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What’s Our USP?<br />
o Considering the fact that IKEA customers are conscious about the environment, the products will<br />
sustainable and biodegradable, therefor, if one choses to throw out their clothing for whatever reason,<br />
it will not harm the environment in any way.<br />
o <strong>The</strong> clothing brand will also have good quality garments as the majority of IKEA’s customers are young<br />
adults and mothers with young families, therefor, the product needs to be durable for many activities.<br />
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