It's In The Brand

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Design 1 o The first design of this range, I was deciding on what type of clothes that should be part of the range, this is final out come. Contents o The peer feedback that was received was to add colour, embellishments as well as some designs that related to the theme of Enchanting Enchantments e.g. designs that related to magic.
Development o The improvements that I have made we based on what was said, I have added colour, embellishments and designs, the increase of the visual quality of these designs were based off the research that I had complied in mood boards. Contents o The people who had reviewed this development were that they felt that there was too much black and that the colours didn’t match the trend, they also felt the prices of the garments were too expensive for IKEA (the prices were based on what New Look offered for their garments) as there price bracket was £10.00 - £35.00
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It’s In The Brand - IKEA MAHA MAR
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Buying Strategies Contents
Page 5 and 6:
S.W.O.T Analysis For Primark STRENG
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S.W.O.T Analysis For ZARA STRENGTHS
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S.W.O.T Analysis For Paul Smith STR
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IKEA Brand Analysis Report Contents
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Brand History Pt.2 o Founded in 194
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IKEA Product Pt.2 o According to ar
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Brand Identity - Mission Statement
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Overview Of Product - HEMNES Chest
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Comparison Of IKEA’s Chest Of Dra
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Sustainability o IKEA’s long term
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Competitors o The competitors of IK
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S.W.O.T Of IKEA STRENGTHS WEAKNESSE
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Contents Harvard Referencing o Bran
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Range Analysis - New Look Contents
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White Palm Print Longline Satin Shi
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Dark Green Roll Neck Top Price Fabr
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Black High Waist Skinny Yazmin Jean
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Black Ring Pull Zip Leather-look Mi
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Green Gingham Button Side Pinafore
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Black Suedette Lace Up Pointed Shoe
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RANGE ANALYSIS (NEW LOOK) S.W.O.T S
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Competitive Shop Report Contents
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Contents Garment 2 - Skinny Jeans N
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Contents Garment 4 - Boots NEW LOOK
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S.W.O.T Of Topshop Strengths Weakne
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S.W.O.T Of ZARA o Strengths o Weakn
Page 57 and 58: Pricing Strategies Contents
Page 59 and 60: IKEA Pricing Strategies o I think t
Page 61 and 62: Fashion Forecasting - S/S 19 Conten
Page 63 and 64: Enchanting Enchantments - Conclusio
Page 65 and 66: Nature At Work - Conclusion o The r
Page 67 and 68: A Pastel Japan - Conclusion o Many
Page 69 and 70: Brand Extension - Design Developmen
Page 71 and 72: Ideas For Ikea’s Clothing Collect
Page 73 and 74: Customer Profile o The customer pro
Page 75 and 76: Brand Name o The clothing brand nam
Page 77 and 78: Packaging o The packaging for the p
Page 79 and 80: Clothing Collection Name Ideas - A
Page 81 and 82: Record Of Ideas And Designs o Minim
Page 83 and 84: Brand Name Ideas o The clothing bra
Page 85 and 86: Logo Development 1 o I wanted peopl
Page 87 and 88: Customer Survey Contents
Page 89 and 90: The Results pt.2 Q3 Q4 Contents
Page 91 and 92: The Results pt.4 Q7 Contents
Page 93 and 94: Development - Ideas For Ikea’s Cl
Page 95 and 96: HARVARD REFERENCING o Survey https:
Page 97 and 98: Initial Ideas Of Fabrics For Clothi
Page 99 and 100: End - Use o The end - use of the fa
Page 101 and 102: Fibre Content o It will be best to
Page 103 and 104: The fabric identification lesson th
Page 107: Design Development Contents
Page 111 and 112: Contents Cad Templates
Page 113 and 114: Colours And Fabrics Pt.2 Crop Top T
Page 115 and 116: Contents Where Are Garments Made? o
Page 117 and 118: Where Do Fashion Retailers Produces
Page 119 and 120: Garments Supply Chains - Horizontal
Page 121 and 122: Garments Supply Chains - Vertical o
Page 123 and 124: Overview Of The Global Supply Chain
Page 125 and 126: Stiches And Seams o While doing thi
Page 127 and 128: Range Plan *Draft range plans are i
Page 129 and 130: Contents Range Plan Pt. 2 Descripti
Page 131 and 132: Crop Top o Designed with summer in
Page 133 and 134: Care Labels Contents
Page 135 and 136: Costing And Critical Path *There ar
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It's In The Brand

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