Image Expo 2019 Houston- Official Guide

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BUSINESS OF BEAUTY FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM SUNDAY MAY 5 10:00AM - 11:00AM l MONDAY MAY 6 10:00AM - 11:00AM DIVERSIFY YOUR BRAND 101 PAULA HUTCHINSON Have you reached a point in your business where you need to incorporate more relevant streams of income? Are you looking to do more from behind the chair? Paula J. Hutchinson will show you a simple diagram of identifying your “next” along with strategies to monetize your ideas. As a 28-year serial entrepreneur in the beauty industry, she has learned tried and true techniques that can work for anyone. This class will be one not to miss to avoid costly mistakes during expansion. SUNDAY MAY 5 1:00PM - 2:00PM I SURVIVED BEAUTY SCHOOL, NOW WHAT? CASSANDRA POWELL In this course we will review key points from the book “I Survived Beauty School, Now What”. This book is a guide to help newly graduated beauty/ barber industry students as well as seasoned stylist get started in the beauty industry or get re-established in the industry. Often times after graduation you are left on your own to figure out what’s next with minimum information on your path to begin your career. “I Survived” was created to eliminate many of these common mistakes and help you to avoid wasting time and money in the beginning of your career. “ I Survived” contains information on establishing a business, branding, marketing, continuing education, and much more. Course Objective: • Determining booth rental versus a commission based salon • How to build your clientele • Continuing Education and it’s importance SUNDAY MAY 5 2:30PM - 3:30PM l MONDAY MAY 6 2:30PM - 3:30PM TAX SAVINGS & MONEY MANAGEMENT STRATEGIES FOR THE INDUSTRY PROFESSIONAL IVORY MIMS This class is designed to assist the professional in the basic understanding of business finance, bookkeeping and Tax planning and preparation. We will share how the IRS rules govern our day today business lives and what to do as business owners to win inside that structure. We will discuss and define over 300 acceptable deductions to assist the professional in legally lowering their tax liability. We will discuss the benefits of the corporate structure LLC vs S Corporations and how the self-employed can pay themselves, set up retirement programs and receive unemployment benefits if warranted. This discussion will be interactive with personal experiences and class participation. MONDAY MAY 6 1:00PM - 2:00PM SET LIFE ACADEMY CASSANDRA POWELL 32 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo • Information on getting your business in order • The importance of a mentor and tips on obtaining one • Marketing and advertising • Branding The primary goal of Set Life Academy is to train the attendee on the basic skills as well as offer information needed to get started on his/her career in Television and film. This course is a brief class giving information and an introduction over the actual 2 day hands on training and workshop for Hair and Makeup in TV & Film. At Set Life Academy the attendee will learn how a production works and functions, a breakdown of a call sheet, set lingo, set etiquette, and a description of the various roles and jobs that make the Crew. Course Objective: • Understanding how a production operates • Understanding the job a hairstylist, barber, or MUA performs on set SUNDAY MAY 5 10:00AM - 11:00AM l MONDAY MAY 6 10:00AM - 11:00AM CREATING COMMUNITY IN OUR INDUSTRY ALI DAVIDSON ROOM 360A ROOM 360A ROOM 360A ROOM 360A • Learn set etiquette • Learn set lingo • Learn the various jobs and roles of other crew members • Learning what union VS non union means ROOM 360B How many hairstylist friends do you have outside your salon or salon suite building? I’m not talking about hair pros you follow and like on Instagram with an occasional comment exchange (though that is nice too). Who can you sit down with to discuss marketing ideas, state board changes, cutting techniques, and scheduling best practices? Community, real community and camaraderie among hair professionals is what’s going to take all of our careers to the next level. If you want to get to know fellow hair professionals in your town, wherever you call home, join us in the class to learn about the community-building movement sweeping our industry.
BUSINESS OF BEAUTY FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM SUNDAY MAY 5 11:30AM - 12:30PM l MONDAY MAY 6 11:30AM - 12:30PM SALON SUCCESS SECRETS: HOW TO CREATE A PROFITABLE & THRIVING SALON & SPA DEREK MALDONADO • Is your business thriving or surviving? • Are you making the amount of income and profit you desire? SUNDAY MAY 5 2:00PM - 3:00PM l MONDAY MAY 6 2:00PM - 3:00PM • Is your business where you want and need it to be? If not, we have the solutions! YOU WILL LEARN: • The Top 4 focuses for all profitable businesses • A proven formula to determine how much your business • The 3 ways you should be compensated as a business owner must generate per month in service sales to justify your rent • How to build a strong culture that will boost the and make a profit. performance of your team This workshop is a MUST for Owners & Managers who understand the importance of creating a profitable and thriving business. HOW TO BECOME A $100,000 TO $200,000 SALON/SPA PROFESSIONAL NOW! WE’VE ALREADY HELPED THOUSANDS ACCOMPLISH THIS! NOW YOU CAN TOO! DEREK MALDONADO WOULD YOU LIKE TO… • Work LESS and make MORE? • DOUBLE your Income WITHOUT seeing MORE clients? • Learn PROVEN tips & systems to instantly GROW your business? YOU WILL LEARN: • The SECRET to working SMART vs HARD & create more • How to ADD $100+ to your book EVERY DAY! Life/Work balance • 3 PROVEN ways to BOOST your income by $10,000 to • How to make MORE MONEY with FEWER clients and $20,000 NOW! WITHOUT raising prices If you are seeking PROVEN ways to EARN MORE and WORK LESS than this is the class for YOU! SUNDAY MAY 5 9:30AM - 10:30AM l MONDAY MAY 6 9:30AM - 10:30AM ROOM 360B ROOM 360B YOU’RE A GREAT HAIRDRESSER! NOW WHAT? THE ICONIC SALON SYSTEM, THAT’S WHAT!! TRACI MILLER Creating your Dream Salon with the Iconic Salon System. ROOM 360C SUNDAY MAY 5 11:00AM - 12:00PM TEACHING BEAUTY BUSINESS ENTREPRENEURS JANE ARCHIE Teaching Beauty Business Entrepreneurs is aimed at Instructors. It is a fresh approach understanding their role as an educator of the next generation in the Beauty Industry. This course explores the importance of a focus on entrepreneurship. Educators are business people, and this hour deals with how to think and act as that business person, and is full of techniques and methods to teach entrepreneurial skills in the classroom. MONDAY MAY 6 11:00AM - 12:30PM BECOME INSTA-FABULOUS AND GROW YOUR BRAND ON INSTAGRAM SHIVA TAVAKOLI | JOON HAIRCARE ROOM 360C ROOM 360C Are you looking to use social media to grow your clientele? Well grab your iPhone and join Shiva Tavakoli as she teaches you how Instagram can grow your hair business and create brand loyalty. Shiva Tavakoli is the co-founder of Joon Haircare, a haircare line that pairs ancient Persian secrets with modern chemistry. This relatively new haircare line has a loyal Instagram following of almost 30K followers and has been featured in Allure, Buzzfeed, Refinery29, PopSugar, the Houston Chronicle, and many other well-known publications. SUNDAY MAY 5 1:00PM - 2:00PM l MONDAY MAY 6 1:00PM - 2:00PM SALON IN: SUCCESS IS A SIMPLE TECHNIQUE ROBERTO PEREZ BÁEZ & JAVIER RUEDA Success in a simple technique: Beautiful lights collections for all seasons. Giving You Forever In Duality. ROOM 360C #HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 33
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Page 5 and 6: SUNDAY on the MAIN TECH STAGE FREE
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Page 9 and 10: HAIR TRENDS FREE WITH THE PURCHASE
Page 15 and 16: #HoustonIMAGEExpo2019 / 877-219-397
Page 17 and 18: Stylist Reward Program Stylist Rewa
Page 19 and 20: SUNDAY SCHEDULE ROOM TIME CLASS TIT
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Page 23 and 24: FLOORPLAN 2019 IMAGE HOUSTON FLOORP
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Page 27 and 28: FREE WITH THE PURCHASE OF YOUR IMAG
Page 29 and 30: NAILS FREE WITH THE PURCHASE OF YOU
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Page 41 and 42: MAIN STAGE PRESENTATION 1:00 PM PM

Image Expo 2019 Houston- Official Guide

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