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Who<br />
ZARA is one of the most well-known<br />
stores in the <strong>In</strong>ditex Group.<br />
<strong>The</strong>y are known for changing the<br />
fashion seasons, as they are known to<br />
change their items once every two<br />
weeks, this means that they are<br />
consistently changing and keep up<br />
with the trends.<br />
What<br />
ZARA does not buy their products from<br />
manufacturers as they have ownership on<br />
manufacturers that are located near their<br />
headquarters in the south of Spain.<br />
As the brand releases lines every other<br />
week, they can easily change and get rid<br />
of any lines at an instance.<br />
When<br />
<strong>The</strong> store is known for<br />
revolutionising, their<br />
fashion seasons, as many<br />
retailers would have 4<br />
different phases, ZARA<br />
would have 26 seasons,<br />
changing their clothing line<br />
every two weeks.<br />
<strong>The</strong>ir customers are usually people<br />
with high-end jobs aged, between<br />
their 20's and late 30's.<br />
How<br />
<strong>The</strong> pricing of ZARA products<br />
varies, but they are priced at<br />
the higher end of the<br />
spectrum. £20.00 - £160.00<br />
Mid range store:<br />
ZARA<br />
Contents<br />
Where<br />
ZARA get their products from their<br />
own manufacture, near their<br />
headquarters, in the south of Spain.
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