Style: March 01, 2018
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
52 STYLE | promotion<br />
FASHION FORWARD<br />
From a mobile business to one of<br />
bricks and mortar, Charlotte Dawes is headed<br />
in a very fashionable direction.<br />
What encouraged your career change into one<br />
focused on fashion?<br />
I felt like it was time to do something new and of my<br />
own. I was also very frustrated with what I saw as a<br />
lack of good customer service and variety, especially<br />
in chain stores and malls, etc. I knew it needed to be<br />
based around things I was passionate about, so why<br />
not combine my love of fashion and good customer<br />
service together?<br />
How did your mobile fashion store run – and do<br />
you still operate this?<br />
Yes, we do still operate this, and it is so much fun!<br />
Basically, think of a combination of good old-fashioned<br />
party plan with having a private boutique in your own<br />
home. All the host needs to do is get a bunch of<br />
friends together for a couple of hours (at their place<br />
or ours), relax and enjoy some shopping fun… and<br />
then get rewarded for it.<br />
What are your most coveted brands right now?<br />
Oh, this is hard to answer as there are so many. I<br />
would have to say White Chalk (this was our first ever<br />
label to come on board and I feel we have grown with<br />
it), also brands like Anyone’s Daughter, Lemon Tree,<br />
Tuesday and Junkfood Jeans are also highly sought<br />
after… there are too many to mention!<br />
Where does your love for fashion come from?<br />
I think it has always been there… right back to my<br />
dress-up box as a child and my love of paper dolls. I<br />
always enjoy searching for new and interesting pieces<br />
and I love nothing more than helping someone find<br />
something that is “perfect” for them. Whether it be<br />
a dress for something special or just a great pair of<br />
comfy shorts or jeans.<br />
> moutique.co.nz<br />
Any tips for putting together a complete outfit?<br />
Start with something you love and add to it! Whilst<br />
style and the right fit are important, wearing something<br />
you really enjoy and that is comfortable is top of my<br />
list. I always encourage our customers to find pieces<br />
they can wear casually or dress up for any occasion<br />
– don’t buy pieces that you will wear once and leave<br />
hanging in your wardrobe.
Change language