Nonprofit Marketing

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Page iv. 4 of 152
The Advocacy Foundation, Inc. Helping Individuals, Organizations & Communities Achieve Their Full Potential Since its founding in 2003, The Advocacy Foundation has become recognized as an effective provider of support to those who receive our services, having real impact within the communities we serve. We are currently engaged in community and faith-based collaborative initiatives, having the overall objective of eradicating all forms of youth violence and correcting injustices everywhere. In carrying-out these initiatives, we have adopted the evidence-based strategic framework developed and implemented by the Office of Juvenile Justice & Delinquency Prevention (OJJDP). The stated objectives are: 1. Community Mobilization; 2. Social Intervention; 3. Provision of Opportunities; 4. Organizational Change and Development; 5. Suppression [of illegal activities]. Moreover, it is our most fundamental belief that in order to be effective, prevention and intervention strategies must be Community Specific, Culturally Relevant, Evidence-Based, and Collaborative. The Violence Prevention and Intervention programming we employ in implementing this communityenhancing framework include the programs further described throughout our publications, programs and special projects both domestically and internationally. www.TheAdvocacy.Foundation ISBN: ......... ../2017 ......... Printed in the USA Advocacy Foundation Publishers Philadelphia, PA (878) 222-0450 | Voice | Data | SMS Page 5 of 152 v.
Page 1 and 2: The e-Advocate Monthly …a Compend
Page 3: Walk by Faith; Serve with Abandon E
Page 7 and 8: Dedication ______ Every publication
Page 9 and 10: The Transformative Justice Project
Page 11 and 12: - (US News and World Report, Decemb
Page 13 and 14: The Advocacy Foundation, Inc. Helpi
Page 15 and 16: Biblical Authority ______ Deuterono
Page 17 and 18: Table of Contents …a compilation
Page 19 and 20: I. Introduction What Is Nonprofit M
Page 21 and 22: 10 Marketing Lessons for All Nonpro
Page 23 and 24: 5. Don’t ignore your new email su
Page 25 and 26: 8. Branded donation pages make a di
Page 27 and 28: asically free money given to non-pr
Page 29 and 30: “Unless you have a really large f
Page 31 and 32: Keep copy simple and digestible - G
Page 33 and 34: II. Cause Marketing Cause Marketing
Page 35 and 36: term campaign, $108,000 was raised,
Page 37 and 38: Online Charity Auctions In recent y
Page 39 and 40: American Heart food certification p
Page 41 and 42: III. Digital Marketing Digital Mark
Page 43 and 44: as the blogosphere, YouTube, Facebo
Page 45 and 46: which the targeted audience is able
Page 47 and 48: elationship with their customer as
Page 49 and 50: Ineffective Forms of Digital Market
Page 51 and 52: Television and radio continue to pe
Page 53 and 54: Social Networking Game advertising
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Advantages and Limitations The whol
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However some would disagree with th
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their digital marketing strategy i.
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3. Donation pages. Your organizatio
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IV. Social Media Marketing Social M
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Mobile devices have become increasi
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Trump ranks second with 25 million
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In early 2012, Nike introduced its
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have voiced a preference for the am
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Instagram has proven itself a power
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elationship, businesses have to be
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"word-of-mouth" marketing that a pr
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eactive and respond to issues when
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In 2018, Max Factor, MAC and other
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other commercial offers can aid mar
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V. Predictive Analytics Analytics i
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People analytics is also known as w
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The analysis of unstructured data t
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event, and the developers could pro
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VI. NPO Sample Marketing Plan Build
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you to take a high-level look at yo
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achievable nonprofit marketing goal
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Let’s take a look at another exam
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As you work through this step, you
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For most nonprofits, the Marketing
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VII. NPO Marketing Examples 5 Incre
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Going after Trump fits perfectly fo
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A few years from now, marketing on
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Why does their content work so well
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The organization was founded in 194
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Each year, they release a world rep
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VIII. References 1. https://www.the
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Notes _____________________________
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Attachment A Marketing Your Nonprof
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Table of Contents 1. What Does “M
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• They build membership / gain vo
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this kind of pertinent data your or
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In the same example, volunteers and
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Key Tactics in Marketing and Brandi
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Direct Mail, E-mail and Beyond This
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For a successful, well attended eve
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Word of Mouth At a recent conferenc
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Conclusion Marketing is not somethi
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Meet the Authors Bridget Hartnett B
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About Sobel & Co. Sobel & Co. is a
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Attachment B 7 Steps to Creating Yo
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Table of Contents p. 4 Perform an O
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1. Perform an Organization Self-Ass
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It’s Time for Analysis! As fun as
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with critical thinking. With a stro
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Find Your Brand's Sweet Spot Think
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Craft Your Call to Action—With Em
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Do More Than Engage—Inspire Wheth
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6. Define Your Budget, Timeline, an
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Remember Be true to yourself and yo
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Page 167 and 168:
Georgetown University Center for Pu
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Essays on Excellence Lessons from t
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Page 126 of 152
Page 185 and 186:
Advocacy Foundation Publishers The
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XVI for Drug-Free Communities Landm
Page 189 and 190:
Vol. VIII 2022 ComeUnity ReEngineer
Page 191 and 192:
Vol. XV 2029 Inner-Cities Revitaliz
Page 193 and 194:
The e-Advocate Monthly Review 2018
Page 195 and 196:
2021 Biblically Responsible Investi
Page 197 and 198:
The e-Advocate Quarterly Special Ed
Page 199 and 200:
Legal Missions International Page 1
Page 201 and 202:
Vol. V 2019 XVII Russia Q-1 2019 XV
Page 203 and 204:
The e-Advocate Newsletter Genesis o
Page 205 and 206:
Extras The Nonprofit Advisors Group
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About The Author John C (Jack) John
Page 209:
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