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ITB Berlin News 2019 - Day 2 Edition

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48 REGION<br />

AMERICAS & CARIBBEAN<br />

CLIMATE CHANGE IS<br />

A TREMENDOUS CHALLENGE<br />

FOR THE TOURISM INDUSTRY<br />

María Amalia Revelo Raventós<br />

Minister of Tourism, Costa Rica<br />

The climate change challenge<br />

Costa Rica highlights its green credentials<br />

Hon María Amalia Revelo Raventós, Minister of Tourism, Costa<br />

Rica, is presenting a keynote at the <strong>ITB</strong> <strong>Berlin</strong> Convention<br />

today (7 March, 4pm, <strong>Berlin</strong> CityCube Auditorium A3). Ahead<br />

of her session, we talked to her to about the themes underlying<br />

her presentation.<br />

Almost 20 years ago, the vision<br />

of ecotourism and sustainable<br />

tourism development in Costa Rica<br />

formed the basis for the Certification<br />

for Sustainable Tourism (CST), a<br />

standard recognised by the World<br />

Tourism Organisation, which<br />

has positioned Costa Rica as an<br />

international reference in terms of<br />

sustainability.<br />

How is climate change going<br />

to affect tourism in the coming<br />

years?<br />

Climate change is a tremendous<br />

challenge for the tourism industry.<br />

Even though worldwide there is<br />

a certain level of scepticism and<br />

confrontations at the technical,<br />

scientific and political level,<br />

the truth is that the increase<br />

of greenhouse gases in our<br />

atmosphere is advancing the<br />

conditions for a gradual increase<br />

in global temperature. The latest<br />

global results on climate change<br />

are abundantly clear: we cannot go<br />

on as before.<br />

Costa Rica is considered a pioneer<br />

and leading destination in the<br />

field of evaluation of its tourism<br />

companies and in the three<br />

axes of sustainability: social,<br />

environmental and economic.<br />

The sustainable tourism concept<br />

and joined vision, commitment<br />

and plans between the public<br />

and private sector has to be the<br />

framework condition for tourism<br />

development in the future.<br />

How are lawmakers and investors<br />

changing the current framework<br />

conditions for tourism?<br />

Lawmakers and investors play a<br />

key role in the travel industry as<br />

they are the ones to define and<br />

build the legal and operational<br />

framework necessary for growing<br />

tourism and its impacts. Current<br />

framework conditions for tourism<br />

have to be a joint vision between<br />

the public and private sector to<br />

make it successful.<br />

Guiding the future development is<br />

not only the responsibility of the<br />

government, but also of the private<br />

tourism sector. The joint vision<br />

between the public and private<br />

sector means that a country with<br />

limited resources positions itself<br />

as a leader in sustainable tourism<br />

taking current challenges such as<br />

global warming and climate change<br />

into consideration. Both public and<br />

private sector must demonstrate<br />

a clear commitment to adapt<br />

to changing climate conditions,<br />

mitigate emissions, develop and<br />

apply new technologies in order to<br />

minimise negative impacts.<br />

What should travel and tourism<br />

professionals around the world<br />

be doing to tackle problems in the<br />

future (as much as possible)?<br />

First of all, travel and tourism<br />

professionals have to be aware<br />

that tourism contributes to global<br />

warming. According to UNWTO<br />

data, it is estimated that tourism is<br />

responsible for approximately 5%<br />

of global carbon emissions. Best<br />

practice initiatives from Costa Rica<br />

include carbon offset programs in<br />

order to reduce carbon footprint<br />

produced by tourism and the goal<br />

of carbon neutrality by 2021.<br />

Governments and international<br />

organisations should incorporate<br />

tourism in the fulfillment of<br />

the commitments acquired in<br />

accordance with the United<br />

Nations Framework Convention<br />

Costa Rica<br />

on Climate Change. The tourism<br />

sector and destinations should<br />

encourage and make investments<br />

in tourism programmes that save<br />

energy and use renewable energy.<br />

Tourists should opt for activities<br />

that respect the environment,<br />

reduce their carbon footprint, and<br />

contribute to the conservation<br />

of the natural environment and<br />

cultural heritage.<br />

Costa Rica has developed its<br />

reputation for authentic travel<br />

experiences – a standing<br />

ultimately attributable to the<br />

model of sustainable tourism<br />

development differentiating it from<br />

other destinations. Our progress<br />

in this area goes hand in hand<br />

with a change in the behaviour<br />

and preferences of tourists. Our<br />

model for sustainable tourism<br />

development has brought together<br />

elements of environmental<br />

conservation, interaction with<br />

the local environment and the<br />

development of entrepreneurships.<br />

How important do you see the<br />

<strong>ITB</strong> <strong>Berlin</strong> Convention as being<br />

when it comes to leading global<br />

ideas and opinions in this regard?<br />

<strong>ITB</strong> is the world’s leading travel<br />

trade show and a very important<br />

global influencing platform and<br />

think tank for destinations.<br />

With regard to climate change,<br />

sustainability and related latest<br />

challenges the <strong>ITB</strong> Convention can<br />

provide latest study results, connect<br />

global experts and destinations to<br />

share experiences and provide not<br />

only inspiration for strategy but<br />

also concrete ways and actions in<br />

the dynamically changing travel<br />

industry.<br />

Hall 22b / Stand 201, 201a<br />

© World Wide Gifts<br />

<strong>ITB</strong> BERLIN NEWS • Thursday 7 th March <strong>2019</strong><br />

www.itb-berlin-news.com

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