Nonprofit Marketing

VI. NPO Sample Marketing Plan
Build a Better Nonprofit Marketing Plan: Here’s How
By Alyssa Conrardy | Posted April 16, 2018 In nonprofit 3
Do you wish you had a roadmap that showed you exactly what you need to do to achieve your
nonprofit’s biggest goals through marketing? An effective nonprofit marketing plan can do just
that. While many nonprofit marketing plans simply sit on a shelf gathering dust, there IS a way
to build a better plan you’ll actually use – one that maps your marketing goals to your
organization’s goals and strategic plans, helps you prioritize and make time for what matters and
identifies the best strategies and tactics for moving your mission forward.
We create dozens of plans that check all of those boxes every year for our nonprofit clients.
Now, we’re pulling back the curtain and showing you how we do it with our Essential Nonprofit
Marketing Plan Template. The template is one part example, so you can see what a successful
nonprofit marketing plan looks like, and part workbook, so you can begin building your best
marketing plan and advancing your mission through marketing.
Here’s a look at what’s inside, and the elements you’ll need to consider when building a
nonprofit marketing plan for your organization:
Mission and Vision
Every part of your marketing plan must stem from your mission and vision. A mission and vision
are so much more than just statements. They’re the grounding principles that define the future
your nonprofit is working to create and the work you’re doing every day to get closer to that
reality. They determine the strategic priorities your organization sets, and those strategic
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