Film Journal January 2018
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we are looking to diversify our<br />
business, to become less reliant on the<br />
‘ATCineplex,<br />
movie product and be seen more as an<br />
entertainment destination for Canadians.”<br />
Sarah Van Lange, director of communications for<br />
the leading circuit of 163 theatres with 75 million<br />
guests per year (www.cineplex.com), is talking about<br />
“branching off” into initiatives such as The Rec Room,<br />
introduced on these very pages one year ago, Cineplex<br />
VIP and event-cinema offerings, eSports, as well as<br />
Playdium game centers and plans to bring “Top Golf”<br />
to the country (www.topgolf.com/us). “Canadians<br />
can look forward to more and more of these types of<br />
announcements and initiatives down the road.”<br />
Just in time to ring in the holiday season, Cineplex<br />
announced two major additions to its Scotiabank<br />
flagship multiplexes in Toronto and Ottawa, leading<br />
the way to what is arguably the hottest trend in<br />
38 FILMJOURNAL.COM / JANUARY <strong>2018</strong><br />
016-057.indd 38<br />
12/19/17 2:14 PM
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