Nonprofit Marketing

In 2018, Max Factor, MAC and other beauty brands were forced to rush to disassociate
themselves from Kuwaiti beauty blogger and Instagram 'influencer' Sondos Alqattan after she
criticized government moves to improve conditions for domestic workers.
Ethics
The code of ethics that is affiliated with traditional marketing can also be applied to social
media. However, with social media being so personal and international, there is another list of
complications and challenges that come along with being ethical online. With the invention of
social media, the marketer no longer has to focus solely on the basic demographics and
psychographics given from television and magazines, but now they can see what consumers like
to hear from advertisers, how they engage online, and what their needs and wants are. The
general concept of being ethical while marking on social network sites is to be honest with the
intentions of the campaign, avoid false advertising, be aware of user privacy conditions (which
means not using consumers' private information for gain), respect the dignity of persons in the
shared online community, and claim responsibility for any mistakes or mishaps that are results of
your marketing campaign. Most social network marketers use websites like Facebook and
MySpace to try to drive traffic to another website. While it is ethical to use social networking
websites to spread a message to people who are genuinely interested, many people game the
system with auto-friend adding programs and spam messages and bulletins. Social networking
Page 81 of 152