Nonprofit Marketing

Here’s a look at a brainstormed list of ways marketing can address Marin Humane’s first
organizational goal. You can also see what was eliminated due to budget and team constraints or
due to the fact that, after brainstorming, an item was identified as “non-essential.” Finally, you
can see how the items that remained were summarized into two marketing goals.
And here’s another example for organizational goal 4. As you can see, in this example, Marin
Humane eliminated “nice to haves” and ideas they couldn’t realistically pursue with their current
budget. Then, they summarized what remained into two key goals. Many of their desired
activities related to online donor communication and marketing, but they did not have anyone on
their staff with the necessary bandwidth or skills, so they identified making a hire focused on
donor relations as one of their possible marketing goals.
After you’ve narrowed down to a few possible marketing goals for each organizational goal, our
Essential Nonprofit Marketing Plan Template will help you rank what remains in order of
priority and eliminate anything that doesn’t fit within the bandwidth of your current resources.
Following a goal and priority-setting process like this one will help you set more realistic and
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