Nonprofit Marketing

combine time series analysis with many other issues in order to make decisions on when to lend
money to these different borrower segments, or decisions on the interest rate charged to members
of a portfolio segment to cover any losses among members in that segment.
Risk Analytics
Predictive models in the banking industry are developed to bring certainty across the risk scores
for individual customers. Credit scores are built to predict individual's delinquency behavior and
widely used to evaluate the credit worthiness of each applicant. Furthermore, risk analyses are
carried out in the scientific world and the insurance industry. It is also extensively used in
financial institutions like Online Payment Gateway companies to analyze if a transaction was
genuine or fraud. For this purpose they use the transaction history of the customer. This is more
commonly used in Credit Card purchase, when there is a sudden spike in the customer
transaction volume the customer gets a call of confirmation if the transaction was initiated by
him/her. This helps in reducing loss due to such circumstances.
Digital Analytics
Digital analytics is a set of business and technical activities that define, create, collect, verify or
transform digital data into reporting, research, analyses, recommendations, optimizations,
predictions, and automations. This also includes the SEO (search engine optimization) where the
keyword search is tracked and that data is used for marketing purposes. Even banner ads and
clicks come under digital analytics. A growing number of brands and marketing firms rely on
digital analytics for their digital marketing assignments, where MROI (Marketing Return on
Investment) is an important key performance indicator (KPI).
Security Analytics
Security analytics refers to information technology (IT) to gather and analyze security events to
understand and analyze events that pose the greatest risk. Products in this area include security
information and event management and user behavior analytics.
Software Analytics
Software analytics is the process of collecting information about the way a piece of software is
used and produced.
Challenges
In the industry of commercial analytics software, an emphasis has emerged on solving the
challenges of analyzing massive, complex data sets, often when such data is in a constant state of
change. Such data sets are commonly referred to as big data. Whereas once the problems posed
by big data were only found in the scientific community, today big data is a problem for many
businesses that operate transactional systems online and, as a result, amass large volumes of data
quickly.
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