Image Expo 2019 Houston- Official Guide
See classes and exhibitors for the 2019 Image Expo in Houston, May 5 & 6 at the George R Brown Convention Center.
See classes and exhibitors for the 2019 Image Expo in Houston, May 5 & 6 at the George R Brown Convention Center.
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BUSINESS OF BEAUTY<br />
FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM<br />
SUNDAY MAY 5 10:00AM - 11:00AM l MONDAY MAY 6 10:00AM - 11:00AM<br />
DIVERSIFY YOUR BRAND 101<br />
PAULA HUTCHINSON<br />
Have you reached a point in your business where you need to incorporate more relevant streams of income? Are you looking to do<br />
more from behind the chair? Paula J. Hutchinson will show you a simple diagram of identifying your “next” along with strategies to<br />
monetize your ideas. As a 28-year serial entrepreneur in the beauty industry, she has learned tried and true techniques that can work<br />
for anyone. This class will be one not to miss to avoid costly mistakes during expansion.<br />
SUNDAY MAY 5 1:00PM - 2:00PM<br />
I SURVIVED BEAUTY SCHOOL, NOW WHAT?<br />
CASSANDRA POWELL<br />
In this course we will review key points from the book “I Survived Beauty School, Now What”. This book is a guide to help newly<br />
graduated beauty/ barber industry students as well as seasoned stylist get started in the beauty industry or get re-established in the<br />
industry. Often times after graduation you are left on your own to figure out what’s next with minimum information on your path<br />
to begin your career. “I Survived” was created to eliminate many of these common mistakes and help you to avoid wasting time and<br />
money in the beginning of your career. “ I Survived” contains information on establishing a business, branding, marketing, continuing<br />
education, and much more.<br />
Course Objective:<br />
• Determining booth rental versus a commission based salon<br />
• How to build your clientele<br />
• Continuing Education and it’s importance<br />
SUNDAY MAY 5 2:30PM - 3:30PM l MONDAY MAY 6 2:30PM - 3:30PM<br />
TAX SAVINGS & MONEY MANAGEMENT STRATEGIES FOR THE INDUSTRY PROFESSIONAL<br />
IVORY MIMS<br />
This class is designed to assist the professional in the basic understanding of business finance, bookkeeping and Tax planning<br />
and preparation. We will share how the IRS rules govern our day today business lives and what to do as business owners to win<br />
inside that structure. We will discuss and define over 300 acceptable deductions to assist the professional in legally lowering their<br />
tax liability. We will discuss the benefits of the corporate structure LLC vs S Corporations and how the self-employed can pay<br />
themselves, set up retirement programs and receive unemployment benefits if warranted. This discussion will be interactive with<br />
personal experiences and class participation.<br />
MONDAY MAY 6 1:00PM - 2:00PM<br />
SET LIFE ACADEMY<br />
CASSANDRA POWELL<br />
32 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo<br />
• Information on getting your business in order<br />
• The importance of a mentor and tips on obtaining one<br />
• Marketing and advertising<br />
• Branding<br />
The primary goal of Set Life Academy is to train the attendee on the basic skills as well as offer information needed to get started on<br />
his/her career in Television and film. This course is a brief class giving information and an introduction over the actual 2 day hands on<br />
training and workshop for Hair and Makeup in TV & Film. At Set Life Academy the attendee will learn how a production works and<br />
functions, a breakdown of a call sheet, set lingo, set etiquette, and a description of the various roles and jobs that make the Crew.<br />
Course Objective:<br />
• Understanding how a production operates<br />
• Understanding the job a hairstylist, barber, or MUA<br />
performs on set<br />
SUNDAY MAY 5 10:00AM - 11:00AM l MONDAY MAY 6 10:00AM - 11:00AM<br />
CREATING COMMUNITY IN OUR INDUSTRY<br />
ALI DAVIDSON<br />
ROOM 360A<br />
ROOM 360A<br />
ROOM 360A<br />
ROOM 360A<br />
• Learn set etiquette<br />
• Learn set lingo<br />
• Learn the various jobs and roles of other crew members<br />
• Learning what union VS non union means<br />
ROOM 360B<br />
How many hairstylist friends do you have outside your salon or salon suite building? I’m not talking about hair pros you follow and<br />
like on Instagram with an occasional comment exchange (though that is nice too). Who can you sit down with to discuss marketing<br />
ideas, state board changes, cutting techniques, and scheduling best practices? Community, real community and camaraderie among<br />
hair professionals is what’s going to take all of our careers to the next level. If you want to get to know fellow hair professionals in<br />
your town, wherever you call home, join us in the class to learn about the community-building movement sweeping our industry.
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