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Image Expo 2019 Houston- Official Guide

See classes and exhibitors for the 2019 Image Expo in Houston, May 5 & 6 at the George R Brown Convention Center.

See classes and exhibitors for the 2019 Image Expo in Houston, May 5 & 6 at the George R Brown Convention Center.

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IMAGE EXPO<br />

EDUCATORS<br />

IMELDA GOMEZ<br />

L’Shear Salon, Itely Hairfashion & Metro Beauty Supply<br />

Imelda Gomez‘s passion for hair began early in her teens. That passion has grown into a 20 year career as a Hair Stylist. Imelda began working in<br />

salons in <strong>Houston</strong>, TX, only to learn very quickly that she wanted to expand into her own business. Opening L’Shear Salon in 2012, she continued<br />

her education and became a Certified Educator of Itely Hairfashion and Hair Talk Extensions. She has a strong social media presence with clients<br />

and peers as an excellent bilingual educator and hairstylist. L’Shear was Voted Best Salon & Neighborhood Favorite by her Nextdoor Community in 2018. Today Imelda runs<br />

L’Shear with a continued focus on education for herself and her clients.<br />

PAMELA RAYE<br />

Desired <strong>Image</strong>s II Salon<br />

As the Head Stylist and Owner of Desired <strong>Image</strong>s II Salon in <strong>Houston</strong>, TX Pamela Raye has over 24 yrs experience as a cosmetologist. She has<br />

dedicated her career to learning and utilizing, the correct procedures and products for all hair types. Over-processed, damaged, dry, brittle hair,<br />

bring it to her she will revive and rebuild it. She constantly attends educational classes to learn, and share the knowledge with other cosmetologists.<br />

Pamela Raye states that “healthy hair“ is always more important, than hair that looks good. Known for her precisely styled snazzy cuts, vibrant,<br />

creative “Custom haircolor” formulations, and healthy, lasting weave/extension sew-ins, she has a busy multi-cultural clientele. She is a trailblazer, always introducing “new”<br />

trendy hairstyles to her clients. Natural Hair/Excessively Curly clients allow her to showcase different hairstyles, using unique and creative styling accessories. HAIRCOLOR?<br />

Pamela Raye loves it,and often creates Custom Color formulations for individual clients. Can’t make it into the Salon this week? No problem!!! Pamela Raye has Retail haircare<br />

products for sale, to keep you and your family’s hair nourished and styled.<br />

PAULA HUTCHINSON<br />

Second to None Salon<br />

Paula J Hutchinson is a licensed cosmetologist, instructor, educator author and business owner. She is a native of Dallas, Texas but has resided in Louisiana for over 25 years.<br />

She is dedicated to preserving the industry by educating on innovative tools that separate professionals from non-professionals. She uses her 20 plus years as a stylist to<br />

inspire and educate others. Paula travels the country providing insight on her industry and her experience as a female entrepreneur.<br />

RHEA PETTWAY<br />

Studio 914 Hair Salon & Hair Love<br />

Since I 997, Rhea Pettway not only has been passionate about hair, but her thirst for maintaining healthy hair tresses coupled with her need to<br />

continually educate herself on new and innovative hair trends, have kept her a step above the rest. She Graduated from Carousel Beauty College in<br />

99’ at the top of her class. In 2007 she graduated the University of Cincinnati with an Associate Degree in Business Management, and received certificates in Accounting and<br />

Information Systems. This allowed her to grow her business brand and in 2010 she opened Studio 914 Hair Salon. She later bought the building the salon was housed in (cash<br />

purchase), and become a staple within the historical community of Mt. Healthy where the Underground Railroad was a part of its cultural history. Over the last 8 years her<br />

salon has made its mark in the Cincinnati community by being the place to go to get honest, experienced, and effectively skilled stylist that specialize in the haircare needs for<br />

women transitioning, currently having, or thinking to go into the natural hair lifestyle.<br />

Branding herself as the go to stylist and salon in the city, she developed a following that made her an expert of hair health and advice to not only clients, but most importantly<br />

her peers. This has given her opportunities to work behind the scenes in local fashion shows and fundraisers to landing a position of being the Second Lead Hairstylist on a<br />

John Frieda social media campaign. In 2013 she produced and developed a natural hair oil Trifecta Hair Growth Oil which has garnered a great following. With her passion for<br />

hair health and the need to educate not only herself, but also, consumers and stylist, she started the educational platform HairLove: The Natural Hair Education Class series.<br />

Since its inception the class has become very popular within the natural community. Her primary goal is to not only help consumers gain knowledge about proper hair care,<br />

but to also provide stylist new and old with the ability to maximize profit by giving them the necessary tools to sustain, grow, and provide quality service to clients. With a<br />

professional motto of “When you learn YOUR hair, the possibilities are endless!” Rhea continues in her quest to be an innovator, a perfectionist, and an overall passionate hair<br />

professional and educator. Her devotion to clients, hair professionals, and companies while giving top notch service, maximizes her potential, keeps her grounded and striving<br />

toward excellence. From her ability to master countless brands like Redken, Nairobi, Design Essentials, Vitale Pro, Cantu, ASIAM, ORS Unleashed, Syntonics, L’Oreal, Satin<br />

Tame, Jamaican Mango and Lime, Pravanna, K.I.S.S Kolors, and many more, she continuously looks forward to being the best and educating the rest.<br />

SHALONDA QUINN<br />

Pure Illusionz Multi-Cultural Salon<br />

Business Mogul. Motivational Speaker. Entrepreneur. Platform Artist. Educator. If you had to sum up Shalonda Quinn in five words, these words embody is who she is. Being<br />

from the small town of Brookhaven, Mississippi, she has always had a relentless drive to succeed.<br />

She has mastered her craft and trained many others along the way. She has been in the business for over 26 years and accumulated accolades that exceed this biography.<br />

She has held nationwide seminars in Atlanta, Georgia, Dallas, Texas , Puerto Rico, California, St. Thomas, Virgin Islands, and Jackson, Mississippi just to name a few. With<br />

her expertise in fashion and hair, she has been distinguishably chosen to serve on the panel for many marketing and branding seminars. Her highest achievement thus far is<br />

owning and operating Pure Illusionz Multi-Cultural Salon for 14 years and launching her own razor the SQ 360 Rotating Razor.<br />

In pursuit of elevated success, she has started the 1 Boss Movement which is her way of personally empowering others and soon to be author of the book entitled “The Life<br />

behind the Face of a Boss” she has proven that anyone can have a Pure Illusion.<br />

SHARON REAMS<br />

Sharon’s Total Hair Transformations<br />

Sharon Reams has been a veteran hair stylist for more than 25 years. She is a recognized International Educator/Platform Artist, who has traveled<br />

the world demonstrating her award winning hair extension techniques that are transforming the hair industry. Sharon has a true passion for helping<br />

others to unleash their true potential as a healthy hair extension specialist. By attending her classes, seminars or workshops you can triple you<br />

extension knowledge and profits.<br />

ALEXA COVARRUBIAS<br />

Salon Spa Wholesale<br />

Alexa Covarrubias is a <strong>Houston</strong>-based stylist, model, and Master Foilyage Artist. An amateur painter, Alexa quickly realized that she could blend her creative talents with the<br />

colorist training she was receiving from the Aveda Institute, forging a unique path that would take her to the heights of the beauty industry. Alexa’s editorial work has been<br />

featured in magazines around the country, on television, and across cyberspace. “I want more than a career. I want to spend each day breathing color and life into the lives of<br />

every single one of my fabulous clients!”<br />

#<strong>Houston</strong>IMAGE<strong>Expo</strong><strong>2019</strong> / 877-219-3976 / theimageexpo.com 39

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