California's Capital Region: The Sacramento Valley

apprentices who are chosen for reliability and trustworthiness.
Their skills, combined with old-fashioned values, have
earned Armstrong Plumbing its five-star reviews and highly
regarded reputation.
In 2013, Marcelle became majority owner of the business,
and since then has earned renewed recognition throughout
the community and continued growth for the company. A
woman of strong character, Marcelle’s passion for life is
reflected in her business ethics. She received the prestigious
NAWBO Award for Outstanding Women leaders in 2014 and
has volunteered her time to many nonprofits in the community.
She has helped raise money for CASA, Eskaton, Citrus
Heights Police Activities League, Sacramento Dream Center,
Boy Scouts of America, Sylvan Ranch Community Garden,
her local church, and many others. Marcelle has been married
to Terry Flowers for twenty-eight years and is the mother
of two boys, Staff Sergeant Kyle Chattin and Eagle Scout
Dillon Flowers. She is a faith-filled woman who likes to
work in her garden, enjoys great music, wine, and people of
all backgrounds. She is considered a ‘friend to the friendless,’
‘mentor to the disenchanted’ and ‘encourager to the fiftyplus
employees she calls family.’
In 2014, in celebration of Armstrong’s fiftieth anniversary,
Marcelle rebranded the company with the vintage, but
timeless, image of World War II’s Rosie the Riveter to
communicate to the community, “Yes, We Can!” The
makeover included new designs on the trucks, new
uniforms for the plumbers, new pink shirts for the office
staff, even new letterhead, pens, magnets and envelopes.
For Marcelle and her staff, the rebranding was a yearlong
project from start to finish. “We began by brainstorming
about the things that make us unique,” she explained
to PM Magazine, a trade publication. “We often find
ourselves applying a ‘plumbers who can’ expertise to
each challenging situation and unique opportunity. We also
wanted to apply a strong emphasis on family dynamic. We
care about our customers, our community and each other–
that’s family.”
The addition of the new underground division and the
revitalization of the commercial division brought even more
success with an outstanding growth rate of fifty-four percent
in 2015, pushing Armstrong Plumbing even more into the
limelight. The new underground division specializes in
trenchless technologies such as pipe-bursting, directional
boring, and Cured In Place Pipe-lining to install sewer,
water, and gas plumbing lines in a way that is both cost-saving
and landscape-saving.
Looking to the future, Marcelle hopes to find a larger
home for the Armstrong family as the business continues to
expand. The company plans to create a training center and
add an HVAC team down the road. In its never-ceasing effort
to refine the company culture, Armstrong Plumbing will be
organizing a ‘Caring Committee’ to focus the company’s
energies in giving back to the community. With the continued
perseverance and well-planned guidance of Marcelle,
Armstrong Plumbing is fast becoming one of the leading
companies in Sacramento.
CAPITAL REGION PARTNERS - BUILDING A BETTER CAPITAL REGION
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