Image Expo 2019 Houston- Official Guide

IMAGE 

International Conference Management, Inc 

te 

natio 

Featured Headliners 

Balay Lama, 

Candy Shaw 

Legendary Colorist, 

Marco Pelusi 

Curl Expert, 

Lauren Moser Samuels 

Clipper Cutting Expert, 

Rodrick Samuels 

OFFICIAL 

SHOW 

MAGAZINE 

TheImageExpo.com 

877.219.3976 

1 CE credit just for 

attending the show! 

Purchase at 

registration 

SUNDAY 

9AM - 5PM 

MONDAY 

9AM - 4PM 

Houston 

MAY 5 & 6 

George R Brown Convention Center, Hall E 

Photo by Sunlights Balayage, Inc.

2 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo 

BOOTH #440

TABLE of CONTENTS 

4 Main Stage 

7 Tech Stage 

8 Hair Trends 

16 Extensions & Weaves 

18 Class Schedule 

22 Exhibitor List 

23 Floor Plan 

26 Day Spa + Makeup 

28 Nails 

30 Paid Classes 

32 Beauty Business 

34 Men’s Trends 

35 Educator Bios 

SHOW HOURS 

May 5, 2019 SUNDAY 

9am - 5pm 

May 6, 2019 MONDAY 

9am - 4pm 

Ticket Price 

Show Day $75 

Show Location 

GEORGE R. BROWN CONVENTION CENTER 

HALL E 

1001 AVENIDA DE LAS AMERICAS, HOUSTON, TX 77010 

Hands-on workshops 

WORKSHOPS ARE PRICED SEPARATELY AND ARE LIMITED 

BY THE NUMBER OF SEATS IN THE ROOM. 

ALL CLASSES ARE FREE, UNLESS INDICATED WITH A PRICE. 

#HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 3

SUNDAY on the 

MAIN STAGE 

FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM 

SUNDAY MAY 5 3:00PM - 3:40PM 

CANDY SHAW 

Nicknamed ‘The Balay Lama®’, Candy literally grew up in the beauty business as the daughter of Jamison Shaw, a former worldchampion 

competition hairdresser, and Sara Shaw, a professional make-up artist. Candy’s been a hairdresser and educator all 

her adult life with over 35 years experience. Candy owns Jamison Shaw Hairdressers®, a third-generation, fifty-year-young, 

5,000 square-foot, 50-chair salon in Atlanta, Georgia. Candy still works ‘behind the chair’ and with the aid of between four and 

six assistants, sees up to 35 guests each day. 

Candy is celebrated as ‘One of the World’s Most Published Stylists’ for having hundreds of images published annually. She’s 

done hair for the Grammys, the American Country Music Awards, the Cannes Film Festival, Mercedes Benz Fashion Week, and 

a Playboy Mansion soirée. American Salon has called her one of the ‘most powerful and influential women in the professional 

beauty industry’ and Modern Salon describes her as “truly ‘the face of our industry’ – highlighting all that is good about the 

salon community.” Canadian Hairdresser refers to her simply as ‘the blonde whisperer.’ 

Some of Candy’s celebrity clientele include Carrie Underwood (Candy did the hair for Carrie’s 2010 wedding featured in People 

magazine), Miranda Lambert, Karina Smirnoff, Todd Chrisley from the reality show Chrisley Knows Best, Playmate of the Year 

Tiffany Fallon, pro-golfer Annika Sorenstam, and The Rascal Flatts. Candy’s salon has been the official salon of the Atlanta 

Falcons Cheerleaders for decades. 


MARCO PELUSI 

Marco Pelusi is globally recognized as a leading Haircolor Authority, renowned Platform Artist & Educator, Salon Owner, and 

fashion-forward Celebrity Haircolorist. 

Marco’s love for haircolor began at his family’s upscale chain of East Coast salons. Early in his career, he became a top Educator 

at one of the world’s leading Italian haircolor companies. He was then sought out to be the National Haircolor Educator for 

an esteemed Los Angeles-based color company. Soon after, he opened Marco Pelusi Hair Studio in the heart of the ultra-chic 

West Hollywood Design District on Robertson Boulevard. There, he and his talented staff of seasoned Hollywood hair stylists 

continue to offer world-class hair fashion to numerous celebrities and trendsetters. Some of Marco’s exclusive celebrity 

clientele include James Brolin, Carol Alt, Eva LaRue, and Carson Kressley. 

SUNDAY MAY 5 11:00AM - 11:40AM 

ROBSON (EN ESPAÑOL) 

ARLENE RENEY 

Robson the brand was created in July of 2016 by Robson dos Santos Goncalves, Well Known by everyone as the Peluquero. It 

is a Brazilian line of products and is making its introduction by his International ambassador and technician in the USA Arlene 

Reney, only 20 years old she has master his techniques and knowledge of the brand and products. Arlene Reney Chavarria has 

traveled to Brazil 3 times to be trained by Robson Peluquero and Dayane Diaz. 

4 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo

SUNDAY on the 

MAIN TECH STAGE 



RECAMIER 

ROBERTO PEREZ BÁEZ & JAVIER RUEDA 

ROBERTO PEREZ BÁEZ 

Updo Hair Master 

Advance Cosmetology Instructor 

Cosmetology Olympics Competition Trainer 

JAVIER RUEDA 

International Hair Master Coloring, styling for Salon 

IN of Recamier and Makeup, for 23 years has a unique 

(pivot point and Vidal Sassoon) eye for aesthetics, 

beauty, Hair shows fashion and design, that helps to 

drive the high caliber of style and client Creating hair 

color that works for the individual is Javier’s specialty. 


SALON WHOLESALER & LUMINAE: 

“SHE WAS BORN A 1… BUT YOU CAN MAKE HER A 10!!” 

JEREMIAH R. SAMMONS & ALEXA COVARRUBIAS 

“To enlighten… to make luminous or shining”. These represent not only the definition of the word “Luminae”, but 

the major goals of the Luminae brand. Luminae is committed to providing the education and tools necessary to 

“enlighten” stylists and help them create “luminous and shining” hair. 

Utilizing the latest scientific haircare research, Luminae has created its most powerful Ultra-lightener Luminae: Spotlight. An 

innovative dust-free, powdered bleach lightener that is perfect for on-the-scalp, off-the-scalp, balayage, foilyage, and hairpainting 

applications while providing colorists up to 9+ levels of ultra-lightening power. 

We will showcase Luminae Foilyage Techniques using the new Luminae: Spotlight Ultra Lightener combined with the toning 

power of Luminae: UltraViolet Shampoo. 


ITELY HAIRFASHION & METRO BEAUTY SUPPLY 

NICK TROMBETTA, LIA HALL & IMELDA GOMEZ 

NICK TROMBETTA- For over 30 years, Nick has shared his passion and inspiration for precision artistry 

among his peers. Nick’s innovative techniques have been featured in international forums & magazines. 

He was bestowed the honor of “Best Hair Colorist of Westchester County” in New York, by The 

Westchester Magazine. Awards and accolades aside, Nick’s distinction is his innate ability to fuse the inner and outer beauty by 

earning the trust and confidence of his audience. Nick’s other passions include music, art and writing. An accomplished pianist 

and singer since childhood. His artistry and passion is blended with everything he does. 

LIA HALL- Born in Liverpool England, Lia grew up spending time in her mum’s hair salon where she gained beauty business 

experience. At the age of 19, she became Global Keratin’s darling & became a platform artist leading to an opportunity to create 

the brands image through photo shoots & NBC television appearances. Lia demonstrated how to create “MAD MEN” inspired 

hairstyles at home. Owner of Pure Beauty Concepts and Creative Director of Capelli D’Oro Fifth avenue salon in NYC and her 

passion for perfection shows in her work. 

IMELDA GOMEZ- Her passion for hair began early in her teens. That passion has grown into a 20 year career as a Hair Stylist. 

Imelda began working in salons in Houston, TX, only to learn very quickly that she wanted to expand into her own business. 

Opening L’Shear Salon in 2012, she continued her education and became a Certified Educator of Itely Hairfashion and Hair Talk 

Extensions. She has a strong social media presence with clients and peers as an excellent bilingual educator and hairstylist. 

L’Shear was Voted Best Salon & Neighborhood Favorite by her Nextdoor Community in 2018. Today Imelda runs L’Shear with a 

continued focus on education for herself and her clients. 

#HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 

5

MONDAY on the 

MAIN STAGE 


MONDAY MAY 6 11:00AM - 11:40AM 

RECAMIER 






JAVIER RUEDA 

International Hair Master Coloring, styling for Salon IN of Recamier 

and Makeup, for 23 years has a unique (pivot point and Vidal 

Sassoon) eye for aesthetics, beauty, Hair shows fashion and design, 

that helps to drive the high caliber of style and client Creating hair 

color that works for the individual is Javier’s specialty. 

MONDAY MAY 6 12:00PM - 12:40PM 

ROBSON 

ARLENE RENEY 

Robson the brand was created in July of 2016 by Robson dos Santos Goncalves, Well Known by everyone as the Peluquero. It 

is a Brazilian line of products and is making its introduction by his International ambassador and technician in the USA Arlene 

Reney, only 20 years old she has master his techniques and knowledge of the brand and products. Arlene Reney Chavarria has 

traveled to Brazil 3 times to be trained by Robson Peluquero and Dayane Diaz. 


ITELY HAIRFASHION & METRO BEAUTY SUPPLY 

NICK TROMBETTA, LIA HALL & IMELDA GOMEZ 

NICK TROMBETTA- For over 30 years, Nick has shared his passion and inspiration for precision artistry 

among his peers. Nick’s innovative techniques have been featured in international forums & magazines. 

He was bestowed the honor of “Best Hair Colorist of Westchester County” in New York, by The 

Westchester Magazine. Awards and accolades aside, Nick’s distinction is his innate ability to fuse the inner and outer beauty 

by earning the trust and confidence of his audience. 

LIA HALL- Born in Liverpool England, Lia grew up spending time in her mum’s hair salon where she gained beauty business 

experience. At the age of 19, she became Global Keratin’s darling & became a platform artist leading to an opportunity to 

create the brands image through photo shoots & NBC television appearances. Owner of Pure Beauty Concepts and Creative 

Director of Capelli D’Oro Fifth avenue salon in NYC and her passion for perfection shows in her work. 

IMELDA GOMEZ- Her passion for hair began early in her teens. That passion has grown into a 20 year career as a Hair 

Stylist. Imelda began working in salons in Houston, TX, only to learn very quickly that she wanted to expand into her own 

business. Opening L’Shear Salon in 2012, she continued her education and became a Certified Educator of Itely Hairfashion 

and Hair Talk Extensions. She has a strong social media presence with clients and peers as an excellent bilingual educator and 

hairstylist. Today Imelda runs L’Shear with a continued focus on education for herself and her clients. 


CREATIVE ADVANCED: INSPIRATION 

LAUREN MOSER SAMUELS & RODRICK SAMUELS OF HAIR LAB DETROIT 

Join NAHA Lauren Moser and Rodrick Samuels for a creative session in creating Looks for photography competitions 

and creative photoshoots. From Avant Garde, Texture and Men’s Editorial looks, this class will inspired, enlighten and 

empower all who attend. Learn styling techniques and on set lessons that make your next shoot, your best shoot. 

The Hair Lab Detroit Education Team is made up of industry gurus Lauren (Moser) Samuels (2015 NAHA Texture Winner) and 

Rodrick Samuels (2017 NAHA Men’s Finalist). Together they developed academy classes with an emphasis on referencing each 

stylist’s personal mission to industry growth. 


SUNDAY on the 

TECH STAGE 



WE’VE GOT CHEMISTRY 

KAREN ANNE JACKS | DELLA RICCA HAIR COLOR 

Karen Anne Jacks founder of Della Ricca Hair Color and Board Certified Hair Colorist will share with you the tricks of the trade 

using any product line! Utilizing seven shades, creating over 300 different results. 


NEW HAIRSTYLING TRENDS WITH OURO PRODUCTS 

SHANTAL PONCE | OURO 

Find out what the hot new trends are and how OURO can make them happen for you. 


CURL DEFINING 101 

RHEA PETTWAY | STUDIO 914 HAIR SALON 

Learn how to make your curls stand out from all the rest 


UNLOCING THE SECRETS: HOW TO LOC STRAIGHT & CURLY HAIR 

JUSTIN KACE | JUSTINKASE PRODUCTS 

More people are embracing the ideal of having Locs! However, some find challenges of starting Locs for straight, curly and fine 

textured hair types. Now is your opportunity to witness and gain knowledge and insight training in our innovative techniques 

and also discover how these services can increase your revenue and profits. 

Topics: 

• Tools & Supplies Needed 

• Client Consultations 


MICRO LINKS EXTENTION 

KAY GREATHOUSE | HAIRLOUNGE SALON 

• Straight Hair Locing Techniques 

• Reattaching Broken Locs 

• Loc Reconstruction 

• Marketing Strategies 

This technique is done by attaching micro link cylinders to the natural hair with a micro link beader and pliers. Once that is done 

wefted hair extensions are sewn onto the cylinders. This technique is good for clients who are looking for density, volume, 

texture, and or length. You can achieve a very versatile look by wearing ponytails, buns, and updos. You cant go wrong with is 

technique, you will step out of the salon looking like a new woman. 


TOP KNOTS 

WENDY EVANS | ASHTAE 

No matter what you call them - top knots or thot knots - in this class you will be able to twist it, loop it, pin it, smooth it, bone it, 

all in one style. Learn techniques to create the perfect topknots, ninja buns, and cinnamon twists with ease. 

90% of classes are FREE 

All classes without a listed price are FREE 


HAIR TRENDS 



ALTER EGO COLOR & BLOWOUT 

CHRIS NOBLE 

ROOM 360D 

Learn quick and easy color placement techniques that will accent the face, can be styled to show lots of color or small splashes of 

color, and looks trendy curly or straight. Also gain tips on straightening all textures of hair without a chemical while repairing hair 

from coloring services with thermal heat. Stop basic color and start creating alter egos! 


4C TO 1A CHEMICAL FREE BLOWOUT 

CHRIS NOBLE 

ROOM 360D 

Get the secrets to elongating the tightest curl into bone straight hair without heat damage, using no chemicals, and not revert or 

frizz. The secret is protein & thermal heat which provides several benefits from repair, extending the blowout, and protecting the 

natural curl pattern. To learn more, I’ll see you in class! 


COLOR & BLOW OUT UNITE 

CHRIS NOBLE 

ROOM 360D 

In 2019 the natural trend is still popular. Clients are requesting hi-lights, grey coverage, fashion colors and temporary straight hair 

without changing their curl pattern. These are obstacles that all stylist are facing. Join Chris for this power packed class of color and 

chemical free hair straightening. This class will break down how to convert and create color formulas for natural and relaxed hair, 

color placement tips, and solutions to common color mistakes. We will also cover chemical free blow out techniques that create 

silky, bouncy hair, and how to utilize heat and proteins to color, repair, and straighten. Be on time, you can’t afford to be late. 


YOUR NAME HERE! 

CHRIS NOBLE 

ROOM 360D 

Ever been inside of a beauty supply store and imagined your name on a line of products. Are you a stylist that makes custom 

formulas for each individual client hair needs? Well, with a little work, that dream can become a reality. Chris Noble, founder of 

HairCology Products will give you step by step instructions on how to create your own product line from the vision, to the finished 

packaged product. Also learn the common mistakes that most product founders make that will prevent you from falling into that 

same trap. What’s your brand name? 

SUNDAY MAY 5 11:00AM - 12:00PM 

PEINADO (HAIR STYLES) (EN ESPAÑOL) 

MARITZA HERNANDEZ 

ROOM 360E 

En esta clase se ensenaran las nuevas tendencias de peinados de quinceaneras, y alto peinado. 


WAVES THROUGH TIME! 

PAMELA RAYE 

ROOM 360E 

Where Hollywood Glamour meets modern day trend 

From office to red carpet finger waves have been a staple for all women seeking a classic flawless look. 

This class will feature how to achieve soft and moisturized finger waves and styling for finger waves . Master stylist and educator 

Pamela Raye will showcase different wave techniques using rollers and flat irons on chemically relaxed hair. Watch Pam as she 

showcases the art of transcending finger waves to bring out the sexy, sassy, and sleek glam of short to medium length hair. 


HAIR TRENDS 



RAZOR HAIR CUTTING 

SHALONDA QUINN 

CANCELLED 

Shaking the foundations of the razor cutting world!!! Increasing your income an clientele...fast and accurate cutting time an low 

maintenance styles. This class will teach you how to (cut with confidence!!!) 

By using this advance cutting tool...The new Hot Razor is the most significant advancement in razor cutting to date and is without 

a doubt a must have tool that will revolutionize razor cutting as we know it! The heated blade combined with vibration produce a 

clean an easy cut on wet or dry hair and a sealing of the cuticle that avoids split ends and frizziness! Create amazing new looks with 

unbelievable texture. 

Your choice of 3 different cutting options (heated vibrating blade, vibrate only and regular cut.). 

ROOM 360E 


HAIR TRANSFORMATION VIA TEXTURING TECHNIQUES 

PAMELA RAYE 

ROOM 360E 

TEXTURE…Curly, Excessively Curly, Kinky Curly or Afro-Centric. 

The NEW & IMPROVED TEXTURE RELEASE system gives you elongation and textural styling versatility via heat-activated amino 

acids and conditioning agents. 

NO FORMALDEHYDE!!! Optimal temporary straightening, combing manageability and an assortment of styling options. 

International Platform Educator Pamela Hall will demonstrate how your Multi-cultural clients can enjoy their Natural curls frizz-free 

or wear their hair silky straight without damaging chemicals. Learn unique Natural hairstyling techniques using various accessories 

and regain lost $$$. 


S.O.S…DECODING NATURAL PRODUCT 

RHEA PETTWAY 

ROOM 360F 

Do you have a trusted natural haircare line that you love, but can’t figure out why the results change from one texture to the next? 

Is your mind in limbo when trying to learn a new product line so you can experience the hype of the brand? Are your client’s curls 

falling flat? Do you suffer from getting constant product residue left behind when styling? If you constantly ask yourself, others, or 

have seen these issues first hand, then S.O.S Decoding Natural Products is for you!! In this class you’ll be able to finally breakdown 

products no matter the brand. You’ll gain the ability to tailor a product cocktail to the client’s individual needs. Learn how to use oil 

blends to infuse and enhance products, and also to eradicate the dreaded snow affect! You’ll also learn the complete breakdown of 

the L.O.C Method decoded and simplified!! 

By the end of this class your clients will reap the benefits of knowing that their stylist is able to effectively recommend a trusted 

product brand to help them maintain the health of their strands in between salon visits! 


LET’S TALK HAIR TEXTURE CONTROL 

RHEA PETTWAY 

ROOM 360F 

Welcome to the world of Texture! As a hairstylist for 18+ years and dealing with the ups and downs of trying to learn how to 

maintain all textures on the heads of women and men. Rhea Pettway is bringing you Hair Texture Control!! In this class you’ll learn 

how she effectively put to memory all the texture classifications. Got a true understanding of where each texture lives and thrives 

for optimum healthy sustainable curls. Mastered the breakdown of texture manipulation to get long lasting shine, definition, and 

style. Get your answers to “What /Why there is an A, B, C to the texture guide? Be able to differentiate between a spiral, coil, and 

zig-zag curl pattern. Lastly, effectively be able to explain CML (Curl Memory Loss) not to be confused with HD (Heat Damage)!! 

By the end of this class, no matter if you are a beginner with natural hair clients, or a master in the natural hair community of stylist, 

you’re going to walk away with an extra tool to help grow and maintain your salon business and clientele. 


HAIR TRENDS 



NEW!!! NO HAIR, NO PROBLEM/ 

COMPLETE AND TOTAL BALD HAIR LOSS SOLUTION 

SHARON REAMS 

ROOM 360F 

ATTENTION STYLIST. This life changing solution is for clients who suffers from total and complete balding over the entire head. This 

technique will add beautiful hair with natural looking results. WITH NO TRACKS ,Hair can be combed and parted from front to back. 

No more sliding or uncomfortable wigs. Clients can lead active lifestyles that may include swimming and exercise with Absolutely 

no lumps or bumps! This Non Surgical Hair loss Technique will last 2 to 4 months with proper maintenance. Get on board and let’s 

change lives one client at a time. 

LEARN TO WORK SMARTER AND NOT HARDER. HAVE A CHANCE TO WIN A FREE DVD IN CLASS. MUST BE PRESENT TO WIN. 

SEE YOU IN CLASS!. 


START, MAINTAIN & REPAIR LOCS TRAINING 

JUSTIN KACE 

ROOM 360F 

Learn new exciting, fast and profitable techniques for starting, maintaining and repairing locs in 1 power packed seminar. We will 

show you how to become a loc service specialist and increase your income. Also gain knowledge on how to loc straight hair, what to 

charge for different loc services, client consultations, tools, supplies and products needed, hair preparation, maintenance techniques 

and so much more… 

Topics: 

• Starting Locs 

• Locing Straight Hair 

• Maintaining Locs 

• Repairing Locs 

• Styling Locs 

• Tools, Supplies & Products Needed 


SUNDAY MAY 5 10:00AM - 11:00AM l MONDAY MAY 6 10:00AM - 11:00AM 

HAIRCUTTING TECHNIQUES YOU CAN UNDERSTAND 

CHUCK CAPLE 

CANCELLED 

ROOM 361A 

Do you take hair cutting classes and walk away each time feeling like you still don’t get it? Does the teaching seem to go over your 

head and leave you feeling stuck? Chuck has developed a method of teaching hair cutting that any stylist can understand. He 

breaks it down like no other. He will break down the theory and principle behind it and why you do what you do to create them. 

Once you know the “why” as well as the “how”; you can master cutting. 

A must see class at this show. 

SUNDAY MAY 5 1:00PM - 2:00PM l MONDAY MAY 6 1:00PM - 2:00PM 

KNOW FORMULATION-KNOW COLOR NO FORMULATION-NO COLOR 

CHUCK CAPLE 

CANCELLED 

ROOM 361A 

It’s a known fact that the average stylist struggles with hair color. On average, many stylists don’t have success with color and it’s 

a known fact that most stylists don’t formulate or even know what it means to formulate. THERE IS no true hair coloring without 

formulation. Chuck will take you through a series of necessary steps of the formulation process that is tried and true and will turn 

your color business into an exclusive service. From consultations to levels, to gray hair to coloring through mathematics…this class 

will teach how to get perfect color placement each and every time. 


JOON HAIRCARE: “ACHIEVING THE PERFECT BLOW OUT” 

CABE NOWLEN & SHIVA TAVAKOLI 

ROOM 361B 

Learn the simplest way of applying products and using targeted heat to add texture to the hair so it can be styled in any form your 

client desires: loose waves, curls, a bun, braid, or even a modern twist. A Joon’s Saffron Hair Elixir Blowout hair is healthy, voluminous, 

shiny, and frizz-free. 


HAIR TRENDS 



MARCO SIGNATURE HIGHLIGHTING STRATEGY 

MARCO PELUSI 

ROOM 361B 

Watch Marco reveal his secret Signature Highlighting Strategy which works all on hair types and hair textures that he uses on all of 

his celebrity clients! He will unlock the secrets of how to achieve the best possible highlighting on all your color clients. This is one 

class all haircolorists simply cannot miss! 


LUMINAE AND SALON WHOLESALER PRESENT 

PLATINADOS EXTREMOS (EN ESPAÑOL) 

RAVEN MONTANO & PATTY GRUBBS 

ROOM 361B 

Luminae Haircare oficialmente está nombrando 2019 como “el Año del Pelo Rubio-Platinado”. Admítelo, estábamos fascinados 

cuando las bellezas que antes tenían el cabello negro - como Sky Ferreira, Charlotte Carey, Lady Gaga y Kim Kardashian - se 

despojaron de todo su pigmento. Pero ahora tenemos a “personas normales” fuera de Hollywood que exigen un color rubioplatinado 

(Y seamos sinceros, no quieren varias sesiones ... ¡quieren un rubio platinado y lo quieren ahora!) 

Basados en extensa investigación científica, tecnología de vanguardia, y prueba rigurosa por profesionales expertos en salones de 

belleza, Luminae ha creado Spotlight Ultra Lightener, Spotlight Aclarador de Balayage a base de barro, y Shampoo Ultravioleta Platino. 


TENDENCIA EN PEINADO PARA NOVIAS Y EVENTO SOCIAL (EN ESPAÑOL) 

SHANTAL PONCE 

Mostraremos las bases de una peinado social aplicando de manera correcta productos ouro dando como resultado peinados más 

duraderos y radiantes. 

SUNDAY MAY 5 11:00AM - 12:30PM l MONDAY MAY 6 11:00AM - 12:00PM 

OH MY BLONDE 

NICK TROMBETTA & LIA HALL 

Oh My Blonde! If you can dream it, you can do it! Experience the latest blonding techniques developed by ITELY 

HAIRFASHION using the brand new, innovative line of decolorizers with the new &-PLEX Bond Repair Complex. 

Artistic Director Nick Trombetta along with Lia Hall will demonstrate the latest techniques. #myblonde #mychoice 

#mybeauty #ohmyblonde 


OH MY BLONDE (EN ESPAÑOL) 

IMELDA GOMEZ 

ROOM 361C 

ROOM 361C 

ROOM 361D 

¡Oh Mi Rubia! ¡Si puedes soñarlo puedes hacerlo! Experimente las últimas técnicas de cabello rubio desarrolladas por ITELY 

HAIRFASHION utilizando la nueva e innovadora línea de decolorantes con el nuevo &-PLEX Bond Repair Complex. La educadora 

de Itely Hairfashion, Imelda Gómez, demostrará las últimas técnicas. #myblonde #mychoice #mybeauty #ohmyblonde 


SAFE DECOLORATION AND PERFECT PLATINUM HAIR? (EN ESPAÑOL) 

ARLENE RENEY 

• Decoloracion Segura y como llegar a un platinado perfecto 

• en esta clase se ensenara la manera segura de decolorar el 

cabello llegando a niveles altos de decoloracion 

• Aprende la imprtancia de la prueva de mecha 

ROOM 361D 

• Aprende un entedimiento perfecto y las caracteristicas de la 

decoloracion 

• Como realmente trabaja el peroxido 

• Aprende la composicion quimica del cabello y como cuidar 

el cabello en un proceso quimico 


HAIR TRENDS 



FABRICS AND FADES 

LAUREN MOSER SAMUELS & RODRICK SAMUELS 

As more women from every cultural background are now embracing their natural curl and men are heading back 

to the barbershops for razor shaves and tight fades, stylist need to stay ahead of the game. Fabrics and Fades will 

give you the tools and techniques to capitalize on this opportunity. The focus of this class is to teach you the skills 

to provide the best services for curly hair clients and male patrons. From hair types, to product choices and tool options, learn the 

best techniques and approaches to both curly trends and barbering. Take your skills to the next level and grow both your service and 

product sales in these two hot specialties. Don’t miss the opportunity to capitalize on being a specialist in this year’s trends and grow 

your clientele. 


SAFE DECOLORATION AND PERFECT PLATINUM HAIR? 

ARLENE RENEY 

• In this class we will teach the safest way to decolorate the 

hair reaching high levels of discoloration. 

• Learn the importance of a strand test 

• Get the perfect understanding on the different 

characteristics of decoloration. 

ROOM 361E 

ROOM 361D 

• How your peroxide works 

• Learn the chemical composition of the hair and how to take 

care of the hair on a chemical process 


ROCKIN CURLS 

KAY GREATHOUSE 

• Learn how to rock your natural curls 

• Learn the art of twistouts 

• Learn how to escape shrinkage 

• Learn how to be versatile 

• Learn how to attract natural hair clients 

ROOM 361E 

MONDAY MAY 6 11:30AM - 12:30PM 

INTRO TO BRAIDING 


• Learn the foundation of hair braiding 

• Learn different braid patterns 

• Learn how to increase your income with braiding 


HAIR LOSS HAIR GROWTH 

DR. LEVY Q. BARNES 

ROOM 361E 

• Learn the latest braiding technique 

• Learn how to retain clients with the artful skill of braiding. 

ROOM 362F 

How to Prevent, Treat, and Reverse Hair Loss 


THE BEST HAIRDRESSERS NEVER STOP LEARNING 

RECAMIER PROFESSIONAL - BOOTH 334, 340 

BOOTH 334, 340 

A complete line of products developed to give all the beauty professionals inspiration and tools in their daily work: 

Technical Line: Products designed for coloring hair, enhance its color or modify its texture 

Finishing Line: Products that assure the perfect finishing touch of hairstyles 

Retail Line: Offers carefully designed products to maintain, keep and repair your client’s hair while returning to the beauty salon. 

Meet us at our booth #334, 340 where our team will be creating beauty! 


HAIR TRENDS 



ROOM 351E 

SHORT STATEMENTS 


Wet Waves, Dry Waves, Pincurls and Swirls are all back! We’re going to teach you how to accomplish short curly styles quickly and 

efficiently. Get ready to pull out your rollers and favorite wave combs to create soft, textured, popular styles. Come and see this 

throwback hairstyle re-emerge on the heads of today’s hottest singers and actresses. 


ROOM 351E 

GLASS HAIR: THE SILKIEST SILK PRESS 


How do you create a silky look on natural hair without relaxer, keratin, or a smoothing system? We show you step-by-step how to 

create the silkiest silk press you’ve ever achieved that will actually last for your client. Learn proper hydration techniques and how to 

maintain natural or transitional hair textures. Create that instafamous #GlassHair look your clients request. 


All classes without a listed price are FREE 

Wendy Evans 


HAIR TRENDS 


Student 

Dark Fantasy or Animalistic 

Competition 

Monday May 6 - Check in at 12pm :: Judging at 1 PM 

ULTIMATE 

BARBER 

Competition 

Student 

COMPETITION 

Professional 

SUNDAY MAY 5th 12:00 pm 

Professional Design Battle 

Entry Fee: $100 (1st place $400, belt, and prizes; 2nd and 3rd place trophies and prizes) 


Professional Fastest Fade 

Entry Fee: $100 (1st place $400, belt, and prizes; 2nd and 3rd place trophies and prizes) 


Professional Traditional 

Entry Fee $100 (1st place $400, belt and prizes; 2nd and 3rd place trophies and prizes) 

Competition 

MonDAY MAY 6th 12:00 pm 

Student Design Battle 

Entry Fee $50 (1st, 2nd, and 3rd place trophies and prizes) 


Student Fastest Fade 

Entry Fee $50 (1st, 2nd, and 3rd place trophies and prizes) 


Student Traditional 

Entry fee: $50 (1st, 2nd, and 3rd place trophies and prizes) 



EXTENSIONS + WEAVES 


SUNDAY MAY 5 10:00AM - 11:00AM l MONDAY MAY 6 2:30PM - 3:30PM 

CINDERELLA HAIR EXTENSIONS 

DENNISE ROSADO-RAMIREZ 

ROOM 360D 

We began with an organic bond that resembles human hair and when attached and removed, no damage occurs. For many years, 

stylists and clients raved about their results and satisfaction by using our organic bond extensions, but some wanted to offer different 

types of applications and still have the same quality of hair Cinderella Hair offers. With that in mind and the support from our stylists 

and salons in 2011 we were proud to introduce Our Hair Your Way® - a totally new concept in hair extensions! Not only do we offer 

our Classic Bond Hair Extensions and now by offering I-Hair® I-Tip Extensions, T-Hair® Tape Extensions and Cinderella Hair® Strips 

you now have endless choices and possibilities. 


MICRO-LINKING WEAVE TECHNIQUE 

EUNICE JOHNSON 

NO BRAID OR GLUE INVOLVED VERY FLAT WEAVE TECHNIQUE 

This technique is one of the most undetectable methods of Hair Weaving used in today’s markets. 

• Learn how to do the Micro-Linking Technique 

• Placement of the wefted hair and sectioning? 

• Demo on how to use the Required Tools 

• What type of maintenance products do I use? 

• How long does the technique last? 

• The removal process? 

• Learn how the micro links are placed and secured in the hair • Question and answers Session 

ROOM 360E 


U-PART WIG MAKING 


Are you ready to take your career to the next level?? If so this is the class for you… Learn the proper techniques of U-Part wig 

making, from Master Stylist SHALONDA QUINN. 

• Learn how to increase your income $2k @month 

• Learn how to make proper wig measurements 

• Learn how to make natural looking wigs 

• Build your Business and Clientele 


45 MINUTE WEAVE 

JUSTIN KACE 

ROOM 360E 

Learn how to do this quick and easy weaving technique which involve no thread, no braiding, no sewing and no glue. This is a 

fantastic and quick way to add extra length and volume to your client’s hair. 

Topics: 

• Maintenance 

• Tools and Supplies Needed 

• Weft Removal 

• Weft Application Technique 



CANCELLED 

NEW!!! THE COVER UP WEAVE TECHNIQUE 

SHARON REAMS 

ROOM 360F 

Designed for clients that have thinning hair in the crown of the head. “The Cover Up is an amazing technique that is a part of the 

“No Tracks Series” for clients suffering from different degrees of hair loss. The styling versatilities are endless without the use of 

braids, glues, clips, links or infusions . Your clients will be able to part the hair anywhere on the head to create different looks with 

no worries. The thin areas are completely covered and protected with commercial hair (no tracks used) while blending with the 

clients own hair creating a head full of natural looking hair. This technique lasts for 2 to 3 months with proper maintenance. Seeing 

definitely is believing. 

HAVE A CHANCE TO WIN A FREE DVD IN CLASS. MUST BE PRESENT TO WIN. SEE YOU IN CLASS! 


Stylist Reward Program 

Stylist Reward Program 

EARN $250 Visa Gift Card for every sign up *(1000 graft min) 

EARN $250 Visa Gift Card for every sign up *(1000 graft min) 


17

SUNDAY SCHEDULE 

ROOM TIME CLASS TITLE PRESENTER 

360C 9:30-10:30 

BUSINESS 

YOU’RE A GREAT HAIRDRESSER! NOW WHAT? 

THE ICONIC SALON SYSTEM, THAT’S WHAT!! 


TRACI MILLER 

360A 10:00-11:00 DIVERSIFY YOUR BRAND 101 

PAULA 

HUTCHINSON 

360B 10:00-11:00 CREATING COMMUNITY IN OUR INDUSTRY ALI DAVIDSON 

360C 11:00-12:00 TEACHING BEAUTY BUSINESS ENTREPRENEURS JANE ARCHIE 

360B 11:30-12:30 

SALON SUCCESS SECRETS: HOW TO CREATE A 

PROFITABLE & THRIVING SALON & SPA 

DEREK 

MALDONADO 

360C 1:00-2:00 SALON IN: SUCCESS IS A SIMPLE TECHNIQUE 

ROBERTO PEREZ 

BAEZ & 

JAVIER RUEDA 

360A 1:00-2:00 I SURVIVED BEAUTY SCHOOL, NOW WHAT? 

360B 2:00 -3:00 

360A 2:30-3:30 

HOW TO BECOME A $100,000 TO $200,000 SALON/ 

SPA PROFESSIONAL NOW! WE’VE ALREADY HELPED 

THOUSANDS ACCOMPLISH THIS! NOW YOU CAN TOO! 

TAX SAVINGS AND MONEY MANAGEMENT STRATEGIES 

CASSANDRA 

POWELL 

DEREK 

MALDONADO 

IVORY MIMS 

FOR THE INDUSTRY PROFESSIONAL 

DAYSPA + MAKEUP CLASSES 

362B 9:30-10:30 MAQUILLAJE PARA PIEL MADURA (EN ESPAÑOL) NOE OVALLE 

362A 10:00-11:00 DOUBLING SALON BUSINESS WITH LASH EXTENSIONS TIANNA SEO 

BOOTH 

133 10:00-12:00 

362B 11:00-12:00 

BOOTH 

133 1:00-3:00 

APPLYING AND REMOVING EYELASH EXTENSIONS THE 

RIGHT WAY 

TO TRULY BE A MASTER MAKEUP ARTIST YOU HAVE TO 

UNDERSTAND UNDERTONES 

APPLYING AND REMOVING EYELASH EXTENSIONS THE 

RIGHT WAY 

CHRISTINA DAO 

SHAUNTEL JONES 

CHRISTINA DAO 

362A 1:00-2:00 DISCOVER CBD SKIN CARE & MAKEUP 

CHELSEA 

MOYNIHAN 

362A 2:30-3:30 EYE DESIGN FOR ALL TIANNA SEO 

CONTINUING EDUCATION 

361F 9:00-10:00 TEXAS COSMETOLOGY SANITATION, LAWS & RULES 

361F 11:00-2:00 WHAT’S IN YOUR TOOLBOX… TOP TECH TOOLS 


360D 10:00-11:00 CINDERELLA HAIR EXTENSIONS 

LAKEISHIA 

MONTGOMERY 

LAKEISHIA 

MONTGOMERY 

DENNISE 

ROSADO-RAMIREZ 

360F 10:00-11:00 45 MINUTE WEAVE JUSTIN KACE 

HAIR TRENDS 

BOOTH 

334, 

9:00-5:00 THE BEST HAIRDRESSERS NEVER STOP LEARNING 

RECAMIER 

340 

PROFESSIONAL 

361A 10:00-11:00 HAIRCUTTING TECHNIQUES YOU CAN UNDERSTAND CANCELLED CHUCK CAPLE 

360E 11:00-12:00 PEINADO (EN ESPAÑOL) 

MARITZA 

HERNANDEZ 

361C 11:00-12:30 OH MY BLONDE 

NICK TROMBETTA & 

LIA HALL 

361D 11:00-12:30 OH MY BLONDE (EN ESPAÑOL) IMELDA GOMEZ 

362F 11:00-12:00 HAIR LOSS HAIR GROWTH LEVY BARNES 

351E 11:00-12:00 SHORT STATEMENTS WENDY EVANS 

360F 11:30-12:30 LET’S TALK HAIR TEXTURE CONTROL RHEA PETTWAY 

361E 11:30-12:30 ROCKIN CURLS KAY GREATHOUSE

SUNDAY SCHEDULE 


HAIR TRENDS 

360D 1:00-2:00 ALTER EGO COLOR & BLOWOUT CHRIS NOBLE 

361A 1:00-2:00 

KNOW FORMULATION-KNOW COLOR, CANCELLED 

NO 

FORMULATION-NO COLOR 

CHUCK CAPLE 

360E 1:00-2:00 WAVES THROUGH TIME! PAMELA RAYE 

361C 1:00-2:00 

TENDENCIA EN PEINADO PARA NOVIAS Y EVENTO 

SOCIAL (EN ESPAÑOL) 

SHANTAL PONCE 

360F 2:00-3:00 

NEW!!! NO HAIR, NO PROBLEM/ COMPLETE AND 

TOTAL BALD HAIR LOSS SOLUTION 

SHARON REAMS 

361D 2:00-3:00 

SAFE DECOLORATION & PERFECT PLATINUM HAIR? 

(EN ESPAÑOL) 

ARLENE RENEY 

361B 2:15-4:00 

TOO HOT TO BE COOL - ACHIEVING THE ICIEST 

BLONDES (EN ESPAÑOL) 

RAVEN MONTANO & 

PATTY GRUBBS 

360D 3:00-4:00 4C TO 1A CHEMICAL FREE BLOWOUT CHRIS NOBLE 

360E 3:00-4:00 RAZOR HAIR CUTTING CANCELLED SHALONDA QUINN 

MEN’S TRENDS 

362E 10:00-11:00 TRADITIONAL RAZOR SHAVE PART 2 PIERRE GIBSON 

362E 11:30-12:30 

CLIPPER CUTTING 101 INTRO: THE ART OF 

CLIPPER CUTTING 

EROS SHAW 

NAILS 

362C 10:30-11:30 I’M NOT YOUR NAIL GIRL! JAIME SCHRABECK 

362D 11:00-12:00 NAILSWAGG ACRYLIC BLENDING CLASS DEJAUN WHITMORE 

362D 12:15-1:15 FROM FULL SET TO ON SET: SESSION MANICURING ASHLEY GREGORY 

362C 1:00-2:00 MASSAGE MANICURISTS JAIME SCHRABECK 

362D 2:00-3:00 SHOOT LIKE A PRO ASHLEY GREGORY 

362C 2:30-3:30 WORLD OF GELS MYANH VO 

362D 3:30-4:30 THE TICKET BUILDER, GEL NAIL ART DEJAUN WHITMORE 

PAID HANDS-ON CLASSES 

351A 9:00-1:00 CLASSIC LASH EXTENSION APPLICATION TRAINING (DAY 2) BRIAUNA VERAS 

351B 9:00-1:00 MICROBLADING TRAINING (DAY 2) 

DEANNA 

BRYELS-FORD 

351D 11:00-2:00 LET’S MAKE A WIG - “SEWING MACHINE EDITION” EUNICE JOHNSON 

MAIN STAGE 

10:00-10:40 SALON IN: SUCCESS IS A SIMPLE TECHNIQUE 

11:00-11:40 

12:00-12:40 

SAFE DECOLORATION & PERFECT PLATINUM HAIR? 

(EN ESPAÑOL) 

SHE WAS BORN A 1… 

BUT YOU CAN MAKE HER A 10!!! 

1:00-1:40 ITELY HAIRFASHION & METRO BEAUTY SUPPLY 

ROBERTO PEREZ BAEZ 

& JAVIER RUEDA 

ARLENE RENEY 

JEREMIAH SAMMONS & 

ALEXA COVARRUBIAS 

NICK TROMBETTA, 

LIA HALL & 

IMELDA GOMEZ 

2:00-2:40 MARCO PELUSI MARCO PELUSI 

3:00-3:40 BALAYAGE BRILLIANCE W/ CANDY SHAW CANDY SHAW 

TECH STAGE 

11:00-11:40 WE’VE GOT CHEMISTRY KAREN ANNE JACKS 

12:00-12:40 NEW HAIRSTYLING TRENDS WITH OURO PRODUCTS SHANTAL PONCE 

1:00-1:40 CURL DEFINING 101 RHEA PETTWAY 

2:00-2:40 

UNLOCING THE SECRETS: HOW TO LOC STRAIGHT 

& CURLY HAIR 

JUSTIN KACE 

3:00-3:40 MICRO LINKS EXTENTION KAY GREATHOUSE 

4:00-4:40 TOP KNOTS WENDY EVANS 


MONDAY SCHEDULE 


BUSINESS 

360C 9:30-10:30 

YOU’RE A GREAT HAIRDRESSER! NOW WHAT? 

THE ICONIC SALON SYSTEM, THAT’S WHAT!! 

TRACI MILLER 

360A 10:00-11:00 DIVERSIFY YOUR BRAND 101 PAULA HUTCHINSON 

360B 10:00-11:00 CREATING COMMUNITY IN OUR INDUSTRY ALI DAVIDSON 

360C 11:00-12:30 

BECOME INSTAFABULOUS AND GROW YOUR 

BRAND ON INSTAGRAM 

SHIVA TAVAKOLI 

360B 11:30-12:30 

SALON SUCCESS SECRETS: HOW TO CREATE A 

PROFITABLE & THRIVING SALON & SPA 

DEREK MALDONADO 

360A 1:00-2:00 SET LIFE ACADEMY CASSANDRA POWELL 

360C 1:00-2:00 SALON IN: SUCCESS IS A SIMPLE TECHNIQUE 



360B 2:00-3:00 

HOW TO BECOME A $100,000 TO $200,000 SALON/ 

SPA PROFESSIONAL NOW! WE’VE ALREADY HELPED DEREK MALDONADO 

THOUSANDS ACCOMPLISH THIS! NOW YOU CAN TOO! 

TAX SAVINGS AND MONEY MANAGEMENT 

360A 2:30-3:30 

STRATEGIES FOR THE INDUSTRY PROFESSIONAL 

IVORY MIMS 

DAYSPA + MAKEUP CLASSES 

362A 10:00-11:00 

DOUBLING SALON BUSINESS WITH LASH 

EXTENSIONS 

TIANNA SEO 

BOOTH 

133 10:00-12:00 

APPLYING AND REMOVING EYELASH EXTENSIONS 

THE RIGHT WAY 

CHRISTINA DAO 

362A 1:00-2:00 

DON'T BELIEVE THE HYPE: UNDERSTANDING LASH 

EXTENSION ALLERGIES & REACTIONS 

TIANNA SEO 

BOOTH 

133 1:00-3:00 

APPLYING AND REMOVING EYELASH EXTENSIONS 

THE RIGHT WAY 

CHRISTINA DAO 

362B 1:00-2:00 

A SECOND SKIN-FLAWLESS FOUNDATION 

APPLICATION 

JALIA PETTIS 

CONTINUING EDUCATION 

361F 9:00-10:00 TEXAS COSMETOLOGY SANITATION, LAWS & RULES LAKEISHIA 

MONTGOMERY 

361F 11:00-2:00 WHAT’S IN YOUR TOOLBOX… TOP TECH TOOLS 

LAKEISHIA 

MONTGOMERY 


360E 9:45-10:45 U-PART WIG MAKING CANCELLED SHALONDA QUINN 

360F 11:30-12:30 NEW!!! THE COVER UP WEAVE TECHNIQUE SHARON REAMS 

360E 12:30-1:30 MICRO-LINKING WEAVE TECHNIQUE EUNICE JOHNSON 

360D 2:30-3:30 CINDERELLA HAIR EXTENSIONS 

DENNISE 

ROSADO-RAMIREZ 

HAIR TRENDS 

BOOTH 

334, 

340 

9:00-4:00 THE BEST HAIRDRESSERS NEVER STOP LEARNING 

361E 10:00-11:00 FABRICS & FADES 

RECAMIER 

PROFESSIONAL 

LAUREN MOSER SAMUELS 

& RODRICK SAMUELS 

360F 10:00-11:00 START, MAINTAIN, & REPAIR LOC TRAINING JUSTIN KACE 

361A 10:00-11:00 

HAIRCUTTING TECHNIQUES YOU CAN CANCELLED 

UNDERSTAND 

CHUCK CAPLE 

360D 10:30-11:30 COLOR & BLOW OUT UNITE CHRIS NOBLE 

361B 10:30-12:00 MARCO SIGNATURE HIGHLIGHTING STRATEGY MARCO PELUSI 


MONDAY SCHEDULE 


HAIR TRENDS 

361C 11:00-12:30 OH MY BLONDE 

NICK TROMBETTA & 

LIA HALL 

361D 11:00-12:30 OH MY BLONDE (EN ESPAÑOL) IMELDA GOMEZ 

351E 11:00-12:00 GLASS HAIR: THE SILKIEST SILK PRESS WENDY EVANS 

361E 11:30-12:30 INTRO TO BRAIDING KAY GREATHOUSE 

360D 1:00-2:00 YOUR NAME HERE! CHRIS NOBLE 

361A 1:00-2:00 

KNOW FORMULATION-KNOW COLOR, CANCELLED 

NO 

FORMULATION-NO COLOR 

CHUCK CAPLE 

360F 1:00-2:00 S.O.S…DECODING NATURAL PRODUCT RHEA PETTWAY 

361C 1:00-2:00 

TENDENCIA EN PEINADO PARA NOVIAS Y 

EVENTO SOCIAL (EN ESPAÑOL) 

SHANTAL PONCE 

361B 1:00-3:00 ACHIEVING THE PERFECT BLOW OUT 

CABE NOWLEN & 

SHIVA TAVAKOLI 

361D 2:00-3:00 SAFE DECOLORATION & PERFECT PLATINUM HAIR? ARLENE RENEY 

360E 2:00-3:00 

HAIR TRANSFORMATION VIA TEXTURING 

TECHNIQUES 

PAMELA RAYE 


362E 10:00-11:00 

CLIPPER CUTTING 101 INTRO: 

THE ART OF CLIPPER CUTTING 

EROS SHAW 

NAILS 

362C 10:30-11:30 NAIL SALON SAFETY JAIME SCHRABECK 

362D 11:00-12:00 NAILSWAGG ACRYLIC BLENDING CLASS DEJAUN WHITMORE 

362C 1:00-2:00 WATERLESS SPA PEDICURES JAIME SCHRABECK 

362D 12:15-1:15 POLISH FOR PERFECTION ASHLEY GREGORY 

362D 2:00-3:30 NAIL ART DEMYSTIFIED ASHLEY GREGORY 

PAID HANDS-ON CLASSES 

351C 9:00-12:00 PAINTING BALAYAGE 2.0! W/ CANDY SHAW CANDY SHAW 

351B 10:00-11:00 HOW TO DO SMOKEY-EYE FOR EVERY EYE SHAPE SHAUNTEL JONES 

351A 12:30-3:30 

FOILYAGE YOUR WAY TO FINANCIAL FREEDOM 

(BILINGUAL ASSISTANCE) 

351C 1:00-4:00 PAINTING BALAYAGE 2.0! W/ CANDY CANCELLED 

SHAW CANDY SHAW 

MAIN STAGE 

11:00-11:40 SALON IN: SUCCESS IS A SIMPLE TECHNIQUE 

JEREMIAH R. SAMMONS 

& ALEXA COVARRUBIAS 



12:00-12:40 SAFE DECOLORATION AND PERFECT PLATINUM HAIR? ARLENE RENEY 

1:00-1:40 ITELY HAIRFASHION & METRO BEAUTY SUPPLY 

NICK TROMBETTA, 

LIA HALL & 

IMELDA GOMEZ 

2:00-2:40 CREATIVE ADVANCED: INSPIRATION 


& RODRICK SAMUELS 


All classes except Continuing Education & Paid Hands-on are FREE 


EXHIBITOR LIST 

BOOTH COMPANY 

133 #1 LASH & BEAUTY 

236 A COMFORT PLACE 

227 ABSOLUTE MARKETING / 

PRIVATE LABEL DENTAL & SALON GROUP 

740 AGELESS ENVY 

702 ALFALFA NAIL SUPPLY 

523 ALL ACCESS BEAUTY SUPPLY 

733 ARLENE RENEY SALON 

222 AROMATHERAPY JULISSA / VOLCANIC ASH 

530 ASHTAE PRODUCTS 

415 BEAUTE TSURU DBA KSK ENTERPRISE 

516 BELLA TERRA COSMETICS 

210 BIBI BEAUTY PRODUCTS 

329 BIO FRANCE LAB 

94 BLING BLING BLING 

333 BORSOS MARKETING 

327 BOSS BEAUTY MAKEUP ACADEMY 

128 BRIC MCMANN 

321 BRONNER BROS 

228 BUFF BEAUTY 

402 CHRISTRIO 

428 CINDERELLA HAIR 

629 COLOR STREET 

309 CROWN BRUSH 

528 DEJAVI INNOVATION 

717 DELLA RICCA INC 

718 DIAMOND SALON PRODUCTS 

420 DIGITAL VACATION QUEST 

710 ECCO6D HAIR EXTENSION USA 

546 ELGON ITALY 

233 EMPOWERED NETWORK 

130 EUNICE HAIR LLC 

240 EVER AFTER PIGMENTS 

112 EXLV 

134 EXLV 

522 FIBROBLAST USA 

635 FOREVER YOUNG 

87 GLOBAL EXCHANGE 

323 GREEN MOUNTAIN ENERGY 

616 HAIR BAR NYC 

140 HOUSTON TRANING SCHOOL 

602 HUINI USA BEAUTY, LLC 

235 IMG SALON SERVICES 

416 ITELY HAIR FASHION 

322 JM BEAUTY SUPPLY 

116 JRL USA 

540 JUSTINKACE 

BOOTH COMPANY 

434 KAMEL DISTRIBUTIONS 

230 KASHI SHEARS 

139 KAY GREATHOUSE 

712 LASH AFFAIR BY J. PARIS 

215 LUXE INK 

410 METRO BEAUTY SUPPLY * Show Sponsor 

316 MIA SECRET / HEY BEAUTIFUL NAIL SUPPLY 

624 MORPHE 

141 NAIL SWAGG 

641 NU YU TEETH WHITENING 

427 NZG EXPO SERVICES 

637 OURO BEAUTY SUPPLY 

640 PASSINI BEAUTY GROUP 

639 PATTY’S INTERNATIONAL BOOKS 

221 PERSONA 

647 POSTQUAM HOUSTON 

645 PRET A PORTER 

548 Q HAIRSPRAY 

627 QINGDAO BLANDA EYELASH FACTORY 

534 QUALITY HAIR AND SOLUTION 

334 RECAMIER 

340 RECAMIER 

86 RESORT VACATIONS INC 

140 ROCKIN FEET/UNIQUE 4U LLC 

521 ROYAL BEAUTY GROUP 

716 RUDE COSMETICS 

302 SALON & SPA WHOLESALER 

202 SALON & SPA WHOLESALER 

223 SALON ARMOR MAGNETIC WRISTBANDS 

125 SHARON’S TOTAL HAIR TRANSFORMATION 

110 SHEILA NAIL PRODUCT 

85 SPA EQUIPMENT GALLERY 

209 STATE FARM 

742 STUDIO 914 HAIR SALON 

101 SUNLIGHTS BALAYAGE INC 

224 SUSHMAA INTERNATIONAL INC 

715 SUTRA BEAUTY 

633 TAKARA BELMONT 

142 TEXAS DEPT. OF LICENSING & REGULATION 

621 THE LASH & BROW SOCIETY 

345 TOWEL HUB / THE SHEAR DEPOT 

440 T-SPA LLC * Show Sponsor 

234 VNC SALES 

216 WAVE GEL 

315 WELLNESS PREMIUM PRODUCTS 

239 WONDERPAX 

623 ZERO GRAVITY 


FLOORPLAN 

2019 IMAGE HOUSTON 

FLOORPLAN 

BATHROOMS 

MAIN STAGE 

MODEL 

PREP 

742 

740 

734 

647 

645 

548 

546 

440 

340 

339 

345 

241 

240 

241 

239 

142 

140 

141 

139 

734 

733 

637 

641 

639 

540 

434 

334 

333 

236 

234 

235 

233 

136 

134 

133 

PREP2 

TECH STAGE 

FANTASY HAIR 

COMPETITION 

624 

MORPHE 

635 

633 

629 

627 

534 

530 

528 

428 

523 

420 

521 

427 

322 

329 

327 

323 

321 

230 

228 

224 

222 

227 

223 

221 

130 

128 

122 

125 

BARBER 

COMPETITION 

STAGE 

718 

716 

717 

715 

616 

623 

621 

522 

416 

317 

415 316 

315 

216 215 116 

712 

710 

516 

410 

309 

210 

++) 

209 

++* 

112 

110 

702 

701 

602 

502 402 302 202 

102 

101 

ENTRANCE 

85 86 87 

94 

May 5 & 6, 2019 

Sunday 9:00am - 5:00pm + Monday 9:00am - 4:00pm 

#HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 23 

George R Brown Convention Center - Hall E


SALON & SPA 

WHOLESALER 

Perlacolor 

Revolutionary 

Multidimentional 

Italian Color Line 

$4* 

Luminae 

Spotlight Ultra Lightener 

9+ Levels of Lift 

$20* 

Passport 

Prevent Breakage 

During Chemical 

Services 

$30* 

JOON 

Award Winning 

Saffron Hair Elixir 

$14* 

*Tax Included 

7830 Westpark Dr. Houston, TX 77063 713.532.1111 

Sign Up for Free Education at www.salonwholesaler.com/education 

Follow us on Facebook and Instagram @SalonWholesaler 


DAY SPA + MAKEUP 




DOUBLING SALON BUSINESS WITH LASH EXTENSIONS 

JENELLE PARIS & TIANNA SEO 

Eyelash extension services are on track to be a $1B industry in the next five years—and we’re sharing everything you 

need to know to cash in on this booming business. Join Lash Affair founder, Jenelle Paris, and The Lash Exchange 

owner, Tianna Seo, as they walk through potential earnings, selecting training, understanding the differences in lash 

products, selecting tools, and reaching your target market. 

A live Q&A will follow each presentation. 


EYE DESIGN FOR ALL 

TIANNA SEO 

Students will be able to sign up for a 2-day classic or volume certification Course 

Natural lashes come in countless variations of textures, curls, and lengths. To truly serve a diverse client base, it’s important to 

understand the needs of their eye type and what makes them feel beautiful. Created in collaboration with The Lash Exchange, our 

Eye Design for All Ethnicities sessions provides a brief overview of various eye shapes and lash textures (i.e. curly, straight, heavy 

layers, fine, etc.). 

DON’T BELIEVE THE HYPE: 

UNDERSTANDING LASH EXTENSION ALLERGIES & REACTIONS 

TIANNA SEO 

When we hear stories from friends or in the news about horrible reactions to lash extensions, we can be fooled into thinking that 

it’s a simple equation of lash extensions + lash glue = allergic reaction—but the equation isn’t so simple. There are many factors 

to consider when unpacking why someone had a reaction after a lash treatment. We’ll dive into common allergic reactions and 

causes, how to prevent, as well as how to consult with clients to determine if they’re a good candidate for lashes. 

SUNDAY MAY 5 10:00AM - 12:00PM & 1:00PM - 3:00PM l MONDAY MAY 6 10:00AM - 12:00PM & 1:00PM - 3:00PM 

APPLYING AND REMOVING EYELASH EXTENSIONS THE RIGHT WAY 

CHRISTINA DAO 

This class will teach you the right way to apply eyelash extensions and the right way to remove them. The class is complimentary 

with the purchase of an eyelash extension kit $150. Attendees will purchase kit in the classroom at the time of arrival. 

Eyelash Kit will include: 

• 1 TWEEZER SET 

• 1 GLUE 

• 1 SURGICAL TAPE 

• 1 REMOVER 

• 1 BLOWER 

• 1 LASH JAR 6MM. 8MM. 10MM 

• 1 TRAINING DVD See us at #1 Lash in Booth 133 


A SECOND SKIN-FLAWLESS FOUNDATION APPLICATION 

JALIA PETTIS 


MAQUILLAJE PARA PIEL MADURA (EN ESPAÑOL) 

NOE OVALLE 

ROOM 362A 

ROOM 362A 

ROOM 362A 

BOOTH 133 

All makeup artistry starts with great skin prep which then leads to a flawless foundation application. Understanding varying skin 

types, the proper products to prep the skin, utilizing the color wheel to neutralize or correct, selecting the appropriate foundation 

match, creating natural dimension and setting will yield a visibly effortless result. 

• Técnica de aplicación para diferentes texturas de maquillaje. 

• Aplicación de correcciones para piel Madura. 

• Técnica de aplicación para Maquillaje de Ojos. 

• Modo de uso de herramientas de maquillaje. 

ROOM 362B 

ROOM 362B 

• Preguntas y respuestas sobre el tema “Pieles Maduras” y 

sobre el maquillaje en general. 




DAY SPA + MAKEUP 

DISCOVER CBD SKINCARE & MAKEUP 

CHELSEA MOYNIHAN 

ROOM 362A 

Our luxury formulas are designed with sustainable natural nutrients the skin needs—and none of the harsh chemicals used in many 

beauty products today. Studies show that CBD and pure hemp oils are capable of reversing signs of aging. Ageless Envy harnesses 

those elite natural ingredients to bring you a full line of luxury skin care, bath products, devices and cosmetics. Our clear product 

descriptions will guide you towards products that benefit your individual needs. Stay tuned. Something beautiful is being naturally 

created just for your needs. 

Utilizing 20 years in the Spa/salon industry, we have created several natural products and tools at an affordable price. Please join 

Chelsea Moynihan in discussing the benefits of CBD skin care and make up. Samples will be provided. 


TO TRULY BE A MASTER MAKEUP ARTIST 

YOU HAVE TO UNDERSTAND UNDERTONES 


ROOM 362B 

Did you know that your skin can be as colorful as a rainbow with blues, greens, reds, and yellows! 

Come learn pro secrets from Master makeup artist Shauntel Jones when it comes to all things color matching! 

Elevating 

THE INDUSTRY 

TOGETHER 

HIGH-QUALITY 

LASH PRODUCTS 

CERTIFICATION 

CLASSES 

100+ HRS/WK OF 

CUSTOMER CARE 

BE A PART OF THE 

CONVERSATION 

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LASHAFFAIR.COM | 800.608.2420 | @LASHAFFAIRJP 


27

NAILS 



I’M NOT YOUR NAIL GIRL! 

JAIME SCHRABECK 

Being a nail professional usually doesn’t engender much respect. Perhaps this explains why many tolerate being treated as a 

subservient nail girl (or guy). This attitude of inferiority can have unintended consequences for your business: trivializing your work, 

minimizing your education and undermining your professionalism. 

• Avoid the 5 biggest mistakes. 

• Gain the respect of your clients. 

• Polish your professional image. 


MASSAGE MANICURISTS 


Massage should be the best part of your manicures and pedicures, but it’s often the most neglected. Make yours more enjoyable 

and memorable with techniques that don’t require any specialized knowledge, expensive training or additional equipment. 

• Develop your own routine to impress your clients. 

• Work with products that you can also retail. 

• Protect your body with proper positioning & movement. 


NAIL SALON SAFETY 


Protecting the safety of nail professionals has become a priority both legally and politically. Evaluate and improve your compliance 

with state board, OSHA, FDA and other regulatory agencies to make your salon shine. 

• Understand the risks of chemical exposure and other salon hazards. • Provide safer and more effective alternatives to 

• Protect your business from complaints, fines & lawsuits. 

standard practices. 


WATERLESS SPA PEDICURES 


Give clients a relaxing and effective pedicure experience that’s cleaner, greener and smarter than what most salons offer. By 

eliminating the soak, you can avoid the expense and hassle of using pedicure equipment. 

• Focus on your technical skills, including a better massage. 

• Transition between clients in less than 60 seconds. 

SUNDAY MAY 5 11:00AM - 12:00PM | MONDAY MAY 6 11:00AM - 12:00PM 

NAILSWAGG ACRYLIC BLENDING CLASS 

DEJAUN WHITMORE 

• Update your existing pedicures, or create a new 

custom service. 

ROOM 362C 

ROOM 362C 

ROOM 362C 

ROOM 362C 

ROOM 362D 

This is look and learn workshop inspired and developed by Dejaun Whitmore international National Artist and Owner of NailSwagg. The 

focus of this class is learning the proper structure of the nail,whether using one color or 5 colors! We will be using a blend of color and 

show how to have that great finish look,while using the NailSwagg Acrylic Line! 


THE TICKET BUILDER, GEL NAIL ART 


ROOM 362D 

This is look and learn workshop inspired and developed by Dejaun Whitmore international National Artist and Owner of NailSwagg. 

This workshop covers how doing nail art will help your ticket per person using Gel Polish with a twist of nail art quick ,easy and fast! 

Nail art is a ticket builder in the nail industry , come see how to build your ticket! 


NAILS 



WORLD OF GELS 

MYANH VO 

ROOM 362C 

Join our educator Mya Vo for this amazing World of Gels class where you will learn all about gels! Get an intro to our award-winning 

Clear Gel in a bottle, Speed Builder Gel. Learn trending tips, and techniques using our Matrix Gel, Aquarelle Gel, and more! Do not 

miss out on this in-depth class taught by one of our most experienced educators! 


FROM FULL SET TO ON SET: SESSION MANICURING 

ASHLEY GREGORY 

ROOM 362D 

Join session manicurist and creator of The Nailscape, Ashley Gregory, for an introduction to working behind the scenes of fashion 

week, photo shoots, and film projects. 

• Discover the skills required to transition from the nail table to set work 

• Examine how to build a portfolio that communicates your skill 

• Learn how to assist a lead manicurist and proper on-set etiquette 


SHOOT LIKE A PRO 


ROOM 362D 

Strong, professional images of your salon work are the best way to quickly communicate your brand story. Build your portfolio and 

market your skills by preparing and executing impactful photos of your work. 

• Learn the most effective way to light, compose, and capture photos 

• Source the tools you need for successful results 

• Select the perfect images and edit your photos for maximum impact 


POLISH FOR PERFECTION 


ROOM 362D 

A beautiful result is in the bottle. Polishing for perfection ensures client satisfaction and service longevity. Focus on the basics, and 

take a deep dive into a polish application, both traditional and gel, for picture perfect nails every time. 

• Make the bottle brush your best friend 

• Revisit polishing techniques based on your preferred products 

• Execute your application efficiently and save time 


NAIL ART DEMYSTIFIED 


ROOM 362D 

From simple styles to hand-painted masterpieces, learn how to identify the techniques and products used to create your favorite 

nail art. By analyzing each component, you can tackle even the most difficult designs. 

• Master basic skills to make more advanced techniques possible 

• Deconstruct nail styles from Instagram and Pinterest 

• Adapt techniques to the services and products you provide 


PAID CLASSES 

Hands On Education AT THEIMAGEEXPO.COM 

SUNDAY MAY 5 11:00AM - 2:00PM ONLY $180 

LET’S MAKE A WIG - “SEWING MACHINE EDITION” 


ROOM 351D 

Learn how to use a sewing machine to make custom wigs for your clients with lace closure and frontals. 

We will explain the basic function of the sewing machine, proper threading, different stitches and why they are important. 

We will also discuss: 

• Thread types, different wig bases to use, netting etc. 

MONDAY MAY 6 9:00AM - 12:00PM | 1:00PM - 4:00PM ONLY $249 

PAINTING BALAYAGE 2.0! W/ CANDY SHAW 

CANDY SHAW 

MONDAY MAY 6 12:30AM - 3:30PM ONLY $125 

• Our Easy Guide Weft Placement Technique and proper measurements. 

We will show you tips on how to make your wig fast, look more professional and make money instantly. 

TOOLS AND SUPPLIES NEEDED: Suggested Sewing Machine (call Eunice 817-277-5000 for Model #), canvas head, scissor, brush, 

measuring tape, tripod and 2 pks of hair and a lace closure. 

Candy Shaw, aka the Balay Lama, is back in 2019 with fresh balayage tips, tricks, tools, and techniques! This intensive hands-on 

workshop is geared towards that painter looking to refine and expand their balayage skills. Whether you’ve taken a class with us 

before or simply just wanting to take a walk on the Sunny side, this course will help you learn the fundamental aspects of proper 

consistency, brush stroke and saturation, leaving you confident to convert all of your foil clients over to balayage! The paintbrush will 

help you Reawaken Hair’s Natural Brilliance, and this course will certainly show you how. 

Techniques covered: Color Melting, Bowlayage, Skimming, Backfold, Pancake, Foil Conversion, Minking, Riding the Ridge, and so 

much more! 

Investment includes a mannequin (yours to keep!), education handout, diploma, and Sunlights ‘swag bag’. 

ROOM 351C 

1PM CLASS CANCELLED 

ROOM 351A 

SALON WHOLESALER AND LUMINAE: 

bilingual assistance available 

“FOILYAGE YOUR WAY TO FINANCIAL FREEDOM” 

JEREMIAH R. SAMMONS & ALEXA COVARRUBIAS 

With the popularity of Instagram, high-definition photography, and selfies, there has been an increased demand 

for balayage, ombré, fantasy colors, and Platinum Grey… making “extreme lightening” one of the largest incomegenerating 

services offered in most salons. To meet this challenge, Luminae has created its most powerful lightener ever: Spotlight 

Ultra-Lightener: 9+ levels of ultra-lightening power. 

Co-taught by Foilyage Expert Alexa Covarrubias and Celebrity Stylist/Master Educator Jeremiah R. Sammons, our hands-on class will 

teach students the difference between the caramels obtainable through balayage and the ultra-blondes achievable with our fast, fun, 

and profitable Luminae Foilyage techniques. After that demo, stylists will practice “Foilyaging Their Way to Financial Freedom” with 

the latest Luminae products on mannequin heads with one-on-one instruction. 

All supplies and mannequin head will be provided, (Though stylist should consider bringing their own color apron, brush, & positive attitude.) 

MONDAY MAY 6 10:00AM - 11:00AM ONLY $85 

HOW TO DO SMOKEY-EYE FOR EVERY EYE SHAPE 


ROOM 351B 

Every eye is beautiful but every eye is different. Having a, one look fits them all mentality with smokey eye, will burn you every time! 

Congratulations on choosing this class! You will truly learn more about eye shapes and how to customize a smokey eye technique for 

them all. 


PAID CLASSES 

1 CE CREDIT JUST FOR ATTENDING! ONLY $10 ONLINE OR ONSITE AT REGISTRATION. 


1 CE HOUR 

Cosmetologists 

& Instructors 


3 CE HOURS 

Cosmetologists 

& Instructors 

$10 for 1 CE Credit AT THEIMAGEEXPO.COM 

ONLY $20 1CE HOURS 

TEXAS COSMETOLOGY SANITATION, LAWS & RULES 

LAKEISHIA MONTGOMERY 

Are you Renewing your license? Do you need to be brushed up on the Laws of Texas Licensing and Regulation? Come join us, stay 

updated and current with the law and rules of Texas Cosmetology. For just 1 hour, we will captivate your mind while keeping you in 

the “know how” with Sanitation, Laws and Rules approved by Texas Department of Licensing & Regulation (TDLR). 

Come Join Dr. Lakeishia Montgomery and the Russell Chew’s Hair Affair team as we give you the “Secrets” to refresh and update 

your current knowledge. 

ONLY $45 3CE HOURS 

ROOM 361F 

ROOM 361F 

WHAT’S IN YOUR TOOLBOX…TOP TECH TOOLS W/DR. LAKEISHIA MONTGOMERY 


Are you sizzling out of the Beauty industry, yet, are you looking for that electric volt to restart your career? Would you like to know 

the secret of surviving in the ‘World of Cosmetology’? 

Top Tech Tools is the class for you. Come Join Dr. Lakeisha Montgomery and the Russell Chew’s Hair Affair team as we give you the 

“Secrets” to reboot your image, clientele, and your imagination. 

Top Tech Tools CE Class will give you the power to stay relevant by combining Technology and Techniques in this fun filled interactive 

course. Learn how to Brand yourself effectively and choosing the correct demonstrations on Social Media. What sites and software 

are available to you without the high cost. And How to bring in new clientele while retaining the current clients your servicing. 

TWO DAY CLASSES START ON SATURDAY BEFORE THE EXPO BEGINS 

SATURDAY MAY 4 9:00AM - 5:00PM & SUNDAY MAY 5 9:00AM - 1:00PM COST OF CLASS $920 

$920 

2 day class 

CLASSIC LASH EXTENSION APPLICATION TRAINING 

BRIAUNA VERAS 

Students must be a licensed cosmetologist or esthetician or must be currently enrolled in cosmetology school. This two-day course 

provides a solid foundation in how to lash and you will be provided with a certification in classic lash extensions. 

SATURDAY MAY 4 8:00AM - 5:00PM & SUNDAY MAY 5 9:00AM - 1:00PM COST OF CLASS $1,870 

$1,870 

2 day class 

MICROBLADING TRAINING 

DEANNA BRYELS-FORD 

2 Day Course 

BEGINS SATURDAY 

Once completed, students will have access to our facility to take models for the next 30 days with some access and feedback from 

our trainers. Students can bring their own model for day 2 of the class. Models will have to sign a consent form. 

Lash Kit 

• Lash adhesive • 2 pairs of LABS • Fan 

• Double sided tape • Altoids 

• Storage box • Adhesive remover 

Tweezers 

• Nano mister • Saline solution • Makeup wipes 

• Mixed length lash trays • Microfiber tips 

• Disposable Mascara 

wands 

• Adhesive stone • Dental mirror • T-shirt 

• Reusable Lash tile • Gel pads 

• Black masks 

• Surgical tape • Sharpie / 2Pencils • LABS training manual 

2 Day Course 

BEGINS SATURDAY 

Students must be a licensed cosmetologist or esthetician or must be currently enrolled in cosmetology school. This two-day course 

will provide a solid foundation for artists to start their career in semi-permanent brow artistry and a certification in microblading. 

Once completed, students will have access to our facility to take models for the next 30 days with some access and feedback from 

our trainers. Students can bring their own model for day 2 of the class. Models will have to sign a consent form. 

Microblading kit 

• Storage box 

• Hand tools (3) 

• Blades assorted 

• Pigments 

• Pigment well 

• Green soap holder 

• Bio Hazard Container 

• Lidocane 

• Measuring tool 

• Faux Skin 

• Everlasting brows Pre- 

Draw Pencils 

• Gauze 

• Saran Wrap 

• Flat Blades 

• Mask / Gloves 

• Thread 

ROOM 351A 

ROOM 351B 

• 2 Pencils / Eraser 

• Graph paper notebook 

• T-shirt 

• LABS training manual 


BUSINESS OF BEAUTY 



DIVERSIFY YOUR BRAND 101 

PAULA HUTCHINSON 

Have you reached a point in your business where you need to incorporate more relevant streams of income? Are you looking to do 

more from behind the chair? Paula J. Hutchinson will show you a simple diagram of identifying your “next” along with strategies to 

monetize your ideas. As a 28-year serial entrepreneur in the beauty industry, she has learned tried and true techniques that can work 

for anyone. This class will be one not to miss to avoid costly mistakes during expansion. 


I SURVIVED BEAUTY SCHOOL, NOW WHAT? 

CASSANDRA POWELL 

In this course we will review key points from the book “I Survived Beauty School, Now What”. This book is a guide to help newly 

graduated beauty/ barber industry students as well as seasoned stylist get started in the beauty industry or get re-established in the 

industry. Often times after graduation you are left on your own to figure out what’s next with minimum information on your path 

to begin your career. “I Survived” was created to eliminate many of these common mistakes and help you to avoid wasting time and 

money in the beginning of your career. “ I Survived” contains information on establishing a business, branding, marketing, continuing 

education, and much more. 

Course Objective: 

• Determining booth rental versus a commission based salon 

• How to build your clientele 

• Continuing Education and it’s importance 


TAX SAVINGS & MONEY MANAGEMENT STRATEGIES FOR THE INDUSTRY PROFESSIONAL 

IVORY MIMS 

This class is designed to assist the professional in the basic understanding of business finance, bookkeeping and Tax planning 

and preparation. We will share how the IRS rules govern our day today business lives and what to do as business owners to win 

inside that structure. We will discuss and define over 300 acceptable deductions to assist the professional in legally lowering their 

tax liability. We will discuss the benefits of the corporate structure LLC vs S Corporations and how the self-employed can pay 

themselves, set up retirement programs and receive unemployment benefits if warranted. This discussion will be interactive with 

personal experiences and class participation. 


SET LIFE ACADEMY 



• Information on getting your business in order 

• The importance of a mentor and tips on obtaining one 

• Marketing and advertising 

• Branding 

The primary goal of Set Life Academy is to train the attendee on the basic skills as well as offer information needed to get started on 

his/her career in Television and film. This course is a brief class giving information and an introduction over the actual 2 day hands on 

training and workshop for Hair and Makeup in TV & Film. At Set Life Academy the attendee will learn how a production works and 

functions, a breakdown of a call sheet, set lingo, set etiquette, and a description of the various roles and jobs that make the Crew. 

Course Objective: 

• Understanding how a production operates 

• Understanding the job a hairstylist, barber, or MUA 

performs on set 


CREATING COMMUNITY IN OUR INDUSTRY 

ALI DAVIDSON 

ROOM 360A 

ROOM 360A 

ROOM 360A 

ROOM 360A 

• Learn set etiquette 

• Learn set lingo 

• Learn the various jobs and roles of other crew members 

• Learning what union VS non union means 

ROOM 360B 

How many hairstylist friends do you have outside your salon or salon suite building? I’m not talking about hair pros you follow and 

like on Instagram with an occasional comment exchange (though that is nice too). Who can you sit down with to discuss marketing 

ideas, state board changes, cutting techniques, and scheduling best practices? Community, real community and camaraderie among 

hair professionals is what’s going to take all of our careers to the next level. If you want to get to know fellow hair professionals in 

your town, wherever you call home, join us in the class to learn about the community-building movement sweeping our industry.

BUSINESS OF BEAUTY 



SALON SUCCESS SECRETS: 

HOW TO CREATE A PROFITABLE & THRIVING SALON & SPA 


• Is your business thriving or surviving? 

• Are you making the amount of income and profit you desire? 


• Is your business where you want and need it to be? If not, 

we have the solutions! 

YOU WILL LEARN: 

• The Top 4 focuses for all profitable businesses 

• A proven formula to determine how much your business 

• The 3 ways you should be compensated as a business owner must generate per month in service sales to justify your rent 

• How to build a strong culture that will boost the 

and make a profit. 

performance of your team 

This workshop is a MUST for Owners & Managers who understand the importance of creating a profitable and thriving business. 

HOW TO BECOME A $100,000 TO $200,000 SALON/SPA PROFESSIONAL NOW! 

WE’VE ALREADY HELPED THOUSANDS ACCOMPLISH THIS! NOW YOU CAN TOO! 


WOULD YOU LIKE TO… 

• Work LESS and make MORE? 

• DOUBLE your Income WITHOUT seeing MORE clients? 

• Learn PROVEN tips & systems to instantly GROW your 

business? 

YOU WILL LEARN: 

• The SECRET to working SMART vs HARD & create more 

• How to ADD $100+ to your book EVERY DAY! 

Life/Work balance 

• 3 PROVEN ways to BOOST your income by $10,000 to • How to make MORE MONEY with FEWER clients and 

$20,000 NOW! 

WITHOUT raising prices 

If you are seeking PROVEN ways to EARN MORE and WORK LESS than this is the class for YOU! 


ROOM 360B 

ROOM 360B 

YOU’RE A GREAT HAIRDRESSER! NOW WHAT? THE ICONIC SALON SYSTEM, THAT’S WHAT!! 

TRACI MILLER 

Creating your Dream Salon with the Iconic Salon System. 

ROOM 360C 


TEACHING BEAUTY BUSINESS ENTREPRENEURS 

JANE ARCHIE 

Teaching Beauty Business Entrepreneurs is aimed at Instructors. It is a fresh approach understanding their role as an educator of the 

next generation in the Beauty Industry. 

This course explores the importance of a focus on entrepreneurship. Educators are business people, and this hour deals with how to 

think and act as that business person, and is full of techniques and methods to teach entrepreneurial skills in the classroom. 


BECOME INSTA-FABULOUS AND GROW YOUR BRAND ON INSTAGRAM 

SHIVA TAVAKOLI | JOON HAIRCARE 

ROOM 360C 

ROOM 360C 

Are you looking to use social media to grow your clientele? Well grab your iPhone and join Shiva Tavakoli as she teaches you how 

Instagram can grow your hair business and create brand loyalty. 

Shiva Tavakoli is the co-founder of Joon Haircare, a haircare line that pairs ancient Persian secrets with modern chemistry. This 

relatively new haircare line has a loyal Instagram following of almost 30K followers and has been featured in Allure, Buzzfeed, 

Refinery29, PopSugar, the Houston Chronicle, and many other well-known publications. 


SALON IN: SUCCESS IS A SIMPLE TECHNIQUE 


Success in a simple technique: Beautiful lights collections for all seasons. Giving You Forever In Duality. 

ROOM 360C 





TRADITIONAL RAZOR SHAVE PART 2 

PIERRE GIBSON 

Professional Hair Designers Shaving and Facials; Pierre’s Methodology, assimilated through perceptions and examples to simplify, 

the traditional razor, strop, stone, and facial products this fasting-growing, long neglected area necessary to accentuate The 

Professional Hair Designer Art of Shaving and Plain Facials. 

Class three basic goals: 

SUNDAY MAY 5 11:30AM - 12:30PM l MONDAY MAY 6 10:00AM - 11:00AM 

BOOTH # 240 

1. To ensure all practitioners receive correct and coherent information; 

2. Artisan shall demonstrate: 

a. Dexterity 

b. Performance 

c. Competence 

3. Technician is to demonstrate and exhibit the 

applicable requirements of the MILADY’S 

STANDARD Text Book. 

CLIPPER CUTTIN 101 INTRO: THE ART OF CLIPPER CUTTING 

EROS SHAW 

Getting up close and personal with the Art of clipper cutting. A guide for you to create different techniques, fade, and style 

variations. Learn more about what it takes to Create something unique with a tool that’s Timeless. 

ROOM 362E 

ROOM 362E 


IMAGE EXPO 

EDUCATORS 

CANDY SHAW 

SUNLIGHTS® Balayage & Jamison Shaw Hairdressers 

Nicknamed ‘The Balay Lama®’, Candy literally grew up in the beauty business as the daughter of Jamison Shaw, a former world-champion 

competition hairdresser, and Sara Shaw, a professional make-up artist. Candy’s been a hairdresser and educator all her adult life with over 35 years 

experience. Candy owns Jamison Shaw Hairdressers®, a third-generation, fifty-year-young, 5,000 square-foot, 50-chair salon in Atlanta, Georgia. 

Candy still works ‘behind the chair’ and with the aid of between four and six assistants, sees up to 35 guests each day. 

Candy is regarded as the world’s foremost authority on balayage education. She founded The Academy at Jamison Shaw, an advanced training facility teaching French Cutting 

and Balayage Highlighting, more than twenty years ago. 

In 2014, Candy launched a professional product line called Sunlights Balayage, the makers and purveyors of the world’s leading balayage products and education. The line 

features SUNLIGHTS® Professional Balayage Lightener, a proprietary, state-of-the-art, kaolin (clay) based lightener specifically formulated for balayage, and THE BALAY 

BOX®, a ‘complete balayage class in a box’ containing everything a stylist needs to become a balayage expert. Recently referred to as ‘the world’s fastest growing, most 

recognizable hair color brand,’ SUNLIGHTS is now available in twelve countries. In 2019 Candy will headline the Southern Hemisphere’s largest hair show, Hair Expo in 

Sydney, Australia, for the second time. 

Candy serves on the Board of Directors of Intercoiffure America-Canada, the world’s most prestigious international salon organization, and until recently served as the New Member 

Chair. Candy is a past recipient of Intercoiffure’s ‘Award of Excellence’, the ‘President’s Award’ and she was named ‘Personality of the Year’ by Intercoiffure Mondial in Paris. 

Candy recently received the following awards: ‘Start-Up of the Year’, ‘Maverick of the Year’, ‘Female Entrepreneur of the Year’, ‘Woman of the Year-Women Helping Women’, 

Atlanta’s ‘Small Business Person of the Year’ and the ‘Jerry Gordon Salon Business Leadership Award’. She was also named North America’s ‘Educator of the Year’ by 

Intercoiffure for 2018. 

Candy is married to Fred Codner, Esq.; together they have three children: Jamison, 29 (her companies’ COO); Jesse, 27 and Jenna, 17. 

MARCO PELUSI 

Marco Pelusi Hair Studio 

Marco Pelusi is globally recognized as a leading hair color authority, renowned Platform Artist & Educator, Salon Owner, and fashion-forward 

Celebrity Haircolorist. 

Marco’s love for haircolor began at his family’s upscale chain of East Coast salons. Early in his career, he became a top Educator at one of the world’s leading Italian haircolor 

companies. He was then sought out to be the National Haircolor Educator for an esteemed Los Angeles-based color company. Soon after, he opened Marco Pelusi Hair Studio in 

the heart of the ultra-chic West Hollywood Design District on Robertson Boulevard. There, he and his talented staff of seasoned Hollywood hair stylists continue to offer worldclass 

hair fashion to numerous celebrities and trendsetters. Some of Marco’s exclusive celebrity clientele include James Brolin, Carol Alt, Eva LaRue, and Carson Kressley. 

Marco’s luxurious, spa-like salon is the premier retailer of the Marco® Collagen Color Guard HairCare System, the first and only complete collagen-based system developed 

for color- and chemically-treated hair. 

Marco can be seen regularly at his sold-out performances on the main stages of the New York and Las Vegas Annual International Beauty Shows as well as The International 

Salon & Spa Expo in Long Beach. Marco also appears regularly on TV as a haircolor makeover expert on “A Healthy You & Carol Alt” on FOX and “Home and Family” on Hallmark. 

• “Best Haircolor in Los Angeles,” 2009 and 2007 FOX 11 myfoxla HotList. 

• Guest HairColor Makeover Artist on TV Guide Channel’s “The Fashion Team.” 

• Member of the West Hollywood Design District Board of Directors. 

• Author of “The Main Objective,” a monthly column in the industry’s Stylist Newspapers. 

• Featured in: C California Magazine, Modern Salon, American Salon, Beauty Launchpad, 

The Colorist, First Chair, Salon Today, Front Desk, Elle, Town and Country, Us Weekly, 

Skin Deep, WWD, Beauty Store Business, 944, Salon Today, West Hollywood Lifestyle 

Magazine, Los Angeles Blade, Soap Opera Digest, and multiple top beauty blogs. 

Titles & Recognition: 

• Creator of Marco Anti Frizz Leave-In Conditioner, featured by Total Beauty as one 

of the Top 12 Leave-In Conditioners of 2016, 2017 & 2018. 

• Editor’s Choice Best LA Hair Salon, Los Angeles Blade, Jan 2018 

• Honored by Angeleno magazine as a Modern Man in Fall2017. 

• Winner of the John Chase Art & Design Award in the prestigious West 

Hollywood Chamber of Commerce’s 2013 Creative City Awards. 

• “Top 40 US Haircolorist,” 2011 to 2013, BE! Beauty Entertainment Magazine. 


Hair Lab Detroit 

Lauren Moser Samuels enthusiasm and incomparable abilities are responsible for her successful rise as one of the most dedicated salon owners 

and freelance educators in the country. As an educator, Curl Expert, salon owner and 3 Time NAHA Finalist in Texture and NAHA Texture Winner 

in 2015, Lauren’s reputation for brilliance is heard around the country. She was also nominated for an International Hair Award in 2018 at the 

Alternative Hair Show in London, England. Her ability to adapt to all hair types has created the well-rounded Stylist that she is today. 

RODRICK SAMUELS 

Hair Lab Detroit 

Rodrick Samuels is recognized as a renowned leader in cutting-edge educational methods in clipper cutting concepts and techniques; including the 

current trend of mechanical shear practices. As a 3 time International Finalist for Men’s Grooming and 2017 NAHA finalist for the Men’s Category, 

Rodrick raised the bar in personal appearance education. He has been an educator for the Andis Company, a consultant for Pivot Point International 

and the eclectic advanced educational powerhouse Hair Lab Detroit. 

ALI DAVIDSON 

Associated Hair Professionals (AHP) 

Ali Davidson is the Executive Director of Associated Hair Professionals (AHP), which provides advanced education, business resources, marketing 

materials, career support, and liability insurance to hairstylists and barbers (www.associatedhairprofessionals.com). She is a licensed cosmetologist with more than a decade 

of experience behind the chair, managing a large school salon, educating, writing for industry publications, and mentoring fellow professionals. Ali holds a bachelor’s degree in 

communication from the University of North Carolina Wilmington, but found her true passion at De’Rielle Cosmetology Academy. 


The Nail Scape 

Ashley Gregory is an award winning, in-demand session manicurist whose work is inspired by fashion and art. A licensed nail technician, Ashley found 

her passion for creating beautiful nails in 2007. Her focus is to achieve striking images by creating amazing nails. 

Ashley’s work has been featured in international publications and local media. She has worked backstage as a lead manicurist at New York Fashion Week, with celebrity 

clientele, and on various film and television projects. 

Creator and director of The Nailscape blog, Ashley also serves as chair of the Nail Elevation committee for the International Nail Technicians Association. 

ashley@ashley-gregory.com 


IMAGE EXPO 

EDUCATORS 

BRIAUNA VERAS 

The Lash & Brow Society 

Esthetician | Lash Artist & Trainer | Microblading Artist | Operations Manager 

Briauna’s background in fine arts, architecture, and design have molded her into the highly detailed lash and brow artist she is today. Her keen 

eye and attention to detail fully allow her to develop unique creations customized to each of her clients personas. When she is not styling clients or training future artists, 

she is handling business’s back end operations and communications with product manufacturers, web designers, photographers, etc. She is dedicated to the growth and 

development of the brand and its employees and has been in the industry for almost 5 years. 

DEANNA BRYELS-FORD 

The Lash & Brow Society 

Esthetician | Lash Artist & Trainer | Microblading Artist & Trainer | Lead Training Instructor 

Craftsmanship is defined as the quality of design and work shown in something made by hand; artistry. 

Deanna’s passion for beauty and desire to instruct is inspired from the simple mathematics of beauty. Creating looks that enhance natural beauty leaving clients looking and 

feeling like the best version of themselves. As a instructor for 2 years, and artist of nearly 5 years, she devotes herself to the growth of new artist using precocious training 

methods and cutting edge tools. 


Style Studio 

Cassandra Powell is a veteran and master stylist of over 22 years. Cassandra is a native of Columbus, Ohio who recently relocated to the Atlanta 

area to pursue her goals and dreams of working in Television and film. She is a licensed instructor/educator, a platform artist, author, and a salon 

owner of 9 years. Cassandra not only has a passion to educate and share information with other fellow industry professionals but she also believes in seeking and furthering 

her own education as well. Given her passion to learn and help others in the industry Cassandra has worked to bring much needed education to her hometown area hosting 

business beauty brunches, look and learn classes, as well as hands on classes. Cassandra founded and hosted her first beauty and barber expo “The Ohio Hair Symposium” and 

“The Ohio Barber” in 2016 and plans to host them annually in Ohio. Cassandra has obtained a Bachelors degree in General Business and a Masters degree in Small Business 

Management and Entrepreneurship. Cassandra has been published in various magazines and have released her own magazine and first book titled “I Survived Beauty School, 

Now What?”. In the midst of all that she has going on and being a serial entrepreneur Cassandra is also the proud mother of 5 active children ranging in ages from 21 to 2 

years old. Cassandra plans to not only become a recognized name but she as plans to continue to create and become the next trend setter in the beauty industry. 

CHRIS NOBLE 

HairCology 

Christopher Noble graduated from Mitchell’s Hair Academy in 2003 in Greenville NC. He is the owner and stylist of Hair Prophecy Int’l of Kinston 

NC since 2005, and has been a NC state board certified cosmetology instructor since 2010. Nobles continued his education in 2011 as becoming a 

certified Pivot Point instructor which granted him the abilities to teach advanced techniques of haircutting, color and styling. 

In 2006, Christopher founded a live cosmetology student hair battle which was designed to help build students self worth, portfolio, and start to brand their selves to the public. 

Since 2010, the show has expanded from just a live hair battle to an all day hair symposium which include educational classes on subject such as hair, barbering, makeup, color, 

and whatever the latest techniques and trends are within the industry of cosmetology. Proceeds from this event, raises funds towards a scholarship to send a high school senior 

to college, to pursue a career in cosmetology. 

As Nobles has always been a person that specializes in healthy elegant hair, he noticed that something wasn’t quite right with the hair products that he had always been trained to 

use simply because the hair would go through seasonal breakage, and dryness periods much too often. After discovering horrible information on what he had been using, HairCology 

Products was created by Mr. Nobles himself. Since 2009, Nobles has been traveling all across the US to educate people on the truth of healthy hair, alopecia, hair replacement, hands 

on hair cutting, hair coloring, business,and chemistry in general “taking students back to cosmetology school”. Nobles has been a featured educator at some of the top international 

hair and beauty shows such as Bronner Bros. “ATL, MD, TX”, Image Expo Beauty Expo, Proud Lady Beauty Show, and Premiere Beauty Shows just to name a few. 


Nail Swagg 

DeJaun Whitmore aka “Whitmo” is a licensed master nail technician with 12 years of experience, and resides in Memphis, TN. Whitmo is the owner 

Nail Swagg where he specializes in artistic designs, as he continues to build upon his brand and reputation of excellence. As a team leader Whitmo 

sets the tone for Nail Swagg’s unique and eclectic atmosphere as well as its success. 

Whitmo has been featured in several print and television media outlets, showcased by the Memphis Grizzlies in 2013, and is the recipient of the 2010 F.A.B (Fashion and 

Beauty Industry) Award. His accolades served as a catalyst for the opportunity to be mentored by some of the nation’s award winning nail educators. 

Since 2012 Whitmo enjoys teaching and inspiring others through his Nail Art 101 and The First 48: Solving The Nail Art Fears workshops. His standing room only classes 

have been hosted by Nail Tech in the Smokies, Bronner Brothers and the Chew Hair Show. 

Whitmo has built a reputation for his unique nail designs, unorthodox methods and natural ability to infuse his artistic talent. This notoriety has afforded him many 

experiences to travel and provide outstanding nail services across the country and abroad to include Puerto Rico, Mexico, and the Bahamas. 

Whitmo’s warm and engaging personality makes him a favorite amongst his colleagues and diverse clientele. He attributes his skill set and success to his commitment to continuing education as 

he makes it a priority to attend seminars around the country. With the motto of…”Nail SWAGG is a must”, Whitmo enjoys horseback riding, traveling and exploring different cuisines. 

CHUCK CAPLE 

Chuck is a visionary leader in selecting and mastering simplified ways of teaching. He breaks down the theory and principles of hair cutting and 

hair coloring like no other. Under the tutelage of the late Olive Lee Benson of Boston, MA, Chuck has become a world leader in Roller Placement 

Education as well as cutting and color. He has consulted for Avlon Industries (makers of Affirm Haircare Products), as well as an honorary Instructor 

for Pivot Point Intl in the world headquarters in Chicago IL and consulted and trained for Proctor & Gamble in their Johannesburg, South Africa division to name a few. 

Chuck is also the author of several educational trade publications. 


Inspiring Champions 

Derek Anthony is a master hair designer of 17 years, owner of a profitable million-dollar salon in New York since 2012, as well as one of the most 

sought-after educators and speakers in our industry. Trained and skilled in his craft, Derek has educated across the country sharing what he 

loves. He has worked as top color educator for prestigious color companies including Goldwell and Pravana. Created his own in-salon apprentice 

training program and works closely with Nick Arrojo as a brand ambassador. Derek’s humble leadership and commitment to excellence is what continues to grow his salon 

exponentially year after year. From the opening of his salon in 2012 to 2018 he grew his salon service sales 278% and retail sales 218%. Derek’s passion is helping other 

salon owners create a thriving and profitable business. 


IMAGE EXPO 

EDUCATORS 

EROS SHAW 

INTERNATIONAL SKILLS & Mystros Barber Academy 

Founder/CEO of INTERNATIONAL SKILLS, he is best characterized as innovative and creative both personally and in his professional endeavors. 

He is assertive in seeking out various techniques to apply his talents as an entrepreneur, as well as educator in ‘the hair care industry. He exhibits 

stability in his business as well as personal life. 

Eros is also the President of Mystros Barber Academy Founder and CEO of Mystros Master Artist Incorporated, which includes Salons of Mystros & Mystros 1 “The 

Franchise” both located in Houston, Texas. Because of his passion for his field, he began demonstrating unique cutting techniques and hairstyles to students. 

• Offered free salon services and transportation for Katrina evacuees (men, 

women and children) from Benita House, this was opened by Chris Rock and 

Oprah Winfrey; 

• Discounts cuts for several therapeutic group homes; 

• UK- International Hair Show (London, England) serving as a judge (a 

promotion for Pro-line). 

• Successful in implementing Barber Scholarship Programs for other institutions 

• Implementation with hands-on-training for local high school(s) and community 

college(s); 

• Facilitated 1st Barbering Program with Houston Community College- with the 

execution of an additional program; 

• Put into operation a “Prep Ready Program” for Barbers at Lone Star 

Community College. 

Among Eros’ many accomplishments are: 

• TDLR ; PSI Subject Matter Expert 

• Serve as a board member for HCC, LSCC, Aldine ISD, & Remington College 

• Educational enrichment for at-risk youth and families; 

• Award scholarships to deserving individuals; 

• Free barber services for destitute families in South Africa; 

• Exclusive barber for Israel & New Breed (nationally & internationally); 

• Exclusive barber for Christian national conferences; 

• Free barber, services for Outreach Ministry in Singapore; 

• Stellar Awards barber for past 8 years; 

• Educator Platform Artist for some of the largest national hair shows 

• Educator for “Andis Company” - Southwest Region; 


Eunice’s Hair Salon 

Eunice’s Hair Salon opened in 1990 by Eunice Johnson with a vision to help clients look and feel better about their hair needs. Everyone should 

have the opportunity to visit a salon that promotes healthy hair care and excellent services in hair replacements. 

Eunice is an international hairstylist/Educator, who educates her clients as well as her peers in the cosmetology field She have been a licensed cosmetologist and licensed 

instructor over 25 years. We also offer hair replacement classes for other cosmetologist at local and international hair shows. We provide monthly training in machine wig 

making, alopecia closures, hair weaving and cranial prosthesis hair replacement training. 

IVORY MIMS 

IMG Enterprises 

Masters Level: Banking/Finance 

Occupation: Accountant, Business Owner 

• President, IMG Enterprises 

• Serving Professional since 1986 

• Former Owner of Ivory’s Nail Products 

Present Business Interest 

• IMG Real Estate Services Inc 

• IMG Financial Services 

• IMG Beauty & Barber Supply 

• IMG Troost Neighborhood Centers 1 & 2 

• Troost Corridor Investments LLC 

• Mims Law Office LLC 

JUSTIN KACE 

JustinKace Products 

Justin Kace is CEO of JustinKace Products and the publisher of Prostylin Hair Magazine. He is a well-respected, sought after award winning educator, platform artist and 

motivational speaker. He has also developed a line of educational dvds, salon programs, professional beauty products and tools. 

He is a recipient of the 2018 Bronner Bros Educator Award and Russel Chew Icon Award. He has been called upon to judge beauty and barber competitions as well as speak 

on several beauty panels. He has been a featured headline educator for numerous beauty tradeshows to include: 

Bronner Bros International Hair Show, Premiere International Beauty Show, IBS New York, IBS Las Vegas, The Image Expo, San Juan Beauty Show, Spectrum International Beauty Expo, 

Texas International Hair Show, Taliah Waajid World Natural Hair Show, ProBeauty Expo, Manestream Beauty Expo, Chews Hair Affair Expo, KirkPro Jam Session, Southern Regional 

Beauty Show, South Mississippi Beauty Classic, Proud Lady Beauty Show, SHB International Hair Show, Extensions Expo, Nzuri Natural Hair Expo, Kansas City Natural Hair Expo, Taste 

of Color Expo, East TX Expo, NC Super Barber Expo, Mid-West Barber & Stylist Tradeshow, The Tour Hair Expo & Bronner Bros Beauty Summit. 


Precision Nails 

Licensed since 1992, Jaime Schrabeck, Ph.D. works as manicurist and owner of Precision Nails, an exclusive employee-based salon in Carmel, 

California. Beyond the salon, she collaborates on Nail Tech Reality Check, teaches classes at major beauty shows, provides consulting to salon 

owners and manufacturers, organizes events and advises California’s Board of Barbering and Cosmetology as an expert witness. 

JANE ARCHIE 

JSpeak Solutions 

Jane Archie is a Licensed Cosmetology Operator Instructor and former high school Spanish teacher with a Master’s Degree in Guidance 

and Counseling. She is a leader in creating meaningful Continuing Education Courses, for Cosmetology Instructors, and for all Cosmetology 

Professionals. She has owned and worked in Beauty Schools as an Instructor and Manager for over 35 years. 

Jane is also an experienced administrator in the area of Workforce Development, having managed employment offices and delivered seminars and training to workforce 

professionals on subjects ranging from resume writing and interviewing to diversity in employment. 

Currently, in her company, JSpeak Solutions, she continues to educate Cosmetology professionals and she trains and coaches Vocational School Owners on Management and 

on Accreditation standards. 

JALIA PETTIS 

3Jay Productions 

Jalia Pettis began her journey in the beauty industry in 2008. After much trial & error she relocated from South Carolina to Arizona in 2012 which catapulted her career. In 

July 2015 she became a Beacon Award Winner, just two years later she was named NAHA 2017 Finalist for Makeup Artist of the Year and in July 2018 returned to Beacon 

as an Alumni to offer insight to budding future professionals, each accomplishment through the Professional Beauty Association. As a Licensed Esthetician and Professional 

Makeup Artist, Jalia educates her clients on having healthy skin; the skin that lives under the glitz and glamour. Jalia is also the Visionary of 3Jay Productions which caters to 

those in the beauty and fashion industries; as well as a Certified Trainer through Achieve Global. 


IMAGE EXPO 

EDUCATORS 

JEREMIAH SAMMONS 

Salon Spa Wholesale 

Serving his country in the U.S. Army as a linguist, Jeremiah Sammons never considered a career in the beauty industry. After losing his hearing to cancer, he began his journey 

into the beauty industry at the Aveda Institute in San Antonio, Texas with the intention of someday opening a small salon. That never happened. Instead, Jeremiah began 

writing for Modern Salon Magazine, developing educational programs for some of the most famous brands in the Beauty Industry, and dedicating the last 17 years of his life 

to education. Besides having an Instructor’s License in Cosmetology, Jeremiah is a licensed Master Esthetics Instructor, a Massage Therapy Instructor, a Doula, has earned his 

M.A. in Elementary Education, a M.A.T. in Deaf Education, and his M.B.A. in Business. While committed to his own personal development, Jeremiah in no less dedicated to 

his fellow stylists. He has dedicated his life to educating others and genuinely wants every student to reach their greatest potential. His talents stretch far beyond his brilliant 

use of color, dramatic cutting/finishing skills, and fun-filled classes; Jeremiah is a sought-after business consultant, educator, public speaker, product designer, and 

award-winning writer who has worked with celebrities such as Lady Gaga, Pink, Lynda Carter, Kathie Lee Gifford, and many others. 


Hairlounge Salon 

Greathouse is the owner of the Hairlounge salon and has been a licensed cosmetologist for 8 years. 

She has worked and studied under some of the greatest educators in the beauty industry. 

Kay has become an educator at some of the most popular hairshows such as bronner bros. and premier birmingham. 

She has a passion for education and she loves to share it. 


Dr. LaKeishia Montgomery has dedicated over 25 years of Exceptional Customer Service and an extensive Educational background including a 

Cosmetology License, a Cosmetology Instructor’s License in the State of Texas and Louisiana, Trade & Industry Teaching Certification (grades 8-12), 

Certified through the International Institute of Trichology, Dudley University Training and the National Institution of Cosmetology. 

Lakeishia is one the few instructors in the State of Texas that has a passing rate of 100% for the Cosmetology State Board Test, which grew a great demand for her talents 

and skills. Through that demand, she was sought out and recruited to develop and design cosmetology programs in other surrounding areas. That’s when history was made, 

through Lakeishia’s tenacity & desire to grow an area that a passing rate of 0-5% and provide a Career of Choice that would change the life of someone and the change the 

community. Lakeishia made history by designing and implementing the largest cosmetology program in Mesquite, TX. She is the author of TEA & Statewide Instructional 

Resources curriculum written for CTE teachers for Stephen F. Austin University, Dallas ISD, Mesquite ISD, TDLR & Texas Workforce Solution. 

She currently is an instructor that stills own Class Act Salon & Barber Shop, own & operates Turning Point Hair Salon and Turning Point Professional Staffing and networks 

in the cosmetology industry to stay current with the growing trends. Presently, she provides mentoring programs and tutoring session for students needing help for the 

State Board Exam of Cosmetology and she is a licensed Continuing Educational Provider for Texas Department of Regulations and Licensing, which will assist licensed 

cosmetologist to renew their license. 

Not only does she give her time and energy in the salon and classroom but she pays it forward as well. She is known as the youngest President for the Dallas Beauticians’ Association 

and has put in countless hours giving back to the community bringing health awareness, job placement and providing other assistances to help those in the DFW area. 

LEVY Q. BARNES, JR. 

Q. Hair Regrowth Spray 

Dr. Levy Q. Barnes, Jr uses his creative ability to touch the world around him. He is the inventor of Q. Hair Regrowth Spray which is sold in hundreds of beauty supplies, 

pharmacies, health and wellness stores, salons, barber shops, and other retailers. He is a recording artist, author, prophet and preacher, inventor, educator, and humanitarian. 

He has used his musical gifts, leadership skills, and business endeavors to build and inspire the lives of others. 

He has been honored by the City of New Orleans City Council for peace efforts (2009), acknowledged for his community efforts in Port Arthur, TX (2016), awarded the 

Hurricane Harvey Heroes award (2017) Brown Impressions Appreciation Award (2017 and 2018), 40 Under 40 Professional Award (2018), and has been in the news and 

newspaper for his efforts to inspire and heal his community. 

Dr. Levy is from New Orleans, LA. He is a graduate of St. Augustine High School. He obtained his B.S. in Biology from Tennessee State University, and his masters and 

doctorate in Theology and Philosophy from California University of Theology. 

He is the CEO of Q. Products and Productions Company, and the inventor of the miracle hair product Q. Hair Regrowth Spray. He started the company himself and promoted his own 

product without the assistance of others. With his own efforts he has had his product sold in hundreds of pharmacies, beauty supply stores, health and wellness stores, and salons. He is 

also a humanitarian and has lead countless efforts to inspire and build multiple communities. He strives to spread the message of equality and peace to the public. In 2017 he ran for US 

Congress on the basis that, “We Can Rise Together”. He still spreads that message of hope to all. He also was a former Biology and Chemistry teacher for six years. That was where he 

found his passion with mentoring people. He is also the vice president of Bethel Bible College in New Orleans and director of Lashon Hakodesh Bible College. He is currently promoting 

his new music project, his miracle product, and his books. His is consistently the face of inspiration in his community and desires to see everyone have the opportunity to rise. 

He is expanding the reach of Q. Hair Regrowth Spray in different markets, educating schools on hair loss, and performing outreach. He hopes to transform the lives of others through his gifts & creations. 

MYANH VO 

Christrio 

Myanh Vo has been a Christrio ESC for many years now. An expert in all Christrio things! Myanh periodically holds classes throughout the country 

showcasing and spreading her knowledge and skills. She has perfected her craft and not only creates beautiful pieces of art but also provides quality 

work that will last the long run. Her work always leaves her clients and students wanting more. 

NICK TROMBETTA 

Itely Hairfashion & Metro Beauty Supply 

For over 30 years, Nick has shared his passion and inspiration for precision artistry among his peers. Nick’s innovative techniques have been 

featured in international forums & magazines. He was bestowed the honor of “Best Hair Colorist of Westchester County” in New York, by The 

Westchester Magazine. Awards and accolades aside, Nick’s distinction is his innate ability to fuse the inner and outer beauty by earning the trust 

and confidence of his audience. Nick’s other passions include music, art and writing. An accomplished pianist and singer since childhood. His artistry and passion is blended 

with everything he does. 

LIA HALL 

Pure Beauty Concepts, Itely Hairfashion & Metro Beauty Supply 

Born in Liverpool England, Lia grew up spending time in her mum’s hair salon where she gained beauty business experience. At the age of 19, she 

became Global Keratin’s darling & became a platform artist leading to an opportunity to create the brands image through photo shoots & NBC 

television appearances. Lia demonstrated how to create “MAD MEN” inspired hairstyles at home. Owner of Pure Beauty Concepts and Creative 

Director of Capelli D’Oro Fifth avenue salon in NYC and her passion for perfection shows in her work. 


IMAGE EXPO 

EDUCATORS 

IMELDA GOMEZ 

L’Shear Salon, Itely Hairfashion & Metro Beauty Supply 

Imelda Gomez‘s passion for hair began early in her teens. That passion has grown into a 20 year career as a Hair Stylist. Imelda began working in 

salons in Houston, TX, only to learn very quickly that she wanted to expand into her own business. Opening L’Shear Salon in 2012, she continued 

her education and became a Certified Educator of Itely Hairfashion and Hair Talk Extensions. She has a strong social media presence with clients 

and peers as an excellent bilingual educator and hairstylist. L’Shear was Voted Best Salon & Neighborhood Favorite by her Nextdoor Community in 2018. Today Imelda runs 

L’Shear with a continued focus on education for herself and her clients. 

PAMELA RAYE 

Desired Images II Salon 

As the Head Stylist and Owner of Desired Images II Salon in Houston, TX Pamela Raye has over 24 yrs experience as a cosmetologist. She has 

dedicated her career to learning and utilizing, the correct procedures and products for all hair types. Over-processed, damaged, dry, brittle hair, 

bring it to her she will revive and rebuild it. She constantly attends educational classes to learn, and share the knowledge with other cosmetologists. 

Pamela Raye states that “healthy hair“ is always more important, than hair that looks good. Known for her precisely styled snazzy cuts, vibrant, 

creative “Custom haircolor” formulations, and healthy, lasting weave/extension sew-ins, she has a busy multi-cultural clientele. She is a trailblazer, always introducing “new” 

trendy hairstyles to her clients. Natural Hair/Excessively Curly clients allow her to showcase different hairstyles, using unique and creative styling accessories. HAIRCOLOR? 

Pamela Raye loves it,and often creates Custom Color formulations for individual clients. Can’t make it into the Salon this week? No problem!!! Pamela Raye has Retail haircare 

products for sale, to keep you and your family’s hair nourished and styled. 

PAULA HUTCHINSON 

Second to None Salon 

Paula J Hutchinson is a licensed cosmetologist, instructor, educator author and business owner. She is a native of Dallas, Texas but has resided in Louisiana for over 25 years. 

She is dedicated to preserving the industry by educating on innovative tools that separate professionals from non-professionals. She uses her 20 plus years as a stylist to 

inspire and educate others. Paula travels the country providing insight on her industry and her experience as a female entrepreneur. 

RHEA PETTWAY 

Studio 914 Hair Salon & Hair Love 

Since I 997, Rhea Pettway not only has been passionate about hair, but her thirst for maintaining healthy hair tresses coupled with her need to 

continually educate herself on new and innovative hair trends, have kept her a step above the rest. She Graduated from Carousel Beauty College in 

99’ at the top of her class. In 2007 she graduated the University of Cincinnati with an Associate Degree in Business Management, and received certificates in Accounting and 

Information Systems. This allowed her to grow her business brand and in 2010 she opened Studio 914 Hair Salon. She later bought the building the salon was housed in (cash 

purchase), and become a staple within the historical community of Mt. Healthy where the Underground Railroad was a part of its cultural history. Over the last 8 years her 

salon has made its mark in the Cincinnati community by being the place to go to get honest, experienced, and effectively skilled stylist that specialize in the haircare needs for 

women transitioning, currently having, or thinking to go into the natural hair lifestyle. 

Branding herself as the go to stylist and salon in the city, she developed a following that made her an expert of hair health and advice to not only clients, but most importantly 

her peers. This has given her opportunities to work behind the scenes in local fashion shows and fundraisers to landing a position of being the Second Lead Hairstylist on a 

John Frieda social media campaign. In 2013 she produced and developed a natural hair oil Trifecta Hair Growth Oil which has garnered a great following. With her passion for 

hair health and the need to educate not only herself, but also, consumers and stylist, she started the educational platform HairLove: The Natural Hair Education Class series. 

Since its inception the class has become very popular within the natural community. Her primary goal is to not only help consumers gain knowledge about proper hair care, 

but to also provide stylist new and old with the ability to maximize profit by giving them the necessary tools to sustain, grow, and provide quality service to clients. With a 

professional motto of “When you learn YOUR hair, the possibilities are endless!” Rhea continues in her quest to be an innovator, a perfectionist, and an overall passionate hair 

professional and educator. Her devotion to clients, hair professionals, and companies while giving top notch service, maximizes her potential, keeps her grounded and striving 

toward excellence. From her ability to master countless brands like Redken, Nairobi, Design Essentials, Vitale Pro, Cantu, ASIAM, ORS Unleashed, Syntonics, L’Oreal, Satin 

Tame, Jamaican Mango and Lime, Pravanna, K.I.S.S Kolors, and many more, she continuously looks forward to being the best and educating the rest. 


Pure Illusionz Multi-Cultural Salon 

Business Mogul. Motivational Speaker. Entrepreneur. Platform Artist. Educator. If you had to sum up Shalonda Quinn in five words, these words embody is who she is. Being 

from the small town of Brookhaven, Mississippi, she has always had a relentless drive to succeed. 

She has mastered her craft and trained many others along the way. She has been in the business for over 26 years and accumulated accolades that exceed this biography. 

She has held nationwide seminars in Atlanta, Georgia, Dallas, Texas , Puerto Rico, California, St. Thomas, Virgin Islands, and Jackson, Mississippi just to name a few. With 

her expertise in fashion and hair, she has been distinguishably chosen to serve on the panel for many marketing and branding seminars. Her highest achievement thus far is 

owning and operating Pure Illusionz Multi-Cultural Salon for 14 years and launching her own razor the SQ 360 Rotating Razor. 

In pursuit of elevated success, she has started the 1 Boss Movement which is her way of personally empowering others and soon to be author of the book entitled “The Life 

behind the Face of a Boss” she has proven that anyone can have a Pure Illusion. 

SHARON REAMS 

Sharon’s Total Hair Transformations 

Sharon Reams has been a veteran hair stylist for more than 25 years. She is a recognized International Educator/Platform Artist, who has traveled 

the world demonstrating her award winning hair extension techniques that are transforming the hair industry. Sharon has a true passion for helping 

others to unleash their true potential as a healthy hair extension specialist. By attending her classes, seminars or workshops you can triple you 

extension knowledge and profits. 

ALEXA COVARRUBIAS 


Alexa Covarrubias is a Houston-based stylist, model, and Master Foilyage Artist. An amateur painter, Alexa quickly realized that she could blend her creative talents with the 

colorist training she was receiving from the Aveda Institute, forging a unique path that would take her to the heights of the beauty industry. Alexa’s editorial work has been 

featured in magazines around the country, on television, and across cyberspace. “I want more than a career. I want to spend each day breathing color and life into the lives of 

every single one of my fabulous clients!” 


IMAGE EXPO 

EDUCATORS 

RAVEN MONTANO 


Raven Montano is the owner of Crèmè de la Crèmè Hair Salon and one of the latest additions to the Perlacolor Educational Team. He started styling hair at the tender age of 

13 by experimenting on his mother and members of his family. Just a few years later, Raven started cosmetology school at 16, graduated at 17, and then decided to advance 

his skill by going to Barber School and adding a Master Barber’s License to his already impressive resume. Raven specializes in color correction and cutting. His classes, taught 

in English and Spanish, are highly innovative and in-demand from salons throughout Texas. 

TRACI MILLER 

Iconic Salon System TM 

Traci Miller is a salon business consultant, speaker, and founder of the Iconic Salon System TM . After more than 20 years of experience as a 6-figure stylist and owning a 

million-dollar salon, she decided to share her secrets to help other salon owners create your dream salon. Traci believes that every salon owner can get out from behind the 

chair and have more time with your family when you have a custom system in place to attract loyal stylists and clients. 

TIANNA SEO 

Lash Exchange & Lash Affair© 

Tianna Seo is a lash artist and the founder of The Lash Exchange in Dallas, TX. The Lash Exchange’s vision is to create a space where lash artists can 

laugh, grow, and learn together in a positive, progressive environment. Tianna is also a distributor and guest educator for Lash Affair by J. Paris. 

JENELLE PARIS 

Lash Affair© 

Jenelle started off her career as an Esthetician and Makeup artist before transitioning into the lash world. She took her first lash class in 2007, 

founded Lash Affair© in 2013, and has been on a mission to bring more love to the lash industry through innovative products, professional 

education, and personal customer service. 

JAVIER RUEDA 

Recamier 

International Hair Master Coloring, styling for Salon IN of Recamier and Makeup, for 23 years has a unique (pivot point and Vidal Sassoon) eye 

for aesthetics, beauty, Hair shows fashion and design, that helps to drive the high caliber of style and client Creating hair color that works for the 

individual is Javier’s specialty. 


Recamier 




ARLENE RENEY 

Robson 

Robson the brand was created in July of 2016 by Robson dos Santos Goncalves, Well Known by everyone as the Peluquero. It is a Brazilian line of products and is making 

its introduction by his International ambassador and technician in the USA Arlene Reney, only 20 years old she has master his techniques and knowledge of the brand and 

products. Arlene Reney Chavarria has traveled to Brazil 3 times to be trained by Robson Peluquero and Dayane Diaz. 

KAREN ANNE JACKS 

Della Ricca Hair Color 

Karen Anne Vinson is a professional haircolorist who brings more than 30 years of hair color experience to her leadership at Della Ricca Hair Color. Karen Anne was the first Texan to 

qualify as a Board Certified Master Haircolorist, a national distinction achieved by few in her field. She is currently one of only 10 hair colorists in the Houston area to hold certification. 

Karen Anne founded Blondie’s Hair Studio in 1989 and grew the location until 2001 when she opened her private salon in Houston. When the economic downturn hit, and clients 

began asking for help coloring their hair at home, Karen Anne recognized the need for a high quality at-home custom hair coloring system without the expensive salon price tag. Inspired 

to help people color their hair at home with confidence, Karen Anne founded Della Ricca Hair Color, a professional quality home hair color product, in April 2011. Her mission is to 

educate her clients about hair coloring at home and provide them with a professional-grade hair color, custom blended to fit individual clients’ needs. 

Karen Anne trained colorists with Schwarzkopf color and developed education classes and marketing strategies for Color America where she was named Color America Educator of the 

Year in 1997 and 1998. In her efforts to raise the hair color industry standards, Karen Anne dedicates time to educating other hairdressers about how to a become Board Certified Master 

Haircolorist. She placed second in the American Board of Certified Haircolorists speed foil competition (by one foil!). Articles featuring Karen Anne’s words of wisdom can be found in 

numerous industry magazines including Modern Salon and Salon News. 


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SUN & MON MAY 5-6 2019 

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MEMBER 

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You’re going to invest a lot of time, sweat, blood and tears. Be patient and 

trust the process. In the end, know that it’s going to be worth it. 

Learn more about the benefits of PBA membership at 

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