The 10 Best Automotive Franchises to open 2019

translator and ensure they are familiar with the native
language. Investing on the best translation services and
translators will help avoid poor translations which lower the
business’ level of professionalism. Even the marketing and
branding should be localized depending on the culture of
the setting. Some holidays and discounts may simply not
make sense to the locals. With the right local specialist or
translator you will know the kind of marketing and
branding that works for the specific community. The
specialist will come up with the best translation for the
slogan, the best colors and even give tips on the peak and
off-peak seasons of that particular community.
To get the best translations, ensure that you have the best
ERP providers who will make sure the localization details
are well taken care of. To achieve all these, one has to
ensure they have the best language service provider for
their organization. The organization has to consider whether
the translator is a native speaker or not, because it will be
advantageous if they are natives so that they translate
accurately. In case the materials to be translated have a
specific format or subject matter that can only be handled
by professionals in the area, then specialists must be hired.
All translators must provide proof of relevant education or
previously translated work to show they are well acquainted
with the task and most important they must be within the
budget.
Other than the hiring issue, the organization has also to
consider the number of languages the organization needs to
have translated. If the languages are few and the
translations minimal then they can get small language
service providers like freelancers, but in case the languages
are numerous, then it is advisable to use one language
service provider. One service provider is also an easy and
convenient contact person in doing follow ups unlike
dealing with various small service providers. To maintain
the brand, one translator is suitable, as all the documents
will be written in different languages but in one voice
unlike a variety of small service providers who will all be
speaking in their different voices and in different languages,
in which case the aspect of uniformity will be lost. It is
advisable to use one provider who will develop a deep
understanding of the business and can be a long-term
translator for the organization bringing about consistency
and uniformity.
ABOUT THE AUTHOR
Rilind Elezaj is an
experienced a Digital
Marketing Specialist with a
demonstrated history of
working in the marketing and
advertising industry. Rilind
possesses a strong
entrepreneurial mindset and
has devoted his career to
enhancing the sphere of
digital marketing. In his
methodological approach,
Rilind integrates web
development and other
digital marketing solutions to
create hybrid strategies that
bring the best results.
organization to manage international websites and ensure
they have the capacity to modify the content on local sites.
It should also have an automated translation workflow, this
will help reduce time wasted when launching new sites
within the website. The minute new information is posted, it
is translated to all the languages through the service
providers. Pseudo-localization is another aspect to look at.
Language may have a specific font of writing, or direction
of writing. This is sorted out by the pseudo-localization
which presents language in its most original form. A
fallback location should also be put in place to go back to
the original language in case the client speaks a language
that is not available.
All these features have been brought together to ensure the
best localization experience in entrepreneurship wherever
one may be and grow the business sector to the highest
possible heights, internationally.
To ensure consistency of the multilingual platform, the
organization has to ensure they choose the right web control
and management solution (WCMS). WCMS enables the
April 2019 35