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It's In The Brand

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Development<br />

o<br />

Vanvett – mania – to Venetta/Vanetta<br />

o Might keep Tyg as it is.<br />

o Nora + Linnea = Lira - LIRÄ<br />

o Nora + Kvill = Kora - Korä<br />

I have chosen to use LIRÄ as it is a combination of a Swedish forest (Nora Kvill) and Linnea which is a<br />

flower found in Sweden, as IKEA is a Swedish company, this seems like a good idea as well as the fact that<br />

the company is trying to be sustainable thus linking the company to nature.<br />

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