The 10 Influential Marketing Leaders to watch in 2019

Micheline
Nijmeh
Signifying Innovative
Marketing Approach
Micheline Nijmeh
Chief Marketing Officer
Zscaler, Inc.
In an interview with Insights Success, the Chief
Marketing Officer of Zscaler, Inc. Micheline Nijmeh
sheds light on her journey as an influential marketing
aspirant. She has also broadly discussed her background as
a marketer, overall experiences and achievements along
with the company’s core competencies and its future.
Considering these influential and inspirational aspects,
Insights Success recognizes Micheline Nijmeh as one of the
influential marketing leaders to watch in 2019.
Below are the highlights of the interview conducted
between Micheline and Insights Success:
Give a brief overview of your background as an
influential marketing leader.
I have been in the tech industry for more than 20 years. I
have been lucky to have worked in start-ups and large
enterprises, taken companies public (and private), as well as
been part of large growing organizations such as Salesforce.
How do you diversify your organization’s offerings to
appeal to the target audience?
As a marketer, it’s important to understand your buyer and
their buying journey. Diversification of your offering is an
important strategy, especially if you have penetrated the
market. Your audience is always looking for ways to
optimize their organization and processes while saving
costs. Therefore, adjacent markets that compliment your
existing solutions not only help with providing your
customers with new offerings but, also reach new potential
customers.
What were the past experiences, achievements or lessons
that have shaped your journey?
I have been fortunate to work for incredible managers. They
have always provided me with opportunities to learn and
grow. Every opportunity or role I have taken, even ones that
I may not have thoroughly enjoyed, has helped me learn
and grow to where I am today — specifically, in demand
34| April 2019|