It's In The Brand

Brand Identity – Values
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IKEA’s work value seem to reflect the ones that are used in Sweden as it is well known that they are known for having a
better work lifestyle than most retailers and brands.
Leadership by example
Constant desire for renewal
Togetherness and enthusiasm
Cost-consciousness
Striving to meet reality
Humbleness and willpower
Daring to be different
Accept and delegate responsibility
Simplicity
Constantly being “on the way”
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