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nationalbetaboardreportsummer2019

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Planning<br />

1. 3.<br />

2.<br />

THE BREAK DOWN<br />

Each team member broke their<br />

states into convention and<br />

nonconvention states. Then we<br />

dissected them into the following areas:<br />

a. Demographics-total members<br />

reactivated and new, make-up of the<br />

state (population, rural vs. urban<br />

areas, educational initiatives in the<br />

state, poverty vs. affluent)<br />

b. Growth from 2016-17 and 2017-18<br />

within the state.<br />

c. Set goals for FY'19 for the state<br />

using data<br />

WORK IN ACTION<br />

After the Break Down phase, as a team<br />

we looked at setting a plan in motion<br />

to reach our goal. The next phase<br />

included:<br />

a. Action plan- plans to travel to the<br />

area, set target area and schools to<br />

visit, acquire contact information,<br />

market to areas (FACEBOOK) prior to<br />

arrival in area.<br />

b. Accountability measurement of<br />

growth per month per state.<br />

c. Communication–Sending new<br />

school information to State Sponsors<br />

and Elects, Board Members, and<br />

Convention department.<br />

IS IT WORKING<br />

We will assess our results by looking at<br />

the following:<br />

a. Time Management and Resources–<br />

what areas do we need to spend<br />

additional time in, reaching out to<br />

contacts meet during travel who have<br />

not chartered.<br />

b. Benchmarks– 6 months January to<br />

reset or tweak goal for the remainder<br />

of the year.<br />

c. Update state resource notebooks<br />

monthly (kept in Sales department<br />

central location.<br />

*Steps 1 & 2 are complete! Step 3 is in process*<br />

72.

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