goods are of high quality. As a result, batches
are consistent, quality is guaranteed, and consumers are safe in
the knowledge they are putting quality care on their skin. We
ensure the actives we use come from reputable sources, are
consumer preferred (we are just as strict about what goes into
our products as those that don’t) and are used in their functional
dose that make a skin difference, and this is a big reason why
Australian brands are building a strong following for products
that work. Australian Made generally reflects and is strictly for O
Cosmedics and GINGER&ME animal cruelty, vegan and gluten
free – we listen to the consumer and what matters to them. Buying
Australian also means buying into the Australian way and culture;
brands with a personality. Typically, Australian brands connect
with consumers in a transparent manner, giving them a chance
to be heard and understood, ultimately building brand trust
and loyalty across diverse backgrounds. Living in Australia is a
multicultural experience reflected in the demographics of our skin
care purchases. As manufacturers we design our products for the
modern Australian whose background is diverse hence making us a
good fit for international markets too.”
What is one of the biggest challenges of creating or selling
Australian Made?
“Without a doubt the costs of goods and labour expenses.
Manufacturing in Australia is expensive. Whilst our manufacturing,
quality control and finished product is of a very high level the
choice and price options when it comes to actives, packaging,
printing is limited and very expensive. Australia has a poor
selection of packaging options which means it mostly needs to
come from overseas. Our brands will not buy from China hence
we pay top dollar for packaging out of Korea and Italy. Australian
active ingredients are also limited and again we must turn to
overseas suppliers for quality products and a greater selection.
Pricing is a major challenge, actives can increase as much as 50%
without notice, freight costs go up and of course pricing is further
influenced by the fluctuation of the currency. These costs are often
absorbed by us given we cannot change our pricing as often as
costs go up. The other hidden challenge is time frames in relation
to receiving both packaging and ingredients from overseas. This
can vary from 3 months to as much as 9 months. Until actives
and packaging are in our hands a lot of the
process is out of our control which makes
manufacturing in Australia a major challenge
at times.”
INSKIN COSMEDICS
Maria Enna-Cocciolone, CEO & Founder
www.inskincosmedics.com.au
58 | WWW.PROFESSIONALBEAUTY.COM.AU

TALKING POINT
ARTAV AUSTRALIA
How has the perception changed of homegrown cosmetics
over the past few years?
“The skincare industry is one that is constantly evolving! In
the past, consumers desire for high efficiency skincare has
been greatly influenced by international brands, as Australian
products were thought to be of lesser or inferior quality in
comparison, however this is no longer the case.
The Australian Cosmetic industry is now recognised for
creating sustainable products that have gained a reputation
the world-over for being some of the best skincare brands
in the industry. Not only are they made sustainably, using
environmentally-conscious products and practices but they can
also compete with any leading non-natural beauty brand.
Consumers have become much more aware of where and
how their products are being produced, as natural and organic
trends along with the shift in environmental awareness are
becoming a driving force behind skincare.
Homegrown ingredients have become sought after within
the cosmetics market and Australia has so much to offer in
terms of natural and organic optioins, with our homegrown
ingredients now regarded as some of the best on the
market worldwide.
This has been very beneficial for the Australian Made
cosmetics industry, as trust has become prevalent in consumer
choices, with today’s generation wanting to be confident in
the products they use. Australia’s product safety rules and
standards are second to none, so buying homegrown cosmetics
ensures this trust.”
What unique Australian ingredients are in your products?
“Being proudly Australian owned and manufacturing our
products locally in South Australia, we like to use as many
homegrown ingredients as possible, as we believe our country
has some of the best organic ingredients in the market. Take
Kakadu Plum, for example, which has the highest Vitamin
C content of any fruit in the world, but also many complex
antioxidants. We use many other Australian botanical
ingredients in our products, such as Eucalyptus, Tea Tree Oil,
Papaya and Lemon Myrtle.
But there is more: many of our products use our exclusive
herbal complex of leaves, flowers, fruits, herbs and roots,
including Balm Mint, Juniper, Pine Leaf, Gentian, St. John’s
Wort, Arnica Montana, Red Clover and Alfalfa. This is a
blend made in Australia with locally sourced products that is
exclusively made for Artav Australia and brings you the best
that Australian nature has to offer.”
Artav Australia
Anthony & Andrew Taverna,
Directors
www.artav.com.au
60 | WWW.PROFESSIONALBEAUTY.COM.AU

TALKING POINT
INTRACEUTICALS
How does your brand represent true Australian values?
“Intraceuticals was founded over 15 years ago in Melbourne,
Australia. There are a few standout Australian values that align with
our brand.
1. SIMPLE LIFE/MINIMALISTIC
Less is more with carefully selected ingredients that have a purpose
in each formulation, therefore no ‘filler’ ingredients and higher
concentration of advanced active ingredients. Our skincare range
is simple to navigate and understand, it is all about ensuring we
deliver results-driven skincare. There are no strict guidelines. Our
core philosophy is our proprietary Hyaluronic Layering system and
our skincare regime is based on this system.
2. LOVE FOR WATER
All our treatments and products are water-based formulas. This
allows us to create lightweight products which hydrate the skin
without leaving any oily residue. Formulating in this way also allows
us to use high levels of water-soluble actives such as sodium
hyaluronate to help us create our high efficacy products.
3. MATESHIP/PATRIOTISM
We partner with the largest and most respected Australian
suppliers to source high quality ingredients from all over the world.
It is important for us to support Australian businesses. We believe
in building long term positive relationships with those we work with
– our team, our customers and our suppliers.
4. EMBRACING INDIVIDUALITY
Our skincare range is condensed but effective with rapid and
visible results for all skin types. The upcoming launch of Retouch
is the next generation in skincare, which allows high level
customisation. The five serums are formulated with the latest
technology in active ingredients for targeted solutions, focused
on specific features of the face. Our products are designed with a
unique 3-step system that allows each consumer to customise their
regime based on their own specific needs.
What unique Australian ingredients are in your products?
“Intraceuticals is an Australian owned and made brand. We are
known for high-quality ingredients and this has given Australian
made products a fantastic reputation overseas, which has
been particularly important in the growth of Intraceuticals in
overseas markets.
We are proud to feature and hero Australian ingredients such
as the Kakadu Plum from outback Australia. We have known for
many years about its high concentration of Vitamin C and the
consequent benefits to the skin. The integrity of the ingredients we
are using is critical to the results achieved from using our products.
Our team travelled to the harvesting location of the Kakadu Plums
with the CEO of our Australian supplier to visit and learn more
about the harvesting methods and the community.
We have always believed in the importance of having a team of
scientists at our Global HQ in Melbourne focusing on new product
development and quality control of all Intraceuticals products. This
is an integral part of our business even though 90% of our sales are
generated in other markets (predominantly in North America). We
are able to formulate and test all new products in our laboratory
and receive instant feedback from our team and testers, this allows
us to make any changes and finesse the final product swiftly.
We work with many botanical ingredients from Australia and are
constantly on the lookout for new Australian native ingredients for our
new product development pipeline. We believe
that our native ingredients are really unique as
they come from such a unique landscape.”’
Intraceuticals
Anthony McMahon, CEO
www.intraceuticals.com
62 | WWW.PROFESSIONALBEAUTY.COM.AU

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TALKING POINT
JAX WAX AUSTRALIA
What is one of the biggest challenges of creating or selling
Australian Made?
“Being able to source raw and packaging materials that are made
in Australia. We have recently obtained the right to use the
Australian Made kangaroo symbol. Every product that we sell
is manufactured by us in Australia but unfortunately virtually all
our raw materials come from overseas. This has nothing to do
with cost – they are just no longer made here. Manufacturing
locally is very difficult especially since the decline of the large
manufacturing industries – cars, white goods, brown goods, etc.
There is less need for local support services – engineering for
example, due to this decline and because of this it is hard to source
locally made machinery. We also have to compete with companies
that manufacture cheaply in Asia – we pay our staff properly and
have to provide holidays, sick pay, superannuation, payroll tax,
safety legislation and the list goes on and many of our off-shore
competitors do not have to do any of these things. Because of
these factors we are generally more expensive than products
from overseas and it is difficult to get consumers (both public and
professional) to see the value in supporting locally made – even
though these consumers still expect to be employed locally and
complain about not enough jobs for their families and friends.
How does your brand represent true Australian values?
“We spend considerable time visiting our customers overseas and
know how valuable an asset being Australian is. Unfortunately,
there are companies overseas that try to cash in on an Australian
theme even though they actually have nothing to do with Australia.
Because of this we are passionate about making sure that all our
branding reflects that we are genuinely Australian. We feature
Australian flora on all our packaging with reference to Aboriginal
uses for each of these plants. We are very focused on supporting
those less fortunate than ourselves and pride ourselves on our
mateship values. We donate both time and money to supporting
indigenous groups – Michele Hetherington our head trainer is
Aboriginal, and we take advice from her as to who, what and how
to best help. We are currently involved with a project in Sydney
that will focus on training Aboriginal persons for a future career
within the beauty industry.
Australian’s have a reputation for being honest – somewhat
blunt sometimes – and we strive to be honest in our dealing with
our stakeholders – staff, customers and suppliers and in the way
that we advertise our brand around the world – we do not make
claims or promises that we cannot keep.
Australian’s are ethical, and I like to think that
we are an ethical company.”
Jax Wax Australia
Tina Copland, Managing Director
www.jaxwaxaustralia.com
64 | WWW.PROFESSIONALBEAUTY.COM.AU

PELACTIV
What is the drawcard of Australian Made brands?
“Australia has long held a reputation for clean, quality
products, excellence in manufacturing standards and an
innovative approach to product development.
Whether it be skin care, food, pharmaceutical
products or supplements – the whole world wants a
piece of Australia.
Without a doubt I would have to say our
manufacturing standards overall are excellent which
is why so many international brands seek to get their
products manufactured here in Australia. The standard
of our ingredients in Australia is incredibly high and
also deemed very ‘clean’. International consumers are
constantly looking for “Australian Made” branding – as
this assures them they are buying a quality product.
Australia has some of the most beautiful, active
ingredients native to our country that are so beneficial
to skin care – Kakadu Plum, Quandong, Native Nipan
and wonderfully active oils such as Lavender and Tea
Tree are just a few that play a part in the Pelactiv
skincare range. The history of the usage of these
ingredients lies with the Aboriginals – who for centuries
unlocked the secrets to their incredible healing,
medicinal and rejuvenating benefits. That’s why
Pelactiv love using these beautifully unique ingredients
to enhance the amazing skincare results from using
our skincare.”
How do Australian products, safety rules and
standards compare to the rest of the world?
“In Australia there are no industry standards for
cosmetics. With sunscreens, these are governed by the
TGA. However if you market a beauty product you
need to ensure compliance with ACCC (Australian
Competition and Consumer Commission) and
NICNAS (National Industrial Chemicals Notification
and Assessment Scheme) - but otherwise there is not
an industry standard.
As a proud quality brand though, Pelactiv have
chosen to manufacture their products in their own
Australian manufacturing company with GMP ISO
22716 accreditations. Our factory is audited yearly by
an international body to ensure quality compliance.
Pelactiv customers can rest assured that their
products are made with high quality controls in place
to ensure consistency and quality in the delivery of
their products. We are proud to say that Pelactiv
are probably one of only a few Australian skincare
companies that manufacture their own products.”
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PROFESSIONAL BEAUTY | 65

TALKING POINT
ULTRADERM
What is the drawcard of Australian
Made brands?’
“We love being an Australian owned and
made brand for several reasons. Over the 10
years that Ultraderm has been in business we
have seen Australian Made skincare brands
grow and flourish.
We too have grown from small beginnings
to where we are today. We believe that
Australians are embracing home-grown
skincare brands as they feel that their skin
concerns, many of which can attributed to
our extreme climatic conditions are best
dealt with ingredients, formulas and products
developed by locals for locals. There is also the
commitment to high quality finished products
and ingredient safety that we are known for.
Australian Made brands are also well
placed to be responsive to product trends
and consumer demand for example when
salons provide us with feedback on the types
of products their clients are looking for, we
can get a new product out relatively quickly if
we feel that the demand is there. It can be a
rapid process from idea, to product creation,
formulation and market launch which would
not necessarily be possible with overseas
brands. Indeed some of our best sellers have
been created as a result of client requests.”
What is one of the biggest challenges of
creating or selling Australian Made?
As with all business there are many challenges
in the skincare industry. One of the main ones
relates to selling and marketing a start-up
brand. When we first launched Ultraderm we
were entering a very crowded market with
long established mainly overseas salon skincare
brands. The challenge was to find our niche,
introduce a small unknown brand into the
marketplace and grow the business on a small
budget. We had to meet both the needs of
salon owners as well as consumers in terms
of product suitability, visible results and price
whilst still staying true to our vision of creating
a brand that would be known for being resultsdriven
and giving value for money. Skincare
clients are very well informed on trends and
skincare ingredients and formulations and
will not remain loyal just to support a local
brand so one has to keep
innovating and delivering
on client expectations.
Ultraderm
Pauline Valle, Founder
www.ultraderm.com.au

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BUSINESS
The homegrown
ADVANTAGE
Aussie beauty brands are keen to show off their authentic roots
and it is paying off overseas. Anita Quade chats to Ben Lazzoro,
Chief Executive, Australian Made Campaign Ltd to find out how
companies can reap the rewards.
Tell us about how you became Chief Executive of
Australian Made Campaign Limited?
“I have a chemical engineering and communications background
with more than 15 years experience across a variety of
manufacturing, management, sales, marketing and communications
roles in consultancy and in-house capacities. After working as
an engineer in manufacturing and technology-based facilities
for a number of years, I then moved into the PR and marketing
area where I was able to help promote the achievements of local
manufacturers and technology developers.
In 2011, I joined Australian Made as Marketing &
Communications Manager – a rewarding role that aligned with my
manufacturing and marketing experience.
In 2016 took on the role of Deputy Chief Executive, and in August
2018, I was appointed Chief Executive.”
How does it feel to be in this role?
“It’s a real honour to be given the opportunity to lead the
organisation responsible for administering one of Australia’s most
recognised and trusted brands.”
What are some of the most memorable
achievements of the Australian Made Campaign?
“Since its establishment in 1999, the Australian Made Campaign
Limited (AMCL) has helped thousands of brands communicate
their Australian Made credentials with authority and credibility.
The logo is an effective sales and marketing asset for any business
making or growing products here in Australia and helps those
brands sell their products – here and overseas.”
How has the reputation of the Campaign grown?
“Over the years, AMCL along with its licensees, has built the
reputation with the logo. It is now recognised by 99% of Australians
and trusted by 86% (Roy Morgan Research 2018). Those are
enviable figures that some brands can only dream about.”
Let us in on some key milestones?
“Some of the most memorable of these include:
• the introduction of the Australian Grown descriptor in 2007
• Between 2004 and 2010, AMCL conducted an export program
aimed at showcasing Australian Made products and opening up
sales channels for Aussie manufacturers in key overseas markets.
• In 2012, AMCL established the largest searchable online Aussie
BEAUTY BRANDS BOOMING FROM BEING
AUSTRALIAN MADE
“We’re absolutely loving being affiliated with Australian Made
and seeing an increase in traffic coming from our listing on
the site which is fantastic!” - Heather Wilkinson, Managing
Director, At One Skincare.
Manufacturing the products locally is a key business strategy
for Little Innoscents because it allows them to source “top
quality” ingredients to make a “far superior” product.
We have been registered to use the AMAG logo for two
years now. It carries a lot of weight. It is highly recognised by
consumers both here and abroad, and it also considered trust
worthy,” - Antonette Goldikidis, Founder Little Innoscents.
Other businesses that have products licensed to carry the
Australian Made logo include: Endota Spa, Kora Organics and
Synergie Skin.”
product directory at www.australianmade.com.au. It provides
information on the products and their makers, and generates
online traffic back to the websites and e-commerce platforms of
Australian Made licensees.
• In recent times, AMCL has also amassed a huge following
across its online, social media and loyalty club platforms. We
have an audience of nearly 400,000 consumers actively seeking
information on genuine Aussie products. All licensees have access
to these potential customers.
• AMCL has established partnerships with key retailers, opening
Australian Made logo-branded retail shops in Melbourne, Sydney,
Adelaide, Perth and Cairns airports, as well as online and offline
retail outlets in China and South Korea.
• Over the years the logo has been used as pavilion and event
branding for a number of high-profile events both in Australia
and overseas.
What are some of the key benefits of skincare and
beauty companies being Australian Made?
“Australia is renowned for its clean, green environment and pristine
production regions, as well as its high-quality manufacturing
standards. As a result, genuine Aussie products are in high demand
by consumers, here and overseas.
68 | WWW.PROFESSIONALBEAUTY.COM.AU

This is particularly important for health and beauty products
which are consumed, rubbed into the skin or applied directly to the
body. Quality, safety and trustworthiness are all key attributes brands
in the health and beauty sector can leverage. The Australian Made
logo helps deliver this message.”
How can you help companies invest in becoming
100 percent Australian made?
“Australian Made has the largest searchable online Aussie product
directory at www.australianmade.com.au. It provides information
on the products as well as contact information for over 2700
manufacturers of genuine Australian products. We always try to
encourage businesses looking for suppliers of Australian ingredients
and components to use this online database resource when sourcing
local inputs.”
What is the lure of brands using the Australian
Made logo?
“The Australian Made logo makes the ‘Australian connection’
instantly and clearly. It’s a solution for shoppers who want to quickly
and easily identify Aussie products and be assured that those goods
meet certain standards – brands understand this and leverage the
logo accordingly.
Brands are also attracted to AMCL’s huge online shopper
audiences across its website, social media platforms and loyalty club.
It’s important t remember that access to these platforms is exclusive
to Australian Made licensees.”
Do you see it as a great advantage to have the
Australian made logo when brands are looking to
export overseas?
“This logo is well regarded overseas – the kangaroo provides
an unmistakable connection back to Australia. In China, where
Australian-made health and beauty products are held in high
regard, the Australian Made logo provides brands with an enormous
advantage. Recent qualitative and quantitative consumer research
commissioned by AMCL and undertaken by Horizon Consumer
Science in Shanghai and Guangzhou, China. Consumers indicated
the logo communicated the following attributes.”
While many beauty brands would like to be
Australian Made they feel that often it is a costly
exercise to be 100 percent Australian Made – do
you think it can be a financial challenge for many
companies?
“We understand that Australia can be a high-cost country for
manufacturers, presenting financial challenges. However, Australianmade
products often fetch a premium in the marketplace which
can go some way to off-setting what can sometimes be higher
manufacturing costs.” n
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Model
BEHAVIOUR
Supermodel and Co-founder of WelleCo, Elle Macpherson chats to Anita Quade about
her range of beauty ingestibles and why she loves using Australian sourced ingredients.
THERE IS A reason Elle Macpherson is known as ‘The Body’
– the five time cover girl of Sports Illustrated and countless glossy
magazines looks the epitomy of health. While a strict beauty and
exercise regime has helped keep her in shape she also reveals it’s
been her green approach to ingestibles that give her a glow. In 2014,
she had a beauty business light bulb moment and decided to launch
her own powerful formula known as the Super Elixir Greens with
Australian company WelleCo which is stocked in beauty salons
nationally. Here she reveals her beauty secrets and plans for 2019.
Tell us why you launched the Super Elixir?
“I’ve always been captivated by the idea of merging health and
beauty with pure natural products and resources, so as Co-Founder,
WelleCo’s initial concept was a natural personal evolution.
In 2014, when I turned 50, I decided to celebrate by sharing a
transformative super greens formula I had been taking created
with my nutritionist Dr Simone Laubscher PhD. The results I
experienced whilst taking it changed my life, so much so, that it
then went on to become WelleCo’s standout hero product, the
Super Elixir Greens.”
With so many years being in the spotlight how
important is it for you to lead a healthy lifestyle?
“Adopting a plant-based diet, healthy lifestyle choices, balanced
physical and emotional health, and discovering the body’s ability
to heal itself – it provided the right environment and proved a real
turning point for me. I realised the power of taking responsibility
for my own health and wellness journey. This has since become a
foundational core value of our company WelleCo. Our aim is help
empower people to positively influence their health.”
What has the reaction been like to the range?
“Our loyal and ever-growing list of global customers has confidence
in our elixirs, love the products, and see and feel the benefits every
day. Twenty-somethings rave about its skin-boosting qualities and
digestive support – and busy mothers’ notice increased vitality and
recognise how our all-in-one Elixir, full of vitamins and minerals,
and our clean plant protein powder, can help with nutrition, time
management and flexibility around meal times.”
Are the ingredients sourced in Australia?
Premium plant-based nutrients are at the very core of our products,
so wherever the very best ingredients can be found is where we
source them from, be it in Australia (our seaweed is from Tasmania
and Kakadu Plum from the Northern Territory) or abroad.
What do you think is the lure of this Australian
based beauty company?
“Australians are renowned for being discerning, health conscious,
curious and authentic. Because we search for what’s clean and best
for our health, we ask lots of questions – is this ingredient sustainably
sourced and where did it come from? What practices were used to
make this food? What is in our food? and how will it benefit my
body? As an Australian-based company that prides itself on only
using premium wholefood nutrients formulated by nutritional doctors,
we ask, and answer these questions for our customers. I feel that this,
combined with being a brand that has spearheaded the ingestible
wellness and plant-based movement, has allowed us to formulate
products that answer those questions. I believe this is why our
customers are so committed to our elixirs.”
How important are ingestibles as part of a healthy
regime in everyday life?
“The modern consumer cares about the appearance of their skin,
accelerated ageing and invests in a quality regime; it makes perfect
sense that this regime includes nourishment from within and at
a cellular level. Since launching in 2014, the industry has gained
significant momentum, especially at the premium end, and plantbased
supplements remain key to our business. We are proud to have
led this revolutionary change in the wellness sector.”
Tell us your best piece of beauty advice...
“For a healthy complexion getting a good night’s sleep is a must! I
have learned to be a better sleeper in recent years – I am a solid 7
hours a night girl now. We need our beauty sleep, it’s a scientific
fact. I learned from Dr Laubscher, that amongst other detoxes and
regeneration, the outer or top layer of our skin comprises tightlypacked
dead skin cells, which are constantly shed throughout the day.
During deep sleep, the skin’s metabolic rate speeds up which helps
with repair. Whether it’s damage from factors such as ultraviolet rays
or internal toxic overload from too many late nights, we really do need
our ‘beauty sleep’.”
Any pre-sleep rituals?
“For quality beauty sleep, I brew a pot of WelleCo Sleep Welle
Calming Tea and spritz Sleep Welle Calming Mist. The lavender
scent really adds to the sense of calm I try to create before bed. If
I still have trouble calming my mind, I’ll lie on my back, place my
feet up the wall, and stretch my arms (like the yoga pose viparita
karani). It has an immediate meditative effect on me. All I need is five
minutes like that and I’m calm and ready for sleep.”
You are known for your natural beauty – are there
any products that you simply can’t live without?
“It sounds obvious but water is essential to brain health, overall
wellness and for great skin because our bodies are made up of trillions
of tiny cells which all need to be hydrated. By drinking two to three
litres of water a day (everyone is different apparently in how much
they need) This translates to the way our skin looks and how our body
functions. I drink about 3 litres of water a day – sipped all day.”
70 | WWW.PROFESSIONALBEAUTY.COM.AU

AUSTRALIANS ARE
RENOWNED FOR BEING
DISCERNING, HEALTH
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EXCLUSIVE INTERVIEW
Typically I love RMS concealers and cheek glow. They’re organic
and have a similar texture to the skin, so always look fresh but don’t
clog my pores or sit on top of my skin like a mask. This, along with
a dusting of light powder applied with a fine brush, is all I need to
feel face dressed.”
What is beauty to you?
“Over the years my idea of beauty has changed. In my 20s, I
believed there was a correlation between beauty and youth, but
as I’ve matured I’ve realised that beauty and wellness are more
aligned. Consistently re-evaluating personal, business, beauty and
wellness choices help me evolve and stay relevant. Most importantly
in my 50’s, (I’m 54) I’ve learned to laugh and not take things too
personally these days.”
Favourite beauty treatment?
“I’m more of a wellness girl. And the great thing I’ve discovered is
that if you look after your body from the inside, the skin and body
looks after itself. I believe in wellness as a prevention from illness.
A home treatment that I find phenomenal for the quality of my
skin and the capacity of my body to detox, regenerate and function
well is my infrared sauna. I’ll meditate, read or call a friend for a
catch up whilst sitting in it in the evenings. There’s a great company
called Therasage, who sell a portable version where your head stays
out, which is nice because it gets up to 140 to 170 degrees. I also
love a good massage to get the lymph system going and blood
flowing – I feel it’s really important to nurture the spirit and body -
and regular massage is a great way to start.”
Can you share with us your plans for business
expansion in 2019?
“Our new line of super boosters is currently launching. They are
therapeutic bioactive formulations designed for targeted support.
There are seven to choose from, including Aquatic Collagen Skin
+ Hair + Nails, Bone Strength + Joint Health, and Immune System
Support with Kakadu Plum. I listen to what my body needs and
choose the appropriate booster. I either add a single vial to water or
combine with my daily WelleCo Super Elixir Greens.
For instant energy I like Women’s Libido + Hormone Support
Super Booster. It’s a medicinal blend of herbs and adaptogens that
help balance hormones naturally and increase vitality and libido.
And it tastes deliciously of fresh raspberries and peach flesh!” n
PROFESSIONAL BEAUTY | 71

THE SCIENCE
of Skin Ageing
The anti-ageing segment is big beauty business – so how do salons own a part of
this ever-growing market? Dr Leslie Baumann reveals the causes of ageing and
how to treat it.
AGEING SKIN IS one of the most common skin care
troubles that both women and men seek to improve.
It’s important to help your clients understand some
of the science behind skin ageing and what causes
it. Here are some important tips on how to explain a
skincare regime and some lifestyle recommendations
for your patients.
DNA Damage
This is one of the largest contributors to ageing skin
and is primarily caused by UV damage from the sun.
While more and more people now understand the
importance of regular sunscreen use, this has not
always been the case. Many older patients did not
wear sunscreen as children and are now struggling
to improve age spots, uneven skin tone, texture
and wrinkles.
UV radiation causes damage to the mitochondria of skin cells,
which, in turn, produce free radicals and cause even more damage. This
sets off a chain reaction of cells that are unable to effectively repair
themselves, leading to signs of skin ageing like wrinkles, skin laxity, and
discoloration.
Sunscreen use is key to preventing DNA damage to your skin.
Patients with sensitive or acne-prone skin who may not tolerate
chemical sunscreens as well can use physical sunscreens that contain
zinc oxide and/or titanium dioxide. These ingredients are typically
well-tolerated by patients with acne, rosacea, and other sensitive
skin subtypes.
If prevention is no longer an option because the damage has already
occurred, the use of topical antioxidants can help to neutralise free radical
damage and aid in cellular repair. Research shows that antioxidants like
polypodium leucotomos, ascorbic acid, niacinamide, and green tea have
protective effects on the skin against DNA damage caused by UV light
and free radicals. foods and dietary supplements can improve the skin.
72 | WWW.PROFESSIONALBEAUTY.COM.AU

SKINCARE
Free Radicals
These are responsible for DNA damage, as well as a plethora of other
detrimental effects on the entire body, including glycation, oxidation and
lysosomal damage. Avoidance of environmental factors that can produce
free radicals is one step that your patients can take to reduce skin damage
and signs of ageing caused by scavenging free radicals. These include:
• Sun exposure
• Air pollution
• Smoking
• Sugar
• Pesticides
In addition, antioxidants are the best defense against free radical damage
and its unwanted effects on the skin. In particular, coenzyme Q10 (CoQ10)
is beneficial because skin cells already naturally produce it. As we age and
if we take cholesterol lowering statin drugs, production of this antioxidant
decreases. Both topical and oral formulations of CoQ10 have been shown
to effectively neutralise free radicals that could otherwise damage important
proteins like collagen and elastin, which are necessary for firm, youthfullooking
skin.
Glycation
The term “glycation” refers to a non-enzymatic
chemical reaction in which sugar molecules attach to
and damage proteins throughout the body, including
the collagen and elastin found in the skin. This is the
same process that causes food to turn brown when
heated. The accumulation of advanced glycation end
products (AGEs) causes accelerated skin ageing,
as well as other health-related conditions. AGE
formation can be caused by both extrinsic and
intrinsic factors, including sun exposure, cigarette
smoke, air pollution, diet, and genetics.
Although many skin care products claim to be
able to treat the effects of glycation, this process is
not reversible – therefore prevention is crucial.
Quick facts
Helping your patients understand what causes the
skin to show signs of ageing is key to improving
ANTIOXIDANTS ARE THE BEST DEFENSE
AGAINST FREE RADICAL DAMAGE AND
ITS UNWANTED EFFECTS ON THE SKIN
Inflammation
Inflammation is another key contributor to skin ageing, in addition to
a number of other conditions like atopic dermatitis, rosacea, psoriasis,
and acne. Many different pathways can lead to inflammation, but once
inflammatory factors are triggered, they can be difficult to “shut off ” again.
Reactive oxygen species (ROS) caused by free radicals can initiate a cycle of
inflammatory responses within the skin.
There is a variety of anti-inflammatory ingredients that have been
proven effective at breaking this cycle and reducing inflammation
within the skin. Argan oil, caffeine, chamomile, feverfew, green tea, aloe,
niacinamide, and safflower oil are among the most effective. By nature,
these anti-inflammatory skin care ingredients can also help to calm
redness, itching, and irritation. Glycolic acid has also been shown to block
inflammatory signals within the skin.
Lifestyle changes can also play an important role in curbing chronic
inflammation. Encourage patients to:
• Reduce sugar intake
• Eat anti-inflammatory foods like salmon, ginger, and walnuts
• Stop smoking
• Get regular exercise
outcomes. Studies have shown that patient education
is one of the most effective ways to increase patient
compliance and outcomes.
Your patients do not necessarily need to
understand the technical science behind what is
making their skin look and act the way it does,
but they should have a basic understanding. Then
when you urge them to stay out of the sun and wear
sunscreen, for example, patients not only understand
why but they also know the consequences —
increased skin aging and risk of skin cancer. Share
with them this information about the main causes of
skin aging and what they can do to prevent and treat
signs of ageing. n
Dr Leslie Baumann is a board certified
dermatologist and a New York Times
best-selling author.
Visit www.derm.net or
www.LeslieBaumannMD.com
PROFESSIONAL BEAUTY | 73

empower
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make (someone) stronger and more confident,
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ROUNDTABLE
Emma-Rose Dermody
Ivy Brow Co
Sonya Annesley
InnerSense Beauty
& Day Spa
Tina Copland
Jax Wax Australia
Carley Dowdle Mandy Gray Yvette Wyeth
asap Skin Products True Solutions
Activeskin
EMPOWERING WOMEN
Female talent is the pillar of the global beauty industry
Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable
PROFESSIONAL BEAUTY | 75

ROUNDTABLE
QUESTION: The beauty industry is positively brimming
with leading ladies that we look up to. Identify one woman
who has inspired your career in the beauty industry and
explain her influence.
LEARNING: ANYONE CAN MAKE A DIFFERENCE
TO THE WORLD IN THEIR LIFETIME, REGARDLESS
OF AGE, PROFESSION OR LOCATION.
Main course is served.
Tina: “My greatest inspiration in my professional life is my
mother. She did not come from the beauty industry. My
whole professional life has been spent in the manufacturing
industry and it just so happens that
at the moment, beauty is what we’re
manufacturing. I was brought up to
believe that I could do whatever I
wanted. I knew I was going to be doing
something professional and that I was
going to be in charge of people. Very
much my mother is well and truly my
influence for me.”
Mandy: “One was a lady called
Natalia Michalun who wrote Milady’s
Skin Care and Cosmetic Ingredients
Dictionary. She taught me about the
science of skincare, whereas before I
was into the fluffy stuff. Also, a lady
called Tracy May-Harriot, who still
travels internationally for Priori. She
introduced me to equipment like Omnilux light therapy. I was
very lucky to have some mentoring from those people.”
Yvette: “My inspiration is here on this roundtable; Carley. I
met Carley 12 years ago when she came to the helm of Asap
and I had just recently launched my online side of the business.
We immediately connected and Carley is always bursting with
energy, inspiration and motivation. Whenever I balk at a business
initiative, she’ll always encourage me to go after it and chase
the dream. I love that
Carley is very invested in
education and she went
as far as to become a
cosmetic chemist, which
I found truly inspiring in
this industry.”
Carley: “My inspiration
is my business partner
who’s also my mother,
Leanne. We have very
different skill sets but
she really thought I
could be anything. She had a background in beauty and saw an
opportunity – there were needs that weren’t being fulfilled and
she really didn’t take no for an answer. At the time the business
was founded, it was very male-dominant. The cosmetic chemists
were mostly male and a lot of them couldn’t understand what
women were looking for. I know when I came to the industry I was
surprised that there were 80-year-old men who had never worn
makeup trying to tell you what you should be doing.”
Emma: “My mum has been my biggest inspiration. I’ve been
very lucky to grow up in the industry. She’s always pushed me to
keep educating myself and to keep training.”
Sonya: “My
mother. I grew up
in a very isolated
farm in Central
West New South
Wales. I was the
only girl. My
mother was an
Avon lady and she
used to go around
the properties and
sell Avon. She was
very glamorous
even though we
were a long way from town. She made her life out there with my
dad and with my brothers and me. She’s 82 now and absolutely
loves it that I own a day spa. I’ve been doing this for 37 years all
thanks to my beautiful mum.”
WOMEN ARE VERY POWERFUL AND RUN THE
INDUSTRY – THEY UNDERSTAND WHAT WOMEN
WANT, AND THE PROCESS OF AGEING AND
MATURITY. THEY KNOW WHAT THE DEMANDS
ON THE SKIN ARE FOR WOMEN. THEY COME
FROM A KNOWLEDGEABLE PLACE AND ARE
GOOD LISTENERS.
- Noella Gabriel, co-founder and president of Elemis.
Sonya Annesley laughs with other guests.
76 | WWW.PROFESSIONALBEAUTY.COM.AU

Deep in conversation before the roundtable begins.
QUESTION: The progress of women in the workplace
has no doubt come a long way, but there are still so many
hurdles such as pay parity; to creating high-paying jobs for
women; to equity at home with regards to unpaid domestic
work; to initiatives that would ensure talented women can
reach the highest levels of business. What is the one thing
you’d like to see change in your workplace in 2019?
LEARNING: THE MORE YOU GIVE, THE MORE YOU
GET BACK. FLEXIBILITY IS KEY.
Sonya: “We have already implemented changes into our
workplace and it’s been that way for a long time. I was a single
mum for 20 years with my business, so I know how hard it is
to be a working mum. What we need in today’s workplace is
flexibility in working hours. If we don’t have that flexibility, we
lose these amazing women that are so incredible at their jobs.
They’re compassionate, they’re experienced, and they’re very
good at multi-tasking. They really want to work, they want to be
in the industry, and they want to stay in the industry. We’ve had
three pregnant staff members in the last 18 months. We have
a WhatsApp and the night before it goes out and it shows you
what you’ve got in the next day. If someone’s sick the next day
or they have a sick child, that’s put on the WhatsApp. There’s
always someone to cover the shift. My staff gives me 100% when
they’re there.”
Tina: “We’re a factory environment so it’s difficult to do certain
things, but we’re very flexible with our staff. Geoff and I want to
give everybody a day off a month so they can get their hair done,
go to the dentist, take their kids out for a day, whatever. We’re
pretty sure we could work it and that we’re flexible enough to be
able to do that. We also incentivise staff with travel. I’ve got a staff
member who’s desperate to lose some weight for health purposes.
We’re giving her a trip to Alaska if she does it. We set people goals
that are achievable that benefit everybody. I don’t want my staff
member to not turn up at work because she’s too sick.”
Carley: “It’s about being flexible in the workplace. We would
rather have more part-time people so that we can have a
fantastic skill set. We encourage not just mums to go to school
events, but also dads. Everybody should have a work-life balance.
Twenty years ago it was very rigid. Everybody had to work fulltime
or you couldn’t have a role.”
Emma: “We’ve got a beauty therapist that’s got a background in
childcare. We have set hours during the week where I am able to
bring in my son, who is still breastfeeding. My clients are also able
to bring their children in. We’ve found there’s a huge demand for
young mums that are unable to get time for themselves. So we’ve
got a little kids area set up. It’s worked really, really well for us.”
Yvette: “We encourage lots of flexibility with our mums and
many of our staff. We’ve had staff for more than 12 years that
have gone and had babies and come back multiple times. We’re
very open to what hours work around their family rather than the
hours working just for the business. We let them know that. We
want them to feel eally safe and secure with their hours.”
Mandy: “Flexibility is very important, not only for women,
but also for men. But the thing I would most like to encourage
women to do is to work collaboratively because we’re not good
that. Men network much better than women do. We need to
give women an environment in which they can collaborate.”
PROFESSIONAL BEAUTY | 77

ROUNDTABLE
QUESTION: What advice would you share with female
rising stars of the Australian aesthetics industry? Include a
favourite quote that best describes your philosophy.
LEARNING: FOLLOW YOUR PASSION. BE
FLEXIBLE. BE KIND.
Yvette Wyeth mingles with other guests.
Emma: “Find your niche market, an area that you love and are
passionate about. Continue to educate and train yourself in that
area. I’ve always found that specialising in something, especially
in the salon, has always worked best for us. Also, keeping up to
date with marketing techniques and trends. Something that’s
been a bit of a game-changer in our business is social media.”
Tina Copland explains her point during filming.
Tina: “Never, ever, ever, give up. Never give up. It doesn’t
matter how much stuff bashes you down, get up again because
it’s never as bad as you think it is. You also have to be sure what
your philosophy is. You can’t be all things to everybody. You have
to decide who your target market is and what your philosophy is
behind that work. Are you a natural, clean, green type or are you
a cutting-edge, out there type?
That’s really important.”
you work with. If you’re thinking of your customers, you have to
give choice. Consumers want to be able to choose. You’ve got
to think who are the most successful in our beauty industry? It’s
Mecca. Are their products really better than what is at David
Jones? No, but they offer the consumer choices.”
Sonya: “A successful woman is only successful if she has a tribe
of women who have her back. I think women are fantastic at
supporting each other. My BDMs come in, they motivate you,
and it motivates the staff. My staff look after the salon when I’m
not there. I know my clients are looked after, my clients know
that they have their back as well. Don’t be afraid of competition,
embrace it, because we all want to work together, there is enough
for everybody.”
Yvette: “Never say never. You can set out with a plan in business
or in life and something happens one day. You’ve got to be able
to change course and evolve your business.”
Tina: “I have two quotes. One is the man who never made a
mistake never made anything. The other is always be nice on the
way up because you’re going to meet them on the way down.”
Mandy: “Make changes
because sometimes we can get
stuck. People think ‘Oh, we’ve
always done it this way’. The only
thing that limits them is their fear
at taking a step off the cliff. Even
if this has worked for you, why
don’t we try it this way? You have
to be prepared to make changes.
You have to add newness.
Twenty percent of everything
that you do has to be new if
you’re prepared to take that risk.
You might as well while you’ve
got 80 percent okay. Because
at one point, you’ll be forced to
make a change. You might as
well make a change as you’re
going along. Choose wisely who
From left: Emma-Rose Dermody, Carley
Dowdle, Glenn Silburn, Yvette Wyeth,
Mandy Gray and Sonya Annesley.
78 | WWW.PROFESSIONALBEAUTY.COM.AU

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ROUNDTABLE
QUESTION: Describe an honest tale of struggle in your
beauty industry career and how you were able to overcome
the trials and tribulations to ultimately achieve a positive
outcome for yourself and your business.
LEARNING: YOU CAN’T BE ALL THINGS TO
EVERYBODY. IT’S CRUCIAL TO BUILD TRUST AND
RELATIONSHIPS IN BUSINESS.
Carley: “For us, it was as a business. Asap was originally based
on the Gold Coast in Queensland. We came to a point where
we had to decide whether to keep it Australia made as we’d
outgrown our manufacturing capability. We decided that it
was very important. Ultimately, we had to relocate the business
to Melbourne. That meant that we couldn’t take some of our
amazing team with us, which was really difficult. It was hard
starting with a whole new team in Melbourne. Even the same
product formulas made with a different mixer were hard to get
right. We planned how much space we needed for the next five
years. Then 18 months later we ran out of space. It sounds like
a great problem to have but it’s a difficult problem. Where are
you going to put your stock and what happens if your place burns
down? It’s making sure that you’re spreading your eggs in enough
baskets and really thinking long-term about the business.”
Emma-Rose Dermody, Carley Dowdle and Glenn Silburn.
Yvette Wyeth at
the roundtable.
Yvette: “There have been many evolutions of our business.
Around 20 years ago we were heavily invested in a spastyle
business, which had about 10 staff. Then the internet
happened. This was a real turning point for us and we pretty
much jumped on it straight away. We had some suppliers that
really supported our move and some that didn’t. We had to
really build our relationships with our suppliers to build trust
with them. That now is the key to our success in the businesses.
Everyone needs to feel comfortable and safe and like they’re
both winning. “
Lunch at The Nag’s Head.
Sonya: “A number of years ago, I bought a sleep apnoea
franchise and I ran that right down the coast. It was crazy
three years. What it made me realise was how much I loved
beauty therapy. So when I went back full-time into the salon,
I realised that gone are the days of the manis and pedis -
people want results, you have to diversify. You have to give
clients something more. I had a fortuitous day when a lovely
lady called Judith came in and asked us if we would like to put
Omnilux in and I transformed my business. It stepped it up a
notch. Then we went into laser and now we do fat cavitation,
microdermabrasions etc. Forming partnerships with different
80 | WWW.PROFESSIONALBEAUTY.COM.AU

companies made the biggest difference to our
business. It saved our business because if I just kept
doing basic facials or a bit of a waxing, there is no
way I could survive. I needed to get big or I needed
to get out. That’s a tough decision but when you start
getting the results with putting in new product, it’s
incredible. It’s been a lifesaver.”
Clinics are generating
over $1,500 per week
with Omnilux
Mandy: “It’s knowing your limitations or accepting
limitations. I know everyone wants to reach for the
sky but it’s about focusing on an area that you’re
an expert in. Sometimes support comes from the
least expected.”
Tina: “We’re great at manufacturing. But we partner
with wholesalers because we’re not good at selling to
individual sellers. That’s not really what we do. We
took this step a long time ago that we really support
our wholesalers. People will ring me complaining they
can buy it cheaper from the wholesaler and I’ll say
that’s because we really look after our wholesalers.
That’s our business model. But the worst thing that
we had was about two years ago when we lost our
trademark. We had a trademark infringement taken
Tina Copland listens intently.
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out against us in Europe. We used to sell under the
Adam and Eve brand. I applied for a trademark
in Europe only to find out that a German beauty
salon had the trademark, Adam and Eve. They
were taking us to court so we hired lawyers in the
UK to look after us. In the end, under legal advice,
we rebranded, which in the end has been good for
us, because we really focused. We decided after
travelling that so many people were cashing in on
brand Australia that our new brand was going to
focus on being home grown.”
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ROUNDTABLE
Our esteemed roundtable guests.
QUESTION: Whether a female is Gen-Z, Millennial,
or Boomer-aged, women overwhelmingly want to see
themselves depicted accurately in marketing – because
authenticity matters for female consumers. Increasingly
campaigns prove that real women are worth investing in.
What responsibility should brands take to ensure their
consumers’ voices are being heard – and reflected in
their marketing?
LEARNING: OUR INDUSTRY DEALS WITH REAL
PEOPLE. THE MARKETING NEEDS TO REFLECT THAT.
Yvette: “This rings true with where I want to take Activeskin.
We have all been slammed on social media with these unrealistic
and unattainable images of women. We’ve been guilty of this too
on our social media accounts and there’s a lot of conversations
now we’re having within our business about authenticity and
real women. I’m a mother of three girls, and my eldest daughter
who is 12 is on social media often. I’m sometimes very fearful
of the impact of what social media can have on her and my
other two daughters in the future. So I feel that if we can start
portraying our social media accounts with the real and authentic
woman then we’re on the right path. I feel sad when I see young
influencers in their early 20s who have had a lot of work done, like
injectables. I find it very worrying.”
Flowers from Flowers on the Point.
Mandy: “It’s about being authentic but, in the end, we’re all
looking for something inspirational or aspirational. One of the
things we need to highlight is expertise. We talk all about our
products without saying there’s an expert behind the product.
We need to promote the therapist, rather than the brand, so a
consumer knows if they go to a professional, they will get you
Emma-Rose Dermody taking
part in the roundtable.
82 | WWW.PROFESSIONALBEAUTY.COM.AU

IT’S ABOUT BEING
AUTHENTIC BUT, IN THE END,
WE’RE ALL LOOKING FOR
SOMETHING INSPIRATIONAL
OR ASPIRATIONAL.
the advice they are looking for. Kids today are
savvy, they know if they’re being marketed to.
They’re more socially aware and they want to know
information about the product, like if the packaging
is recyclable. There’s a cry for that genuine voice.”
Carley: “It comes down to before and afters.
We would never alter a before and after but I see
them retouched all the time. It’s giving people
false expectations and it’s damaging us as an
industry. People don’t just doubt that brand, they
doubt overall what is around. It really is about
keeping it real. I agree people don’t want an image
of themselves; they want somebody better than
themselves to aspire to. They want results that are
going to enhance their life.”
Sonya Annesley, Emma-Rose Dermody and Tina Copland
Yvette Wyeth, Mandy Gray
and Sonya Annesley.
Tina: “It needs to be realistic. My skin has changed,
I’m menopausal, and I’m never going to get the
skin of a 20-year-old back. It doesn’t matter what
amazing magic portion you try to sell me, you could
put a before and after picture of me, I’m never
going to look like that regardless. I can make myself
look as best as I can but some of the advertising
that you see, that certain companies put out,
where X percent of women use this and their skin
loses all their wrinkles - that sort of advertising is
infuriating. Another thing I find
frustrating is people who are cashing
in on brand Australia when they’re
manufacturing in Spain or Italy. It
is really infuriating. All of our range
is now vegan because we saw that’s
what consumers were starting
to demand.”
Post-filimg lunch at The Nag’s Head.
Emma: “I get a lot of the younger
clients. Then anyone above about
30, they always gravitate towards
my mum and feel more comfortable
with her. We judge the client and
accommodate them. We use
Instagram stories and Facebook
live. I find it’s a really good tool with
marketing because we haven’t gone
and edited it. It’s live and realistic.”
PROFESSIONAL BEAUTY | 83

ROUNDTABLE
QUESTION: How can the Australian beauty industry better
celebrate women’s achievements?
LEARNING: LISTEN, LEARN AND MENTOR.
Tina: “I would love to see Professional Beauty magazine start a
foundation that we can use for helping somebody or a group of
disadvantaged people that would like to make a career in the beauty
industry. Where we choose women from within the industry who
would offer their time and their expertise to help people who can’t
manage it by themselves. Maybe name it after an inspiring woman
within the industry.”
Yvette: “There’s nothing better than recognition and listening to
other women’s stories, whether it will be from successful business
I WOULD LOVE TO SEE PROFESSIONAL
BEAUTY START A FOUNDATION THAT
WE CAN USE FOR HELPING SOMEBODY
OR A GROUP OF DISADVANTAGED
PEOPLE THAT WOULD LIKE TO MAKE A
CAREER IN THE BEAUTY INDUSTRY.
owners and product developers, to amazing therapists
in our industry. Even listening to client stories and how
they’re being touched by our industry. Not only their
successes but also the failures of those women and the
everyday struggles.”
Mandy: “Forums like the roundtable are great because
they make an effort to recognise women in the industry.
Might only be one at a time but at least someone’s
pointing out that these people exist and highlighting
their voice. We need to continue to do that and make
sure that these experts are committing to doing some
mentoring – it’s badly needed out there.”
Thought leader Mandy Gray.
Sonya: “Recently my youngest team member, Tori,
participated in the Work Skills Games, competing against
other Tafe students. She worked so incredibly hard with
her mentor and ended up winning silver - she’s number
two in Australia. That sort of thing needs support
because young people get a bad rep sometimes. When I
saw what they were doing, young guys, young girls, it was
a very, very stressful situation they were handling it with
pure professionalism. The ceremony at the end of it was
absolutely fantastic.” n
Cheers to another great Industry Roundtable,
84 | WWW.PROFESSIONALBEAUTY.COM.AU

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WAXING
Get set for a
SMOOTH
SUMMER AHEAD
With summer temperatures soaring and holiday
season in full swing, salons can expect a rise in waxing
appointments. Michele Hetherington reveals her top
tips to ensure a smooth season ahead.
WITH SUMMER NOW here, living in the tropics
also has intense humidity which can make waxing
very difficult. With the warmer weather salons
will see a significant increase in waxing treatments,
especially full leg and intimate waxing. However,
if you are well prepared for the increase in waxing
appointments and temperatures – you will ensure
happy clients and improved salon profit.
Here are some considerations for every salon:
Training: Demonstration workshops, or in-salon
training for Brazilian waxing can benefit new or
inexperienced staff to gain confidence in performing
the treatment with greater speed and efficiency.
Designated Waxing Rooms: Having specific
rooms assigned for waxing can help streamline the
treatment. Make sure it is a cool well-ventilated
room, with good lighting, trolleys should be set
up close to the waxing bed so that the therapist
can move quickly and comfortably when applying
the wax.
Are you using the best wax? Formulas have
improved over the years and modern waxes have
been designed for different climates, therapists
and skin types. Don’t be afraid to try something
new or learn something different, after all
your clients deserve quality products that offer
exceptional results.
Summer Treatment Tips:
Ask your clients to come in 5-10 minutes prior to
their appointment so they can sit in a cool salon
with a glass of cold water to bring down their core
body temperature.
In hot, humid weather the wax room should
have adequate cooling to avoid sticky situations. It
is important that wax is not applied to skin that
is perspiring or over heated. To cool large areas
prior to waxing, you may consider applying a cold
compress, or cool water spray before application of
skin cleanser. Talcum powder or cornstarch applied prior to waxing can help
keep skin dry, protected and aid in lifting the hair up off the skin.
Sunburnt skin and waxing treatments are never a good combination. Before
you commence any waxing make sure clients are not sunburnt. It is important
to educate your clients about the risk of post inflammatory hyperpigmentation
if they intend to relax in the sun after they have just been waxed.
When waxing eyebrows or upper lip with hot wax, apply cotton rounds
soaked in cold water before and after waxing to cool the surface of the skin.
Use a light pre-wax oil which has been designed to be used with hot wax
application to protect delicate skin before waxing. For mature or reactive skin
types, you may need to apply a fine layer of talcum powder or cornstarch
prior to hot wax. When the wax is removed use a cotton round soaked in cold
water as a light compress before applying after-wax lotion, apply a natural
sunscreen with a physical block such as a mineral foundation to protect
against hyperpigmentation.
When performing an intimate wax spray the area first with pre-wax skin
cleanser, allow to air dry then spray a fine layer of pre-wax oil to soften and
protect delicate areas. When the skin is overheated and there is too much
moisture apply a light dusting of talcum powder or cornstarch to further
protect and aid in raising the hair away from the skin. If moisture returns
during the treatment from client perspiration, you may need to repeat the
above steps in some areas to maintain skin protection.
Wax pots – Hot and strip waxes perform within a variable temperature
range, in winter waxes need to be at the higher end of the range while in
summer the pots should be at the lower end. Topping up your wax pots before
they get close to the bottom of the pot will help to maintain a more consistent
working temperature. We recommend you have your wax pots a little cooler
in summer to ensure effective application and removal. Be sure to do a test
patch on your wrist to test the temperature of the wax before commencing
the treatment.
Waxing requires a common-sense approach in summer months. Prior
to any waxing always inspect the skin which is being waxed, use only the
recommended pre and post care products and make sure
your client knows the correct aftercare treatment. n
Michele Hetherington
Jax Wax Australia
National Training Manager
www.jaxwaxaustralia.com
90 | WWW.PROFESSIONALBEAUTY.COM.AU

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INDUSTRY INSIDER
INDUSTRY
INSIDER
Body Catalyst founder and CEO
Samantha Barakat Light reveals the
inspiration behind her growing body
business and her goal to create a healthier
mindset for her clients. By Anita Quade.
Tell us what inspired you to set up Body Catalyst?
“I started Body Catalyst three years ago after I found that
irrespective of how well people ate or how much they
exercised, they would still retain weight in certain areas.
Coming from a Health Science background, the disconnect
between the two fascinated me as much as it frustrated me.
What was even more concerning was how this disconnect
affected people’s confidence (including my own). In-fact, the
harder we work at keeping our bodies healthy and happy,
the more frustrating it is to have pockets of fat insistent on
sticking around.”
What was the treatment that sparked a
‘lightbulb’ moment for you?
“When I learned of cryolipolysis (non-surgical liposuction),
I was excited to find a treatment that helped this very
issue by stimulating and working with the body’s natural
processes. Up until then, changing the shape of the body
was a luxury reserved for the likes of celebrities or the very
wealthy. My vision was to make this technology accessible to
everyone – and with Body Catalyst I achieved that.”
How does Body Catalyst differ from other
clinics offering fat loss treatments?
“Body Catalyst has been built around offering a holistic
approach to helping our customers reach their body goals,
combining leading technology with expertise in nutrition,
health and wellness. All of our therapists are qualified
nutritionists. We are fully invested in helping our clients not
only reach their body goals but maintaining them.”
WE ARE FULLY INVESTED IN
HELPING OUR CLIENTS NOT ONLY
REACH THEIR BODY GOALS BUT
MAINTAINING THEM.
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What are some of the most commonly asked
for procedures?
“Fat Freezing (Cryolipolysis) is a non-surgical alternative to
liposuction, medically proven to reduce fat in treated areas
by 20-30%. A special vacuumed applicator is applied to an
area of the body and a controlled cooling technique lowers
the treatment area to -9C. As fat cells cannot survive at this
temperature, the fat cells crystallize, die and over a period
of 3 months naturally eliminate from the body, making
way for a new body shape to appear. So basically you kill
the fat. Body Catalyst was the first business to pioneer this
technology outside of plastic surgeries, so we have been
able to make this service more accessible and affordable for
our clients.”
Have you noticed a dramatic rise in people
looking for fat loss alternatives?
“People are always looking at ways to make themselves the
best versions of themselves that they can be – physically,
emotionally and spiritually. Body Contouring is not an
alternative to traditional fat loss methods such as healthy
eating and regular exercise, rather it is a beautiful adjunct
treatment that can greatly accelerate fat loss results. It also
gives people the ability to target specific areas on their body,
which diet and exercise has not been able to shift.”
What has been your most memorable
moment in business?
“The most memorable moment was the realisation that
that we don’t only offer our clients a physical shift in their
bodies, rather we offer them an emotional shift about the
way they feel about themselves. I think this is the most
rewarding part of my business – hearing how changes to our
customers bodies has helped their confidence and in turn
acted as a catalyst for positive change. For this, I’m grateful.”
Anything you wish you had have known when
starting out?
“Oh boy, where do we start? That once you start a business
– you’re in. There is no turning back! That as the owner you
get stuck with all the tasks that no one else wants to do.”
You don’t have to have all the answers (and I surely don’t).
Just ask the right people the right questions. Surround
yourself with amazing staff and experts in their fields and
they will help you build a beautiful and successful business.”
What are some of the highlights of your role
as founder?
“Last year was a pretty momentous year as we opened seven
new clinics, rebranded, developed two new websites and
implemented two new CRM systems. We also quadrupled
our workforce and opened clinics in shopping centres.”
Any advice to other budding entrepreneurs?
“Just do it. Too many people spend too much time thinking
BUSINESS AND ENVIRONMENTS
ARE FOREVER CHANGING SO IT
DOESN’T MATTER HOW MUCH
YOU PLAN YOU ALWAYS HAVE TO
PIVOT AND ADAPT.
and not doing. Business and environments are forever
changing so it doesn’t matter how much you plan you always
have to pivot and adapt. So get started, be persistent and get
ready to be resilient.”
If you hadn’t founded Body Catalyst what
would we find you doing?
“Having started some other business. At the time I came
across body contouring I was also looking at an Inner City
Cellar Door and a Co-Working Business.”
What are your plans for the business in 2019?
“Opening new clinics, increasing efficiencies within current
clinics, constantly looking at ways of improving the customer
experience and the employee experience and learning how to
manage from afar with the addition of my second child.” n
PROFESSIONAL BEAUTY | 93

SISTER
ACT
Sister duo Asli Isler and
Derya Koch decided to
combine their passion for beauty
and looking good by launching
the Dermal Hub in 2016 – a
platform offering innovative
beauty products.
ONE OF THEIR first developments is Halo –
an idea born out of a holiday to Bali where they
wanted to be sun safe but couldn’t find what they
were looking for and opted to launch the fashion
forward visor. It is a meeting of talents with Derya
being a Dermal Clinician and Clinic owner, and
Asli being a busy working mum of three – both are
driven by getting the healthiest skin possible. They
reveal the best part about working with family and
their beauty inspiration…
The best thing about working with my
sister is...
Derya - “We have so much fun! There is a deep
understanding, trust and friendship.”
I have always had a love of beauty because....
Derya - “I have been in the cosmetic industry for the past 12 years, with a true
passion for skin and all things beauty. Throughout my career having seen first
hand the result of ultraviolet and the related skin damage caused I feel very
passionate about launching our debut product HALO.”
Asli - “Being from a generation where sun worshipping was a ritual, beautiful
skin and beauty was seen only for those that had time and connections in
the very expensive skin industry. When I started being able to make my
own fashion and skincare decisions I was drawn to those beautiful women I
admired growing up with clear glowing complexions.”
We created Dermal Hub in 2016 with the purpose of...
Derya - “To create a platform for products that preserve and protect the skin
while outdoors. Creating the freedom to be able to enjoy the Australian coastal
lifestyle and still look chic and cool in the process.”
As a busy working mum of three the thing I find most
challenging juggling work and life balance is...
Asli - “Time for me, exhaustion, along with pursuing a passion in an area I
have always found exciting and innovative. Between a hectic work schedule,
three children under 8 and a fur baby and all the activities that go with this is
a time struggle. The one thing that I struggle most is the guilt that goes with
being a working mum who also has a passion and appreciation in creating
beautiful objects that are aesthetically beautiful yet serve a purpose. So time
with the kids is precious.”
The inspiration for the Halo was born....
Asli - “We both have skin conditions that are exacerbated by sun exposure, we
did not feel there was any product that served this purpose adequately. Whilst
on holiday we were discussing our skin concerns and the need for practical yet
94 | WWW.PROFESSIONALBEAUTY.COM.AU

fashionable items. We sought to find a cool elegant product that protected the
delicate face skin, with no luck, hence a gap was discovered.”
REAL LIFE
At Dermal Hub we want to make it a platform for...
Derya - “Awareness and appreciation of simple solutions to an ever
increasing complex world.”
Our company ethos is...
Asli - “Daring to be different! Providing high quality products that are
innovative yet functional and accessible to everyone looking to shield and
beautify their skin.”
One thing I wished we had known when starting out...
Derya - “How much time, time and more time is needed to see an idea
through to market.”
The thing I love most about being an entrepreneur is...
Asli - “The creative and freedom aspect along with you being the driver of
your journey.”
We think Halo is going to be most popular with....
Derya - “A skin conscious fashion forward market, we are far more aware
about the effects of solar radiation and the related skin conditions and general
ageing effects. It’s for people looking to prevent further damage to the face.!
This year the company plans to....
Derya - “Get the word out about how amazing
this product is, feels on and actually works in
shielding your most valuable asset, your SKIN!
Down the track adding products that are in
line with our purpose. The aim is to combine
skin health and protection.” n
PROFESSIONAL BEAUTY | 95

HOW I GOT HERE:
CINDY LUKEN
CEO & Founder of Lük Beautifood
You have the mantra ‘live the life you love’ and
in 2012 launched lük beautifood tell us what
inspired you to launch a beauty range?
“Good question because if you know me I rarely wear makeup!
In 2005 I ran a ‘natural body care’ business for a friend and
witnessed first-hand how beauty products were formulated
and became concerned about what we were piling on our
skin – chemicals, and the lack of knowledge we had about the
ingredients used in products and the effect on our bodies. So
many of us had made the connection between eating for health
but were yet to make the connection with “what goes on our skin
goes in” despite knowing that medicines and nicotine for example
are delivered into our bloodstream via patches on our skin.”
So was this your business lightbulb moment?
“I quickly realised there was no point eating well if you still
slathered on body care products and painted your face with a
toxic cocktail of fragrances, synthetic dyes, chemical preservatives
and petroleum (aka plastic) ingredients when evidence was
starting to show that they were known endocrine disruptors,
carcinogens or linked to cancer or caused allergies and
skin sensitivities.
In 2012 with lukbeautifood.com I officially entered into new
territory – making makeup made from food, sharing my food,
cooking and nutrition knowledge, giving fresh hope to beauty,
and pioneering a healthier way to live that encompassed a
woman’s whole body.
You have an interesting CV; food scientist, chef
and former biscuit baker – how do you go from
this to becoming a beauty entrepreneur?
“I’ve always been an advocate of healthy eating and living well
- taking nothing to extremes nor missing out on the good life.
Food has been my world from cooking as a child and studying
food science and nutrition to cooking for one of Australia’s
pioneering caterers and building the successful biscuit empire
Lüken & May.”
You mention you were shocked to see how
lipstick was made…
“As a food scientist I was intrigued and curious to delve deeper. I
quickly understood that lipsticks are made of oils, waxes, butters,
binders, colours and flavours and that the recipe looked a lot like
a chemical cocktail, not the skin healthy recipe it could be.
For me it comes down to the simple fact “If we eat clean and
healthy food why aren’t we putting it on our skin – as what goes
on, goes in.” This inspired me to create innovative makeup
swapping in high quality skin foods without adding synthetics
and hazardous chemicals for outer beauty and inner health.”
Creating lipstick from food is quite an
effort – how did you develop the concept to
end product?
“With a craving to have another business and armed with this
insight, my science qualifications and experience with developing
new products (in the lab at Sara Lee and with the creation of
80+ biscuit lines for Luken & May my first business) I set up a
test kitchen at home and started experimenting with formulating
all natural, skin healthy lipsticks. It was a ‘no-brainer’ that lippies
could be made from food instead of synthetics. I scoped out my
first product range, found packaging, an eco-designer and world
class manufacturer in Melbourne.”
Was this a long process to finally seeing your
product on the shelf?
“The path took 4 or more years from the concept to launch.
Which is understandable when I was only working 15 hrs a week
with two preschool kids and I also escaped for 18 months to live
on a barge in France with my family.”
Do you think the staying power of the lipsticks is
comparable to others on the market?
“Lip Nourish is designed for the understated woman and for the
woman that is tired of having dry lips that constantly needs a
swipe of lip balm. Lip Nourish glides on with an incredibly soft,
creamy yet weightless texture that’s not too shiny or pigmented
so it is ideal for everyday wear. Use it ‘as is’ on a bare face for
home and when exercising or for an instant ‘lift’ or as part of
your fresh, healthy-look face.”
How extensive is your product range?
“There are 12 universal nudes and neutrals on the menu made
from super rich active goodies to nourish, moisturise and protect,
and as you would expect, free from irritating synthetic colours
and preservatives, drying petroleum and other hazardous toxins.
And, because they are in a slim stick, they easily fit into your
pocket or purse and their sheer shades means you don’t always
need a mirror to apply. They are fabulous for on-the-go!”
What are the benefits of using 100% natural, toxin free lipstick
created from food?
“Actively avoiding makeup made with hazardous ingredients
enables us to care for our whole body. People are becoming
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CAREER
increasingly concerned about their skincare rituals hence the big
move towards naturals and organics, but the majority of women
are still applying foundation, mascara and other products that
contain synthetics and preservatives. Remember, our skin is our
largest organ and we absorb 60% of what we put on it within
30 seconds. That’s scary when you know research has linked
many ingredients to cancer, developmental and reproductive
toxicity, endocrine disruption and allergens / irritants. When
we take a more mindful approach regarding cosmetics we can
avoid troublesome chemicals that potentially harm us, such as
synthetics, colours and preservatives, propylene glycol (PEG’s)
and phthalates.”
Tell us about your ingredients?
“The key difference is that my Lip Nourish is made from the
foods you eat for clear, beautiful skin. Each ingredient contains
nutrients that work synergistically. The avocado, sesame oils
and cacao butter deeply nourish while beeswax and lecithin lock
in moisture. I chose ginger and spices as they’re rich in antiinflammatories
and the delicious citrus is rich in antioxidant
Vitamin c which helps neutralise free radicals.
Our products are 100% natural, toxin free, cruelty free, gluten
free, vegetarian, non GMO or nut oils. The list of what’s not
in Lip Nourish is longer than the list of what’s is in them!
It’s just clean food, pure plant oils, mineral pigments, food
active ingredients.”
Do you also source in Australia?
“We source locally as much as possible, but for some particular
ingredients, they come from sources outside Australia - all
are ethically procured with the guidance of our Australian
manufacture who is based in Melbourne.
Everything we can source from Australia we do! It is our
trusted source of clean, green ingredients. I am proud of our
country and want to support innovation and our manufacturing
industry. Keeping production local also helps minimise the use
of unnecessary resources like fuel and the production of carbon.
It gives an international marketing advantage. I really think
Australia is leading the way with health and wellness.”
OUR SKIN IS OUR LARGEST
ORGAN AND WE ABSORB
60% OF WHAT WE PUT ON IT
WITHIN 30 SECONDS.
How important is it to be a pioneer of Clean
Beauty in Australia?
“I’d have to say that it’s the passion behind sharing the
knowledge, educating women on what’s in beauty and food
products (the good, bad and the ugly) and the effect on your
body is at my core and why I started the lük Beauty Kitchen. I
have always believed there is ‘beauty in food’ and eating well is
central to mindfulness and performance. Glowing skin, vitality
and confidence are what I believe defines a beautiful woman.
The courage to be herself. I have always been asked throughout
CINDY’S TOP BUSINESS HABITS
• HABIT #1: I do what I feel truly passionate about
From a young age, I always had a keen interest in the
relationship between food and health and how we can
cultivate so many benefits for our mind and bodies simply
from eating the right, nourishing foods. I loved
experimenting with delicious flavours and food medleys
and I loved knowing what different foods could do for
your body. This fascination lead me to become a lifelong
advocate of healthy eating and living. Food has been my
world from cooking as a child and studying food science
and nutrition at uni to cooking for one of Australia’s
pioneering caterers and building a biscuit empire. And
now here I am!
• HABIT #2: I maintain a balance
Yes, it can be easy to fall off the bandwagon, become
burnt out and highly stressed especially with family and
work commitments. But you will never find consistent, true
happiness this way, especially if you have no energy left
to laugh and smile or your body is chock-ful of chemicals.
I attribute my accomplishments in business and life to
eating well and balancing my work and family life, not to
mention engaging in holistic and meaningful practices. A
balance of body, mind and even spirit is essential. Inspired
by Timothy Ferriss’ New York Times best seller “4 Hour
Work Week” I sat down in early 2011 and week by week
for a couple of months wrote a business plan to work 20
hrs a week. I’ve stuck to this way of living ever since and it’s
helped me oh-so-much from operating in over drive 24/7.
my life what my secret is. So I share my recipe for natural beauty
….and it just happens to be living well so I guess lük is a natural
beauty and lifestyle brand! This mantra is resonating at a high
level now with Australians, and also the rest of the world.”
Where do you get your inspiration?
“That’s a great question as looking back, I’ve always lived a pretty
simple and outdoorsy life and eaten healthy, nourishing foods.
I’ve never been a glossy magazine, mainstream media consumer
influenced by what everyone else is doing. I have just lived from
the heart - I have always found that mother nature is the most
inspiring creator so let her beauty shine – from ingredients to
form and function.”
What have been some of the challenges?
“First is funding, working out what funds you need and where
it will come from. Next is the challenge of having too many
ideas and also too much to do when all of the business functions
come from ‘you’ – IT, sales and marketing, financial, production,
shipping and customer service.
Getting your message into market is a universal challenge and
what can take up the lion’s share of your time in the beginning.
These challenges though bring the greatest rewards you can
experience. The small wins feel like you’ve moved mountains!
The big wins are incredibly satisfying.”
PROFESSIONAL BEAUTY | 97

TALKING TRENDS WITH:
Lisa Feleppa
Brand Marketing Manager Comfortel
Our Favourite Interior looks of 2019
FIND A STYLE YOU LOVE AND EMBRACE IT WITH THESE TOP SIX TRENDING LOOKS FOR SALONS
IN 2019. A LOOK YOU LOVE WILL NEVER GO OUT OF STYLE, SO HERE’S SOME INSPIRATION TO
TRANSFORM YOUR SPACE OR TAKE ELEMENTS TO MAKE IT YOUR OWN…
NATURAL
SCANDI
Naturally pampering with a
Scandinavian twist, this salon look
is all about simplicity. A light look
with natural timbers a must-have,
the Scandi look salon is designed to
prioritise function while embracing
clean line furniture that is simple in
form. Don’t forget a hint of indoor
plants to add an organic feel.
Designer Tip: Less is more with the
Scandi look, so look at removing
any pieces or items that don’t work
or make the space feel cluttered.
Lavish Hair & Beauty Bar
www.lavishhairandbeautybar.com.au
@lavishhairbeautybar
Comfortel’s Natural
Scandi Range
Endota Spa
www.endotaspa.com.au @endotaspa
Sol Spa, Vaucluse
www.thebotanicavaucluse.com.au
sol-spa @solspa.vaucluse
Little Company
www.littlecompany.com.au
@_littlecompany
BOHO BEAUTY
A neutral, laid-back style that’s earthen luxury,
the Boho Beauty salon interior is perfect if
you love Scandi but want to add some more
texture and colour in your salon. The look is
very much about playing with natural textures
and a rustic colour palette. Many elements of
this relaxed style are finding their way into the
salon – including the current love for organic
materials such as raw timbers and textured
looking décor & furnishing.
Designer Tip: Byron Bay is your design
muse. Start with a neutral palette and
inject pops of earthy textures and colours.
The finishing touch… a gorgeous array of
tropical greens.
PARISIAN CHIC
Reinvent classy luxury just like the
Parisians with this luxe salon look.
Structural furnishings of black and white
that features luxe textures; think faux
marble, stone, concrete and a mix of
matte and gloss finishes are chosen to
create depth and texture. Timeless quilted
textures are key, combining a rich and
luxurious palette monochrome design
of marble, cool metallics and detailed
wall panelling. Lavish light fittings and
designer decor will complete this look.
Designer Tip: This look is about
luxury. Focus on items that are simple
in form and let the texture or finish
provide the interest.
Melanie Grant
www.melaniegrant.com
@melaniegrantskin
All Saints Clinic
www.allsaintsclinic.com.au
@allsaintsclinic
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THE WHITE
PUREST
White, the purest of colours,
lustres a timeless tale of simplicity
and elegance. Whether you call
it modern minimalism, the clinical
look or just a sheer love affair with
neutrals, the white on white salon
trend works on the principle that
less is more. Creating texture is
key to this design trend by layering
different white, ivory or even
sand tones and finishes. The idea
is not to distract or detract from
its simplicity.
Designer Tip: Add hints of
nature with light white washed
wood, stones, marble or floral
arrangements to bring warmth
into the interior.
Skin Angel
www.skinangel.com.au
@skin.angel
Face Plus MediSpa
www.faceplus.com.au
@faceplusmedispa
ESTÉTICA by Chavez & Chavez
www.estetica.com.au
INTERIORS
Willow Urban Retreat
www.willowurbanretreat.com.au
@willowurbanretreat
Pérla Studio
www.perla.com.au
@perla_whitening
Comma
www.commabyron.com
@commabyron
THE URBAN
DAY SPA
The day spa has had a makeover
where simplicity combined with
modern natural materials become
soothing, rustic touches and the
focus of the space. Enjoy tranquillity
surrounded by stonework and an
array of other textures that feel
natural and organic. The look
is stripped down to its essential
elements and simplicity of the space
is left to make the design statement.
Soft furnishings with earthy tones
completes the look.
Designer Tip: Use colour
sparingly, the idea is not to
distract or detract from its
simplicity. Let the natural
textures be the design focus.
THE
ROMANTIC
Blush is staying in 2019 for
salons and takes a dramatic turn
with added feminine neutrals
and midnight tones for this
romantic salon look. Soft and
elegant, yet unexpectedly
mature, complement it with lush
velvet fabrics, brass or marble,
dark salon furniture and loads
of florals (think bouquets and
prints) in what will become a
rich and feminine vibe ..and an
Instagram fav.
Designer Tip: Brass is your
best friend if you want to give
the look a sense of elegance.
Textures like velvet and fur
give it that glam look you want.
The beautique by jessica peris
www.the-beautique.com.au
@thebeautique.byjessicaperis
TKAY Studio
www.tkaystudio.com
@tkaystudio
The beautique by jessica peris
www.the-beautique.com.au
@thebeautique.byjessicaperis
PROFESSIONAL BEAUTY | 99

TECH SAVVY
Technology trends for 2019, as a general rule, will see an even greater focus on painfree
treatments, with no downtime, no consumables, that can be customised and
promoted as quick/lunchtime procedures reveals Catherine Biedermann.
WANTING TO KNOW the key technology
trends for year ahead? Read on.
• LED phototherapy systems: LED or low
level light therapy has proven extremely
beneficial in treating multiple skin concerns,
easily and effectively as both a stand-alone
treatment as well as an adjunctive therapy.
LED works by harnessing light energy which
is transmitted at particular wavelengths and
it is the understanding of how the different
wavelengths work in treating different
indications, that will be an area that continues to grow and evolve.
Low-Level Light Therapy (LLLT) is the therapeutic use of incident
light to photomodulate cellular function, improving healing times,
relieving pain, subsiding active acne, promoting skin rejuvenation,
and more. Harnessing the properties of different wavelengths by
LED technology is what enables light to be properly delivered and
concentrated, treating effectively without possibility of physical trauma
or thermal damage. The combination of different wavelengths treats a
wide range of aesthetic and medical conditions without heat, ensuring
no risk of burning or other damage to tissue, which is beneficial to
both patient and practitioner.
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TECHNOLOGY
DEVICES ARE BECOMING
MORE ADVANCED
BY COMBINING
MODALITIES IN A SINGLE
TREATMENT ENABLING A
MULTILAYERED APPROACH.
• Radiofrequency devices for body
contouring: These painless, non-invasive
body-sculpting treatments with proven,
visible results will continue to be a drawcard
in 2019. Radiofrequency (RF) delivers
sound wave energy to areas of unwanted
fat by driving controlled heat deep into the
cells to cause mechanical disruption and
subsequently destroy them. The heat of RF
works mainly on the skin’s deepest layer, the
dermis, without affecting the upper layers,
such as the epidermis. Some aspects to
consider could be whether the RF technology
is biopolar, energy travelling from one part
of the handpiece to another penetrating
the epidermis, or monopolar, energy that
travels from the handpiece to a return plate
penetrating through to the dermis, effecting both skin and
subcutaneous fat. There is also the consideration of resistive
or capacitive RF, which determines the area being treated.
Resistive RF will penetrate deeper and will facilitate
drainage and microcirculation. Capacitive RF heats top
and middle layers of the skin and promotes collagen
production. The controlled heating of deep tissue layers
makes it possible to reach fatty tissue, which helps increase
micro-circulation and lipolytic drainage properties ideal for
cellulite, reshaping the figure and localised fat.
• Skin tightening: There is a huge and growing
demand for skin tightening procedures that are minimally
invasive. The combination of procedures such as
radiofrequency and microneedling that effectively stimulate collagen
production and elastin is gaining traction and will continue to do
so in the upcoming year. Devices are becoming more advanced by
combining modalities in a single treatment enabling a multilayered
approach. This means customised treatments that are quick, have
minimal downtime and can offer greater comfort than traditional skin
tightening procedures. Technology that can effectively heat the deeper
dermis to produce collagen and ultimately encourage tightening of the
skin, while miminising risks by protecting the epidermis also results in
the ability to treat all skin types. n
Catherine Biedermann, Managing Director of Advanced
Cosmeceuticals has always had an interest in the science of
skincare so in 2006, Catherine pursued
her passion and established
Advanced Cosmeceuticals.
www.advancedcosmeceuticals.com.au
PROFESSIONAL BEAUTY | 101

WELLNESS
HEALTH AND
These products are essential
for top to toe well-being
Wellness
Hempz Aromabody Milk and
Honey Exfoliating Herbal Body
Whip - Solaire 03 5245 8367
Rose Quartz Face Rollers
Salt by Hendrix 0452 183 503
Ultrasonic Diffuser
Oil Garden 1300 650 981
Wellness Blend 100%
Pure Essential Oil
La Clinica 03 9799 8803
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Managing staff
WELLNESS
WELLBEING
Staff productivity can be affected by
mental health and anxiety. HABA
reveals how to handle team wellness.
MANAGING MENTAL HEALTH in salons
and spa’s continues to be an ongoing issue for
business owners in the beauty industry. With
around one million Australian adults currently
living with depression and over two million
suffering from anxiety, statistics show that an
average of one in five women and one in eight
men will experience depression in their lifetime.
Chances are that you currently have or previously
have had a staff member within your spa who
suffers from either depression or anxiety. This
means that there is a higher rate of absenteeism,
reduced productivity at work and increased
turnover, along with the social impacts on
workplace relationships and team cohesion.
The key to handling your team’s mental health
is centred around three steps – identify, address
and manage.
BY SUPPORTING STAFF
WITH MENTAL HEALTH
ISSUES, YOU ARE ABLE
TO RETAIN THEIR SKILLS
AND EXPERIENCE WITHIN
YOUR BUSINESS
Identify
First, work out if a staff member is suffering from
anxiety or depression. Check for behavioural
indicators of mental health issues, including
withdrawal from social activities, rudeness, signs of
stress and lack of sleep.
Anxiety and depression can be both ongoing
and triggered by individual incidents. If there
is a marked change in a staff member, consider
whether they might be having some kind of
personal crisis, like a divorce or family issue, or
whether it might be a case of substance abuse.
Once you have observed and identified that
there is indeed a greater instance of depression
or anxiety at play, then you need to move onto
addressing it with your team member.
Address
It’s important to speak to your staff member on a
one-to-one basis about their anxiety or depression.
Take time to sit with them and offer them help
and support, letting them know that you are there
for them. If they are happy to talk about it, this may be a good time to offer
your team member practical solutions that may help them in the salon as well
as offering suggestions on where they can get professional help and advice.
We strongly recommend that salon owners document any and all
conversations, meetings or chats with their staff about any issues surrounding
mental health. This ensures that the employer can prove, if need be, that the
issue was addressed in salon and that they have fulfilled their duty of care.
When you speak to your staff member, it’s important to highlight incidents
that are either out of character or not in compliance with how the salon is run
or how a situation should be handled. The reaction of your staff member will
also be very telling as to how you can anticipate them to move forward – if
they shut down, refuse to accept critiscism and don’t communicate well with
you, it could pose issues down the line.
Manage
While many employees can successfully manage their anxiety and depression
without it impacting their work, some may need adjustments to the workplace
or job to help them continue their role. Others may need time off, and
while we appreciate that this incurs a cost for employees, it is important that
flexibility is taken into account in these circumstances.
Sometimes simple actions like changing workloads, changing work types
or shifting clients from one staff member to another can be enough to make
a change. Other times, it may simply become unfeasible for your business to
continue to support a staff member who cannot work within the boundaries of
your business. If a team member who is suffering with anxiety and depression
is having a negative impact on your business and team, then there may be
grounds for dismissal, depending on their actions.
For businesses supporting their staff through depression and anxiety, there
are many benefits. Not only do you have an opportunity to share with all your
employees that they are cared for and valued through your actions, but you are
able to create a strong workplace culture that puts the team first. As a business
owner, by supporting staff with mental health issues, you are able to retain
their skills and experience within your business and avoid the costs associated
with hiring and retraining staff members. These are significant costs in terms
of time and money, and so it’s important that you consider carefully the overall
impact on your business that your team member may have if they stay or if you
ask them to leave.
Ultimately, as a business owner you must consider the impact that anxiety
and depression suffered by staff will have on your business. Employers should
also consider whether any changes to workplace practices or procedures
that could help address any communication issues, such as clear guidance
on expectations, responsibilities and deadlines, should be outlined in a salon
policy and procedures manual. Call the team at HABA on 02 9221 9911
for any advice you may need on managing depression and anxiety within
the workplace. n
Adrian Boothman is the industrial relations advisor for Hair
and Beauty Australia, the peak national not-for-profit industry
association servicing members from hair and beauty salons, day
spas and training colleges. Contact www.askhaba.com.au
PROFESSIONAL BEAUTY | 103

HOW TO BE A
GLOW GETTER
When Anna Lahey discovered
natural marine collagen as the
source of Japanese youthful
radiance she set about creating
her own brand called Vida
Glow. She tells Anita Quade
about her holistic journey from
creating supplements to a new
skincare range.
I WAS INSPIRED TO A LAUNCH THE VIDA
GLOW CONCEPT BECAUSE…
“I discovered marine collagen in Japan. Collagen
supplements are readily available there in
pharmacies and supermarkets. I noticed collagen
drinks available at the gym, and was even asked
at a restaurant if I wanted my soup infused with
collagen. At the time I really didn’t understand
what a collagen supplement was so I decided to
speak to a qualified pharmacist who detailed some
of the benefits to me. She explained that Japanese
women have been using marine collagen for its
health benefits for over 300 years. Her skin was
glowing, although Japanese women in general
seemed to have amazing skin, so I took it with a
grain of salt. I was intrigued enough to purchase
some of this so called miracle collagen. My lifestyle
habits hadn’t changed, and within three weeks,
I began seeing results. The very first noticeable
difference I personally experienced was a dramatic
decrease in my hair loss. Within four weeks I had
noticed an improvement in my skin – it had cleared and felt significantly
more hydrated and my complexion looked plumped. I was hooked and there
really wasn’t anything like it in Australia, so this sparked an idea.”
NATURAL BEAUTY HAS ALWAYS INSPIRED ME…
“This is largely thanks to my mum, who is such a glamorous woman. I loved
watching her get ready, we would have girly days doing our hair and nails and
I loved going through her makeup and products. I’ve always done my friends
hair and makeup for events, and advised them on which products to buy. I love
all things beauty. I think beauty is all about being confident in your own skin.
I also have a very “less is more” approach to beauty. I’m not into contouring or
heavy makeup. So an inside out approach is key. Our skin is our largest organ,
so if you’re healthy on the inside this will portray on the skin.”
I BELIEVE MARINE COLLAGEN SUPPLEMENTS ARE KEY TO
GETTING A GLOW…
“These are very effective! They work very differently to most hair, skin and
nail supplements or skincare. Once ingested it passes through the lining of the
stomach and is absorbed by the bloodstream. Travelling through blood vessels
to the collagen matrix underneath the dermis, the inner layer of the skin. Here
it stimulates fibroblast proliferation, the cells that produce collagen. So it does
two things; increases collagen levels by the extra collagen being ingested and
most importantly stimulates the body’s natural production of collagen.”
I DISCOVERED IT WAS HARD TO GET THE RIGHT INGREDIENT
LEVELS NEEDED TO BE EFFECTIVE…
“Vida Glow’s marine collagen is hydrolysed. The hydrolysation process
ensures a low molecular weight, the lower the molecular weight the higher the
absorption rate. The molecule weight of our collagen is 4000 Daltons, which
is very low, meaning it is extremely bioavailable, with an absorption rate above
90%. We are very particular about sourcing, and our ingredients. Quality is
104 | WWW.PROFESSIONALBEAUTY.COM.AU

WELLNESS
our number one priority. Vida Glow’s philosophy
is “offering products of exceptional quality that
delivers visible results”. The success of Vida Glow
has simply been because our products work, and
they do so in a short frame of time. Our customers
see results in two to three weeks, so our repeat
customer rate is high, as is word of mouth.”
THERE IS NOW SUCH A BIG MOVEMENT
TOWARDS INGESTIBLE BEAUTY …
“So it goes to show that there are no quick fixes.
Beauty is about health and health begins within.
The growing trend of ingestible beauty highlights
that consumers are becoming more health conscious
and aware of what they’re putting in their bodies.
People are reading the nutritional information
panels on the back of labels, and taking a greater
interest in how they “feel” not just on how they
look. I congratulate consumers on that.”
I BELIEVE EDUCATION IS KEY AND I ENJOY
THIS AS PART OF MY ROLE…
“I love the area of education and I love the
opportunity to talk to customers, PR, distributors,
buyers etc. and educate them on what Vida Glow
products are, how they work and how positively
they can impact their health.”
WE LAUNCHED A COLLAGEN BEAUTY
BAR ALSO AS PART OF OUR RANGE…
“This is a healthy, nutritious snack that was filling
and good for you. Adding collagen differentiated
our bars from others, this is a Beauty Bar!”
OUR LATEST ADDITION IS THE MARINE
COLLAGEN SKINCARE RANGE …
“It’s been a major passion of mine for well over 12
months now from formulation to packaging design.
I have overseen every detail.”
ALL OF OUR VIDA GLOW PRODUCTS ARE
MADE IN AUSTRALIA...
“Our beauty powders use local Australian
ingredients where possible, and all of them are
Australian Certified Organic, vegan, with no added sugars or artificial
ingredients, Non GMO, No soy, No Fillers and highly bio-available. One of
the largest challenge in sourcing quality ingredients is the cost, we use plant
based pre and probiotics, and specific ingredients such as Sea Buckthorn and
Digestive Enzymes (to mention two) which are hard to source and expensive
to acquire.
Our collagen is hydrolysed in France, as they’re the world leaders in this
technology, one that Australia doesn’t have yet.”
MY BEAUTY INSPIRATION IS…
“My mum is my beauty inspiration. She is effortlessly beautiful, in a natural
and sophisticated way. Her nails are always done, her hair always groomed.
She dresses elegantly, but never over the top. Her makeup is natural and her
skin glows. She’s also my stylist.”
MY FAVOURITE ITEM IN THE NEW SKINCARE COLLECTION IS…
“The Vitamin C Serum and I cannot live without Marine Collagen.”
THE ADVICE I’D OFFER TO BUDDING BEAUTY
ENTREPRENEURS IS...
“Build a village. Your business’s success depends on a lot of people, like
your business partners, and very importantly, your staff. Recognise and
acknowledge work well done by staff. These are the people that are
imperative to building your business. Treat them well, be approachable, have
a relationship with these people outside of telling them what to do or being
their boss.
On another note, success takes time. Vida Glow was not built overnight; it
has taken a lot of hard work. We believed in what we were offering so that got
us through the hard times. The time of “fad” products is over in my opinion.”
AUSTRALIANS ARE SO FAR ADVANCED IN HEALTHY, BEAUTY
AND WELLNESS WHEN IT COMES TO OVERSEAS MARKETS…
“Maybe it’s our weather, but Australia is a strong market for us. We are
actively engaged in improving ourselves and for us, in this industry, this
Australian trend, it serves us well.”
MY BEAUTY MANTRA IS…
“Simplicity is key.”
THIS YEAR I PLAN TO…
“2019 is going to be bigger than ever for Vida Glow. We will be launching
our hair and body ranges along with a number of innovative and first of
their kind ingestible beauty products as we strive to be at the forefront of the
ingestible beauty category.” n
PROFESSIONAL BEAUTY | 105

SALON VIEW
IN TO SKIN
The Inskin Medi Spa
team’s dedication
to keeping up with
new techniques,
products, trends
and technology is
paying off, writes
Michelle Ruzzene.
JACQUELINE BRENNAN’S PHILOSOPHY is
simple: treat your skin by being gentle, consistent
and respectful.
It’s this utmost respect and fascination for skin
that inspired the 34-year-old to open Inskin Medi
Spa three years ago, and she hasn’t looked back.
“I have always been obsessed with skin,” she said.
“The skin doesn’t lie, I can tell a lot by looking
at a client’s skin tone, if a person has a healthy diet
and lifestyle or if they smoke - it fascinates me.
“To have the creative freedom to treat skin my
way has been extremely professionally fulfilling.”
Jacqueline originally studied to be a skin
therapist in Ireland, but made the permanent move
Down Under a number of years ago.
She said her salon, located in the heart of
Neutral Bay, offered a wide range of services
at the salon including facials, anti-wrinkle
injections, massage, waxing, LED light therapy,
microneedling, cosmetic tattooing and eyelash
extensions, but her signature skin treatment was
the Laser Genesis.
“Laser Genesis Skin Therapy is an advanced
way to promote vibrant and healthy looking skin in
both men and women,” she said.
“It can promote a more youthful appearance
by treating conditions that are typically associated
RETAIL BRANDS STOCKED:
• Medik8
• Payot
• DNA Renewal
with premature signs of ageing and • The Beauty Chef
sun damage.
“We combine this with a 20% glycolic treatment to thoroughly refresh
and smooth the skin, followed by our Healite Led Light Therapy which
works beneath the surface of the skin to stimulate collagen and elastin
production for a noticeably plump, radiant complexion.
“This treatment is a total workout for the skin - the results are undeniable.”
Jacqueline said what set her apart from her competitors was technology.
“Inskin combine products and facials, but we really marry them with
lasers,” she said.
“We are a boutique luxury skin clinic staffed by a team of highly creative
and experienced individuals.”
Building a great rapport with clients was also key.
“When I first opened in the lower north shore I noticed immediately
women and men take their health and beauty very seriously and are not
afraid of doing anything and everything to maintain themselves,” she said.
“We are customer focused, so our clients become our friends.
“The goal is for clients to leave feeling good, achieving results in a
relaxing atmosphere.”
Staff relationships are extremely important to Jacqueline, who refers to
her team at Inskin as her “extended family”.
“We encourage each other, constantly training and educating together in
an open, positive environment,” she said.
“The team are growing professionally and personally, I always encourage
and support this in every way I can.”
One challenge Jacqueline identified with being in the beauty industry was
the abundance of misinformation dished out to consumers.
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“We are living in a time of beauty bloggers, vloggers and
more home facial gadgets than ever before,” she said.
“Information and products are constantly at our finger tips
but not all the information is correct and not all the gadgets
are good for your skin.
“We see a lot of over worked skin or incorrect use of these
products that have caused sensitivity, hyper-pigmentation
and dehydration.”
She said she always drummed home with her clients the
importance of quality home care.
“Home care is vital and consistency is key, especially at
night time because your body absorbs more while you’re
resting,” she said.
Every week the Professional Beauty
email newsletter offers salon owners,
managers and therapists an industry
update on trade events, expert
opinions, technology advancements,
and new product releases.
“Applying serums and a moisturiser you need based on
your concerns and needs every night will help prevent the
development of fine lines and wrinkles.
“More importantly, daily sunscreen use can help to prevent
the formation of certain skin cancers.
“We advise all our clients what products are best suited for
their individual needs to achieve the best results.”
There’s no doubt the dedication to her clients and staff,
combined with her complete passion for skin and technology,
will keep Jacqueline servicing the people of Neutral Bay and
its surrounds for many more years to come. n
Register today for free at:
www.professionalbeauty.com.au/subscribe
Inskin Medi Spa 3/48 Yeo St, Neutral Bay NSW 2089
02 8095 9317 www.inskinmedispa.com.au
PROFESSIONAL BEAUTY | 107

PROMOTION
RECORD-BREAKING NUMBERS
FOR THE 2018 EDITION OF
COSMOPROF ASIA
Cosmoprof and Cosmopack Asia registered 87,284 attendees from 135 countries and regions and 3,030 exhibiting
companies from 53 countries and regions proving its success continues year after year.
COSMOPROF ASIA’S “ONE Fair, Two Venues” formula proved
successful yet again in its 23rd edition, exceeding expectations
and maintaining the exhibition’s distinctive position as the ultimate
meeting point for beauty professionals, industry insiders and
innovative brands in Asia.
Cosmopack Asia, which took place at the AsiaWorld-Expo
(AWE) from 13 to 15 November, hosted exhibitors from the
avant-garde supply chain: leaders in raw materials and ingredients,
machinery and automation, primary and secondary packaging,
contract manufacturing, applicators and private labels. Meanwhile,
Cosmoprof Asia took place at the Hong Kong Convention &
Exhibition Centre (HKCEC) from 14 to 16 November and focused
on finished goods across all the main cosmetic sectors: perfumery
and cosmetics, beauty salon and spa, hair, nail, and accessories, as
well as natural and organic.
87,284 attendees from 135 countries and regions of the global
beauty industry visited the two show venues, marking an increase of
4.2% from 2017. Among them 62,964 came from abroad, up 3.2%
from last year. Attendees were given a chance to engage with 3,030
exhibitors from 53 countries and regions to see and experience new
trends and products for Asian markets. The show floor space for the
leading B2B event occupied an exhibition area up to 113,800 sqm
(up 5% from last year).
Pavilions representing 24 countries and groups increased the
exhibition’s international appeal and included Australia, Belgium,
California, China, France, Germany, Greece, Hong Kong, Israel,
Italy, Japan, Korea, Pakistan, Poland, Singapore, Spain, Switzerland,
Taiwan, Thailand, Turkey, UK, USA, and, for the first time, Malaysia
and New Zealand.
“This year’s visitor numbers, fair exhibitors and products confirm
what the global trends are telling us, that as an industry beauty
and cosmetics are not only continually pushing the boundaries of
innovation and science, but also that the Asia market is full of savvy
consumers keen to understand and invest in cutting-edge products,”
says David Bondi, Director, Cosmoprof Asia and Senior Vice
President, UBM Asia. “We are delighted to share that this recordbreaking
year brought together more exhibitors, attendees and
business than ever before, to both our AsiaWorld-Expo and Hong
Kong Convention & Exhibition Centre venues, and trend forecasts
suggest 2019 will continue building on this year’s success.”
“We are honored to announce record-breaking numbers
of Cosmoprof Asia 2018,” says Antonio Bruzzone, General
Manager BolognaFiere. “This exhibition is the perfect stage
for companies, retailers, importers, buyers and distributors
interested in new business opportunities in Asia. The success
of Cosmoprof Asia is the result of a profitable collaboration
between BolognaFiere Group, organiser of the events of the
Cosmoprof international network, and UBM Asia Ltd. We
are working together to aid the development of the beauty
industry worldwide.”
108 | WWW.PROFESSIONALBEAUTY.COM.AU

COSMOPACK ASIA SPOTLIGHTS
(13 – 15 November)
Cosmopack Asia at AWE brought together 903 suppliers and
manufacturers showcasing their professional expertise alongside
every step of the production process.
Cosmopack Asia provided ample opportunities to discover the
latest trends in the beauty supply chain and to learn about market
forecasts for the Asia-Pacific region, thanks to the rich calendar
of seminars and talks offered by CosmoTalks, hosting key opinion
leaders and international experts.
Targeted initiatives were also scheduled to add additional value
to the exhibition offerings.
“SKINTONIC – The Factory”, the special initiative of
Cosmopack Asia, achieved great success as it allowed visitors
to observe the entire manufacturing process of an exclusive
dual-effect serum. From the producing of the serum to the
packaging process and the finished product, SKINTONIC - The
Factory emphasised the perfect combination of innovation and
technology. SKINTONIC - The Factory was made possible
thanks to the manufacturing expertise of Citus Kalix– a Coesia
Company (France) for the machinery and equipment, Homer
Printing (China) for the deluxe folding cardboard box, LTU-Tech
(France) for the image recognition app, Pinkfrogs Cosmetics
(Italy) for the formulation, and Quadpack (Spain) for its
innovative packaging solutions and Centdegrés for the artistic
direction and design of the project.
The COSMOLAB area also attracted many visitors. Thanks
to the collaboration with Opal Cosmetics, attendees could
interact with an A.I. (Artificial Intelligence) robot that captured
analytics based on hair types and other features to create a
unique formulated shampoo sample (40ml) as a personalised
gift. COSMOLAB focused on the latest manufacturing
processes and automated and data-driven manufacturing
technologies, including A.I. and Industry 4.0.
COSMOPROF ASIA SPOTLIGHTS
(14 - 16 November)
HKCEC hosted 2,127 exhibitors from 51 countries and regions,
presenting finished beauty products from every sector: Cosmetics
and Toiletries, Beauty Salon, Natural & Organic, Nail & Accessories
and Hair Salon.
Special attention was given to green and organic beauty. The
Natural & Organic zone (Hall 3G, HKCEC) hosted companies
from all over the world, presenting green, eco-friendly, organic
products, supplements, and halal cosmetics. Green beauty was
the primary focus of the Natural & Organic Symposium, with talks
dedicated to on-trend topics like sustainability and opportunities in
organic certification.
The latest product trends, market updates and regulations were
the main points of CosmoTalks at HKCEC.
Cosmoprof Asia also gave a preview of what’s next for retail
distribution in the Asia-Pacific region. After the discovery of the
serum production at Cosmopack Asia at AWE, visitors could
continue their journey at “SKINTONIC – The Shop”, the concept
store of the future, featuring elements of virtual and augmented
reality as well as IoP (Internet of Product). Visitors could discover,
test and take away their own exclusive skincare serum, enjoying a
unique consumer experience.
The Hong Kong Professional Nailist Union Competition
2018, organised by the Hong Kong Professional Nailist Union,
involved over 200 contestants from around the world for a
challenging contest.
HKCEC also hosted the 5th edition of BOUTIQUE, Cosmoprof
Asia’s charity initiative. Visitors could choose seven travel-size
products from 10 exhibiting companies participating in the initiative.
The products were presented in a deluxe gift bag sponsored by
Baralan, for a symbolic cost of HKD100. Proceeds from this initiative
are donated to the Chi Heng Foundation, a Hong Kong-based
charity dedicated to addressing children impacted by AIDS and to
AIDS prevention and education.
SAVE THE DATE FOR THE NEXT EDITION!
Cosmopack Asia – 12 to 14 November 2019
Cosmoprof Asia – 13 to 15 November 2019
For more information about the show, visit www.cosmoprof-asia.com
PROMOTION
PROFESSIONAL BEAUTY | 109

PROMOTION
MADE-OVER:
INTRODUCING THE
NEW BEAUTY MELBOURNE
Here’s what you can experience
at this year’s show
VICTORIA’S PREMIER TRADE show for the
beauty industry is back! And we’ve got a brand
spanking new identity and updated features set
for 2019.
Beauty Melbourne is the new name for Beauty
Expo Melbourne, a subtle change designed to
differentiate the event from its national counterpart,
Beauty Expo Australia. Beauty Melbourne will take
place at the Melbourne Convention and Exhibition
Centre (MCEC) from 23-24 March 2019.
“We are so excited to bring a refreshed Beauty
Melbourne to Victoria this year” said Cory Watson,
Event Director. “The team has been working hard
to rejuvenate the event features, improve the visitor
offering and ensure we have a mixture of inspiring
education and premium brands that Victorian professionals
want to do business with. We look forward to bringing a more
bespoke offering to Melbourne that mirrors the city’s stylish,
modern vibe.”
So what’s new?
All-Access Education Pass offers latest
skills for less
Beauty Melbourne will offer a one-stop-shop for beauty
professionals to update their skills and ensure they’re ahead of
the competition in 2019. The new All-Access Education Pass
provides access to a non-stop schedule of Look ‘n’ Learn-style
education sessions over the weekend that you can pick and
choose to attend, depending on your preferences. The All-
Access pass also includes entry into Beauty Melbourne, with
sessions taking place within one dedicated education room, in
the midst of the action on the show floor.
Whether it be subjects in aesthetics, skincare, brows, lashes,
makeup, clean beauty and wellness, or business; the All-Access
Education Pass will provide beauty professionals with 18 Look ‘n’
Learn-style education sessions over the course of the weekend
for just $189.
Educators presenting at the show include Dermalogica
educator Lisa Paone, who will immerse you in the world of
chemical peels; cosmetic tattoo guru Gordana Poljak, who will
demonstrate how to make cosmetic tattoos appear natural and
social media expert Heather Porter, who will delve into the power
of Instagram for business.
Beauty brands show specials and innovations
You can do business with leading brands at Beauty Melbourne,
with a range of exciting exhibitors set to showcase their
innovations in beauty on the show floor. Covering the
spectrum of beauty and aesthetics, visitors can expect brands
like Dermalogica, Inglot Cosmetics, Pevonia, Murad, Lycon
Cosmetics, Lash Sublime, The Global Beauty Group, Crown
Brush, Eco Tan, and many more.
The new Advice Hub
Have you ever struggled with the administration side of your
business and wished there was an easy way to get advice on
how to manage it day-to-day? To develop more resources
for beauty business owners and entrepreneurs, Beauty
Melbourne is delighted to offer a free Advice Hub in 2019. A
selection of experts in business topics like tax, bookkeeping,
accounting, salon insurance and workplace relations will be
available throughout the event for complimentary one-on-one
consultations with visitors.
Getting hands-on with in-depth learning
Beauty Melbourne will also be offering a selection of workshops
for those wanting hands-on education at the event. Yasmin
Johnson will lead a practical microblading workshop; Heather
Porter will show business owners how to get social-media savvy
in her advanced social media bootcamp; and Renee Gurney will
lead a hands-on henna brow workshop.
For tickets visit: www.beautymelbourne.com.au
110 | WWW.PROFESSIONALBEAUTY.COM.AU

THE BEAUTY INDUSTRY OF
THE FUTURE AT COSMOPROF
WORLDWIDE BOLOGNA 2019
Cosmoprof Worldwide Bologna, the leading B2B exhibition in the world for the beauty
industry, announces a new look for the 2019 edition.
PROMOTION
OVER 250,000 PROFESSIONALS from all corners of the globe
come to Bologna to discover cutting-edge technologies, innovative
products, and eco-friendly proposals of the future. To facilitate
their visit, business opportunities, and networking with over 2,800
exhibitors, Cosmoprof 2019 confirms the targeted opening dates and
reinforces the distinction of each area according to product sectors,
with a new and more functional layout of the halls.
From Thursday 14 to Sunday 17 March 2019, Cosmopack and
Cosmo | Perfumery & Cosmetics will open its doors for producers
and specialists of the supply chain, finished product companies,
and buyers/retailers, with the latter focusing on the Perfumery and
Cosmetics sector, Green & Organic Beauty, and Cosmoprime, the
area dedicated to high-end cosmetics. From Friday 15 to Monday
18 March, the show opens for the professional distribution channels
of Cosmo | Hair & Nail & Beauty Salon, with the participation of
salon owners and beauty centers, hair stylists, hairdressers, nail
technicians, and distributors specialized in these segments.
The international Country Halls, featuring small and
medium-sized beauty companies from all over the world, will also
follow a division by sector to increase networking opportunities
of attendees.
The focus of the 2019 edition will be on sustainability and the
circular economy; the cosmetics industry is called upon to find
new production solutions to reduce the environmental impact of
production processes using renewable energy sources.
COSMOPACK
This exhibition, dedicated to contract manufacturing and private
label, machinery, primary and secondary packaging, applicators,
ingredients, and raw materials, displays continual growth. With the
main concern for Cosmopack 2019 being the circular economy: The
Factory project will explore the most eco-friendly industrial solutions,
showing the entire circularity of plastic recovery.
COSMO|PERFUMERY & COSMETICS
From Thursday 14 to Sunday 17 March, the exhibition will open
its doors for hall 14 for Cosmoprime. It is dedicated to high-end
cosmetics with a selective distribution, specifically in luxury concept
stores, collects the latest trends in the sector in a new hall, Hall 14.
The area will offer Italian and international retailers a preview of the
perfumery of the future: emerging brands, suggestions from around
the world, trends, and innovations that will shape the concept of retail
for tomorrow.
A new area, Zoom On Emerging Prime, will be dedicated to
young companies that are first-time exhibitors at Cosmoprof and
are looking to meet buyers, distributors, and retailers of the most
important cosmetics companies in the world.
From Thursday 14 to Sunday 17 March, there will be space for
companies, buyers, and distributors for mass market perfumery and
cosmetics. Hall 21 hosts exhibitors with green proposals, while in
halls 22 and 26, international perfumery companies will showcase.
Hall 26 presents new emerging brands from all over the world, thus
renewing the brand list available to distributors, wholesalers, and
sales agents specialised in mass market. Thanks to the research
and the investments imposed by market developments, the quality
standard of mass-market product continues to grow, maintaining a
functional quality-price ratio.
A significant role is played by small and medium-sized
international companies, which thanks to the activities of the local
industry associations, can network with buyers from all over the
world. Most of the new proposals come from the Asian continent,
with an increase in companies representing Japan and specific areas
dedicated to exhibitors from China and Korea. Significant interest in
exhibiting at Cosmoprof has been shown by companies in Northern
Europe and Scandinavia. It will be a show to be remembered!
For further information, www.cosmoprof.com
PROFESSIONAL BEAUTY | 111

TAKING ON
Every beauty enthusiast needs
to put Tokyo on their travel list
for 2019 if day spa Carju Rajah
Tiado is anything to go by,
reveals Michelle Ruzzene.
Tokyo
SITTING IN ONE of the quiet, partitioned pods on the 14th floor of the
Capitol Hotel Tokyu, sipping on a Japanese green tea overlooking the vast
Tokyo landscape, is a true zen experience.
With the hotel nestled between the Japanese Prime Minister’s official
residence and the impressive 500-year-old Hie Shrine, the view is a mix of
ancient architecture, modern masterpieces and futuristic fantasy where old
and new collide.
The scenery can be enjoyed either pre or post treatment when you visit the
hotel’s day spa, Carju Rajah Tiado.
Like traditional Japanese culture, the spa
incorporates a celebration of nature, architecture
and incredible attention to detail.
Spa manager Yukie Machida said the emphasis
was on “tranquillity and luxury” throughout.
“Everything, including our treatment methods,
interior, sound, aroma, and drinks are carefully
selected in order for the guests to really relax and
to liberate their five senses,” she said.
The salon is furnished in a ‘Japonism style’
(Westernised Japanese taste) according to Yukie,
which reflects the theme of the guest rooms at the
hotel that incorporate traditional Japanese elements
including sliding doors and partitioning shoji
paper screens.
Yukie said clients that visited the spa were
offered a complete holistic and clinical experience.
“The time our guests spend at the spa is
invaluable for obtaining true beauty and health,”
she said.
“We offer an holistic or whole approach,
which is the basis of Oriental medicine, combined
with clinical elements using cutting-edge
medicine topically.”
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BEAUTY ESCAPE
The spa treatment menu
offers a range of body treatments,
facials, signature packages and
men’s treatments.
There is a barber room that
performs men’s haircuts as well as
shaving for both men and women.
Body treatments include a range
of massages and scrubs using Japanese
essential oils to adjust a person’s qi
(vital energy), while facials include
an anti-ageing retinol facial, an
anti-stress option and a premium
whitening facial.
“Our aim is to give our clients
beautiful skin, no matter what age, to
help improve both their confidence and happiness,” Yukie explained.
“By making full use of the latest beauty ingredients, devices and hand
techniques of skilled aestheticians, our treatments are designed to leave you
feeling relaxed and radiant.”
A standout feature of the spa is the private salt bath and sauna.
Clients can unwind before their treatment has even begun by taking a soak in
the onsen, surrounded by candles.
“This spa helps to augment the effect of the treatment,” Yukie explained.
“The blood circulation and metabolism can be promoted by bathing in a salt
bath, together with a combination of low-temperature mist sauna, around 55 -60
degrees Celsius, which is full of negative ions,” Yukie explained.
Yukie said the spa usually attracted executive guests because of the location of
the hotel.
“There are so many offices around the hotel, including the Houses of
Parliament and political institutions, so a lot of VIPs often come to the spa and
barber,” Yukie said.
“A lot of our business is by word of mouth by clients who have visited our spa.”
There are various private make-up rooms, fully stocked with a range of
skincare, cosmetics and toiletries that guests can use post-treatment to do any
touch-ups required if they are heading back to work or straight out.
THE CAPITOL HOTEL TOKYU:
• The hotel’s main lobby was designed by
renowned architect Kengo Kuma, who is also
responsible for the new Olympic stadium
• It features three restaurants, a bar, pastry
boutique, five banquet rooms, fitness
facilities and a 20-metre indoor swimming
pool and spa
• It was originally opened as Tokyo Hotel Hilton
• You can experience a geisha hosted dinner at
the hotel, as well as a traditional tea ceremony
• Guests can partake in a scared Shinto ritual
in the neighbouring Hie Shrine
• The hotel has direct access to the Tokyo Metro
RETAIL BRANDS STOCKED:
• Covermark
• Acseine
• Kesalan Patharan
• Maria Galland Paris
“We are committed to pursuing the essence of
beauty and promise the ultimate level of hospitality
and healing,” Yukie said.
A visit to Carju Rajah Tiado promises not only
a blissful day of pampering but a real ‘omotenashi’
experience (respectful Japanese hospitality) unlike
any other. n
The Capitol Hotel Tokyu
2 Chome-10-3 Nagatacho,
Chiyoda, Tokyo 100-0014, Japan
+81 3-3503-0109
www.tokyuhotels.co.jp/capitol-h
PROFESSIONAL BEAUTY | 113

LAST WORD
NATALIE
LUCAS
After working as a makeup artist for a number of years,
Natalie founded From Luxe With Love, an online
destination for all things fashion and beauty, as a way
to share some must-have beauty products and fashion
finds. With an eye for flatlays and content creation, she
has built a loyal Insta following and also shoots content
for well known beauty brands including NudeByNature.
My favourite Australian made
beauty buy is…
The Nude by Nature lip products
– I love the whole range!
I could never live without…
“Concealer and mascara – they make such a
difference to my face, even if I only have 30
seconds to spare!”
My favourite beauty
inspiration is…
“All over the place! Runways,
makeup artists, social media
– inspiration comes in so
many different forms.”
The best inflight travel
products are….
“A face mist for rehydrating
during a flight, hand cream
and a good lip balm.”
The one thing I love about
collaborating with Australian owned
NudeByNature is….
“I love that they’re an Australian brand that
uses only natural, good-for-you ingredients.
I know when I’m using Nude By Nature
products that what I’m putting on my skin
isn’t going to do any harm.”
My best beauty hack is….
“A cream lipstick doubles as a
great blush if you’re on the go and
only have one product on hand.”
My favourite thing about the beauty
industry is…
“Getting to meet lots of amazing people!
I’ve definitely made some great friends
from the beauty industry.”
The best beauty
influencers are…
“Inspiring and genuine.”
The best trick I learnt
as a model and makeup
artist…
“Running a nude or white
coloured eye pencil through
the waterline instantly
brightens the eyes and is
a quick fix for tired eyes
on those days when you’re
lacking bit of sleep.”
114 | WWW.PROFESSIONALBEAUTY.COM.AU

EVENTS
FASHION FORWARD VISOR LAUNCH
Halo by Dermal Hub was launched to an exclusive crowd at La
Port Deux in Sydney’s Rosebery. Guests mingled with founders
Asli Isler and Derya Koch at the launch over champagne and
canapes. They were invited to try on the luxury beauty visor,
available in a variety of coloured lenses.
THE LASER LOUNGE ANNUAL AWARDS
The Laser Lounge held their annual awards night at Urban Winery Sydney in The
Entertainment Quarter at Moore Park. The Laser Lounge Balmain took out the
coveted ‘Established Clinic of the Year’ title, with many other awards given out for
social responsibility, innovation, retail, technicians, managers and client choice.
116 | WWW.PROFESSIONALBEAUTY.COM.AU

LUXURY LUNCH FOR LIBERTY BELLE RX
Dr Chris Moss and his wife Andrea flew up to Sydney from
Melbourne to launch their highly anticipated skincare range
Liberty Belle Rx over an exclusive lunch at La Porte Space. At
the launch media and guests were given their own personalised
surgeon’s coats to put on while nibbling on canapes and
sipping champagne. They then sat down to a variety of shared
plates while Dr Moss and Andrea informed and educated
guests about the range. Each guest was given a skin diagnosis
and given the new range to take home and try for themselves.
CLEAN SKINCARE
SOIREE
Cryomed Aesthetics held
a launch event celebrate its
new Ao Skincare range. The
clean skincare brand, created
by New Zealander Dr Gray,
contains powerful active
botanicals, super-antioxidants,
vitamins and peptides. The
event brought together some
of Australia’s top aesthetic
professionals who endorsed
the Ao Skincare range.
PROFESSIONAL BEAUTY | 117

EVENTS
BEAUTY BAZAAR BREAKFAST
TVSN held a Beauty Bazaar breakfast at Centennial Homestead, Centennial Park. Guests heard about the latest product
innovations from the likes of MineTan, Alpha H, Dr Daniel Lanzer’s skincare range D’Lumiere Esthetique, Genie Beauty, and
many more. Guests were given the chance to meet and greet with many of the brand’s founders and were give a generous goodie
bag to take home.
BEAUTY MYTHS BUSTED
Media and influencers gathered to hear Paula’s Choice founder Paula Begoun talk
all about truth in beauty. Paula debunked a number of beauty myths over breakfast
at Cafe Sydney, and educated guests about her new Defense range. Following the
presentation, Paula held an intimate Q and A session.
118 | WWW.PROFESSIONALBEAUTY.COM.AU

MASTERCLASS UNDER THE BIG TOP
Influencer agency MaxConnectors partnered with Sephora to host
their MaxInstitute beauty masterclass at Sydney’s iconic Luna
Park Big Top. The event allowed beauty fans access to tips and
tricks from some leading beauty icons. Guests were then invited
to discover the latest products, trends and experiences in makeup,
skincare and fragrance at a meet and greet session.
TAIWAN TRADE PROMOTION
More than 20 exhibitors showcased a wide range of products at the
Taiwan Health & Beauty Trade Mission, held at Sheraton Grand Sydney
Hyde Park. The exhibitors flew from Taiwan to Australia and New
Zealand to build and strengthen relationships and seek out suitable
distributors. It was organised by Taiwan External Trade Development
Council (TAITRA), a non-profit trade promotion organisation. There was
free admission for guests, with refreshments and lunch included.
Hosted or attended a great beauty event? We’d love to hear from you. Please email your clear
photos with a brief description of the event to be considered for inclusion in Professional Beauty to
our beauty editor, Michelle Ruzzene, at mruzzene@intermedia.com.au.
PROFESSIONAL BEAUTY | 119

THE BIGGEST BEAUT
STEP ASIDE SHELLAC, THIS YEAR IS
ALL ABOUT POWDER DIP NAILS,
ACCORDING TO PINTEREST. WE’VE
ROUNDED UP THE TOP TRENDS
EXPECTED FOR 2109, GENERATED BY
250 MILLION PEOPLE FROM AROUND
THE WORLD EACH MONTH, WHO
HAVE PINNED TO MORE THAN THREE
BILLION BOARDS.
DOUBLE DIP
Wave goodbye to chipped nails. Powder
dipping lasts longer than traditional gels,
and is way easier to remove. (Searches
for powder-dip nails +442%)
GO GLOSSY
From lips to lids, gloss is
helping people make their best
features shine. (Searches for
glossy make-up +89%)
OOH-LA-LASHES
People are giving their lashes a lift with natural
solutions – think castor oil, grapeseed oil and
aloe vera. (Searches for natural lash lifts +52%)
120 | WWW.PROFESSIONALBEAUTY.COM.AU

Y TRENDS FOR 2019
THE STANDOUT POUT
Smart mouths everywhere are pairing
barely-there make-up with a bold red
kisser for added attention. (Searches for
standout lip colour +467%)
ALMOND JOY
Here’s a nutty new manicure trend: almond
nails, named after the rounded shape of
the nut. (Searches for almond nails +97%)
BRING ON THE BAKUCHIOL
Bakuchiol, the natural, gentler alternative to
retinol, is the clear-skin choice among skincare
buffs. (Searches for bakuchiol +275%)
PROFESSIONAL BEAUTY | 121

AD INDEX
index
Age Delay.....................123
asap skin products............... 79
Barneys Salon Supplies........... 53
Beaute Pacifique Australia........ 23
Bellezza Australia ............... 19
Biz Cover...................... 35
Brandee Meier Photography...... 95
Cosmoprof Asia ............108-109
Cosmoprof Bologna.......... 45, 111
Cryomed Aesthetics.............2-3
Curtis Collection................ 37
Cynosure...................... 41
Dermalogica .................. 4-5
Dermaviduals...... front cover, 20-21
Eckstein Cosmetics.............. 15
EFP Beauté....................115
Ex-Import Niche Products........ 73
Inskin Cosmedics................ 63
Intraceuticals................... 59
Jax Wax Australia............... 74
Jessica Cosmetics............... 47
Kitomba........Outside Back Cover
Lycon Cosmetics................ 61
M&U Imports. . . . . . . . . . . . . . . . . . .89
Payot Cosmetics............... 6-7
Pelactiv........................ 57
Professional Beauty.......... 85, 107
Professional Beauty Solutions......13
Reed Exhibitions............. 11, 110
Shedul..........................17
Syneron-Candela ............ 86-87
The Uniform Stylist.............. 91
Timely Salon & Spa Software ..... 55
True Solutions.................. 81
Ultraderm...................... 65
122 | WWW.PROFESSIONALBEAUTY.COM.AU

Comfortable Fat Reduction HIFU System