LUCYS Vol. 43

The idea of the editorial ‘DESERT ROSE’ came to my mind about an
year ago, while passing through an unknown highway about 2 hour drive
from Mumbai, while passing this place instantly attracted my attention,
The Huge Cacti! I stopped the car and drove back to this place instantly,
not an easy road, I walked close to get the real feel & gaze of the terrain. I
was in love with the place and the summer deep blue sky was giving this
an amazing backdrop. I instantly knew that I want to shoot an editorial
at this place for sure.
Reaching home, I saved the images in my bank made a mood-board
but just couldn’t share it with anyone. Commercial work was keeping me
busy. I had planned the styling mood in a colour block fashion as that
would stand out at this location very well. Time passed by and I forgot
about this idea.
After about six months, I met the Duo Stylist Shounak & Pranay from
WHO WORE WHAT WHEN. We always wanted to work on something
interesting, so I just bounced off this idea to them, they were in love with
it when they saw the mood-board with location, we started planning the
shoot and dates but due to some reason, were not able to finalize one.
Time just kept passing & one fine day of Feb, I connected WHO WORE
WHAT WHEN again and said guys lets close a date for this and start
planning. We finally fixed a date and started putting rest of the team &
planning together.
I really wanted a strong model for the story as the terrain is so strong, the
model needs to carry it with real good body language and expressions.
We shortlisted on some girls but were not getting a perfect match, finally
top FOREVER 21 jacket TWEE
pants ZARA earrings H&M
shoes FOREVER 21 opposite page
top ZARA jacket TWEE
belt ZARA skirt H&M earrings EURUMME