Nonprofit Marketing

I’ll stop rambling on, but the power video has on awakening one’s emotions shouldn’t be
underestimated, especially when it comes to digital marketing, where your messages have the
power to spread to enormously large groups of potential donators. Emotions are ultimately what
drive people to act, so spending some time and resources on video production and hosting
shouldn’t be put on the back-burner for non-profits.
Of course, video marketing can be intimidating. Luckily, there are a lot of resources available to
help you produce your own high-quality videos on a strapped budget. Check out this guide to
shooting high-quality videos on your iPhone.
#3: Allocate a Small Budget to Promote Your Best Content on Social Media
Budget, huh? I know, I know, I used the b word. But your content has minimal chance of gaining
visibility on social networks like Facebook and Twitter if you don’t put a little bit of money
behind it.
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