CBJ Corporate Meeting & Event Planner

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What are your technical needs? Some venues have their own audio-visual system,
but many do not. You will have to contract a separate company for musts like
microphones, speakers, screens and all of the components. Like dry chicken, poor
sound or videos will promptly lose your audience.
How will you invite everybody? In these days of social media, inviting people to an
event is seemingly easier than ever before. But make sure your emails don’t end
up in a junk folder or unread. Track who is opening emails or responding to social
media invites. Hanging fliers around the office may be old-school, but it will also
draw attention to the event.
What about the décor? The atmosphere will be set as soon – if not before –
attendees walk into the space. How will you make everything coordinate, including
colors and centerpieces? Keep in mind your audience and the goal of the event.
Will you serve alcohol? If you do, find out what type of event insurance is
needed and what the venue covers. Drinks are expensive. Are you providing a
complementary drink or two before the cash bar begins? Do you need to set a time
to shut the bar down before the event ends?
What went right? After the event, have a debriefing meeting with the decisionmakers.
Also, send out a survey to the attendees. Honesty can be brutal, but it
helps you improve. n
CBJ CORPORATE MEETING & EVENT PLANNER 2019 13