nationalbetaboardreportsummer2019
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Marketing<br />
123,197<br />
860<br />
SALES SOCIAL MEDIA CAMPAIGN<br />
Total Reach<br />
(people who viewed content)<br />
Results<br />
(clicks to webpage)<br />
180,521 3,490<br />
Total Impressions<br />
(number of times<br />
content was displayed)<br />
TOTAL INVESTMENT: $1,185.90<br />
Leads Generated: 51<br />
Estimated Ad Recall<br />
(people who could recall<br />
ad after 2 days)<br />
To promote National Beta in advance<br />
of the sales team’s visits to Texas,<br />
Oklahoma, Alabama, Mississippi and<br />
Arkansas, a social media campaign was<br />
developed. Three week long campaigns<br />
ran prior to each team’s visit and focused<br />
on brand awareness, website traffic and<br />
lead generation respectively. Teachers,<br />
administrators, counselors and gifted<br />
instructors in areas visited were targeted<br />
as well as those interested in a variety of<br />
educational focuses.<br />
SERVICE PROJECT TIERS<br />
In partnership with membership, the service hour award structure was reevaluated and launched with new<br />
parameters. This, baseball themed award provides more chapters the opportunity to be recognized for their<br />
service hours for meeting distinct tiers related to their chapter’s total hours served.<br />
If chapters met specific tier, their chapter received an award and each member received a pin indicating their<br />
success.<br />
58 All Star Awards /<br />
50-74 Hours<br />
22 MVP Awards /<br />
75-100 Hours<br />
23 Grand Slam Awards /<br />
101+ Hours<br />
77.
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