ITB Berlin News 2019 - Day 2 Edition
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48 REGION<br />
AMERICAS & CARIBBEAN<br />
CLIMATE CHANGE IS<br />
A TREMENDOUS CHALLENGE<br />
FOR THE TOURISM INDUSTRY<br />
María Amalia Revelo Raventós<br />
Minister of Tourism, Costa Rica<br />
The climate change challenge<br />
Costa Rica highlights its green credentials<br />
Hon María Amalia Revelo Raventós, Minister of Tourism, Costa<br />
Rica, is presenting a keynote at the <strong>ITB</strong> <strong>Berlin</strong> Convention<br />
today (7 March, 4pm, <strong>Berlin</strong> CityCube Auditorium A3). Ahead<br />
of her session, we talked to her to about the themes underlying<br />
her presentation.<br />
Almost 20 years ago, the vision<br />
of ecotourism and sustainable<br />
tourism development in Costa Rica<br />
formed the basis for the Certification<br />
for Sustainable Tourism (CST), a<br />
standard recognised by the World<br />
Tourism Organisation, which<br />
has positioned Costa Rica as an<br />
international reference in terms of<br />
sustainability.<br />
How is climate change going<br />
to affect tourism in the coming<br />
years?<br />
Climate change is a tremendous<br />
challenge for the tourism industry.<br />
Even though worldwide there is<br />
a certain level of scepticism and<br />
confrontations at the technical,<br />
scientific and political level,<br />
the truth is that the increase<br />
of greenhouse gases in our<br />
atmosphere is advancing the<br />
conditions for a gradual increase<br />
in global temperature. The latest<br />
global results on climate change<br />
are abundantly clear: we cannot go<br />
on as before.<br />
Costa Rica is considered a pioneer<br />
and leading destination in the<br />
field of evaluation of its tourism<br />
companies and in the three<br />
axes of sustainability: social,<br />
environmental and economic.<br />
The sustainable tourism concept<br />
and joined vision, commitment<br />
and plans between the public<br />
and private sector has to be the<br />
framework condition for tourism<br />
development in the future.<br />
How are lawmakers and investors<br />
changing the current framework<br />
conditions for tourism?<br />
Lawmakers and investors play a<br />
key role in the travel industry as<br />
they are the ones to define and<br />
build the legal and operational<br />
framework necessary for growing<br />
tourism and its impacts. Current<br />
framework conditions for tourism<br />
have to be a joint vision between<br />
the public and private sector to<br />
make it successful.<br />
Guiding the future development is<br />
not only the responsibility of the<br />
government, but also of the private<br />
tourism sector. The joint vision<br />
between the public and private<br />
sector means that a country with<br />
limited resources positions itself<br />
as a leader in sustainable tourism<br />
taking current challenges such as<br />
global warming and climate change<br />
into consideration. Both public and<br />
private sector must demonstrate<br />
a clear commitment to adapt<br />
to changing climate conditions,<br />
mitigate emissions, develop and<br />
apply new technologies in order to<br />
minimise negative impacts.<br />
What should travel and tourism<br />
professionals around the world<br />
be doing to tackle problems in the<br />
future (as much as possible)?<br />
First of all, travel and tourism<br />
professionals have to be aware<br />
that tourism contributes to global<br />
warming. According to UNWTO<br />
data, it is estimated that tourism is<br />
responsible for approximately 5%<br />
of global carbon emissions. Best<br />
practice initiatives from Costa Rica<br />
include carbon offset programs in<br />
order to reduce carbon footprint<br />
produced by tourism and the goal<br />
of carbon neutrality by 2021.<br />
Governments and international<br />
organisations should incorporate<br />
tourism in the fulfillment of<br />
the commitments acquired in<br />
accordance with the United<br />
Nations Framework Convention<br />
Costa Rica<br />
on Climate Change. The tourism<br />
sector and destinations should<br />
encourage and make investments<br />
in tourism programmes that save<br />
energy and use renewable energy.<br />
Tourists should opt for activities<br />
that respect the environment,<br />
reduce their carbon footprint, and<br />
contribute to the conservation<br />
of the natural environment and<br />
cultural heritage.<br />
Costa Rica has developed its<br />
reputation for authentic travel<br />
experiences – a standing<br />
ultimately attributable to the<br />
model of sustainable tourism<br />
development differentiating it from<br />
other destinations. Our progress<br />
in this area goes hand in hand<br />
with a change in the behaviour<br />
and preferences of tourists. Our<br />
model for sustainable tourism<br />
development has brought together<br />
elements of environmental<br />
conservation, interaction with<br />
the local environment and the<br />
development of entrepreneurships.<br />
How important do you see the<br />
<strong>ITB</strong> <strong>Berlin</strong> Convention as being<br />
when it comes to leading global<br />
ideas and opinions in this regard?<br />
<strong>ITB</strong> is the world’s leading travel<br />
trade show and a very important<br />
global influencing platform and<br />
think tank for destinations.<br />
With regard to climate change,<br />
sustainability and related latest<br />
challenges the <strong>ITB</strong> Convention can<br />
provide latest study results, connect<br />
global experts and destinations to<br />
share experiences and provide not<br />
only inspiration for strategy but<br />
also concrete ways and actions in<br />
the dynamically changing travel<br />
industry.<br />
Hall 22b / Stand 201, 201a<br />
© World Wide Gifts<br />
<strong>ITB</strong> BERLIN NEWS • Thursday 7 th March <strong>2019</strong><br />
www.itb-berlin-news.com